| Group | Field | ID | Type | Description |
|---|
| Time | Year | | Custom Dimension | |
| Time | Year of Week (Starting on Sunday) | | Custom Dimension | |
| Time | Year of Week (Starting on Monday) | | Custom Dimension | |
| Time | Year-Month | | Custom Dimension | |
| Time | Year-Week (Starting on Sunday) | | Custom Dimension | |
| Time | Year-Week (Starting on Monday) | | Custom Dimension | |
| Time | Month | | Custom Dimension | |
| Time | Week (Starting on Monday) | | Custom Dimension | |
| Time | Week (Starting on Sunday) | | Custom Dimension | |
| Time | Day of week | | Custom Dimension | |
| Time | Date | | Custom Dimension | |
| Account | Account Name | AccountName | Dimension | |
| Account | Account ID | AccountId | Dimension | |
| Account | Account Number | AccountNumber | Dimension | |
| Account | Account Status | AccountStatus | Dimension | |
| Account | Currency Code | CurrencyCode | Dimension | |
| Campaign | Campaign Name | CampaignName | Dimension | |
| Campaign | Campaign ID | CampaignId | Dimension | |
| Campaign | Campaign Labels | CampaignLabels | Dimension | |
| Campaign | Campaign Status | CampaignStatus | Dimension | |
| Campaign | Campaign Type | CampaignType | Dimension | |
| Campaign | Budget Name | BudgetName | Dimension | |
| Campaign | Budget Status | BudgetStatus | Dimension | |
| Campaign | Budget Association Status | BudgetAssociationStatus | Dimension | |
| Campaign | Tracking Template | TrackingTemplate | Dimension | |
| Campaign | Custom Parameters | CustomParameters | Dimension | |
| Campaign Changes | Changed By | ChangedBy | Dimension | |
| Campaign Changes | Item Changed | ItemChanged | Dimension | |
| Campaign Changes | Attribute Changed | AttributeChanged | Dimension | |
| Campaign Changes | How Changed | HowChanged | Dimension | |
| Campaign Changes | Old Value | OldValue | Dimension | |
| Campaign Changes | New Value | NewValue | Dimension | |
| Ad Group | Ad Group Name | AdGroupName | Dimension | |
| Ad Group | Ad Group ID | AdGroupId | Dimension | |
| Ad Group | Ad Group Labels | AdGroupLabels | Dimension | |
| Ad Group | Ad Group Status | AdGroupStatus | Dimension | |
| Ad Group | Ad Group Criterion Id | AdGroupCriterionId | Dimension | |
| Ad Group | Targeting Setting | TargetingSetting | Dimension | |
| Ad Group | Network | Network | Dimension | |
| Ad Group | Language | Language | Dimension | |
| Keyword | Keyword Id | KeywordId | Dimension | |
| Keyword | Keyword text | Keyword | Dimension | |
| Keyword | Keyword Status | KeywordStatus | Dimension | |
| Keyword | Keyword Labels | KeywordLabels | Dimension | |
| Keyword | Negative Keyword Id | NegativeKeywordId | Dimension | |
| Keyword | Negative Keyword | NegativeKeyword | Dimension | |
| Keyword | Negative Keyword Match Type | NegativeKeywordMatchType | Dimension | |
| Keyword | Conflict Level | ConflictLevel | Dimension | |
| Keyword | Negative Keyword List Id | NegativeKeywordListId | Dimension | |
| Keyword | Negative Keyword List | NegativeKeywordList | Dimension | |
| Keyword | Bid Strategy Type | BidStrategyType | Dimension | |
| Keyword | Bid Match Type | BidMatchType | Dimension | |
| Keyword | Delivered Match Type | DeliveredMatchType | Dimension | |
| Keyword | Current Max Cpc | CurrentMaxCpc | Dimension | |
| Keyword | Search Query | SearchQuery | Dimension | |
| Ad | Ad ID | AdId | Dimension | |
| Ad | Ad Title | AdTitle | Dimension | |
| Ad | Ad Title Part 1 | TitlePart1 | Dimension | |
| Ad | Ad Title Part 2 | TitlePart2 | Dimension | |
| Ad | Ad Title Part 3 | TitlePart3 | Dimension | |
| Ad | Ad Type | AdType | Dimension | |
| Ad | Ad Labels | AdLabels | Dimension | |
| Ad | Ad Description | AdDescription | Dimension | |
| Ad | Ad Description 2 | AdDescription2 | Dimension | |
| Ad | Ad Distribution | AdDistribution | Dimension | |
| Ad | Ad Status | AdStatus | Dimension | |
| Ad | Top Vs Other | TopVsOther | Dimension | |
| Ad Extension | Ad Extension Id | AdExtensionId | Dimension | |
