Adwords Metrics | Dataslayer

GroupFieldIDTypeDescription
TimeYearYearDimension
TimeYear-Week (Starting on Monday)YearWeekDimension
TimeWeek (Starting on Monday)WeekDimension
TimeYear-MonthMonthDimension
TimeMonthMonthOfYearDimension
TimeDateDateDimension
TimeDay of MonthDayOfMonthDimension
TimeDay of weekDayOfWeekDimension
TimeQuarterQuarterDimension
TimeHourHourOfDayDimension
AccountAccountAccountDescriptiveNameDimension
AccountAccount IDAccountIDDimension
AccountTime zoneAccountTimeZoneDimension
AccountCurrencyAccountCurrencyCodeDimension
NetworkNetworkAdNetworkType1Dimension
NetworkNetwork (with search partners)AdNetworkType2Dimension
CampaignBase Campaign IDBaseCampaignIdDimension
CampaignCampaign IDCampaignIdDimension
CampaignCampaignCampaignNameDimension
CampaignCampaign stateCampaignStatusDimension
CampaignBid adj.BidModifierDimension
CampaignAdvertising channel sub-typeAdvertisingChannelSubTypeDimension
CampaignAdvertising channel typeAdvertisingChannelTypeDimension
CampaignBidding Strategy IDBiddingStrategyIdDimension
CampaignBidding Strategy NameBiddingStrategyNameDimension
CampaignBidding Strategy SourceBiddingStrategySourceDimension
CampaignBidding Strategy TypeBiddingStrategyTypeDimension
CampaignDesktop bid modifierCampaignDesktopBidModifierDimension
CampaignCampaign Group IDCampaignGroupIdDimension
CampaignMobile bid adj.CampaignMobileBidModifierDimension
CampaignTablet bid adj.CampaignTabletBidModifierDimension
CampaignCampaign Trial TypeCampaignTrialTypeDimension
CampaignEnd dateEndDateDimension
CampaignServing statusServingStatusDimension
CampaignStart dateStartDateDimension
BudgetBudget amountAmountDimension
BudgetBudget NameBudgetNameDimension
BudgetBudget StatusBudgetStatusDimension
BudgetBudget Delivery MethodDeliveryMethodDimension
BudgetBudget Reference CountBudgetReferenceCountDimension
BudgetBudget UsageBudgetCampaignAssociationStatusDimension
BudgetBudget IDBudgetIdDimension
BudgetIs shared budgetIsBudgetExplicitlySharedDimension
BudgetBudget periodPeriodDimension
Ad GroupAd group IDAdGroupIdDimension
Ad GroupAd groupAdGroupNameDimension
Ad GroupAd group statusAdGroupStatusDimension
Ad GroupDesktop bid adj.AdGroupDesktopBidModifierDimension
Ad GroupMobile bid adj.AdGroupMobileBidModifierDimension
Ad GroupTablet bid adj.AdGroupTabletBidModifierDimension
Ad GroupAd group typeAdGroupTypeDimension
AdFinal URLFinalUrlsDimension
AdTop vs. OtherSlotDimension
AdHeadlineHeadlineDimension
AdHeadline 1HeadlinePart1Dimension
AdHeadline 2HeadlinePart2Dimension
AdHeadline 3ExpandedTextAdHeadlinePart3Dimension
AdTracking templateTrackingUrlTemplateDimension
AdCustom parameterUrlCustomParametersDimension
AdAd IDAdIdDimension
AdAd StatusAdStatusDimension
AdAd typeAdTypeDimension
AdAd Approval StatusCombinedApprovalStatusDimension
AdAuto-applied ad suggestionAutomatedDimension
AdDestination URLCreativeDestinationUrlDimension
AdApp final URLCreativeFinalAppUrlsDimension
AdMobile final URLCreativeFinalMobileUrlsDimension
AdAd Final URLCreativeFinalUrlsDimension
AdDescriptionDescriptionDimension
AdDescription line 1Description1Dimension
AdDescription line 2Description2Dimension
AdDevice preferenceDevicePreferenceDimension
AdExpanded Text Ad Description 2ExpandedTextAdDescription2Dimension
AdImage Ad URLImageAdUrlDimension
AdImage HeightImageCreativeImageHeightDimension
AdImage WidthImageCreativeImageWidthDimension
AdImage ad nameImageCreativeNameDimension
AdLong headlineLongHeadlineDimension
AdPath 1Path1Dimension
AdPath 2Path2Dimension
Ad ExtensionPlaceholder typeExtensionPlaceholderTypeDimension
Ad ExtensionFeed IDFeedIdDimension
Ad ExtensionAttribute ValuesFeedItemAttributesDimension
Ad ExtensionItem IDFeedItemIdDimension
