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DCM Metrics | Dataslayer

Group Field ID Type Description
Time Date dfa:date Dimension
Time Day of Week dayofweek Dimension
Time Year dfa:year Dimension
Time Year-Month dfa:month Dimension
Time Month dfa:month2 Dimension
Time Week dfa:week Dimension
Time Hour dfa:hour Dimension
Advertiser Advertiser dfa:advertiser Dimension
Advertiser Advertiser group dfa:advertiserGroup Dimension
Advertiser Advertiser ID dfa:advertiserId Dimension
Campaign Campaign dfa:campaign Dimension
Campaign Campaign end date dfa:campaignEndDate Dimension
Campaign Campaign ID dfa:campaignId Dimension
Campaign Campaign start date dfa:campaignStartDate Dimension
Campaign Click-through URL dfa:clickThroughUrl Dimension
Content Content category dfa:contentCategory Dimension
Keyword Keyword dfa:keyword Dimension
Ad Ad dfa:ad Dimension
Ad Ad ID dfa:adId Dimension
Ad Ad status dfa:adStatus Dimension
Ad Ad type dfa:adType Dimension
Creative Creative dfa:creative Dimension
Creative Creative end date dfa:creativeEndDate Dimension
Creative Creative group 1 dfa:creativeGroup1 Dimension
Creative Creative group 2 dfa:creativeGroup2 Dimension
Creative Creative ID dfa:creativeId Dimension
Creative Creative pixel size dfa:creativeSize Dimension
Creative Creative start date dfa:creativeStartDate Dimension
Creative Creative version dfa:creativeVersion Dimension
Creative Creative type dfa:creativeType Dimension
Placement Payment source dfa:paymentSource Dimension
Placement Placement end date dfa:placementEndDate Dimension
Placement Placement rate dfa:placementRate Dimension
Placement Placement cost structure dfa:placementCostStructure Dimension
Placement Placement pixel size dfa:placementSize Dimension
Placement Placement start date dfa:placementStartDate Dimension
Placement Placement strategy dfa:placementStrategy Dimension
Placement Placement total booked units dfa:placementTotalBookedUnits Dimension
Placement Domain dfa:domain Dimension
Placement Placement compatibility dfa:placementCompatibility Dimension
Placement Rendering ID dfa:renderingId Dimension
Placement Site (DCM) dfa:site Dimension
Placement Site (site directory) dfa:siteDirectory Dimension
Placement Site ID (site directory) dfa:siteDirectoryId Dimension
Placement Site ID (DCM) dfa:siteId Dimension
Placement Placement dfa:placement Dimension
Placement Placement ID dfa:placementId Dimension
Placement Site keyname dfa:siteKeyname Dimension
Placement Placement total planned media cost dfa:placementTotalPlannedMediaCost Dimension
Activity Activity dfa:activity Dimension
Activity Activity group dfa:activityGroup Dimension
Activity Activity Group ID dfa:activityGroupId Dimension
Activity Activity ID dfa:activityId Dimension
Activity Conversion ID dfa:conversionId Dimension
Activity Conversion Referrer dfa:conversionReferrer Dimension
Activity Conversion URL dfa:conversionUrl Dimension
Activity Channel Mix dfa:channelMix Dimension
Floodlight Flight booked cost dfa:flightBookedCost Dimension
Floodlight Flight booked rate dfa:flightBookedRate Dimension
Floodlight Flight booked units dfa:flightBookedUnits Dimension
Floodlight Flight end date dfa:flightEndDate Dimension
Floodlight Flight start date dfa:flightStartDate Dimension
Floodlight Floodlight configuration dfa:floodlightConfigId Dimension
Floodlight Floodlight Attribution Type dfa:floodlightAttributionType Dimension
Floodlight Variable Dimensions Floodlight Variable 1 dfa:floodlightVariableDimension1 Dimension
Floodlight Variable Dimensions Floodlight Variable 2 dfa:floodlightVariableDimension2 Dimension
Floodlight Variable Dimensions Floodlight Variable 3 dfa:floodlightVariableDimension3 Dimension
Floodlight Variable Dimensions Floodlight Variable 4 dfa:floodlightVariableDimension4 Dimension
Floodlight Variable Dimensions Floodlight Variable 5 dfa:floodlightVariableDimension5 Dimension
Floodlight Variable Dimensions Floodlight Variable 6 dfa:floodlightVariableDimension6 Dimension
Floodlight Variable Dimensions Floodlight Variable 7 dfa:floodlightVariableDimension7 Dimension
Floodlight Variable Dimensions Floodlight Variable 8 dfa:floodlightVariableDimension8 Dimension
Floodlight Variable Dimensions Floodlight Variable 9 dfa:floodlightVariableDimension9 Dimension
Floodlight Variable Dimensions Floodlight Variable 10 dfa:floodlightVariableDimension10 Dimension
Floodlight Variable Dimensions Floodlight Variable 11 dfa:floodlightVariableDimension11 Dimension
Floodlight Variable Dimensions Floodlight Variable 12 dfa:floodlightVariableDimension12 Dimension
Floodlight Variable Dimensions Floodlight Variable 13 dfa:floodlightVariableDimension13 Dimension
Floodlight Variable Dimensions Floodlight Variable 14 dfa:floodlightVariableDimension14 Dimension
Floodlight Variable Dimensions Floodlight Variable 15 dfa:floodlightVariableDimension15 Dimension
Floodlight Variable Dimensions Floodlight Variable 16 dfa:floodlightVariableDimension16 Dimension
Floodlight Variable Dimensions Floodlight Variable 17 dfa:floodlightVariableDimension17 Dimension
Floodlight Variable Dimensions Floodlight Variable 18 dfa:floodlightVariableDimension18 Dimension
Floodlight Variable Dimensions Floodlight Variable 19 dfa:floodlightVariableDimension19 Dimension
Floodlight Variable Dimensions Floodlight Variable 20 dfa:floodlightVariableDimension20 Dimension
Floodlight Variable Dimensions Floodlight Variable 21 dfa:floodlightVariableDimension21 Dimension
Floodlight Variable Dimensions Floodlight Variable 22 dfa:floodlightVariableDimension22 Dimension
Floodlight Variable Dimensions Floodlight Variable 23 dfa:floodlightVariableDimension23 Dimension
Floodlight Variable Dimensions Floodlight Variable 24 dfa:floodlightVariableDimension24 Dimension
Floodlight Variable Dimensions Floodlight Variable 25 dfa:floodlightVariableDimension25 Dimension
