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DV360 Metrics | Dataslayer

Group Field ID Type Description
Time Date FILTER_DATE Dimension
Time Day of Week FILTER_DAY_OF_WEEK Dimension
Time Month FILTER_MONTH_without_year Dimension
Time Year-Month FILTER_MONTH Dimension
Time Quarter FILTER_QUARTER Dimension
Time Hour FILTER_TIME_OF_DAY Dimension
Time Week FILTER_WEEK Dimension
Time Year FILTER_YEAR Dimension
Location City ID FILTER_CITY Dimension
Location City Name FILTER_CITY_NAME Dimension
Location Country ID FILTER_COUNTRY Dimension
Location Country Name FILTER_COUNTRY_NAME Dimension
Location DMA FILTER_DMA_NAME Dimension
Location DMA Code FILTER_DMA Dimension
Location Region Code FILTER_REGION Dimension
Location Region Name FILTER_REGION_NAME Dimension
Partner Partner ID FILTER_PARTNER Dimension
Partner Partner FILTER_PARTNER_NAME Dimension
Partner Partner Status FILTER_PARTNER_STATUS Dimension
Partner Partner currency FILTER_PARTNER_CURRENCY Dimension
Advertiser Advertiser ID FILTER_ADVERTISER Dimension
Advertiser Advertiser Name FILTER_ADVERTISER_NAME Dimension
Advertiser Advertiser Currency FILTER_ADVERTISER_CURRENCY Dimension
Advertiser Advertiser Status FILTER_ADVERTISER_INTEGRATION_STATUS Dimension
Advertiser Advertiser Time Zone FILTER_ADVERTISER_TIMEZONE Dimension
Line Item Ad Position FILTER_AD_POSITION Dimension
Line Item Line item ID FILTER_LINE_ITEM Dimension
Line Item Line item Name FILTER_LINE_ITEM_NAME Dimension
Line Item Line item status FILTER_LINE_ITEM_STATUS Dimension
Line Item Line item daily frequency FILTER_LINE_ITEM_DAILY_FREQUENCY Dimension
Line Item Line item lifetime frequency FILTER_LINE_ITEM_LIFETIME_FREQUENCY Dimension
Line Item Line item type FILTER_LINE_ITEM_TYPE Dimension
Campaign Campaign ID FILTER_MEDIA_PLAN Dimension
Campaign Campaign Name FILTER_MEDIA_PLAN_NAME Dimension
Campaign Campaign daily frequency FILTER_CAMPAIGN_DAILY_FREQUENCY Dimension
Creative Companion creative ID FILTER_COMPANION_CREATIVE_ID Dimension
Creative Creative attribute FILTER_CREATIVE_ATTRIBUTE Dimension
Creative Creative status FILTER_CREATIVE_STATUS Dimension
Creative Creative height FILTER_CREATIVE_HEIGHT Dimension
Creative Creative ID FILTER_CREATIVE_ID Dimension
Creative Creative Name FILTER_CREATIVE Dimension
Creative Creative size FILTER_CREATIVE_SIZE Dimension
Creative Creative source FILTER_CREATIVE_SOURCE Dimension
Creative Creative type FILTER_CREATIVE_TYPE Dimension
Creative Creative width FILTER_CREATIVE_WIDTH Dimension
Device Browser FILTER_BROWSER Dimension
Device Carrier FILTER_CARRIER Dimension
Device Device make FILTER_DEVICE_MAKE Dimension
Device Device model FILTER_DEVICE_MODEL Dimension
Device Device type FILTER_DEVICE_TYPE Dimension
Device Mobile device make FILTER_MOBILE_DEVICE_MAKE Dimension
Device Mobile device make model FILTER_MOBILE_DEVICE_MAKE_MODEL Dimension
Device Mobile device type FILTER_MOBILE_DEVICE_TYPE Dimension
Device Business Chain FILTER_MOBILE_GEO Dimension
Device Os FILTER_OS Dimension
Site App/url FILTER_APP_URL Dimension
Site App/url ID FILTER_SITE_ID Dimension
Site Site language FILTER_SITE_LANGUAGE Dimension
Site Audience list FILTER_AUDIENCE_LIST Dimension
Site Audience list type FILTER_AUDIENCE_LIST_TYPE Dimension
User Lists Attributed Userlist FILTER_ATTRIBUTED_USERLIST Dimension
User Lists Targeted user list FILTER_TARGETED_USER_LIST Dimension
Activity Dv360 activity ID FILTER_DV360_ACTIVITY_ID Dimension
Activity Floodlight activity FILTER_FLOODLIGHT_ACTIVITY Dimension
Activity Floodlight activity ID FILTER_FLOODLIGHT_ACTIVITY_ID Dimension
Activity Floodlight pixel ID FILTER_FLOODLIGHT_PIXEL_ID Dimension
Video Video ad position in stream FILTER_VIDEO_AD_POSITION_IN_STREAM Dimension
Video Video companion size FILTER_VIDEO_COMPANION_SIZE Dimension
