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Adwords Metrics | Dataslayer

Group Field ID Type Description
Time Year Year Dimension
Time Year-Week YearWeek Dimension
Time Week Week Dimension
Time Year-Month Month Dimension
Time Month MonthOfYear Dimension
Time Date Date Dimension
Time Day of Month DayOfMonth Dimension
Time Day of week DayOfWeek Dimension
Time Quarter Quarter Dimension
Time Hour HourOfDay Dimension
Account Account AccountDescriptiveName Dimension
Account Account ID AccountID Dimension
Account Time zone AccountTimeZone Dimension
Account Currency AccountCurrencyCode Dimension
Network Network AdNetworkType1 Dimension
Network Network (with search partners) AdNetworkType2 Dimension
Campaign Base Campaign ID BaseCampaignId Dimension
Campaign Campaign ID CampaignId Dimension
Campaign Campaign CampaignName Dimension
Campaign Campaign state CampaignStatus Dimension
Campaign Bid adj. BidModifier Dimension
Campaign Advertising channel sub-type AdvertisingChannelSubType Dimension
Campaign Advertising channel type AdvertisingChannelType Dimension
Campaign Bidding Strategy ID BiddingStrategyId Dimension
Campaign Bidding Strategy Name BiddingStrategyName Dimension
Campaign Bidding Strategy Source BiddingStrategySource Dimension
Campaign Bidding Strategy Type BiddingStrategyType Dimension
Campaign Desktop bid modifier CampaignDesktopBidModifier Dimension
Campaign Campaign Group ID CampaignGroupId Dimension
Campaign Mobile bid adj. CampaignMobileBidModifier Dimension
Campaign Tablet bid adj. CampaignTabletBidModifier Dimension
Campaign Campaign Trial Type CampaignTrialType Dimension
Campaign End date EndDate Dimension
Campaign Serving status ServingStatus Dimension
Campaign Start date StartDate Dimension
Budget Budget amount Amount Dimension
Budget Budget Name BudgetName Dimension
Budget Budget Status BudgetStatus Dimension
Budget Budget Delivery Method DeliveryMethod Dimension
Budget Budget Reference Count BudgetReferenceCount Dimension
Budget Budget Usage BudgetCampaignAssociationStatus Dimension
Budget Budget ID BudgetId Dimension
Budget Is shared budget IsBudgetExplicitlyShared Dimension
Budget Budget period Period Dimension
Ad Group Ad group ID AdGroupId Dimension
Ad Group Ad group AdGroupName Dimension
Ad Group Ad group status AdGroupStatus Dimension
Ad Group Desktop bid adj. AdGroupDesktopBidModifier Dimension
Ad Group Mobile bid adj. AdGroupMobileBidModifier Dimension
Ad Group Tablet bid adj. AdGroupTabletBidModifier Dimension
Ad Group Ad group type AdGroupType Dimension
Ad Final URL FinalUrls Dimension
Ad Top vs. Other Slot Dimension
Ad Headline Headline Dimension
Ad Headline 1 HeadlinePart1 Dimension
Ad Headline 2 HeadlinePart2 Dimension
Ad Headline 3 ExpandedTextAdHeadlinePart3 Dimension
Ad Tracking template TrackingUrlTemplate Dimension
Ad Custom parameter UrlCustomParameters Dimension
Ad Ad ID AdId Dimension
Ad Ad Status AdStatus Dimension
Ad Ad type AdType Dimension
Ad Ad Approval Status CombinedApprovalStatus Dimension
Ad Auto-applied ad suggestion Automated Dimension
Ad Destination URL CreativeDestinationUrl Dimension
Ad App final URL CreativeFinalAppUrls Dimension
Ad Mobile final URL CreativeFinalMobileUrls Dimension
Ad Ad Final URL CreativeFinalUrls Dimension
Ad Description Description Dimension
Ad Description line 1 Description1 Dimension
Ad Description line 2 Description2 Dimension
Ad Device preference DevicePreference Dimension
Ad Expanded Text Ad Description 2 ExpandedTextAdDescription2 Dimension
Ad Image Ad URL ImageAdUrl Dimension
Ad Image Height ImageCreativeImageHeight Dimension
Ad Image Width ImageCreativeImageWidth Dimension
Ad Image ad name ImageCreativeName Dimension
Ad Long headline LongHeadline Dimension
Ad Path 1 Path1 Dimension
Ad Path 2 Path2 Dimension
Ad Extension Placeholder type ExtensionPlaceholderType Dimension
Ad Extension Feed ID FeedId Dimension
Ad Extension Attribute Values FeedItemAttributes Dimension
Ad Extension Item ID FeedItemId Dimension
Ad Extension Item state FeedItemStatus Dimension