Floodlight Variable Dimensions Floodlight Variable 26 dfa:floodlightVariableDimension26 Dimension
Floodlight Variable Dimensions Floodlight Variable 27 dfa:floodlightVariableDimension27 Dimension
Floodlight Variable Dimensions Floodlight Variable 28 dfa:floodlightVariableDimension28 Dimension
Floodlight Variable Dimensions Floodlight Variable 29 dfa:floodlightVariableDimension29 Dimension
Floodlight Variable Dimensions Floodlight Variable 30 dfa:floodlightVariableDimension30 Dimension
Floodlight Variable Dimensions Floodlight Variable 31 dfa:floodlightVariableDimension31 Dimension
Floodlight Variable Dimensions Floodlight Variable 32 dfa:floodlightVariableDimension32 Dimension
Floodlight Variable Dimensions Floodlight Variable 33 dfa:floodlightVariableDimension33 Dimension
Floodlight Variable Dimensions Floodlight Variable 34 dfa:floodlightVariableDimension34 Dimension
Floodlight Variable Dimensions Floodlight Variable 35 dfa:floodlightVariableDimension35 Dimension
Floodlight Variable Dimensions Floodlight Variable 36 dfa:floodlightVariableDimension36 Dimension
Floodlight Variable Dimensions Floodlight Variable 37 dfa:floodlightVariableDimension37 Dimension
Floodlight Variable Dimensions Floodlight Variable 38 dfa:floodlightVariableDimension38 Dimension
Floodlight Variable Dimensions Floodlight Variable 39 dfa:floodlightVariableDimension39 Dimension
Floodlight Variable Dimensions Floodlight Variable 40 dfa:floodlightVariableDimension40 Dimension
Floodlight Variable Dimensions Floodlight Variable 41 dfa:floodlightVariableDimension41 Dimension
Floodlight Variable Dimensions Floodlight Variable 42 dfa:floodlightVariableDimension42 Dimension
Floodlight Variable Dimensions Floodlight Variable 43 dfa:floodlightVariableDimension43 Dimension
Floodlight Variable Dimensions Floodlight Variable 44 dfa:floodlightVariableDimension44 Dimension
Floodlight Variable Dimensions Floodlight Variable 45 dfa:floodlightVariableDimension45 Dimension
Floodlight Variable Dimensions Floodlight Variable 46 dfa:floodlightVariableDimension46 Dimension
Floodlight Variable Dimensions Floodlight Variable 47 dfa:floodlightVariableDimension47 Dimension
Floodlight Variable Dimensions Floodlight Variable 48 dfa:floodlightVariableDimension48 Dimension
Floodlight Variable Dimensions Floodlight Variable 49 dfa:floodlightVariableDimension49 Dimension
Floodlight Variable Dimensions Floodlight Variable 50 dfa:floodlightVariableDimension50 Dimension
Floodlight Variable Dimensions Floodlight Variable 51 dfa:floodlightVariableDimension51 Dimension
Floodlight Variable Dimensions Floodlight Variable 52 dfa:floodlightVariableDimension52 Dimension
Floodlight Variable Dimensions Floodlight Variable 53 dfa:floodlightVariableDimension53 Dimension
Floodlight Variable Dimensions Floodlight Variable 54 dfa:floodlightVariableDimension54 Dimension
Floodlight Variable Dimensions Floodlight Variable 55 dfa:floodlightVariableDimension55 Dimension
Floodlight Variable Dimensions Floodlight Variable 56 dfa:floodlightVariableDimension56 Dimension
Floodlight Variable Dimensions Floodlight Variable 57 dfa:floodlightVariableDimension57 Dimension
Floodlight Variable Dimensions Floodlight Variable 58 dfa:floodlightVariableDimension58 Dimension
Floodlight Variable Dimensions Floodlight Variable 59 dfa:floodlightVariableDimension59 Dimension
Floodlight Variable Dimensions Floodlight Variable 60 dfa:floodlightVariableDimension60 Dimension
Floodlight Variable Dimensions Floodlight Variable 61 dfa:floodlightVariableDimension61 Dimension
Floodlight Variable Dimensions Floodlight Variable 62 dfa:floodlightVariableDimension62 Dimension
Floodlight Variable Dimensions Floodlight Variable 63 dfa:floodlightVariableDimension63 Dimension
Floodlight Variable Dimensions Floodlight Variable 64 dfa:floodlightVariableDimension64 Dimension
Floodlight Variable Dimensions Floodlight Variable 65 dfa:floodlightVariableDimension65 Dimension
Floodlight Variable Dimensions Floodlight Variable 66 dfa:floodlightVariableDimension66 Dimension
Floodlight Variable Dimensions Floodlight Variable 67 dfa:floodlightVariableDimension67 Dimension
Floodlight Variable Dimensions Floodlight Variable 68 dfa:floodlightVariableDimension68 Dimension
Floodlight Variable Dimensions Floodlight Variable 69 dfa:floodlightVariableDimension69 Dimension
Floodlight Variable Dimensions Floodlight Variable 70 dfa:floodlightVariableDimension70 Dimension
Floodlight Variable Dimensions Floodlight Variable 71 dfa:floodlightVariableDimension71 Dimension
Floodlight Variable Dimensions Floodlight Variable 72 dfa:floodlightVariableDimension72 Dimension
Floodlight Variable Dimensions Floodlight Variable 73 dfa:floodlightVariableDimension73 Dimension
Floodlight Variable Dimensions Floodlight Variable 74 dfa:floodlightVariableDimension74 Dimension
Floodlight Variable Dimensions Floodlight Variable 75 dfa:floodlightVariableDimension75 Dimension
Floodlight Variable Dimensions Floodlight Variable 76 dfa:floodlightVariableDimension76 Dimension
Floodlight Variable Dimensions Floodlight Variable 77 dfa:floodlightVariableDimension77 Dimension
Floodlight Variable Dimensions Floodlight Variable 78 dfa:floodlightVariableDimension78 Dimension
Floodlight Variable Dimensions Floodlight Variable 79 dfa:floodlightVariableDimension79 Dimension
Floodlight Variable Dimensions Floodlight Variable 80 dfa:floodlightVariableDimension80 Dimension
Floodlight Variable Dimensions Floodlight Variable 81 dfa:floodlightVariableDimension81 Dimension
Floodlight Variable Dimensions Floodlight Variable 82 dfa:floodlightVariableDimension82 Dimension
Floodlight Variable Dimensions Floodlight Variable 83 dfa:floodlightVariableDimension83 Dimension
Floodlight Variable Dimensions Floodlight Variable 84 dfa:floodlightVariableDimension84 Dimension
