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Facebook Metrics | Dataslayer

Group Field ID Type Description
Time Hourly stats aggregated by advertiser time zone hourly_stats_aggregated_by_advertiser_time_zone Dimension
Time Hourly stats aggregated by audience time zone hourly_stats_aggregated_by_audience_time_zone Dimension
Time Year Custom Dimension
Time Year-month Custom Dimension
Time Year-week Custom Dimension
Time Month Custom Dimension
Time Week Custom Dimension
Time Day of week Custom Dimension
Time Date Custom Dimension
Account Structure Account name account_name Dimension
Account Structure Account id account_id Dimension
Account Structure Campaign name campaign_name Dimension
Account Structure Campaign id campaign_id Dimension
Account Structure Adset name adset_name Dimension
Account Structure Adset id adset_id Dimension
Account Structure Ad name ad_name Dimension
Account Structure Ad id ad_id Dimension
Impression Impression device impression_device Dimension
Impression Place page id place_page_id Dimension
Impression Placement placement Dimension
Impression Publisher platform publisher_platform Dimension
Impression Device platform device_platform Dimension
User Gender gender Dimension
User Age age Dimension
User Country country Dimension
User Region region Dimension
User Dma dma Dimension
Product Product id product_id Dimension
Action/Conversion Action type action_type Dimension
Action/Conversion Action target id action_target_id Dimension
Action/Conversion Action device action_device Dimension
Action/Conversion Action canvas component name action_canvas_component_name Dimension
Account Details Account Currency account_currency Dimension
Account Details Business name business_name Dimension
Account Details Business city business_city Dimension
Account Details Business country code business_country_code Dimension
Account Details Account status account_status Dimension
Account Details Account Timezone timezone_name Dimension
Account Details Account Timezone ID timezone_id Dimension
Account Details Timezone offset hours utc timezone_offset_hours_utc Dimension
Account Details Users users Dimension
Account Details Spend cap spend_cap Dimension
Account Details Account amount spent amount_spent Dimension
Account Details Balance balance Dimension
Account Details Funding source funding_source Dimension
Campaign Details Objective objective Dimension
Campaign Details Effective status effective_status Dimension
Campaign Details Status status Dimension
Campaign Details Buying type buying_type Dimension
Campaign Details Start time start_time Dimension
Campaign Details Stop time stop_time Dimension
Campaign Details Daily budget daily_budget Dimension
Campaign Details Campaign Lifetime budget lifetime_budget Dimension
Campaign Details Budget remaining budget_remaining Dimension
AdSet Details AdSet Lifetime budget lifetime_budget_adset Dimension
AdSet Details Configured status configured_status Dimension
AdSet Details Bid amount bid_amount Dimension
AdSet Details Bid info bid_info Dimension
AdSet Details End time end_time Dimension
AdSet Details Lifetime min spend target lifetime_min_spend_target Dimension
AdSet Details Lifetime spend cap lifetime_spend_cap Dimension
AdSet Details Targeting targeting Dimension
AdSet Details Promoted object promoted_object Dimension
Ad Details Creative Id creative_id Dimension
Ad Details Creative Name creative_name Dimension
Ad Details Creative Title title Dimension
Ad Details Body body Dimension
Ad Details Image url image_url Dimension
Ad Details Object type object_type Dimension
Ad Details Call to action type call_to_action_type Dimension
Ad Details Thumbnail url thumbnail_url Dimension
Ad Details Link url link_url Dimension
Ad Details Object url object_url Dimension
Ad Details Url tags url_tags Dimension
Ad Details Template url template_url Dimension
Ad Details Template url spec template_url_spec Dimension
Ad Details Ad review feedback ad_review_feedback Dimension
Dynamic Creative Ads Image asset image_asset Dimension
Dynamic Creative Ads Call to action asset call_to_action_asset Dimension
Dynamic Creative Ads Link asset website url link_url_asset_url Dimension
Dynamic Creative Ads Link asset ID link_url_asset_id Dimension
Performance Clicks clicks Metric
Performance Reach reach Metric
Performance Impressions impressions Metric
Performance Actions actions Metric
Performance Unique actions unique_actions Metric
Performance Social spend social_spend Metric
Performance Action values action_values Metric
Performance Return on ad spend (ROAS) purchase_roas Metric
Performance Frequency frequency Metric
Cost Amount spent spend Metric
Cost Amount spent (EUR) spend_eur Metric
Cost Amount spent (GBP) spend_gbp Metric
Cost Amount spent (USD) spend_usd Metric
Cost Amount spent (SEK) spend_sek Metric
Cost Cost per 1000 people reached cpp Metric
Cost CPM cpm Metric
Cost Cost per any action cpa Metric
Clicks Unique clicks unique_clicks Metric
Clicks Link clicks link_click Metric