Ad Extension This extension vs. Other IsSelfAction Dimension
Keyword Keyword/Placement state KeywordStatus Dimension
Keyword Keyword ID Id Dimension
Keyword Keyword Keyword Dimension
Keyword Keyword/Placement destination URL CriteriaDestinationUrl Dimension
Keyword Max. CPC CpcBid Dimension
Keyword Max CPC source CpcBidSource Dimension
Keyword Max. CPM CpmBid Dimension
Keyword Max. CPV CpvBid Dimension
Keyword Max CPV source CpvBidSource Dimension
Keyword Label IDs LabelIds Dimension
Keyword Labels Labels Dimension
Keyword Est. add. clicks/wk (first position bid) EstimatedAddClicksAtFirstPositionCpc Dimension
Keyword Est. add. cost/wk (first position bid) EstimatedAddCostAtFirstPositionCpc Dimension
Keyword First page CPC FirstPageCpc Dimension
Keyword First position CPC FirstPositionCpc Dimension
Keyword Is negative IsNegative Dimension
Keyword Expected clickthrough rate SearchPredictedCtr Dimension
Keyword Top of page CPC TopOfPageCpc Dimension
Keyword Quality score QualityScore Dimension
Keyword Landing page experience PostClickQualityScore Dimension
Keyword Match type KeywordMatchType Dimension
Keyword Search term Query Dimension
Keyword Added/Excluded QueryTargetingStatus Dimension
Organic Search Result Type SerpType Dimension
Placement Domain Domain Dimension
Labels Campaign Labels LabelsCampaign Dimension
Labels Ad Group Labels LabelsAdGroup Dimension
Labels Ad Labels LabelsAd Dimension
Labels Keyword Labels LabelsKeyword Dimension
Click Click type ClickType Dimension
Click Google Click ID GclId Dimension
Click Page page Dimension
Conversions Conversion category ConversionCategoryName Dimension
Conversions Conversion Tracker Id ConversionTrackerId Dimension
Conversions Conversion Type name ConversionTypeName Dimension
Conversions Conversion source ExternalConversionSource Dimension
Video Video Duration VideoDuration Dimension
Video Video Id VideoId Dimension
Video Video Title VideoTitle Dimension
Calls Call Duration (seconds) CallDuration Dimension
Calls End time CallEndTime Dimension
Calls Caller country code CallerCountryCallingCode Dimension
Calls Caller area code CallerNationalDesignatedCode Dimension
Calls Start time CallStartTime Dimension
Calls Status CallStatus Dimension
Calls Call source CallTrackingDisplayLocation Dimension
Calls Call type CallType Dimension
Remarketing Audience Audience Dimension
Remarketing Audience ID AudienceId Dimension
Remarketing Audience Status AudienceStatus Dimension
Shopping Campaigns Brand Brand Dimension
Shopping Campaigns Category (1st level) CategoryL1 Dimension
Shopping Campaigns Category (2nd level) CategoryL2 Dimension
Shopping Campaigns Category (3rd level) CategoryL3 Dimension
Shopping Campaigns Category (4th level) CategoryL4 Dimension
Shopping Campaigns Category (5th level) CategoryL5 Dimension
Shopping Campaigns Custom label 0 CustomAttribute0 Dimension
Shopping Campaigns Custom label 1 CustomAttribute1 Dimension
Shopping Campaigns Custom label 2 CustomAttribute2 Dimension
Shopping Campaigns Custom label 3 CustomAttribute3 Dimension
Shopping Campaigns Custom label 4 CustomAttribute4 Dimension
Shopping Campaigns Language LanguageCriteriaId Dimension
Shopping Campaigns MC Id MerchantId Dimension
Shopping Campaigns Item Id OfferId Dimension
Shopping Campaigns Condition ProductCondition Dimension
Shopping Campaigns Product Title ProductTitle Dimension
Shopping Campaigns Product type (1st level) ProductTypeL1 Dimension
Shopping Campaigns Product type (2nd level) ProductTypeL2 Dimension
Shopping Campaigns Product type (3rd level) ProductTypeL3 Dimension
Shopping Campaigns Product type (4th level) ProductTypeL4 Dimension
Shopping Campaigns Product type (5th level) ProductTypeL5 Dimension
Shopping Campaigns Store Id StoreId Dimension
Visitor Device Device Dimension
Visitor Age Range Age Dimension
Visitor Gender Gender Dimension
Location Country/Territory CountryCriteriaId Dimension
Location City CityCriteriaId Dimension
Location Is Targetable IsTargetingLocation Dimension