Floodlight Variable Dimensions Floodlight Variable 85 dfa:floodlightVariableDimension85 Dimension
Floodlight Variable Dimensions Floodlight Variable 86 dfa:floodlightVariableDimension86 Dimension
Floodlight Variable Dimensions Floodlight Variable 87 dfa:floodlightVariableDimension87 Dimension
Floodlight Variable Dimensions Floodlight Variable 88 dfa:floodlightVariableDimension88 Dimension
Floodlight Variable Dimensions Floodlight Variable 89 dfa:floodlightVariableDimension89 Dimension
Floodlight Variable Dimensions Floodlight Variable 90 dfa:floodlightVariableDimension90 Dimension
Floodlight Variable Dimensions Floodlight Variable 91 dfa:floodlightVariableDimension91 Dimension
Floodlight Variable Dimensions Floodlight Variable 92 dfa:floodlightVariableDimension92 Dimension
Floodlight Variable Dimensions Floodlight Variable 93 dfa:floodlightVariableDimension93 Dimension
Floodlight Variable Dimensions Floodlight Variable 94 dfa:floodlightVariableDimension94 Dimension
Floodlight Variable Dimensions Floodlight Variable 95 dfa:floodlightVariableDimension95 Dimension
Floodlight Variable Dimensions Floodlight Variable 96 dfa:floodlightVariableDimension96 Dimension
Floodlight Variable Dimensions Floodlight Variable 97 dfa:floodlightVariableDimension97 Dimension
Floodlight Variable Dimensions Floodlight Variable 98 dfa:floodlightVariableDimension98 Dimension
Floodlight Variable Dimensions Floodlight Variable 99 dfa:floodlightVariableDimension99 Dimension
Floodlight Variable Dimensions Floodlight Variable 100 dfa:floodlightVariableDimension100 Dimension
Roadblock Package/roadblock dfa:packageRoadblock Dimension
Roadblock Package/roadblock ID dfa:packageRoadblockId Dimension
Roadblock Package/roadblock strategy dfa:packageRoadblockStrategy Dimension
Roadblock Package/roadblock total booked units dfa:packageRoadblockTotalBookedUnits Dimension
Verification Content classifier dfa:contentClassification Dimension
In stream video Companion creative dfa:companionCreative Dimension
In stream video Companion creative ID dfa:companionCreativeId Dimension
In stream video Companion creative pixel size dfa:companionCreativeSize Dimension
Rich media Custom variable dfa:richMediaCustomVariable Dimension
Rich media Rich Media Event dfa:richMediaEvent Dimension
Rich media Video length dfa:richMediaVideoLength Dimension
Search Landing Page URL dfa:landingPageUrl Dimension
Search Natural search engine country dfa:naturalSearchEngineCountry Dimension
Search Natural search engine property dfa:naturalSearchEngineProperty Dimension
Search Natural search landing page dfa:naturalSearchLandingPage Dimension
Search Natural search landing page query string dfa:naturalSearchLandingPageQueryString Dimension
Search Natural search processed landing page dfa:naturalSearchProcessedLandingPage Dimension
Search Natural search processed landing page query string dfa:naturalSearchProcessedLandingPageQueryString Dimension
Search Natural search query dfa:naturalSearchQuery Dimension
Search Paid search ad dfa:paidSearchAd Dimension
Search Paid search ad group dfa:paidSearchAdGroup Dimension
Search Paid search ad group ID dfa:paidSearchAdGroupId Dimension
Search Paid search ad ID dfa:paidSearchAdId Dimension
Search Paid search advertiser dfa:paidSearchAdvertiser Dimension
Search Paid search advertiser ID dfa:paidSearchAdvertiserId Dimension
Search Paid search agency dfa:paidSearchAgency Dimension
Search Paid search agency ID dfa:paidSearchAgencyId Dimension
Search Paid search bid strategy dfa:paidSearchBidStrategy Dimension
Search Paid search bid strategy ID dfa:paidSearchBidStrategyId Dimension
Search Paid search campaign dfa:paidSearchCampaign Dimension
Search Paid search campaign ID dfa:paidSearchCampaignId Dimension
Search Paid search engine account dfa:paidSearchEngineAccount Dimension
Search Paid search engine account category dfa:paidSearchEngineAccountCategory Dimension
Search Paid search engine account ID dfa:paidSearchEngineAccountId Dimension
Search Paid search keyword dfa:paidSearchKeyword Dimension
Search Paid search keyword ID dfa:paidSearchKeywordId Dimension
Search Paid search landing page URL dfa:paidSearchLandingPageUrl Dimension
Search Paid search legacy keyword ID dfa:paidSearchLegacyKeywordId Dimension
Search Paid search match type dfa:paidSearchMatchType Dimension
Creative fields Creative field 1 dfa:creativeField1 Dimension
Creative fields Creative Field 2 dfa:creativeField2 Dimension
Creative fields Creative Field 3 dfa:creativeField3 Dimension
Creative fields Creative Field 4 dfa:creativeField4 Dimension
Creative fields Creative Field 5 dfa:creativeField5 Dimension
Creative fields Creative Field 6 dfa:creativeField6 Dimension
Creative fields Creative Field 7 dfa:creativeField7 Dimension
Creative fields Creative Field 8 dfa:creativeField8 Dimension
Creative fields Creative Field 9 dfa:creativeField9 Dimension
Creative fields Creative Field 10 dfa:creativeField10 Dimension
Creative fields Creative Field 11 dfa:creativeField11 Dimension
Creative fields Creative Field 12 dfa:creativeField12 Dimension
Location City dfa:city Dimension
Location Country dfa:country Dimension
Location Designated market area (DMA) dfa:dmaRegion Dimension
Location Region dfa:state Dimension
Location Postal code dfa:zipCode Dimension
System Browser/Platform dfa:browserPlatform Dimension
System Connection type dfa:connectionType Dimension
System Attributed event platform type dfa:eventPlatformType Dimension
System Mobile carrier dfa:mobileCarrier Dimension
System Operating system version dfa:operatingSystemVersion Dimension
System Operating system dfa:operatingSystem Dimension
System Platform type dfa:platformType Dimension
System ORD Value dfa:ordValue Dimension
Dynamic combination report Dynamic element 10 dfa:feed10 Dimension