Video Video companion type FILTER_VIDEO_COMPANION_TYPE Dimension
Video Video creative duration FILTER_VIDEO_CREATIVE_DURATION Dimension
Video Video creative duration skippable FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE Dimension
Video Video duration seconds FILTER_VIDEO_DURATION_SECONDS Dimension
Video Video format support FILTER_VIDEO_FORMAT_SUPPORT Dimension
Video Video source ID FILTER_INVENTORY_SOURCE_ID Dimension
Video Video inventory type FILTER_VIDEO_INVENTORY_TYPE Dimension
Video Video player size FILTER_VIDEO_PLAYER_SIZE Dimension
Video Video rating tier FILTER_VIDEO_RATING_TIER Dimension
Video Video skippable support FILTER_VIDEO_SKIPPABLE_SUPPORT Dimension
Video Video vpaid support FILTER_VIDEO_VPAID_SUPPORT Dimension
Video Youtube vertical FILTER_YOUTUBE_VERTICAL Dimension
Inventory Inventory commitment type FILTER_INVENTORY_COMMITMENT_TYPE Dimension
Inventory Inventory delivery method FILTER_INVENTORY_DELIVERY_METHOD Dimension
Inventory Inventory format FILTER_INVENTORY_FORMAT Dimension
Inventory Inventory rate type FILTER_INVENTORY_RATE_TYPE Dimension
Inventory Inventory source FILTER_INVENTORY_SOURCE Dimension
Inventory Inventory source type FILTER_INVENTORY_SOURCE_TYPE Dimension
Inventory Inventory source group FILTER_INVENTORY_SOURCE_GROUP Dimension
Inventory Inventory source group ID FILTER_INVENTORY_SOURCE_GROUP_ID Dimension
Inventory Public inventory FILTER_PUBLIC_INVENTORY Dimension
Insertion Insertion order ID FILTER_INSERTION_ORDER Dimension
Insertion Insertion order name FILTER_INSERTION_ORDER_NAME Dimension
Insertion Insertion order status FILTER_INSERTION_ORDER_STATUS Dimension
True View Youtube Ad FILTER_TRUEVIEW_AD Dimension
True View Youtube Ad ID FILTER_TRUEVIEW_AD_GROUP_AD_ID Dimension
True View Youtube Ad Group ID FILTER_TRUEVIEW_AD_GROUP_ID Dimension
True View Youtube Ad Group FILTER_TRUEVIEW_AD_GROUP Dimension
True View Trueview age FILTER_TRUEVIEW_AGE Dimension
True View Trueview category FILTER_TRUEVIEW_CATEGORY Dimension
True View Trueview city FILTER_TRUEVIEW_CITY Dimension
True View Trueview conversion type FILTER_TRUEVIEW_CONVERSION_TYPE Dimension
True View Trueview country FILTER_TRUEVIEW_COUNTRY Dimension
True View Trueview custom affinity FILTER_TRUEVIEW_CUSTOM_AFFINITY Dimension
True View Trueview dma FILTER_TRUEVIEW_DMA Dimension
True View Trueview gender FILTER_TRUEVIEW_GENDER Dimension
True View Trueview iar age FILTER_TRUEVIEW_IAR_AGE Dimension
True View Trueview iar category FILTER_TRUEVIEW_IAR_CATEGORY Dimension
True View Trueview iar city FILTER_TRUEVIEW_IAR_CITY Dimension
True View Trueview iar country FILTER_TRUEVIEW_IAR_COUNTRY Dimension
True View Trueview iar gender FILTER_TRUEVIEW_IAR_GENDER Dimension
True View Trueview iar interest FILTER_TRUEVIEW_IAR_INTEREST Dimension
True View Trueview iar language FILTER_TRUEVIEW_IAR_LANGUAGE Dimension
True View Trueview iar parental status FILTER_TRUEVIEW_IAR_PARENTAL_STATUS Dimension
True View Trueview iar region FILTER_TRUEVIEW_IAR_REGION Dimension
True View Trueview iar remarketing list FILTER_TRUEVIEW_IAR_REMARKETING_LIST Dimension
True View Trueview iar time of day FILTER_TRUEVIEW_IAR_TIME_OF_DAY Dimension
True View Trueview iar youtube channel FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL Dimension
True View Trueview iar youtube video FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO Dimension
True View Trueview iar zipcode FILTER_TRUEVIEW_IAR_ZIPCODE Dimension
True View Trueview keyword FILTER_TRUEVIEW_KEYWORD Dimension
True View Trueview parental status FILTER_TRUEVIEW_PARENTAL_STATUS Dimension
True View Trueview placement FILTER_TRUEVIEW_PLACEMENT Dimension
True View Trueview region FILTER_TRUEVIEW_REGION Dimension
True View Trueview remarketing list FILTER_TRUEVIEW_REMARKETING_LIST Dimension
True View Trueview url FILTER_TRUEVIEW_URL Dimension