Location Location type LocationType Dimension
Location Metro area MetroCriteriaId Dimension
Location Region RegionCriteriaId Dimension
Multi Asset Responsive Display Accent color (multi asset responsive display) MultiAssetResponsiveDisplayAdAccentColor Dimension
Multi Asset Responsive Display Allow flexible color (multi asset responsive display) MultiAssetResponsiveDisplayAdAllowFlexibleColor Dimension
Multi Asset Responsive Display Business name (multi asset responsive display) MultiAssetResponsiveDisplayAdBusinessName Dimension
Multi Asset Responsive Display Call to action text (multi asset responsive display) MultiAssetResponsiveDisplayAdCallToActionText Dimension
Multi Asset Responsive Display Description 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdDescription0 Dimension
Multi Asset Responsive Display Description 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdDescription1 Dimension
Multi Asset Responsive Display Description 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdDescription2 Dimension
Multi Asset Responsive Display Description 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdDescription3 Dimension
Multi Asset Responsive Display Description 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdDescription4 Dimension
Multi Asset Responsive Display Promotion text (multi asset responsive display) MultiAssetResponsiveDisplayAdDynamicSettingsPromoText Dimension
Multi Asset Responsive Display Ad format preference (multi asset responsive display) MultiAssetResponsiveDisplayAdFormatSetting Dimension
Multi Asset Responsive Display Headline 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdHeadline0 Dimension
Multi Asset Responsive Display Headline 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdHeadline1 Dimension
Multi Asset Responsive Display Headline 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdHeadline2 Dimension
Multi Asset Responsive Display Headline 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdHeadline3 Dimension
Multi Asset Responsive Display Headline 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdHeadline4 Dimension
Multi Asset Responsive Display Logo 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdLogoImage0 Dimension
Multi Asset Responsive Display Logo 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdLogoImage1 Dimension
Multi Asset Responsive Display Logo 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdLogoImage2 Dimension
Multi Asset Responsive Display Logo 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdLogoImage3 Dimension
Multi Asset Responsive Display Logo 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdLogoImage4 Dimension
Multi Asset Responsive Display Landscape logo 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdLandscapeLogoImage0 Dimension
Multi Asset Responsive Display Landscape logo 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdLandscapeLogoImage1 Dimension
Multi Asset Responsive Display Landscape logo 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdLandscapeLogoImage2 Dimension
Multi Asset Responsive Display Landscape logo 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdLandscapeLogoImage3 Dimension
Multi Asset Responsive Display Landscape logo 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdLandscapeLogoImage4 Dimension
Multi Asset Responsive Display Long headline (multi asset responsive display) MultiAssetResponsiveDisplayAdLongHeadline Dimension
Multi Asset Responsive Display Main color (multi asset responsive display) MultiAssetResponsiveDisplayAdMainColor Dimension
Multi Asset Responsive Display Immage 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage0 Dimension
Multi Asset Responsive Display Immage 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage1 Dimension
Multi Asset Responsive Display Immage 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage2 Dimension
Multi Asset Responsive Display Immage 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage3 Dimension