Ad ExtensionItem stateFeedItemStatusDimension
Ad ExtensionThis extension vs. OtherIsSelfActionDimension
KeywordKeyword/Placement stateKeywordStatusDimension
KeywordKeyword IDIdDimension
KeywordKeywordKeywordDimension
KeywordKeyword/Placement destination URLCriteriaDestinationUrlDimension
KeywordMax. CPCCpcBidDimension
KeywordMax CPC sourceCpcBidSourceDimension
KeywordMax. CPMCpmBidDimension
KeywordMax. CPVCpvBidDimension
KeywordMax CPV sourceCpvBidSourceDimension
KeywordLabel IDsLabelIdsDimension
KeywordLabelsLabelsDimension
KeywordEst. add. clicks/wk (first position bid)EstimatedAddClicksAtFirstPositionCpcDimension
KeywordEst. add. cost/wk (first position bid)EstimatedAddCostAtFirstPositionCpcDimension
KeywordFirst page CPCFirstPageCpcDimension
KeywordFirst position CPCFirstPositionCpcDimension
KeywordIs negativeIsNegativeDimension
KeywordExpected clickthrough rateSearchPredictedCtrDimension
KeywordTop of page CPCTopOfPageCpcDimension
KeywordQuality scoreQualityScoreDimension
KeywordLanding page experiencePostClickQualityScoreDimension
KeywordMatch typeKeywordMatchTypeDimension
KeywordSearch termQueryDimension
KeywordAdded/ExcludedQueryTargetingStatusDimension
OrganicSearch Result TypeSerpTypeDimension
PlacementDomainDomainDimension
LabelsCampaign LabelsLabelsCampaignDimension
LabelsAd Group LabelsLabelsAdGroupDimension
LabelsAd LabelsLabelsAdDimension
LabelsKeyword LabelsLabelsKeywordDimension
ClickClick typeClickTypeDimension
ClickGoogle Click IDGclIdDimension
ClickPagepageDimension
ConversionesConversion categoryConversionCategoryNameDimension
ConversionesConversion Tracker IdConversionTrackerIdDimension
ConversionesConversion Type nameConversionTypeNameDimension
ConversionesConversion sourceExternalConversionSourceDimension
VideoVideo DurationVideoDurationDimension
VideoVideo IdVideoIdDimension
VideoVideo TitleVideoTitleDimension
CallsCall Duration (seconds)CallDurationDimension
CallsEnd timeCallEndTimeDimension
CallsCaller country codeCallerCountryCallingCodeDimension
CallsCaller area codeCallerNationalDesignatedCodeDimension
CallsStart timeCallStartTimeDimension
CallsStatusCallStatusDimension
CallsCall sourceCallTrackingDisplayLocationDimension
CallsCall typeCallTypeDimension
RemarketingAudienciaAudienciaDimension
RemarketingAudience IDAudienceIdDimension
RemarketingAudience StatusAudienceStatusDimension
Shopping CampaignsBrandBrandDimension
Shopping CampaignsCategory (1st level)CategoryL1Dimension
Shopping CampaignsCategory (2nd level)CategoryL2Dimension
Shopping CampaignsCategory (3rd level)CategoryL3Dimension
Shopping CampaignsCategory (4th level)CategoryL4Dimension
Shopping CampaignsCategory (5th level)CategoryL5Dimension
Shopping CampaignsCustom label 0CustomAttribute0Dimension
Shopping CampaignsCustom label 1CustomAttribute1Dimension
Shopping CampaignsCustom label 2CustomAttribute2Dimension
Shopping CampaignsCustom label 3CustomAttribute3Dimension
Shopping CampaignsCustom label 4CustomAttribute4Dimension
Shopping CampaignsLanguageLanguageCriteriaIdDimension
Shopping CampaignsMC IdMerchantIdDimension
Shopping CampaignsItem IdOfferIdDimension
Shopping CampaignsConditionProductConditionDimension
Shopping CampaignsProduct TitleProductTitleDimension
Shopping CampaignsProduct type (1st level)ProductTypeL1Dimension
Shopping CampaignsProduct type (2nd level)ProductTypeL2Dimension
Shopping CampaignsProduct type (3rd level)ProductTypeL3Dimension
Shopping CampaignsProduct type (4th level)ProductTypeL4Dimension
Shopping CampaignsProduct type (5th level)ProductTypeL5Dimension
Shopping CampaignsStore IdStoreIdDimension
VisitorDeviceDeviceDimension
VisitorAge RangeAgeDimension
VisitorGenderGenderDimension