| Ad Extension | Ad Extension Type | AdExtensionType | Dimension | |
| Ad Extension | Ad Extension Type Id | AdExtensionTypeId | Dimension | |
| Ad Extension | Ad Extension Version | AdExtensionVersion | Dimension | |
| Ad Extension | Click Type | ClickType | Dimension | |
| Ad Extension | Ad Extension Property Value | AdExtensionPropertyValue | Dimension | |
| Goal | Goal | Goal | Dimension | |
| Goal | Goal Id | GoalId | Dimension | |
| Goal | Goal Type | GoalType | Dimension | |
| Shopping Campaigns | Brand | Brand | Dimension | |
| Shopping Campaigns | Product Group | ProductGroup | Dimension | |
| Shopping Campaigns | Partition Type | PartitionType | Dimension | |
| Shopping Campaigns | Title | Title | Dimension | |
| Shopping Campaigns | Seller Name | SellerName | Dimension | |
| Shopping Campaigns | Offer Language | OfferLanguage | Dimension | |
| Shopping Campaigns | Country Of Sale | CountryOfSale | Dimension | |
| Shopping Campaigns | Merchant Product Id | MerchantProductId | Dimension | |
| Shopping Campaigns | Condition | Condition | Dimension | |
| Shopping Campaigns | Product Category 1 | ProductCategory1 | Dimension | |
| Shopping Campaigns | Product Category 2 | ProductCategory2 | Dimension | |
| Shopping Campaigns | Product Category 3 | ProductCategory3 | Dimension | |
| Shopping Campaigns | Product Category 4 | ProductCategory4 | Dimension | |
| Shopping Campaigns | Product Category 5 | ProductCategory5 | Dimension | |
| Shopping Campaigns | Product Type 1 | ProductType1 | Dimension | |
| Shopping Campaigns | Product Type 2 | ProductType2 | Dimension | |
| Shopping Campaigns | Product Type 3 | ProductType3 | Dimension | |
| Shopping Campaigns | Product Type 4 | ProductType4 | Dimension | |
| Shopping Campaigns | Product Type 5 | ProductType5 | Dimension | |
| Shopping Campaigns | Custom Label 0 | CustomLabel0 | Dimension | |
| Shopping Campaigns | Custom Label 1 | CustomLabel1 | Dimension | |
| Shopping Campaigns | Custom Label 2 | CustomLabel2 | Dimension | |
| Shopping Campaigns | Custom Label 3 | CustomLabel3 | Dimension | |
| Shopping Campaigns | Custom Label 4 | CustomLabel4 | Dimension | |
| Destination | Destination Url | DestinationUrl | Dimension | |
| Destination | Display Url | DisplayUrl | Dimension | |
| Destination | Final Url | FinalUrl | Dimension | |
| Destination | Final Mobile Url | FinalMobileUrl | Dimension | |
| Destination | Final App Url | FinalAppUrl | Dimension | |
| Destination | Landing Page Experience | LandingPageExperience | Dimension | |
| Destination | Historical Landing Page Experience | HistoricalLandingPageExperience | Dimension | |
| Audience | Audience Id | AudienceId | Dimension | |
| Audience | Audience Name | AudienceName | Dimension | |
| Audience | Association Status | AssociationStatus | Dimension | |
| Location | Location Type | LocationType | Dimension | |
| Location | Radius | Radius | Dimension | |
| Location | Proximity Target Location | ProximityTargetLocation | Dimension | |
| Location | Most Specific Location | MostSpecificLocation | Dimension | |
| Visitor | Age Group | AgeGroup | Dimension | |
| Visitor | Gender | Gender | Dimension | |
| Visitor | City | City | Dimension | |
| Visitor | Metro Area | MetroArea | Dimension | |
| Visitor | State | State | Dimension | |
| Visitor | Device Type | DeviceType | Dimension | |
| Visitor | Device Operating System | DeviceOS | Dimension | |
| Visitor | Country | Country | Dimension | |
| Query Intent | Query Intent Country | QueryIntentCountry | Dimension | |
| Query Intent | Query Intent State | QueryIntentState | Dimension | |
| Query Intent | Query Intent City | QueryIntentCity | Dimension | |
| Query Intent | Query Intent DMA | QueryIntentDMA | Dimension | |
| Query Intent | Query Intent County | QueryIntentCounty | Dimension | |
| Query Intent | Query Intent Postal Code | QueryIntentPostalCode | Dimension | |
| Query Intent | Query Intent Location Id | QueryIntentLocationId | Dimension | |