Dynamic combination report Feed 10 - Reporting dimension 1 value dfa:dynamicElement10Field1Value Dimension
Dynamic combination report Feed 10 - Reporting dimension 2 value dfa:dynamicElement10Field2Value Dimension
Dynamic combination report Feed 10 - Reporting dimension 3 value dfa:dynamicElement10Field3Value Dimension
Dynamic combination report Feed 10 - Reporting dimension 4 value dfa:dynamicElement10Field4Value Dimension
Dynamic combination report Feed 10 - Reporting dimension 5 value dfa:dynamicElement10Field5Value Dimension
Dynamic combination report Feed 10 - Reporting dimension 6 value dfa:dynamicElement10Field6Value Dimension
Dynamic combination report Feed 10 - Unique ID dfa:feed10UniqueId Dimension
Dynamic combination report Feed 10 - Reporting label dfa:feed10ReportingLabel Dimension
Dynamic combination report Dynamic element 11 dfa:feed11 Dimension
Dynamic combination report Feed 11 - Reporting dimension 1 value dfa:dynamicElement11Field1Value Dimension
Dynamic combination report Feed 11 - Reporting dimension 2 value dfa:dynamicElement11Field2Value Dimension
Dynamic combination report Feed 11 - Reporting dimension 3 value dfa:dynamicElement11Field3Value Dimension
Dynamic combination report Feed 11 - Reporting dimension 4 value dfa:dynamicElement11Field4Value Dimension
Dynamic combination report Feed 11 - Reporting dimension 5 value dfa:dynamicElement11Field5Value Dimension
Dynamic combination report Feed 11 - Reporting dimension 6 value dfa:dynamicElement11Field6Value Dimension
Dynamic combination report Feed 11 - Unique ID dfa:feed11UniqueId Dimension
Dynamic combination report Feed 11 - Reporting label dfa:feed11ReportingLabel Dimension
Dynamic combination report Dynamic element 12 dfa:feed12 Dimension
Dynamic combination report Feed 12 - Reporting dimension 1 value dfa:dynamicElement12Field1Value Dimension
Dynamic combination report Feed 12 - Reporting dimension 2 value dfa:dynamicElement12Field2Value Dimension
Dynamic combination report Feed 12 - Reporting dimension 3 value dfa:dynamicElement12Field3Value Dimension
Dynamic combination report Feed 12 - Reporting dimension 4 value dfa:dynamicElement12Field4Value Dimension
Dynamic combination report Feed 12 - Reporting dimension 5 value dfa:dynamicElement12Field5Value Dimension
Dynamic combination report Feed 12 - Reporting dimension 6 value dfa:dynamicElement12Field6Value Dimension
Dynamic combination report Feed 12 - Unique ID dfa:feed12UniqueId Dimension
Dynamic combination report Feed 12 - Reporting label dfa:feed12ReportingLabel Dimension
Dynamic combination report Dynamic element 13 dfa:feed13 Dimension
Dynamic combination report Feed 13 - Reporting dimension 1 value dfa:dynamicElement13Field1Value Dimension
Dynamic combination report Feed 13 - Reporting dimension 2 value dfa:dynamicElement13Field2Value Dimension
Dynamic combination report Feed 13 - Reporting dimension 3 value dfa:dynamicElement13Field3Value Dimension
Dynamic combination report Feed 13 - Reporting dimension 4 value dfa:dynamicElement13Field4Value Dimension
Dynamic combination report Feed 13 - Reporting dimension 5 value dfa:dynamicElement13Field5Value Dimension
Dynamic combination report Feed 13 - Reporting dimension 6 value dfa:dynamicElement13Field6Value Dimension
Dynamic combination report Feed 13 - Unique ID dfa:feed13UniqueId Dimension
Dynamic combination report Feed 13 - Reporting label dfa:feed13ReportingLabel Dimension
Dynamic combination report Dynamic element 14 dfa:feed14 Dimension
Dynamic combination report Feed 14 - Reporting dimension 1 value dfa:dynamicElement14Field1Value Dimension
Dynamic combination report Feed 14 - Reporting dimension 2 value dfa:dynamicElement14Field2Value Dimension
Dynamic combination report Feed 14 - Reporting dimension 3 value dfa:dynamicElement14Field3Value Dimension
Dynamic combination report Feed 14 - Reporting dimension 4 value dfa:dynamicElement14Field4Value Dimension
Dynamic combination report Feed 14 - Reporting dimension 5 value dfa:dynamicElement14Field5Value Dimension
Dynamic combination report Feed 14 - Reporting dimension 6 value dfa:dynamicElement14Field6Value Dimension
Dynamic combination report Feed 14 - Unique ID dfa:feed14UniqueId Dimension
Dynamic combination report Feed 14 - Reporting label dfa:feed14ReportingLabel Dimension
Dynamic combination report Dynamic element 15 dfa:feed15 Dimension
Dynamic combination report Feed 15 - Reporting dimension 1 value dfa:dynamicElement15Field1Value Dimension
Dynamic combination report Feed 15 - Reporting dimension 2 value dfa:dynamicElement15Field2Value Dimension
Dynamic combination report Feed 15 - Reporting dimension 3 value dfa:dynamicElement15Field3Value Dimension
Dynamic combination report Feed 15 - Reporting dimension 4 value dfa:dynamicElement15Field4Value Dimension
Dynamic combination report Feed 15 - Reporting dimension 5 value dfa:dynamicElement15Field5Value Dimension
Dynamic combination report Feed 15 - Reporting dimension 6 value dfa:dynamicElement15Field6Value Dimension
Dynamic combination report Feed 15 - Unique ID dfa:feed15UniqueId Dimension
Dynamic combination report Feed 15 - Reporting label dfa:feed15ReportingLabel Dimension
Dynamic combination report Dynamic element 16 dfa:feed16 Dimension
Dynamic combination report Feed 16 - Reporting dimension 1 value dfa:dynamicElement16Field1Value Dimension
Dynamic combination report Feed 16 - Reporting dimension 2 value dfa:dynamicElement16Field2Value Dimension
Dynamic combination report Feed 16 - Reporting dimension 3 value dfa:dynamicElement16Field3Value Dimension
Dynamic combination report Feed 16 - Reporting dimension 4 value dfa:dynamicElement16Field4Value Dimension
Dynamic combination report Feed 16 - Reporting dimension 5 value dfa:dynamicElement16Field5Value Dimension
Dynamic combination report Feed 16 - Reporting dimension 6 value dfa:dynamicElement16Field6Value Dimension