True View Trueview zipcode FILTER_TRUEVIEW_ZIPCODE Dimension
Budget CM placement ID FILTER_CM_PLACEMENT_ID Dimension
Active View Active view expected viewability FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY Dimension
Other Dimensions Budget segment description FILTER_BUDGET_SEGMENT_DESCRIPTION Dimension
Other Dimensions Channel ID FILTER_CHANNEL_ID Dimension
Other Dimensions Conversion delay FILTER_CONVERSION_DELAY Dimension
Other Dimensions Data provider FILTER_DATA_PROVIDER Dimension
Other Dimensions Dfp order ID FILTER_DFP_ORDER_ID Dimension
Other Dimensions Exchange FILTER_EXCHANGE Dimension
Other Dimensions Exchange ID FILTER_EXCHANGE_ID Dimension
Other Dimensions Keyword FILTER_KEYWORD Dimension
Other Dimensions Mraid support FILTER_MRAID_SUPPORT Dimension
Other Dimensions Order ID FILTER_ORDER_ID Dimension
Other Dimensions Page category FILTER_PAGE_CATEGORY Dimension
Other Dimensions Page layout FILTER_PAGE_LAYOUT Dimension
Other Dimensions Regular channel ID FILTER_REGULAR_CHANNEL_ID Dimension
Other Dimensions Skippable support FILTER_SKIPPABLE_SUPPORT Dimension
Other Dimensions Trueview True View FILTER_TRUEVIEW_INTEREST Dimension
Other Dimensions Zip code FILTER_ZIP_CODE Dimension
Delivery Impressions METRIC_IMPRESSIONS Metric
Interactions Clicks METRIC_CLICKS Metric The number of times a person has clicked on an ad.
Interactions Total Conversions METRIC_TOTAL_CONVERSIONS Metric The aggregate total of all Post-View Conversions and Post-Click Conversions.
Interactions Bid Requests METRIC_BID_REQUESTS Metric Potential Impressions
Interactions Post-Click Conversions METRIC_LAST_CLICKS Metric The number of times a person has landed on a success page, after clicking on an ad.
Interactions Post-View Conversions METRIC_LAST_IMPRESSIONS Metric The number of times a person has landed on a success page, after viewing an ad.
Budget Revenue METRIC_REVENUE_PARTNER Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget Media Cost METRIC_MEDIA_COST_PARTNER Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget Total Media Cost METRIC_TOTAL_MEDIA_COST_PARTNER Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget Billable Cost METRIC_BILLABLE_COST_PARTNER Metric Amount of money invoiced to partners for using Display & Video 360.
Budget Profit METRIC_PROFIT_PARTNER Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget Profit Margin METRIC_PROFIT_MARGIN Metric Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
Budget CM Post Click Revenue METRIC_CM_POST_CLICK_REVENUE Metric The cost amount passed by a Floodlight Sales tag, after a post-click conversion.
Budget CM Post View Revenue METRIC_CM_POST_VIEW_REVENUE Metric The cost amount passed by a Floodlight Sales tag, after a post-view conversion.
Budget (Usd) Revenue (Usd) METRIC_REVENUE_USD Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Usd) Media Cost (Usd) METRIC_MEDIA_COST_USD Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Usd) Total Media Cost (Usd) METRIC_TOTAL_MEDIA_COST_USD Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Usd) Billable Cost (Usd) METRIC_BILLABLE_COST_USD Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Usd) Profit (Usd) METRIC_PROFIT_USD Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Advertiser) Revenue (Advertiser) METRIC_REVENUE_ADVERTISER Metric Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Advertiser) Media Cost (Advertiser) METRIC_MEDIA_COST_ADVERTISER Metric Media cost is the raw cost for impressions purchased from an exchange.
Budget (Advertiser) Total Media Cost (Advertiser) METRIC_TOTAL_MEDIA_COST_ADVERTISER Metric Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Advertiser) Billable Cost (Advertiser) METRIC_BILLABLE_COST_ADVERTISER Metric Amount of money invoiced to partners for using Display & Video 360.