LocationCountry/TerritoryCountryCriteriaIdDimension
LocationCityCityCriteriaIdDimension
LocationIs TargetableIsTargetingLocationDimension
LocationLocation typeLocationTypeDimension
LocationMetro areaMetroCriteriaIdDimension
LocationRegionRegionCriteriaIdDimension
Multi Asset Responsive DisplayAccent color (multi asset responsive display)MultiAssetResponsiveDisplayAdAccentColorDimension
Multi Asset Responsive DisplayAllow flexible color (multi asset responsive display)MultiAssetResponsiveDisplayAdAllowFlexibleColorDimension
Multi Asset Responsive DisplayBusiness name (multi asset responsive display)MultiAssetResponsiveDisplayAdBusinessNameDimension
Multi Asset Responsive DisplayCall to action text (multi asset responsive display)MultiAssetResponsiveDisplayAdCallToActionTextDimension
Multi Asset Responsive DisplayDescription 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription0Dimension
Multi Asset Responsive DisplayDescription 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription1Dimension
Multi Asset Responsive DisplayDescription 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription2Dimension
Multi Asset Responsive DisplayDescription 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription3Dimension
Multi Asset Responsive DisplayDescription 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription4Dimension
Multi Asset Responsive DisplayPromotion text (multi asset responsive display)MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextDimension
Multi Asset Responsive DisplayAd format preference (multi asset responsive display)MultiAssetResponsiveDisplayAdFormatSettingDimension
Multi Asset Responsive DisplayHeadline 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline0Dimension
Multi Asset Responsive DisplayHeadline 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline1Dimension
Multi Asset Responsive DisplayHeadline 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline2Dimension
Multi Asset Responsive DisplayHeadline 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline3Dimension
Multi Asset Responsive DisplayHeadline 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline4Dimension
Multi Asset Responsive DisplayLogo 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage0Dimension
Multi Asset Responsive DisplayLogo 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage1Dimension
Multi Asset Responsive DisplayLogo 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage2Dimension
Multi Asset Responsive DisplayLogo 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage3Dimension
Multi Asset Responsive DisplayLogo 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage4Dimension
Multi Asset Responsive DisplayLandscape logo 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage0Dimension
Multi Asset Responsive DisplayLandscape logo 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage1Dimension
Multi Asset Responsive DisplayLandscape logo 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage2Dimension
Multi Asset Responsive DisplayLandscape logo 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage3Dimension
Multi Asset Responsive DisplayLandscape logo 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage4Dimension
Multi Asset Responsive DisplayLong headline (multi asset responsive display)MultiAssetResponsiveDisplayAdLongHeadlineDimension
Multi Asset Responsive DisplayMain color (multi asset responsive display)MultiAssetResponsiveDisplayAdMainColorDimension
Multi Asset Responsive DisplayImmage 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage0Dimension
Multi Asset Responsive DisplayImmage 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage1Dimension