Dynamic combination report Feed 16 - Unique ID dfa:feed16UniqueId Dimension
Dynamic combination report Feed 16 - Reporting label dfa:feed16ReportingLabel Dimension
Dynamic combination report Dynamic element 17 dfa:feed17 Dimension
Dynamic combination report Feed 17 - Reporting dimension 1 value dfa:dynamicElement17Field1Value Dimension
Dynamic combination report Feed 17 - Reporting dimension 2 value dfa:dynamicElement17Field2Value Dimension
Dynamic combination report Feed 17 - Reporting dimension 3 value dfa:dynamicElement17Field3Value Dimension
Dynamic combination report Feed 17 - Reporting dimension 4 value dfa:dynamicElement17Field4Value Dimension
Dynamic combination report Feed 17 - Reporting dimension 5 value dfa:dynamicElement17Field5Value Dimension
Dynamic combination report Feed 17 - Reporting dimension 6 value dfa:dynamicElement17Field6Value Dimension
Dynamic combination report Feed 17 - Unique ID dfa:feed17UniqueId Dimension
Dynamic combination report Feed 17 - Reporting label dfa:feed17ReportingLabel Dimension
Dynamic combination report Dynamic element 18 dfa:feed18 Dimension
Dynamic combination report Feed 18 - Reporting dimension 1 value dfa:dynamicElement18Field1Value Dimension
Dynamic combination report Feed 18 - Reporting dimension 2 value dfa:dynamicElement18Field2Value Dimension
Dynamic combination report Feed 18 - Reporting dimension 3 value dfa:dynamicElement18Field3Value Dimension
Dynamic combination report Feed 18 - Reporting dimension 4 valuee dfa:dynamicElement18Field4Value Dimension
Dynamic combination report Feed 18 - Reporting dimension 5 value dfa:dynamicElement18Field5Value Dimension
Dynamic combination report Feed 18 - Reporting dimension 6 value dfa:dynamicElement18Field6Value Dimension
Dynamic combination report Feed 18 - Unique ID dfa:feed18UniqueId Dimension
Dynamic combination report Feed 18 - Reporting label dfa:feed18ReportingLabel Dimension
Dynamic combination report Dynamic element 19 dfa:feed19 Dimension
Dynamic combination report Feed 19 - Reporting dimension 1 value dfa:dynamicElement19Field1Value Dimension
Dynamic combination report Feed 19 - Reporting dimension 2 value dfa:dynamicElement19Field2Value Dimension
Dynamic combination report Feed 19 - Reporting dimension 3 value dfa:dynamicElement19Field3Value Dimension
Dynamic combination report Feed 19 - Reporting dimension 4 value dfa:dynamicElement19Field4Value Dimension
Dynamic combination report Feed 19 - Reporting dimension 5 value dfa:dynamicElement19Field5Value Dimension
Dynamic combination report Feed 19 - Reporting dimension 6 value dfa:dynamicElement19Field6Value Dimension
Dynamic combination report Feed 19 - Unique ID dfa:feed19UniqueId Dimension
Dynamic combination report Feed 19 - Reporting label dfa:feed19ReportingLabel Dimension
Dynamic combination report Dynamic element 1 dfa:feed1 Dimension
Dynamic combination report Feed 1 - Reporting dimension 1 value dfa:dynamicElement1Field1Value Dimension
Dynamic combination report Feed 1 - Reporting dimension 2 value dfa:dynamicElement1Field2Value Dimension
Dynamic combination report Feed 1 - Reporting dimension 3 value dfa:dynamicElement1Field3Value Dimension
Dynamic combination report Feed 1 - Reporting dimension 4 value dfa:dynamicElement1Field4Value Dimension
Dynamic combination report Feed 1 - Reporting dimension 5 value dfa:dynamicElement1Field5Value Dimension
Dynamic combination report Feed 1 - Reporting dimension 6 value dfa:dynamicElement1Field6Value Dimension
Dynamic combination report Feed 1 - Unique ID dfa:feed1UniqueId Dimension
Dynamic combination report Feed 1 - Reporting label dfa:feed1ReportingLabel Dimension
Dynamic combination report Dynamic element 20 dfa:feed20 Dimension
Dynamic combination report Feed 20 - Reporting dimension 1 value dfa:dynamicElement20Field1Value Dimension
Dynamic combination report Feed 20 - Reporting dimension 2 value dfa:dynamicElement20Field2Value Dimension
Dynamic combination report Feed 20 - Reporting dimension 3 value dfa:dynamicElement20Field3Value Dimension
Dynamic combination report Feed 20 - Reporting dimension 4 value dfa:dynamicElement20Field4Value Dimension
Dynamic combination report Feed 20 - Reporting dimension 5 value dfa:dynamicElement20Field5Value Dimension
Dynamic combination report Feed 20 - Reporting dimension 6 value dfa:dynamicElement20Field6Value Dimension
Dynamic combination report Feed 20 - Unique ID dfa:feed20UniqueId Dimension
Dynamic combination report Feed 20 - Reporting label dfa:feed20ReportingLabel Dimension
Dynamic combination report Dynamic element 2 dfa:feed2 Dimension
Dynamic combination report Feed 2 - Reporting dimension 1 value dfa:dynamicElement2Field1Value Dimension
Dynamic combination report Feed 2 - Reporting dimension 2 value dfa:dynamicElement2Field2Value Dimension
Dynamic combination report Feed 2 - Reporting dimension 3 value dfa:dynamicElement2Field3Value Dimension
Dynamic combination report Feed 2 - Reporting dimension 4 value dfa:dynamicElement2Field4Value Dimension
Dynamic combination report Feed 2 - Reporting dimension 5 value dfa:dynamicElement2Field5Value Dimension
Dynamic combination report Feed 2 - Reporting dimension 6 value dfa:dynamicElement2Field6Value Dimension
Dynamic combination report Feed 2 - Unique ID dfa:feed2UniqueId Dimension
Dynamic combination report Feed 2 - Reporting label dfa:feed2ReportingLabel Dimension
Dynamic combination report Dynamic element 3 dfa:feed3 Dimension
Dynamic combination report Feed 3 - Reporting dimension 1 value dfa:dynamicElement3Field1Value Dimension
Dynamic combination report Feed 3 - Reporting dimension 2 value dfa:dynamicElement3Field2Value Dimension
Dynamic combination report Feed 3 - Reporting dimension 3 value dfa:dynamicElement3Field3Value Dimension
Dynamic combination report Feed 3 - Reporting dimension 4 value dfa:dynamicElement3Field4Value Dimension