| Publisher | Publisher Url | PublisherUrl | Dimension | |
| Basic | Impressions | Impressions | Metric | |
| Basic | Clicks | Clicks | Metric | |
| Basic | Total Clicks | TotalClicks | Metric | |
| Basic | Cost | Spend | Metric | |
| Basic | CTR | Ctr | Metric | |
| Basic | Expected Ctr | ExpectedCtr | Metric | |
| Basic | Historical Expected Ctr | HistoricalExpectedCtr | Metric | |
| Basic | CPC | AverageCpc | Metric | |
| Basic | Ad Relevance | AdRelevance | Metric | |
| Basic | Historical Ad Relevance | HistoricalAdRelevance | Metric | |
| Basic | Average Position | AveragePosition | Metric | |
| Basic | Quality Score | QualityScore | Metric | |
| Basic | Quality Impact | QualityImpact | Metric | |
| Basic | Click Share Percent | ClickSharePercent | Metric | |
| Basic | Available impressions | AvailableImpression | Metric | |
| Basic | Impression Share Percent | ImpressionSharePercent | Metric | |
| Basic | Top Impression Share Lost To Budget Percent | TopImpressionShareLostToBudgetPercent | Metric | |
| Basic | Impression Lost To Rank Agg Percent | ImpressionLostToRankAggPercent | Metric | |
| Budget | Daily Spend | DailySpend | Metric | |
| Budget | Budget | MonthlyBudget | Metric | |
| Budget | Month to date Spend | MonthToDateSpend | Metric | |
| Audience | Bid Adjustment | BidAdjustment | Metric | |
| Conversions | Conversions | Conversions | Metric | |
| Conversions | Conversions Rate | ConversionRate | Metric | |
| Conversions | Cost per Conversion | CostPerConversion | Metric | |
| Conversions | Assists from other ads | Assists | Metric | |
| Conversions | Cost per Assist | CostPerAssist | Metric | |
| Conversions | Revenue | Revenue | Metric | |
| Conversions | Revenue per Conversion | RevenuePerConversion | Metric | |
| Conversions | Return on ad spend (ROAS) | ReturnOnAdSpend | Metric | |
| Conversions | Revenue per Assist | RevenuePerAssist | Metric | |
| Low quality Traffic | Low quality Impressions | LowQualityImpressions | Metric | |
| Low quality Traffic | Low quality Clicks | LowQualityClicks | Metric | |
| Low quality Traffic | Low quality general Clicks | LowQualityGeneralClicks | Metric | |
| Low quality Traffic | Low quality sophisticated Clicks | LowQualitySophisticatedClicks | Metric | |
| Low quality Traffic | Low quality Conversions | LowQualityConversions | Metric | |
| Low quality Traffic | Low quality Impressions Rate | LowQualityImpressionsPercent | Metric | |
| Low quality Traffic | Low Quality Clicks Percent | LowQualityClicksPercent | Metric | |
| Low quality Traffic | Low quality Conversion Rate | LowQualityConversionRate | Metric | |
| Prominence | Impression Lost To Budget Percent | ImpressionLostToBudgetPercent | Metric | |
| Prominence | Impression Lost To Rank Percent | ImpressionLostToRankPercent | Metric | |
| Prominence | Lost impressions due to budget | LostImpressionsDueToBudget | Metric | |
| Prominence | Lost impressions due to rank | LostImpressionsDueToRank | Metric | |
| Prominence | Exact Match Impression Share Percent | ExactMatchImpressionSharePercent | Metric | |
| Prominence | Top Impression Share Lost To Rank Percent | TopImpressionShareLostToRankPercent | Metric | |
| Prominence | Absolute Top Impression Share Lost To Rank Percent | AbsoluteTopImpressionShareLostToRankPercent | Metric | |
| Prominence | Absolute Top Impression Share Lost To Budget Percent | AbsoluteTopImpressionShareLostToBudgetPercent | Metric | |
| Prominence | Top Impression Share Percent | TopImpressionSharePercent | Metric | |
| Prominence | Absolute Top Impression Rate Percent | AbsoluteTopImpressionRatePercent | Metric | |
| Prominence | Top Impression Rate Percent | TopImpressionRatePercent | Metric | |
| Prominence | Audience Impression Share Percent | AudienceImpressionSharePercent | Metric | |
| Prominence | Audience Impression Lost To Rank Percent | AudienceImpressionLostToRankPercent | Metric | |
| Prominence | Audience Impression Lost To Budget Percent | AudienceImpressionLostToBudgetPercent | Metric | |