Clicks Inline link clicks inline_link_clicks Metric
Clicks Unique inline link clicks unique_inline_link_clicks Metric
Clicks Outbound clicks outbound_clicks Metric
Clicks Unique outbound clicks unique_outbound_clicks Metric
Clicks CTR (all) ctr Metric
Clicks Unique CTR (all) uctr Metric
Clicks Links CTR inline_link_click_ctr Metric
Clicks Outbound CTR outbound_clicks_ctr Metric
Clicks Unique Links CTR unique_inline_link_click_ctr Metric
Clicks Unique Outbound CTR unique_outbound_clicks_ctr Metric
Clicks Cost CPLC cplc Metric
Clicks Cost UCPLC ucplc Metric
Clicks Cost CPOC cpoc Metric
Clicks Cost UCPOC ucpoc Metric
Clicks Cost CPC cpc Metric
Clicks Cost UCPC ucpc Metric
Page post engagement Page engagements page_engagement_actions Metric
Page post engagement Page likes page_like_actions Metric
Page post engagement Page subscribes page_subscribe_actions Metric
Page post engagement Post comments post_comment_actions Metric
Page post engagement Post engagements post_engagement_actions Metric
Page post engagement Post reactions post_reaction_actions Metric
Page post engagement Post saves post_save_actions Metric
Page post engagement Post shares post_shares_actions Metric
Page post engagement Photo views photo_view_actions Metric
Page post engagement Event responses event_responses_actions Metric
Page post engagement Offer claims receive_offer_actions Metric
Page post engagement Check-ins checkin_actions Metric
Page post engagement cost Cost per page like like_actions_cost_per_action_type Metric
Page post engagement cost Cost per event response event_responses_cost_per_action_type Metric
Page post engagement cost Cost per post engagement post_engagement_cost_per_action_type Metric
Page post engagement cost Cost per page engagement page_engagement_cost_per_action_type Metric
Unique page post engagement Unique page engagements page_engagement_unique_actions Metric
Unique page post engagement Unique page likes page_like_unique_actions Metric
Unique page post engagement Unique page subscribes page_subscribe_unique_actions Metric
Unique page post engagement Unique post comments post_comment_unique_actions Metric
Unique page post engagement Unique post engagements post_engagement_unique_actions Metric
Unique page post engagement Unique post reactions post_reaction_unique_actions Metric
Unique page post engagement Unique post saves post_save_unique_actions Metric
Unique page post engagement Unique post shares post_shares_unique_actions Metric
Unique page post engagement Unique photo views photo_view_unique_actions Metric
Unique page post engagement Unique event responses event_responses_unique_actions Metric
Unique page post engagement Unique offer claims receive_offer_unique_actions Metric
Unique page post engagement Unique check-ins checkin_unique_actions Metric
Unique page post engagement cost Cost per unique page like like_actions_cost_per_unique_action_type Metric
Unique page post engagement cost Cost per unique event response event_responses_cost_per_unique_action_type Metric
Unique page post engagement cost Cost per unique post engagement post_engagement_cost_per_unique_action_type Metric
Unique page post engagement cost Cost per unique page engagement page_engagement_cost_per_unique_action_type Metric
Conversions by conversion window Conversions within 1 day of view actions_1d_view Metric
Conversions by conversion window Conversions within 7 days of view actions_7d_view Metric
Conversions by conversion window Conversions within 28 days of view actions_28d_view Metric
Conversions by conversion window Conversions within 1 day of clicks actions_1d_clicks Metric
Conversions by conversion window Conversions within 7 days of clicks actions_7d_clicks Metric
Conversions by conversion window Conversions within 28 days of clicks actions_28d_clicks Metric
Conversions by conversion window Unique conversions within 1 day of view unique_actions_1d_view Metric
Conversions by conversion window Unique conversions within 7 days of view unique_actions_7d_view Metric
Conversions by conversion window Unique conversions within 28 days of view unique_actions_28d_view Metric
Conversions by conversion window Unique conversions within 1 day of click unique_actions_1d_click Metric
Conversions by conversion window Unique conversions within 7 days of click unique_actions_7d_click Metric
Conversions by conversion window Unique conversions within 28 days of click unique_actions_28d_click Metric
Conversions by conversion window Conversions value within 1 day of view actions_values_1d_view Metric
Conversions by conversion window Conversions value within 7 days of view actions_values_7d_view Metric
Conversions by conversion window Conversions value within 28 days of view actions_values_28d_view Metric
Conversions by conversion window Conversions value within 1 day of clicks actions_values_1d_clicks Metric
Conversions by conversion window Conversions value within 7 days of clicks actions_values_7d_clicks Metric