Budget (Advertiser) Profit (Advertiser) METRIC_PROFIT_ADVERTISER Metric This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Performance CTR METRIC_CTR Metric The percentage of time people clicked on an ad.
Performance Revenue eCPC METRIC_REVENUE_ECPC_PARTNER Metric The average CPC you paid, based on Revenue.
Performance Revenue eCPM METRIC_REVENUE_ECPM_PARTNER Metric The average CPM you paid for impressions, based on Revenue.
Performance Media Cost eCPC METRIC_MEDIA_COST_ECPC_PARTNER Metric The average CPC you paid, based on the Media Cost spent.
Performance Media Cost eCPM METRIC_MEDIA_COST_ECPM_PARTNER Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance Media Cost eCPC METRIC_PROFIT_ECPC_PARTNER Metric The average CPC you paid, based on the Profit earned.
Performance Media Cost eCPM METRIC_PROFIT_ECPM_PARTNER Metric The average CPM you paid for impressions, based on the Profit earned.
Performance Billable Impressions METRIC_BILLABLE_IMPRESSIONS Metric The number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable.
Performance (Usd) Revenue eCPC (Usd) METRIC_REVENUE_ECPC_USD Metric The average CPC you paid, based on Revenue.
Performance (Usd) Revenue eCPM (Usd) METRIC_REVENUE_ECPM_USD Metric The average CPM you paid for impressions, based on Revenue.
Performance (Usd) Media Cost eCPC (Usd) METRIC_MEDIA_COST_ECPC_USD Metric The average CPC you paid, based on the Media Cost spent.
Performance (Usd) Media Cost eCPM (Usd) METRIC_MEDIA_COST_ECPM_USD Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance (Usd) Media Cost eCPC (Usd) METRIC_PROFIT_ECPC_USD Metric The average CPC you paid, based on the Profit earned.
Performance (Usd) Media Cost eCPM (Usd) METRIC_PROFIT_ECPM_USD Metric The average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser) Revenue eCPC (Usd) METRIC_REVENUE_ECPC_ADVERTISER Metric The average CPC you paid, based on Revenue.
Performance (Advertiser) Revenue eCPM (Advertiser) METRIC_REVENUE_ECPM_ADVERTISER Metric The average CPM you paid for impressions, based on Revenue.
Performance (Advertiser) Media Cost eCPC (Advertiser) METRIC_MEDIA_COST_ECPC_ADVERTISER Metric The average CPC you paid, based on the Media Cost spent.
Performance (Advertiser) Media Cost eCPM (Advertiser) METRIC_MEDIA_COST_ECPM_ADVERTISER Metric The average CPM you paid for impressions, based on the Media Cost spent.
Performance (Advertiser) Media Cost eCPC (Advertiser) METRIC_PROFIT_ECPC_ADVERTISER Metric The average CPC you paid, based on the Profit earned.
Performance (Advertiser) Media Cost eCPM (Advertiser) METRIC_PROFIT_ECPM_ADVERTISER Metric The average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser) Media eCPA (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER Metric The average cost of each conversion, based on the Total Media Cost paid.
Performance (Advertiser) Media eCPA (PC) (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER Metric The average cost of each post-click conversion, based on the Total Media Cost spent.
Performance (Advertiser) Media eCPA (PV) (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER Metric The average cost of each post-view conversion, based on the Total Media Cost spent.
Conversion Performance Revenue eCPA METRIC_REVENUE_ECPA_PARTNER Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance Revenue eCPA (PC) METRIC_REVENUE_ECPAPC_PARTNER Metric The average cost of each post-click conversion.
Conversion Performance Revenue eCPA (PV) METRIC_REVENUE_ECPAPV_PARTNER Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance Media Cost eCPA METRIC_MEDIA_COST_ECPA_PARTNER Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance Media Cost eCPA (PC) METRIC_MEDIA_COST_ECPAPC_PARTNER Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance Media Cost eCPA (PV) METRIC_MEDIA_COST_ECPAPV_PARTNER Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance Profit eCPA METRIC_PROFIT_ECPA_PARTNER Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance Profit eCPA (PC) METRIC_PROFIT_ECPAPC_PARTNER Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance Profit eCPA (PV) METRIC_PROFIT_ECPAPV_PARTNER Metric The average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Usd) Revenue eCPA (Usd) METRIC_REVENUE_ECPA_USD Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance (Usd) Revenue eCPA (PC) (Usd) METRIC_REVENUE_ECPAPC_USD Metric The average cost of each post-click conversion.