Multi Asset Responsive DisplayImmage 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage2Dimension
Multi Asset Responsive DisplayImmage 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage3Dimension
Multi Asset Responsive DisplayImmage 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage4Dimension
Multi Asset Responsive DisplayImmage 6 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage5Dimension
Multi Asset Responsive DisplayImmage 7 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage6Dimension
Multi Asset Responsive DisplayImmage 8 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage7Dimension
Multi Asset Responsive DisplayImmage 9 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage8Dimension
Multi Asset Responsive DisplayImmage 10 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage9Dimension
Multi Asset Responsive DisplayImmage 11 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage10Dimension
Multi Asset Responsive DisplayImmage 12 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage11Dimension
Multi Asset Responsive DisplayImmage 13 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage12Dimension
Multi Asset Responsive DisplayImmage 14 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage13Dimension
Multi Asset Responsive DisplayImmage 15 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage14Dimension
Multi Asset Responsive DisplaySquare image 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage0Dimension
Multi Asset Responsive DisplaySquare image 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage1Dimension
Multi Asset Responsive DisplaySquare image 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage2Dimension
Multi Asset Responsive DisplaySquare image 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage3Dimension
Multi Asset Responsive DisplaySquare image 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage4Dimension
Multi Asset Responsive DisplaySquare image 6 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage5Dimension
Multi Asset Responsive DisplaySquare image 7 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage6Dimension
Multi Asset Responsive DisplaySquare image 8 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage7Dimension
Multi Asset Responsive DisplaySquare image 9 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage8Dimension
Multi Asset Responsive DisplaySquare image 10 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage9Dimension
Multi Asset Responsive DisplaySquare image 11 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage10Dimension
Multi Asset Responsive DisplaySquare image 12 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage11Dimension
Multi Asset Responsive DisplaySquare image 13 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage12Dimension
Multi Asset Responsive DisplaySquare image 14 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage13Dimension
Multi Asset Responsive DisplaySquare image 15 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage14Dimension
Multi Asset Responsive DisplayYoutube video 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo0Dimension
Multi Asset Responsive DisplayYoutube video 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo1Dimension
Multi Asset Responsive DisplayYoutube video 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo2Dimension
Multi Asset Responsive DisplayYoutube video 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo3Dimension
Multi Asset Responsive DisplayYoutube video 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo4Dimension
Bid Goal PerformanceCustomer IDExternalCustomerIdDimension
