Data Analysis and Reporting in Marketing

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The Power of Digital Marketing Reportin...

July 12, 2023

Digital marketing reporting has revolutionized the way businesses track and optimize their marketing campaigns. By leveraging analytics and reporting tools, organizations can gather crucial data […]

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Best Alternatives to Supermetrics in 2023

March 3, 2023

In 2023, what are the best alternatives to Supermetrics that you can consider for your company? Every marketing professional needs an ETL (Extract, Transform, Load) […]

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How To Import Data From Google Universa...

January 24, 2023

Google Universal Analytics, or simply Google Analytics, will be sunsetting by 1st July 2023 to pave the way to the new Google Analytics 4 version. […]

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See And Compare The Evolution Of Your M...

January 11, 2023

For your business to grow, you must try to see and compare the evolution of your marketing or advertising campaigns over time in Looker Studio. […]

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Twitter Analytics: Best Practices For A...

December 5, 2022

Twitter Analytics provides the most powerful data that can impact and inform your Twitter marketing strategies. And to use your Twitter Analytics data accurately, you […]

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Data Studio becomes Looker Studio: What...

November 24, 2022

On October 11, during Google Next 2022 virtual user conference, Kate Wright, Senior Director for BI Product Management at Google, announced that all Google Cloud […]

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TikTok Insights: How to measure your su...

October 21, 2022

Marketing analytics have always been the most effective resource that digital marketers rely on to improve their marketing strategy. However, TikTok’s analytics is still new, […]

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Five Steps To Measure Your Facebook Mar...

September 4, 2022

How do you know if your Facebook marketing strategy is profitable? That is if you are wasting your money and time on it. Precisely, to […]

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What is marketing reporting and why is ...

August 21, 2022

Creating marketing reports for making important decisions on behalf of the company is probably a crucial task of every marketer. However, how essential is marketing […]

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