Conversion Performance (Usd) Revenue eCPA (PV) (Usd) METRIC_REVENUE_ECPAPV_USD Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Usd) Media Cost eCPA (Usd) METRIC_MEDIA_COST_ECPA_USD Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Usd) Media Cost eCPA (PC) (Usd) METRIC_MEDIA_COST_ECPAPC_USD Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Usd) Media Cost eCPA (PV) (Usd) METRIC_MEDIA_COST_ECPAPV_USD Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Usd) Profit eCPA (Usd) METRIC_PROFIT_ECPA_USD Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance (Usd) Profit eCPA (PC) (Usd) METRIC_PROFIT_ECPAPC_USD Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Usd) Profit eCPA (PV) (Usd) METRIC_PROFIT_ECPAPV_USD Metric The average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Advertiser) Revenue eCPA (Advertiser) METRIC_REVENUE_ECPA_ADVERTISER Metric The average cost of each conversion, based on the Revenue spent.
Conversion Performance (Advertiser) Revenue eCPA (PC) (Advertiser) METRIC_REVENUE_ECPAPC_ADVERTISER Metric The average cost of each post-click conversion.
Conversion Performance (Advertiser) Revenue eCPA (PV) (Advertiser) METRIC_REVENUE_ECPAPV_ADVERTISER Metric The average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Advertiser) Media Cost eCPA (Advertiser) METRIC_MEDIA_COST_ECPA_ADVERTISER Metric The average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Advertiser) Media Cost eCPA (PC) (Advertiser) METRIC_MEDIA_COST_ECPAPC_ADVERTISER Metric The average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Advertiser) Media Cost eCPA (PV) (Advertiser) METRIC_MEDIA_COST_ECPAPV_ADVERTISER Metric The average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Advertiser) Profit eCPA (Advertiser) METRIC_PROFIT_ECPA_ADVERTISER Metric The average cost of each conversion, based on the Profit earned.
Conversion Performance (Advertiser) Profit eCPA (PC) (Advertiser) METRIC_PROFIT_ECPAPC_ADVERTISER Metric The average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Advertiser) Profit eCPA (PV) (Advertiser) METRIC_PROFIT_ECPAPV_ADVERTISER Metric The average cost of each post-view conversion, based on the Profit earned.
Fees Data Fees METRIC_DATA_COST_PARTNER Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees CPM fee (1) METRIC_CPM_FEE1_PARTNER Metric
Fees CPM fee (2) METRIC_CPM_FEE2_PARTNER Metric
Fees CPM fee (3) METRIC_CPM_FEE3_PARTNER Metric
Fees CPM fee (4) METRIC_CPM_FEE4_PARTNER Metric
Fees CPM fee (5) METRIC_CPM_FEE5_PARTNER Metric
Fees Media Fee (1) METRIC_MEDIA_FEE1_PARTNER Metric
Fees Media Fee (2) METRIC_MEDIA_FEE2_PARTNER Metric
Fees Media Fee (3) METRIC_MEDIA_FEE3_PARTNER Metric
Fees Media Fee (4) METRIC_MEDIA_FEE4_PARTNER Metric
Fees Media Fee (5) METRIC_MEDIA_FEE5_PARTNER Metric
Fees Platform Fee METRIC_PLATFORM_FEE_PARTNER Metric The fee for using Display & Video 360.
Fees Platform Fee Rate METRIC_PLATFORM_FEE_RATE Metric Platform fee rate
Additional Fees Third-Party Ad Server Fee METRIC_FEE2_PARTNER Metric
Additional Fees DoubleVerify Fee METRIC_FEE3_PARTNER Metric
Additional Fees Adsafe Fee METRIC_FEE4_PARTNER Metric
Additional Fees AdXpose Fee METRIC_FEE5_PARTNER Metric
Additional Fees Vizu Fee METRIC_FEE6_PARTNER Metric
Additional Fees Aggregate Knowledge Fee METRIC_FEE7_PARTNER Metric
Additional Fees Teracent Fee METRIC_FEE8_PARTNER Metric
Additional Fees Evidon Fee METRIC_FEE9_PARTNER Metric
Additional Fees Agency Trading Desk Fee METRIC_FEE10_PARTNER Metric
Additional Fees Data Management Platform Fee METRIC_FEE11_PARTNER Metric
Additional Fees Integral Ad Science Pre-Bid Fee METRIC_FEE12_PARTNER Metric
Additional Fees DoubleVerify Pre-Bid Fee METRIC_FEE13_PARTNER Metric
Additional Fees ShopLocal Fee METRIC_FEE14_PARTNER Metric
Additional Fees TrustMetrics Fee METRIC_FEE15_PARTNER Metric