Multi Asset Responsive Display Immage 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage4 Dimension
Multi Asset Responsive Display Immage 6 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage5 Dimension
Multi Asset Responsive Display Immage 7 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage6 Dimension
Multi Asset Responsive Display Immage 8 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage7 Dimension
Multi Asset Responsive Display Immage 9 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage8 Dimension
Multi Asset Responsive Display Immage 10 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage9 Dimension
Multi Asset Responsive Display Immage 11 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage10 Dimension
Multi Asset Responsive Display Immage 12 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage11 Dimension
Multi Asset Responsive Display Immage 13 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage12 Dimension
Multi Asset Responsive Display Immage 14 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage13 Dimension
Multi Asset Responsive Display Immage 15 (multi asset responsive display) MultiAssetResponsiveDisplayAdMarketingImage14 Dimension
Multi Asset Responsive Display Square image 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage0 Dimension
Multi Asset Responsive Display Square image 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage1 Dimension
Multi Asset Responsive Display Square image 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage2 Dimension
Multi Asset Responsive Display Square image 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage3 Dimension
Multi Asset Responsive Display Square image 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage4 Dimension
Multi Asset Responsive Display Square image 6 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage5 Dimension
Multi Asset Responsive Display Square image 7 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage6 Dimension
Multi Asset Responsive Display Square image 8 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage7 Dimension
Multi Asset Responsive Display Square image 9 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage8 Dimension
Multi Asset Responsive Display Square image 10 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage9 Dimension
Multi Asset Responsive Display Square image 11 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage10 Dimension
Multi Asset Responsive Display Square image 12 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage11 Dimension
Multi Asset Responsive Display Square image 13 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage12 Dimension
Multi Asset Responsive Display Square image 14 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage13 Dimension
Multi Asset Responsive Display Square image 15 (multi asset responsive display) MultiAssetResponsiveDisplayAdSquareMarketingImage14 Dimension
Multi Asset Responsive Display Youtube video 1 (multi asset responsive display) MultiAssetResponsiveDisplayAdYouTubeVideo0 Dimension
Multi Asset Responsive Display Youtube video 2 (multi asset responsive display) MultiAssetResponsiveDisplayAdYouTubeVideo1 Dimension
Multi Asset Responsive Display Youtube video 3 (multi asset responsive display) MultiAssetResponsiveDisplayAdYouTubeVideo2 Dimension
Multi Asset Responsive Display Youtube video 4 (multi asset responsive display) MultiAssetResponsiveDisplayAdYouTubeVideo3 Dimension
Multi Asset Responsive Display Youtube video 5 (multi asset responsive display) MultiAssetResponsiveDisplayAdYouTubeVideo4 Dimension
Bid Goal Performance Customer ID ExternalCustomerId Dimension
Bid Goal Performance Target ROAS (Maximize Conversion Value) MaximizeConversionValueTargetRoas Dimension
Bid Goal Performance Target CPA TargetCpa Dimension
Bid Goal Performance Bid limit (Target search page location) PageOnePromotedBidCeiling Dimension
Bid Goal Performance Bid automation (Target search page location) PageOnePromotedBidChangesForRaisesOnly Dimension