Dynamic combination report Feed 3 - Reporting dimension 5 value dfa:dynamicElement3Field5Value Dimension
Dynamic combination report Feed 3 - Reporting dimension 6 value dfa:dynamicElement3Field6Value Dimension
Dynamic combination report Feed 3 - Unique ID dfa:feed3UniqueId Dimension
Dynamic combination report Feed 3 Reporting label dfa:feed3ReportingLabel Dimension
Dynamic combination report Dynamic element 4 dfa:feed4 Dimension
Dynamic combination report Feed 4 - Reporting dimension 1 value dfa:dynamicElement4Field1Value Dimension
Dynamic combination report Feed 4 - Reporting dimension 2 value dfa:dynamicElement4Field2Value Dimension
Dynamic combination report Feed 4 - Reporting dimension 3 value dfa:dynamicElement4Field3Value Dimension
Dynamic combination report Feed 4 - Reporting dimension 4 value dfa:dynamicElement4Field4Value Dimension
Dynamic combination report Feed 4 - Reporting dimension 5 value dfa:dynamicElement4Field5Value Dimension
Dynamic combination report Feed 4 - Reporting dimension 6 value dfa:dynamicElement4Field6Value Dimension
Dynamic combination report Feed 4 - Unique ID dfa:feed4UniqueId Dimension
Dynamic combination report Feed 4 - Reporting label dfa:feed4ReportingLabel Dimension
Dynamic combination report Dynamic element 5 dfa:feed5 Dimension
Dynamic combination report Feed 5 - Reporting dimension 1 value dfa:dynamicElement5Field1Value Dimension
Dynamic combination report Feed 5 - Reporting dimension 2 value dfa:dynamicElement5Field2Value Dimension
Dynamic combination report Feed 5 - Reporting dimension 3 value dfa:dynamicElement5Field3Value Dimension
Dynamic combination report Feed 5 - Reporting dimension 4 value dfa:dynamicElement5Field4Value Dimension
Dynamic combination report Feed 5 - Reporting dimension 5 value dfa:dynamicElement5Field5Value Dimension
Dynamic combination report Feed 5 - Reporting dimension 6 value dfa:dynamicElement5Field6Value Dimension
Dynamic combination report Feed 5 - Unique ID dfa:feed5UniqueId Dimension
Dynamic combination report Feed 5 - Reporting label dfa:feed5ReportingLabel Dimension
Dynamic combination report Dynamic element 6 dfa:feed6 Dimension
Dynamic combination report Feed 6 - Reporting dimension 1 value dfa:dynamicElement6Field1Value Dimension
Dynamic combination report Feed 6 - Reporting dimension 2 value dfa:dynamicElement6Field2Value Dimension
Dynamic combination report Feed 6 - Reporting dimension 3 value dfa:dynamicElement6Field3Value Dimension
Dynamic combination report Feed 6 - Reporting dimension 4 value dfa:dynamicElement6Field4Value Dimension
Dynamic combination report Feed 6 - Reporting dimension 5 value dfa:dynamicElement6Field5Value Dimension
Dynamic combination report Feed 6 - Reporting dimension 6 value dfa:dynamicElement6Field6Value Dimension
Dynamic combination report Feed 6 - Unique ID dfa:feed6UniqueId Dimension
Dynamic combination report Feed 6 - Reporting label dfa:feed6ReportingLabel Dimension
Dynamic combination report Dynamic element 7 dfa:feed7 Dimension
Dynamic combination report Feed 7 - Reporting dimension 1 value dfa:dynamicElement7Field1Value Dimension
Dynamic combination report Feed 7 - Reporting dimension 2 value dfa:dynamicElement7Field2Value Dimension
Dynamic combination report Feed 7 - Reporting dimension 3 value dfa:dynamicElement7Field3Value Dimension
Dynamic combination report Feed 7 - Reporting dimension 4 value dfa:dynamicElement7Field4Value Dimension
Dynamic combination report Feed 7 - Reporting dimension 5 value dfa:dynamicElement7Field5Value Dimension
Dynamic combination report Feed 7 - Reporting dimension 6 value dfa:dynamicElement7Field6Value Dimension
Dynamic combination report Feed 7 - Unique ID dfa:feed7UniqueId Dimension
Dynamic combination report Feed 7 - Reporting label dfa:feed7ReportingLabel Dimension
Dynamic combination report Dynamic element 8 dfa:feed8 Dimension
Dynamic combination report Feed 8 - Reporting dimension 1 value dfa:dynamicElement8Field1Value Dimension
Dynamic combination report Feed 8 - Reporting dimension 2 value dfa:dynamicElement8Field2Value Dimension
Dynamic combination report Feed 8 - Reporting dimension 3 value dfa:dynamicElement8Field3Value Dimension
Dynamic combination report Feed 8 - Reporting dimension 4 value dfa:dynamicElement8Field4Value Dimension
Dynamic combination report Feed 8 - Reporting dimension 5 value dfa:dynamicElement8Field5Value Dimension
Dynamic combination report Feed 8 - Reporting dimension 6 value dfa:dynamicElement8Field6Value Dimension
Dynamic combination report Feed 8 - Unique ID dfa:feed8UniqueId Dimension
Dynamic combination report Feed 8 - Reporting label dfa:feed8ReportingLabel Dimension
Dynamic combination report Dynamic element 9 dfa:feed9 Dimension
Dynamic combination report Feed 9 - Reporting dimension 1 value dfa:dynamicElement9Field1Value Dimension
Dynamic combination report Feed 9 - Reporting dimension 2 value dfa:dynamicElement9Field2Value Dimension
Dynamic combination report Feed 9 - Reporting dimension 3 value dfa:dynamicElement9Field3Value Dimension
Dynamic combination report Feed 9 - Reporting dimension 4 value dfa:dynamicElement9Field4Value Dimension
Dynamic combination report Feed 9 - Reporting dimension 5 value dfa:dynamicElement9Field5Value Dimension
Dynamic combination report Feed 9 - Reporting dimension 6 value dfa:dynamicElement9Field6Value Dimension
Dynamic combination report Feed 9 - Unique ID dfa:feed9UniqueId Dimension
Dynamic combination report Feed 9 - Reporting label dfa:feed9ReportingLabel Dimension
Basic Booked activities dfa:bookedActivities Metric
Basic Booked clicks dfa:bookedClicks Metric
Basic Booked impressions dfa:bookedImpressions Metric
Basic Click rate dfa:clickRate Metric
Basic Clicks dfa:clicks Metric
Basic Impressions dfa:impressions Metric