Additional Fees MediaCost Data Fee METRIC_FEE16_PARTNER Metric
Additional Fees Integral Ad Science Video Fee METRIC_FEE17_PARTNER Metric
Additional Fees MOAT Video Fee METRIC_FEE18_PARTNER Metric
Additional Fees Nielsen Digital Ad Ratings Fee METRIC_FEE19_PARTNER Metric
Additional Fees comScore vCE in DoubleClick Fee METRIC_FEE20_PARTNER Metric
Additional Fees Adloox Fee METRIC_FEE21_PARTNER Metric
Additional Fees Adloox Pre-Bid Fee METRIC_FEE22_PARTNER Metric
Fees (Usd) Data Fees (Usd) METRIC_DATA_COST_USD Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Usd) CPM fee (1) (Usd) METRIC_CPM_FEE1_USD Metric
Fees (Usd) CPM fee (2) (Usd) METRIC_CPM_FEE2_USD Metric
Fees (Usd) CPM fee (3) (Usd) METRIC_CPM_FEE3_USD Metric
Fees (Usd) CPM fee (4) (Usd) METRIC_CPM_FEE4_USD Metric
Fees (Usd) CPM fee (5) (Usd) METRIC_CPM_FEE5_USD Metric
Fees (Usd) Media Fee (1) (Usd) METRIC_MEDIA_FEE1_USD Metric
Fees (Usd) Media Fee (2) (Usd) METRIC_MEDIA_FEE2_USD Metric
Fees (Usd) Media Fee (3) (Usd) METRIC_MEDIA_FEE3_USD Metric
Fees (Usd) Media Fee (4) (Usd) METRIC_MEDIA_FEE4_USD Metric
Fees (Usd) Media Fee (5) (Usd) METRIC_MEDIA_FEE5_USD Metric
Fees (Usd) Platform Fee (Usd) METRIC_PLATFORM_FEE_USD Metric The fee for using Display & Video 360.
Additional Fees (Usd) Third-Party Ad Server Fee (Usd) METRIC_FEE2_USD Metric
Additional Fees (Usd) DoubleVerify Fee (Usd) METRIC_FEE3_USD Metric
Additional Fees (Usd) Adsafe Fee (Usd) METRIC_FEE4_USD Metric
Additional Fees (Usd) AdXpose Fee (Usd) METRIC_FEE5_USD Metric
Additional Fees (Usd) Vizu Fee (Usd) METRIC_FEE6_USD Metric
Additional Fees (Usd) Aggregate Knowledge Fee (Usd) METRIC_FEE7_USD Metric
Additional Fees (Usd) Teracent Fee (Usd) METRIC_FEE8_USD Metric
Additional Fees (Usd) Evidon Fee (Usd) METRIC_FEE9_USD Metric
Additional Fees (Usd) Agency Trading Desk Fee (Usd) METRIC_FEE10_USD Metric
Additional Fees (Usd) Data Management Platform Fee (Usd) METRIC_FEE11_USD Metric
Additional Fees (Usd) Integral Ad Science Pre-Bid Fee (Usd) METRIC_FEE12_USD Metric
Additional Fees (Usd) DoubleVerify Pre-Bid Fee (Usd) METRIC_FEE13_USD Metric
Additional Fees (Usd) ShopLocal Fee (Usd) METRIC_FEE14_USD Metric
Additional Fees (Usd) TrustMetrics Fee (Usd) METRIC_FEE15_USD Metric
Additional Fees (Usd) MediaCost Data Fee (Usd) METRIC_FEE16_USD Metric
Additional Fees (Usd) Integral Ad Science Video Fee (Usd) METRIC_FEE17_USD Metric
Additional Fees (Usd) MOAT Video Fee (Usd) METRIC_FEE18_USD Metric
Additional Fees (Usd) Nielsen Digital Ad Ratings Fee (Usd) METRIC_FEE19_USD Metric
Additional Fees (Usd) comScore vCE in DoubleClick Fee (Usd) METRIC_FEE20_USD Metric
Additional Fees (Usd) Adloox Fee (Usd) METRIC_FEE21_USD Metric
Additional Fees (Usd) Adloox Pre-Bid Fee (Usd) METRIC_FEE22_USD Metric
Fees (Advertiser) Data Fees (Advertiser) METRIC_DATA_COST_ADVERTISER Metric The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Advertiser) CPM fee (1) (Advertiser) METRIC_CPM_FEE1_ADVERTISER Metric
Fees (Advertiser) CPM fee (2) (Advertiser) METRIC_CPM_FEE2_ADVERTISER Metric
Fees (Advertiser) CPM fee (3) (Advertiser) METRIC_CPM_FEE3_ADVERTISER Metric
Fees (Advertiser) CPM fee (4) (Advertiser) METRIC_CPM_FEE4_ADVERTISER Metric
Fees (Advertiser) CPM fee (5) (Advertiser) METRIC_CPM_FEE5_ADVERTISER Metric
Fees (Advertiser) Media Fee (1) (Advertiser) METRIC_MEDIA_FEE1_ADVERTISER Metric
Fees (Advertiser) Media Fee (2) (Advertiser) METRIC_MEDIA_FEE2_ADVERTISER Metric
Fees (Advertiser) Media Fee (3) (Advertiser) METRIC_MEDIA_FEE3_ADVERTISER Metric
Fees (Advertiser) Media Fee (4) (Advertiser) METRIC_MEDIA_FEE4_ADVERTISER Metric
Fees (Advertiser) Media Fee (5) (Advertiser) METRIC_MEDIA_FEE5_ADVERTISER Metric
Fees (Advertiser) Platform Fee(Advertiser) METRIC_PLATFORM_FEE_ADVERTISER Metric The fee for using Display & Video 360.