Bid Goal PerformanceTarget ROAS (Maximize Conversion Value)MaximizeConversionValueTargetRoasDimension
Bid Goal PerformanceTarget CPATargetCpaDimension
Bid Goal PerformanceBid limit (Target search page location)PageOnePromotedBidCeilingDimension
Bid Goal PerformanceBid automation (Target search page location)PageOnePromotedBidChangesForRaisesOnlyDimension
Bid Goal PerformanceBid adjustment (Target search page location)PageOnePromotedBidModifierDimension
Bid Goal PerformanceLimited budgets (Target search page location)PageOnePromotedRaiseBidWhenBudgetConstrainedDimension
Bid Goal PerformanceLow quality keywords (Target search page location)PageOnePromotedRaiseBidWhenLowQualityScoreDimension
Bid Goal PerformanceLocation (Target search page location)PageOnePromotedStrategyGoalDimension
Bid Goal PerformanceBidding Strategy StatusBiddingStatusDimension
Bid Goal PerformanceUpper Bid limit (Target CPA)TargetCpaMaxCpcBidCeilingDimension
Bid Goal PerformanceLower Bid limit (Target CPA)TargetCpaMaxCpcBidFloorDimension
Bid Goal PerformanceTarget outranking shareTargetOutrankShareDimension
Bid Goal PerformanceBid automation (Target Outranking Share)TargetOutrankShareBidChangesForRaisesOnlyDimension
Bid Goal PerformanceCompetitor domain (Target Outranking Share)TargetOutrankShareCompetitorDomainDimension
Bid Goal PerformanceUpper Max Cpc Bid limit (Target Outranking Share)TargetOutrankShareMaxCpcBidCeilingDimension
Bid Goal PerformanceLow quality keywords (Target Outranking Share)TargetOutrankShareRaiseBidWhenLowQualityScoreDimension
Bid Goal PerformanceTarget ROASTargetRoasDimension
Bid Goal PerformanceUpper Bid limit (Target ROAS)TargetRoasBidCeilingDimension
Bid Goal PerformanceLower Bid limit (Target ROAS)TargetRoasBidFloorDimension
Bid Goal PerformanceBid limit (Maximize clicks)TargetSpendBidCeilingDimension
Bid Goal PerformanceTarget spend (Maximize clicks)TargetSpendSpendTargetDimension
unsorted_dimsDynamic ad targetParameterDimension
unsorted_dimsBase Ad group IDBaseAdGroupIdDimension
unsorted_dimsConversion adjustmentConversionAdjustmentDimension
unsorted_dimsDays to conversion or adjustmentConversionAdjustmentLagBucketDimension
unsorted_dimsDays to conversionConversionLagBucketDimension
unsorted_dimsCriteria TypeCriteriaTypeDimension
unsorted_dimsClient nameCustomerDescriptiveNameDimension
unsorted_dimsCriteria Display NameDisplayNameDimension
unsorted_dimsEnhanced CPC enabledEnhancedCpcEnabledDimension
unsorted_dimsApp final URLFinalAppUrlsDimension
unsorted_dimsMobile final URLFinalMobileUrlsDimension
unsorted_dimsFinal URL suffixFinalUrlSuffixDimension
unsorted_dimsCriterion serving statusSystemServingStatusDimension
unsorted_dimsVertical IDVerticalIdDimension
BasicImpresionesImpresionesMetric
BasicAvg. positionAveragePositionMetric
BasicClicsClicsMetric
BasicCTRCtrMetric
BasicPorcentaje de reboteBounceRateMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicAverage pageviewsAveragePageviewsMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicAverage time on site (sec)AverageTimeOnSiteMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicCosteCosteMetric
BasicCost (EUR)CostEURMetric
BasicCost (GBP)CostGBPMetric
BasicCost (USD)CostUSDMetric
BasicCPCAverageCpcMetric
BasicCPMAverageCpmMetric
BasicInteraction RateInteractionRateMetric
BasicInteractionsInteractionsMetric
BasicDaily BudgetAmountMetric
BasicPercent of budget usedPercentBudgetUsedMetric
BasicTotal BudgetTotalAmountMetric
BasicEngagementsEngagementsMetric
BasicEngagement rateEngagementRateMetric
BasicCost per interactionAverageCostMetric
Quality ScoreHistorical Quality scoreHistoricalQualityScoreMetricAproximate value. To get the real value slpit by Keyword Id and Ad Group ID