Basic Invalid clicks dfa:invalidClicks Metric
Basic Invalid impressions dfa:invalidImpressions Metric
Basic Invalid clicks % dfa:percentInvalidClicks Metric
Basic Invalid impressions % dfa:percentInvalidImpressions Metric
Basic Roadblock impressions dfa:roadblockImpressions Metric
Basic DV360 cost (account currency) dfa:dbmCost Metric
Basic DV360 cost USD dfa:dbmCostUsd Metric
Conversions Activity per click dfa:activityPerClick Metric
Conversions Activity per thousand impressions dfa:activityPerThousandImpressions Metric
Conversions Click-through conversions dfa:activityClickThroughConversions Metric
Conversions Click-through revenue dfa:activityClickThroughRevenue Metric
Conversions Revenue per click dfa:revenuePerClick Metric
Conversions Revenue per thousand impressions dfa:revenuePerThousandImpressions Metric
Conversions Conversions dfa:totalConversions Metric
Conversions Revenue dfa:totalConversionsRevenue Metric
Conversions View-through conversions dfa:activityViewThroughConversions Metric
Conversions View-through revenue dfa:activityViewThroughRevenue Metric
Cross device conversions Click-through conversions + cross-environmenty dfa:crossDeviceClickThroughConversionQuantity Metric
Cross device conversions Click-through revenue + Cross-environment dfa:crossDeviceClickThroughConversionRevenue Metric
Cross device conversions Click-through conversion events + cross-environment dfa:crossDeviceClickThroughConversions Metric
Cross device conversions Total conversions + cross-environment dfa:crossDeviceTotalConversionQuantity Metric
Cross device conversions Total revenue + cross-environment dfa:crossDeviceTotalConversionRevenue Metric
Cross device conversions Total conversion events + cross-environment dfa:crossDeviceTotalConversions Metric
Cross device conversions View-through conversions + cross-environment dfa:crossDeviceViewThroughConversionQuantity Metric
Cross device conversions View-through revenue + cross-environment dfa:crossDeviceViewThroughConversionRevenue Metric
Cross device conversions View-through conversion events + cross-environment dfa:crossDeviceViewThroughConversions Metric
Active view Active view: average viewable time (second) dfa:activeViewAverageViewableTimeSecond Metric
Active view Active view: eligible impressions dfa:activeViewEligibleImpressions Metric
Active view Active view: impression distribution (not measurable) dfa:activeViewImpressionDistributionNotMeasurable Metric
Active view Active view: impression distribution (not viewable) dfa:activeViewImpressionDistributionNotViewable Metric
Active view Active view: impression distribution (viewable) dfa:activeViewImpressionDistributionViewable Metric
Active view Active view: % measurable impressions dfa:activeViewPercentageMeasurableImpressions Metric
Active view Active view: measurable impressions dfa:activeViewMeasurableImpressions Metric
Active view Active view: not measurable impressions dfa:activeViewNotMeasurableImpressions Metric
Active view Active view: not viewable impressions dfa:activeViewNotViewableImpressions Metric
Active view Active view: % viewable impressions dfa:activeViewPercentageViewableImpressions Metric
Active view Active view: viewable impressions dfa:activeViewViewableImpressions Metric
In-stream video Companion clicks dfa:videoCompanionClicks Metric
In-stream video Companion impressions dfa:videoCompanionImpressions Metric
Media cost Cost per activity dfa:costPerActivity Metric
Media cost Cost per click dfa:costPerClick Metric
Media cost Cost per revenue dfa:costPerRevenue Metric
Media cost Activity delivery status dfa:activityDeliveryStatus Metric
Media cost Click delivery status dfa:clickDeliveryStatus Metric
Media cost Impression delivery status dfa:impressionDeliveryStatus Metric
Media cost Effective CPM dfa:effectiveCpm Metric
Media cost Media Cost dfa:mediaCost Metric
Media cost Planned media cost dfa:plannedMediaCost Metric
Rich media Average display time dfa:richMediaAverageDisplayTime Metric
Rich media Average expansion time dfa:richMediaAverageExpansionTime Metric
Rich media Full-screen average view time dfa:richMediaAverageFullScreenViewTime Metric
Rich media Average interaction time dfa:richMediaAverageInteractionTime Metric
Rich media Video average view time dfa:richMediaAverageVideoViewTime Metric
Rich media Backup image dfa:richMediaBackupImages Metric
Rich media Rich Media click rate dfa:richMediaClickRate Metric
Rich media Rich media clicks dfa:richMediaClicks Metric
Rich media Code serves dfa:richMediaCodeServes Metric
Rich media Average time dfa:richMediaCustomAverageTime Metric
Rich media Counters dfa:richMediaCustomCounters Metric
Rich media Exits dfa:richMediaCustomExits Metric
Rich media Timers dfa:richMediaCustomTimers Metric
Rich media Custom variable count 1 dfa:richMediaCustomVariableCount1 Metric
Rich media Custom variable count 2 dfa:richMediaCustomVariableCount2 Metric
Rich media Total display time dfa:richMediaDisplayTime Metric
Rich media Expansion time dfa:richMediaExpansionTime Metric
Rich media Expansions dfa:richMediaExpansions Metric
Rich media Full-screen impressions dfa:richMediaFullScreenImpressions Metric
Rich media Full-screen video completions dfa:richMediaFullScreenVideoCompletes Metric
Rich media Full-Screen video plays dfa:richMediaFullScreenVideoPlays Metric
Rich media HTML5 impressions dfa:richMediaHtml5Impressions Metric
Rich media Rich media Impressions dfa:richMediaImpressions Metric
Rich media Interaction rate dfa:richMediaInteractionRate Metric
Rich media Total interaction time dfa:richMediaInteractionTime Metric
Rich media Total interactions dfa:richMediaInteractions Metric
Rich media Interactive impressions dfa:richMediaInteractiveImpressions Metric
Rich media Manual Closes dfa:richMediaManualCloses Metric
Rich media Video companion clicks dfa:richMediaVideoCompanionClicks Metric