Additional Fees (Advertiser) Third-Party Ad Server Fee (Advertiser) METRIC_FEE2_ADVERTISER Metric
Additional Fees (Advertiser) DoubleVerify Fee (Advertiser) METRIC_FEE3_ADVERTISER Metric
Additional Fees (Advertiser) Adsafe Fee (Advertiser) METRIC_FEE4_ADVERTISER Metric
Additional Fees (Advertiser) AdXpose Fee (Advertiser) METRIC_FEE5_ADVERTISER Metric
Additional Fees (Advertiser) Vizu Fee (Advertiser) METRIC_FEE6_ADVERTISER Metric
Additional Fees (Advertiser) Aggregate Knowledge Fee (Advertiser) METRIC_FEE7_ADVERTISER Metric
Additional Fees (Advertiser) Teracent Fee (Advertiser) METRIC_FEE8_ADVERTISER Metric
Additional Fees (Advertiser) Evidon Fee (Advertiser) METRIC_FEE9_ADVERTISER Metric
Additional Fees (Advertiser) Agency Trading Desk Fee (Advertiser) METRIC_FEE10_ADVERTISER Metric
Additional Fees (Advertiser) Data Management Platform Fee (Advertiser) METRIC_FEE11_ADVERTISER Metric
Additional Fees (Advertiser) Integral Ad Science Pre-Bid Fee (Advertiser) METRIC_FEE12_ADVERTISER Metric
Additional Fees (Advertiser) DoubleVerify Pre-Bid Fee (Advertiser) METRIC_FEE13_ADVERTISER Metric
Additional Fees (Advertiser) ShopLocal Fee (Advertiser) METRIC_FEE14_ADVERTISER Metric
Additional Fees (Advertiser) TrustMetrics Fee (Advertiser) METRIC_FEE15_ADVERTISER Metric
Additional Fees (Advertiser) MediaCost Data Fee (Advertiser) METRIC_FEE16_ADVERTISER Metric
Additional Fees (Advertiser) Integral Ad Science Video Fee (Advertiser) METRIC_FEE17_ADVERTISER Metric
Additional Fees (Advertiser) MOAT Video Fee (Advertiser) METRIC_FEE18_ADVERTISER Metric
Additional Fees (Advertiser) Nielsen Digital Ad Ratings Fee (Advertiser) METRIC_FEE19_ADVERTISER Metric
Additional Fees (Advertiser) comScore vCE in DoubleClick Fee (Advertiser) METRIC_FEE20_ADVERTISER Metric
Additional Fees (Advertiser) Adloox Fee (Advertiser) METRIC_FEE21_ADVERTISER Metric
Additional Fees (Advertiser) Adloox Pre-Bid Fee (Advertiser) METRIC_FEE22_ADVERTISER Metric
Video Video completions METRIC_RICH_MEDIA_VIDEO_COMPLETIONS Metric The number of times a video has been played to its end.
Video Video 1st quartile completes METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES Metric The number of times a video has been played to 25% of its entire length.
Video Video full screens METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS Metric The number of times a video has been viewed in full screen mode.
Video Video mid points METRIC_RICH_MEDIA_VIDEO_MIDPOINTS Metric The number of times a video has been played to 50% of its entire length.
Video Video mutes METRIC_RICH_MEDIA_VIDEO_MUTES Metric The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
Video Video pauses METRIC_RICH_MEDIA_VIDEO_PAUSES Metric The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
Video Video plays METRIC_RICH_MEDIA_VIDEO_PLAYS Metric The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
Video Video 3rd quartile completes METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES Metric The number of times a video has been played to 75% of its entire length.