Bid Goal Performance Bid adjustment (Target search page location) PageOnePromotedBidModifier Dimension
Bid Goal Performance Limited budgets (Target search page location) PageOnePromotedRaiseBidWhenBudgetConstrained Dimension
Bid Goal Performance Low quality keywords (Target search page location) PageOnePromotedRaiseBidWhenLowQualityScore Dimension
Bid Goal Performance Location (Target search page location) PageOnePromotedStrategyGoal Dimension
Bid Goal Performance Bidding Strategy Status BiddingStatus Dimension
Bid Goal Performance Upper Bid limit (Target CPA) TargetCpaMaxCpcBidCeiling Dimension
Bid Goal Performance Lower Bid limit (Target CPA) TargetCpaMaxCpcBidFloor Dimension
Bid Goal Performance Target outranking share TargetOutrankShare Dimension
Bid Goal Performance Bid automation (Target Outranking Share) TargetOutrankShareBidChangesForRaisesOnly Dimension
Bid Goal Performance Competitor domain (Target Outranking Share) TargetOutrankShareCompetitorDomain Dimension
Bid Goal Performance Upper Max Cpc Bid limit (Target Outranking Share) TargetOutrankShareMaxCpcBidCeiling Dimension
Bid Goal Performance Low quality keywords (Target Outranking Share) TargetOutrankShareRaiseBidWhenLowQualityScore Dimension
Bid Goal Performance Target ROAS TargetRoas Dimension
Bid Goal Performance Upper Bid limit (Target ROAS) TargetRoasBidCeiling Dimension
Bid Goal Performance Lower Bid limit (Target ROAS) TargetRoasBidFloor Dimension
Bid Goal Performance Bid limit (Maximize clicks) TargetSpendBidCeiling Dimension
Bid Goal Performance Target spend (Maximize clicks) TargetSpendSpendTarget Dimension
unsorted_dims Dynamic ad target Parameter Dimension
unsorted_dims Base Ad group ID BaseAdGroupId Dimension
unsorted_dims Conversion adjustment ConversionAdjustment Dimension
unsorted_dims Days to conversion or adjustment ConversionAdjustmentLagBucket Dimension
unsorted_dims Days to conversion ConversionLagBucket Dimension
unsorted_dims Criteria Type CriteriaType Dimension
unsorted_dims Client name CustomerDescriptiveName Dimension
unsorted_dims Criteria Display Name DisplayName Dimension
unsorted_dims Enhanced CPC enabled EnhancedCpcEnabled Dimension
unsorted_dims App final URL FinalAppUrls Dimension
unsorted_dims Mobile final URL FinalMobileUrls Dimension
unsorted_dims Final URL suffix FinalUrlSuffix Dimension
unsorted_dims Criterion serving status SystemServingStatus Dimension
unsorted_dims Vertical ID VerticalId Dimension
Basic Impressions Impressions Metric
Basic Avg. position AveragePosition Metric
Basic Clicks Clicks Metric
Basic CTR Ctr Metric
Basic Bounce Rate BounceRate Metric Aproximate value. To get the real value slpit by Campaign or Campaign ID
Basic Average pageviews AveragePageviews Metric Aproximate value. To get the real value slpit by Campaign or Campaign ID
Basic Average time on site (sec) AverageTimeOnSite Metric Aproximate value. To get the real value slpit by Campaign or Campaign ID
Basic Cost Cost Metric
Basic Cost (EUR) CostEUR Metric
Basic Cost (GBP) CostGBP Metric
Basic Cost (USD) CostUSD Metric
Basic CPC AverageCpc Metric
Basic CPM AverageCpm Metric
Basic Interaction Rate InteractionRate Metric
Basic Interactions Interactions Metric
Basic Daily Budget Amount Metric
Basic Percent of budget used PercentBudgetUsed Metric
Basic Total Budget TotalAmount Metric
Basic Engagements Engagements Metric
Basic Engagement rate EngagementRate Metric
Basic Cost per interaction AverageCost Metric
Quality Score Historical Quality score HistoricalQualityScore Metric Aproximate value. To get the real value slpit by Keyword Id and Ad Group ID
Quality Score Historical creative quality score HistoricalCreativeQualityScore Metric
Quality Score Historical landing page quality score HistoricalLandingPageQualityScore Metric
Quality Score Historical search predicted CTR HistoricalSearchPredictedCtr Metric
Active View Viewable CPM ActiveViewCpm Metric
Active View Viewable CTR ActiveViewCtr Metric