Conversions by conversion window Conversions value within 28 days of clicks actions_values_28d_clicks Metric
Website (Facebook Pixel) Website conversions offsite_conversion.conversions Metric
Website (Facebook Pixel) Website leads offsite_conversion.fb_pixel_lead_actions Metric
Website (Facebook Pixel) Website adds of payment info offsite_conversion.fb_pixel_add_payment_info_actions Metric
Website (Facebook Pixel) Website adds to wishlist offsite_conversion.fb_pixel_add_to_wishlist_actions Metric
Website (Facebook Pixel) Website adds to cart offsite_conversion.fb_pixel_add_to_cart_actions Metric
Website (Facebook Pixel) Website registrations completed offsite_conversion.fb_pixel_complete_registration_actions Metric
Website (Facebook Pixel) Website custom conversions offsite_conversion.fb_pixel_custom_actions Metric
Website (Facebook Pixel) Website checkouts initiated offsite_conversion.fb_pixel_initiate_checkout_actions Metric
Website (Facebook Pixel) Website purchases offsite_conversion.fb_pixel_purchase_actions Metric
Website (Facebook Pixel) Website searches offsite_conversion.fb_pixel_search_actions Metric
Website (Facebook Pixel) Website content views offsite_conversion.fb_pixel_view_content_actions Metric
Website (Facebook Pixel) Landing page views landing_page_view_actions Metric
Website (Facebook Pixel) cost Cost per website lead lead_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website content views view_content_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website custom conversion fb_pixel_custom_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website add to cart add_to_cart_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website purchase purchase_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website registration completed complete_registration_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website checkout initiated initiate_checkout_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website add to wishlist add_to_wishlist_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website add of payment info add_payment_info_cost_per_action_type Metric
Website (Facebook Pixel) cost Cost per website search search_cost_per_action_type Metric
Website Conversion Value (Facebook Pixel) Website conversions offsite_conversion.conversion_value Metric
Website Conversion Value (Facebook Pixel) Website leads conversion value offsite_conversion.fb_pixel_lead_action_values Metric
Website Conversion Value (Facebook Pixel) Website adds of payment info conversion value offsite_conversion.fb_pixel_add_payment_info_action_values Metric
Website Conversion Value (Facebook Pixel) Website adds to wishlist conversion value offsite_conversion.fb_pixel_add_to_wishlist_action_values Metric
Website Conversion Value (Facebook Pixel) Website adds to cart conversion value offsite_conversion.fb_pixel_add_to_cart_action_values Metric
Website Conversion Value (Facebook Pixel) Website registrations completed conversion value offsite_conversion.fb_pixel_complete_registration_action_values Metric
Website Conversion Value (Facebook Pixel) Website custom conversions conversion value offsite_conversion.fb_pixel_custom_action_values Metric
Website Conversion Value (Facebook Pixel) Website checkouts initiated conversion value offsite_conversion.fb_pixel_initiate_checkout_action_values Metric
Website Conversion Value (Facebook Pixel) Website purchases conversion value offsite_conversion.fb_pixel_purchase_action_values Metric
Website Conversion Value (Facebook Pixel) Website searches conversion value offsite_conversion.fb_pixel_search_action_values Metric
Website Conversion Value (Facebook Pixel) Website content views conversion value offsite_conversion.fb_pixel_view_content_action_values Metric
Website Conversion Value (Facebook Pixel) Landing page views conversion value landing_page_view_action_values Metric
Website Conversion Value (Facebook Pixel) Website purchase ROAS roas_website_purchase_roas Metric
Media Three-second video views video_view_actions Metric
Media Unique three-second video views video_view_unique_actions Metric
Media 30-second video views video_30_sec_watched_actions Metric
Media Video watches at 25% video_p25_watched_actions Metric
Media Video watches at 50% video_p50_watched_actions Metric
Media Video watches at 75% video_p75_watched_actions Metric
Media Video watches at 95% video_p95_watched_actions Metric
Media Video watches at 100% video_p100_watched_actions Metric
Media Video average watch time video_avg_time_watched_actions Metric
Media Video play actions video_play_actions Metric
Media ThruPlay actions video_thruplay_watched_actions Metric
Media Avg. canvas view time canvas_avg_view_time Metric
Media Avg. canvas view percentage canvas_avg_view_percent Metric
Media Cost Cost per three-second video view cost_per_video_view Metric
Media Cost Cost per ThruPlay cost_per_thruplay Metric
On Facebook On Facebook Leads onsite_conversion_lead_grouped Metric