Rich media Video completions dfa:richMediaVideoCompletions Metric
Rich media Video First quartile completions dfa:richMediaVideoFirstQuartileCompletes Metric
Rich media Video full-screen dfa:richMediaVideoFullScreens Metric
Rich media Video interaction rate dfa:richMediaVideoInteractionRate Metric
Rich media Video interactions dfa:richMediaVideoInteractions Metric
Rich media Video midpoints dfa:richMediaVideoMidpoints Metric
Rich media Video mutes dfa:richMediaVideoMutes Metric
Rich media Video pauses dfa:richMediaVideoPauses Metric
Rich media Video plays dfa:richMediaVideoPlays Metric
Rich media Video progress events dfa:richMediaVideoProgressEvents Metric
Rich media Video replays dfa:richMediaVideoReplays Metric
Rich media Video skips dfa:richMediaVideoSkips Metric
Rich media Video stops dfa:richMediaVideoStops Metric
Rich media Video Third quartile completions dfa:richMediaVideoThirdQuartileCompletes Metric
Rich media Video unmutes dfa:richMediaVideoUnmutes Metric
Rich media Video view rate dfa:richMediaVideoViewRate Metric
Rich media Video views dfa:richMediaVideoViews Metric
Search Natural search actions dfa:naturalSearchActions Metric
Search Natural search clicks dfa:naturalSearchClicks Metric
Search Natural search revenue dfa:naturalSearchRevenue Metric
Search Natural search transactions dfa:naturalSearchTransactions Metric
Search Floodlight: paid search action conversion percentage dfa:paidSearchActionConversionPercentage Metric
Search Paid search actions dfa:paidSearchActions Metric
Search Floodlight: paid search average cost per action dfa:paidSearchAverageCostPerAction Metric
Search Floodlight: paid search average cost per transaction dfa:paidSearchAverageCostPerTransaction Metric
Search Floodlight: paid search average DFA transaction amount dfa:paidSearchAverageDfaTransactionAmount Metric
Search Paid search average position dfa:paidSearchAveragePosition Metric
Search Paid search click rate dfa:paidSearchClickRate Metric
Search Paid search clicks dfa:paidSearchClicks Metric
Search Paid search cost dfa:paidSearchCost Metric
Search Paid search impressions dfa:paidSearchImpressions Metric
Search Paid search revenue dfa:paidSearchRevenue Metric
Search Floodlight: Paid search spend per transaction revenue dfa:paidSearchSpendPerTransactionRevenue Metric
Search Floodlight: paid search transaction conversion percentage dfa:paidSearchTransactionConversionPercentage Metric
Search Floodlight: Paid search transaction revenue per spend dfa:paidSearchTransactionRevenuePerSpend Metric
Search Paid search transactions dfa:paidSearchTransactions Metric
Search Paid search visits dfa:paidSearchVisits Metric
Verification Verifiable impressions dfa:verificationVerifiableImpressions Metric
Verification Classified impressions dfa:verificationClassifiedImpressions Metric
Verification Publisher problems dfa:verificationPublisherProblems Metric
Verification Reporting problems dfa:verificationReportingProblems Metric
Verification Serving problems dfa:verificationServingProblems Metric
Verification Warnings dfa:verificationWarnings Metric
Cookie Reach Cookie Reach: Average Impression Frequency dfa:cookieReachAverageImpressionFrequency Metric
Cookie Reach Cookie Reach: Click Reach dfa:cookieReachClickReach Metric
Cookie Reach Cookie Reach: Impression Reach dfa:cookieReachImpressionReach Metric
Cookie Reach Cookie Reach: Incremental Click Reach dfa:cookieReachIncrementalClickReach Metric
Cookie Reach Cookie Reach: Incremental Impression Reach dfa:cookieReachIncrementalImpressionReach Metric
Cookie Reach Cookie Reach: Incremental Total Reach dfa:cookieReachIncrementalTotalReach Metric
Cookie Reach Cookie Reach: Total Reach dfa:cookieReachTotalReach Metric
Cookie Reach Cookie Reach: Duplicate Click Reach dfa:cookieReachDuplicateClickReach Metric
Cookie Reach Cookie Reach: Duplicate Click Reach % dfa:cookieReachDuplicateClickReachPercent Metric
Cookie Reach Cookie Reach: Duplicate Impression Reach dfa:cookieReachDuplicateImpressionReach Metric
Cookie Reach Cookie Reach: Duplicate Impression Reach % dfa:cookieReachDuplicateImpressionReachPercent Metric
Cookie Reach Cookie Reach: Duplicate Total Reach dfa:cookieReachDuplicateTotalReach Metric
Cookie Reach Cookie Reach: Duplicate Total Reach % dfa:cookieReachDuplicateTotalReachPercent Metric
Cookie Reach Cookie Reach: Exclusive Click Reach dfa:cookieReachExclusiveClickReach Metric
Cookie Reach Cookie Reach: Exclusive Click Reach % dfa:cookieReachExclusiveClickReachPercent Metric
Cookie Reach Cookie Reach: Exclusive Impression Reach dfa:cookieReachExclusiveImpressionReach Metric
Cookie Reach Cookie Reach: Exclusive Impression Reach % dfa:cookieReachExclusiveImpressionReachPercent Metric
Cookie Reach Cookie Reach: Exclusive Total Reach dfa:cookieReachExclusiveTotalReach Metric
Cookie Reach Cookie Reach: Exclusive Total Reach % dfa:cookieReachExclusiveTotalReachPercent Metric
Cookie Reach Cookie Reach: Overlap Click Reach dfa:cookieReachOverlapClickReach Metric
Cookie Reach Cookie Reach: Overlap Click Reach % dfa:cookieReachOverlapClickReachPercent Metric
Cookie Reach Cookie Reach: Overlap Impression Reach dfa:cookieReachOverlapImpressionReach Metric
Cookie Reach Cookie Reach: Overlap Impression Reach % dfa:cookieReachOverlapImpressionReachPercent Metric
Cookie Reach Cookie Reach: Overlap Total Reach dfa:cookieReachOverlapTotalReach Metric
Cookie Reach Cookie Reach: Overlap Total Reach % dfa:cookieReachOverlapTotalReachPercent Metric
Unique Reach Unique Reach: Click Reach dfa:uniqueReachClickReach Metric
Unique Reach Unique Reach: Average Impression Frequency dfa:uniqueReachAverageImpressionFrequency Metric
Unique Reach Unique Reach: Total Reach dfa:uniqueReachTotalReach Metric
Unique Reach Unique Reach: Impression Reach dfa:uniqueReachImpressionReach Metric