Video Video completion rate METRIC_VIDEO_COMPLETION_RATE Metric The percentage of video impressions that played to completion.
Audio Audio Client Cost eCPCL (Advertiser Currency) METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY Metric
Audio Audio Media Cost eCPCL (Advertiser Currency) METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY Metric
Audio Audio Mutes (Audio) METRIC_AUDIO_MUTES_AUDIO Metric
Audio Audio Revenue eCPCL (Advertiser Currency) METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY Metric
Audio Audio Unmutes (Audio) METRIC_AUDIO_UNMUTES_AUDIO Metric
Audio Companion Clicks (Audio) METRIC_COMPANION_CLICKS_AUDIO Metric
Audio Companion Impressions (Audio) METRIC_COMPANION_IMPRESSIONS_AUDIO Metric
Audio Audio Completions METRIC_COMPLETE_LISTENS_AUDIO Metric
Audio Completion Rate (Audio) METRIC_COMPLETION_RATE_AUDIO Metric
Audio First-Quartile (Audio) METRIC_FIRST_QUARTILE_AUDIO Metric
Audio Midpoint (Audio) METRIC_MIDPOINT_AUDIO Metric
Audio Pauses (Audio) METRIC_PAUSES_AUDIO Metric
Audio Starts (Audio) METRIC_STARTS_AUDIO Metric
Audio Stops (Audio) METRIC_STOPS_AUDIO Metric
Audio Third-Quartile (Audio) METRIC_THIRD_QUARTILE_AUDIO Metric
Audio Total Audio Media Cost eCPCL (Advertiser Currency) METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY Metric
Active View Viewable impressions (ActiveView) METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS Metric The number of impressions on the site that were viewable out of all measurable impressions.
Active View Measurable impressions (ActiveView) METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS Metric The total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers.
Active View Distribution viewable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE Metric Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable.
Active View Eligible impressions (ActiveView) METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Metric
Active View Measurable impressions % (ActiveView) METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS Metric The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.
Active View Viewable impressions % (ActiveView) METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS Metric The percentage of viewable impressions out of all measurable impressions.
Active View Unviewable impressions (ActiveView) METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS Metric Total number of impressions that were measured, but deemed not viewable.
Active View Unmeasurable impressions (ActiveView) METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS Metric The total number of impressions that were not measurable with Active View.
Active View Distribution unviewable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE Metric Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable.
Active View Distribution unmeasurable % (ActiveView) METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE Metric Percentage of eligible impressions where measurement was attempted, but failed.
Active View Active View: Average Viewable Time (seconds) METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Metric
True View Earned likes METRIC_TRUEVIEW_EARNED_LIKES Metric The number of users who have liked the video in your TrueView ad.
True View Earned views METRIC_TRUEVIEW_EARNED_VIEWS Metric The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads.
True View Views METRIC_TRUEVIEW_VIEWS Metric The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first.
True View View rate METRIC_TRUEVIEW_VIEW_RATE Metric The percentage of time your ad is viewed, relative to the total number of times your ad is shown
True View View through conversions METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION Metric The number of conversions that occur before a TrueView View is counted.
Other Metrics % Clicks Leading to Conversions METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE Metric The rate at which clicks led to conversions (based on the number of Post-Click Conversions).
Other Metrics Conversions per mile METRIC_CONVERSIONS_PER_MILLE Metric The number of conversions for every 1000 impressions purchased.
Other Metrics Impressions to conversions rate METRIC_IMPRESSIONS_TO_CONVERSION_RATE Metric The rate at which impressions led to conversions.
Other Metrics Media eCPC METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Media eCPC (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM (Advertiser) METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Media eCPC (Usd) METRIC_TOTAL_MEDIA_COST_ECPC_USD Metric The average CPC you paid, based on the Total Media Cost spent.
Other Metrics Media eCPM (Usd) METRIC_TOTAL_MEDIA_COST_ECPM_USD Metric The average CPM you paid for impressions, based on the Total Media Cost spent.
Other Metrics Floodlight impressions METRIC_FLOODLIGHT_IMPRESSIONS Metric The number of times a Floodlight activity tag has been served to and loaded by browsers.
Other Metrics Unique visitor cookies METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS Metric The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
Other Metrics Average number of impressions per cookie METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIE Metric The average number of times your TrueView ad was shown to a unique cookie over a given time period.
Other Metrics Number of user cookies reached METRIC_COOKIE_REACH_IMPRESSION_REACH Metric The number of unique cookies you've reached, per creative utilized in a given insertion order.