Active View Viewable impressions ActiveViewImpressions Metric
Organic Organic Average Position OrganicAveragePosition Metric
Organic Organic Clicks OrganicClicks Metric
Organic Organic Clicks/Query OrganicClicksPerQuery Metric
Organic Organic Listings OrganicImpressions Metric
Organic Organic Listings/Query OrganicImpressionsPerQuery Metric
Organic Organic Queries OrganicQueries Metric
Ad & Organic Comined Combined Clicks CombinedAdsOrganicClicks Metric
Ad & Organic Comined Combined Clicks/Query CombinedAdsOrganicClicksPerQuery Metric
Ad & Organic Comined Combined Queries CombinedAdsOrganicQueries Metric
Conversions Cost per engagement AverageCpe Metric
Conversions Cost per Video Views AverageCpv Metric
Conversions Return on ad spend (ROAS) ROAS Metric
Conversions Conversions Conversions Metric
Conversions View-through conversions ViewThroughConversions Metric
Conversions All conversion rate % AllConversionRate Metric
Conversions All conversion AllConversions Metric
Conversions All conv. value AllConversionValue Metric
Conversions Conversion rate % ConversionRate Metric
Conversions Conversions per impression conversionsPerImpression Metric
Conversions Cost per conversion CostPerConversion Metric
Conversions Total conversion value ConversionValue Metric
Conversions Cost per estimated total conversion CostPerAllConversion Metric
Conversions Value per conversion ValuePerConversion Metric
Conversions Cross-device conversions CrossDeviceConversions Metric
Conversions Estimated value per all conversions ValuePerAllConversion Metric
Video Watch 100% rate VideoQuartile100Rate Metric
Video Watch 25% rate VideoQuartile25Rate Metric
Video Watch 50% rate VideoQuartile50Rate Metric
Video Watch 75% rate VideoQuartile75Rate Metric
Video Video Views rate VideoViewRate Metric
Video Video Views VideoViews Metric
Video Video Impressions VideoImpressions Metric
Video Watch 25% view VideoQuartile25View Metric
Video Watch 50% view VideoQuartile50View Metric
Video Watch 75% view VideoQuartile75View Metric
Video Watch 100% view VideoQuartile100View Metric
Calls Phone call impressions NumOfflineImpressions Metric
Calls Calls NumOfflineInteractions Metric
Calls Call rate OfflineInteractionRate Metric
Gmail Gmail forwards GmailForwards Metric
Gmail Gmail saves GmailSaves Metric
Gmail Gmail clicks to website GmailSecondaryClicks Metric
Impression Share Available impression AvailableImpression Metric
Impression Share Search Impression share SearchImpressionShare Metric
Impression Share Search Impression share (%) SearchImpressionShareRate Metric
Impression Share Impression share ImpressionShare Metric
Impression Share Lost impressions due to budget LostImpressionsDueToBudget Metric
Impression Share Lost impressions LostImpressions Metric
Impression Share Lost search IS due to budget SearchBudgetLostImpressionShare Metric
Impression Share Lost impressions due to rank LostImpressionsDueToRank Metric
Impression Share Lost search IS due to rank SearchRankLostImpressionShare Metric
Impression Share Search exact match impression share SearchExactMatchImpressionShare Metric
Landing Page Mobile-friendly click rate PercentageMobileFriendlyClicks Metric
Landing Page Valid AMP click rate PercentageValidAcceleratedMobilePagesClicks Metric
Landing Page Mobile speed score SpeedScore Metric
Other Invalid clicks InvalidClicks Metric
Other Top impression percentage TopImpressionPercentage Metric
Other Search top impression share SearchTopImpressionShare Metric
Other Absolute top impression percentage AbsoluteTopImpressionPercentage Metric
Other Search absolute top impression share SearchAbsoluteTopImpressionShare Metric
Other Search rank lost absolute top impression share SearchRankLostAbsoluteTopImpressionShare Metric
Other Search budget lost absolute top impression share SearchBudgetLostAbsoluteTopImpressionShare Metric
Other Search rank lost top impression share SearchRankLostTopImpressionShare Metric
Other Search budget lost top impression share SearchBudgetLostTopImpressionShare Metric