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Datslayer.ai: How it all started

Posted by on 9/19/20, 11:35 AM

Being a company of developers, we are constantly looking for ideas that fill market gaps and solve professional needs. Most of our most successful tools started trying to solve the needs of our current clients and Dataslayer.ai is not different. That’s how we have developed, through more than 15 years of practice, numerous tools for different markets such as pharmaceutical, education, marketing and advertising.

We love to be innovative, find the most groundbreaking technologies and see how can they help professionals all over the world. A great example of this is one of our most attractive tools: AdSync360, which syncs the offline world with the online world to launch online ad campaigns based on events on the real world such as sports events, weather, tv or radio ads, etc. This tool also enabled us to learn more about the marketing and advertising agencies need to gather data from all their online campaigns in one place. We saw that Supermetrics is the only big one that does it and that it is above the rest in functionalities but, unfortunately for most agencies, also in its pricing. For us it was clear, the market needed a cheaper but equally efficient alternative to Supermetrics, and that’s when Dataslayer.ai was born.

Dataslayer.ai first steps

We started to work. The technology was clear, we wanted to make a PPC reporting tool accessible and easy to use for everyone so we decided our add-on should have the following functionalities:

  • Automatic reports
  • Integrations with the most important APIs of the market
  • Drag and drop menus
  • Real time dashboards
  • Schedule reports

But to be the best Supermetrics’ alternative we had also to improve what they did worse:  

  • Pricing: Dataslayer.ai will be very economic and have special offers for the first subscribers.
  • API calls: The is no limit on API calls with Dataslayer.ai
  • Customer support: Our users are our priority and we want to be there every time they need us with questions or any problem they may have.

Constant improvements

When we had it all setup, there was only one thing left to do before we launch it globally: test it. And who better to do that than the people that work with PPC reports every day, agencies tired of Supermetrics high prices, or marketing professionals searching for free alternatives that make their work easier.

After few months receiving great feedbacks and bug reports from our users, we have integrated new APIs, wrote Facebook API from scratch and solved all the bugs reported, improving Dataslayer.ai considerably. But we won’t stop here. We already have in mind a new groundbreaking functionality no other PPC reporting tool has, not even Supermetrics. But you’ll have to wait to know more. For now, let’s keep on the hard work and make sure we have the best Supermetrics’ alternative possible!