Quality ScoreHistorical creative quality scoreHistoricalCreativeQualityScoreMetric
Quality ScoreHistorical landing page quality scoreHistoricalLandingPageQualityScoreMetric
Quality ScoreHistorical search predicted CTRHistoricalSearchPredictedCtrMetric
Active ViewViewable CPMActiveViewCpmMetric
Active ViewViewable CTRActiveViewCtrMetric
Active ViewViewable impressionsActiveViewImpressionsMetric
OrganicOrganic Average PositionOrganicAveragePositionMetric
OrganicOrganic ClicksOrganicClicksMetric
OrganicOrganic Clicks/QueryOrganicClicksPerQueryMetric
OrganicOrganic ListingsOrganicImpressionsMetric
OrganicOrganic Listings/QueryOrganicImpressionsPerQueryMetric
OrganicOrganic QueriesOrganicQueriesMetric
Ad & Organic CominedCombined ClicksCombinedAdsOrganicClicksMetric
Ad & Organic CominedCombined Clicks/QueryCombinedAdsOrganicClicksPerQueryMetric
Ad & Organic CominedCombined QueriesCombinedAdsOrganicQueriesMetric
ConversionesCost per engagementAverageCpeMetric
ConversionesCost per Video ViewsAverageCpvMetric
ConversionesReturn on ad spend (ROAS)ROASMetric
ConversionesConversionesConversionesMetric
ConversionesView-through conversionsViewThroughConversionsMetric
ConversionesAll conversion rate %AllConversionRateMetric
ConversionesAll conversionAllConversionsMetric
ConversionesAll conv. valueAllConversionValueMetric
ConversionesConversion rate %ConversionRateMetric
ConversionesConversions per impressionconversionsPerImpressionMetric
ConversionesCost per conversionCostPerConversionMetric
ConversionesTotal conversion valueConversionValueMetric
ConversionesCost per estimated total conversionCostPerAllConversionMetric
ConversionesValue per conversionValuePerConversionMetric
ConversionesCross-device conversionsCrossDeviceConversionsMetric
ConversionesEstimated value per all conversionsValuePerAllConversionMetric
VideoWatch 100% rateVideoQuartile100RateMetric
VideoWatch 25% rateVideoQuartile25RateMetric
VideoWatch 50% rateVideoQuartile50RateMetric
VideoWatch 75% rateVideoQuartile75RateMetric
VideoVideo Views rateVideoViewRateMetric
VideoVideo ViewsVideoViewsMetric
VideoVideo ImpressionsVideoImpressionsMetric
VideoWatch 25% viewVideoQuartile25ViewMetric
VideoWatch 50% viewVideoQuartile50ViewMetric
VideoWatch 75% viewVideoQuartile75ViewMetric
VideoWatch 100% viewVideoQuartile100ViewMetric
CallsPhone call impressionsNumOfflineImpressionsMetric
CallsCallsNumOfflineInteractionsMetric
CallsCall rateOfflineInteractionRateMetric
GmailGmail forwardsGmailForwardsMetric
GmailGmail savesGmailSavesMetric
GmailGmail clicks to websiteGmailSecondaryClicksMetric
Impression ShareAvailable impressionAvailableImpressionMetric
Impression ShareSearch Impression shareSearchImpressionShareMetric
Impression ShareSearch Impression share (%)SearchImpressionShareRateMetric
Impression ShareImpression shareImpressionShareMetric
Impression ShareLost impressions due to budgetLostImpressionsDueToBudgetMetric
Impression ShareLost impressionsLostImpressionsMetric
Impression ShareLost search IS due to budgetSearchBudgetLostImpressionShareMetric
Impression ShareLost impressions due to rankLostImpressionsDueToRankMetric
Impression ShareLost search IS due to rankSearchRankLostImpressionShareMetric
Impression ShareSearch exact match impression shareSearchExactMatchImpressionShareMetric
Landing PageMobile-friendly click ratePercentageMobileFriendlyClicksMetric
Landing PageValid AMP click ratePercentageValidAcceleratedMobilePagesClicksMetric
Landing PageMobile speed scoreSpeedScoreMetric
OtherInvalid clicksInvalidClicksMetric
OtherTop impression percentageTopImpressionPercentageMetric
OtherSearch top impression shareSearchTopImpressionShareMetric
OtherAbsolute top impression percentageAbsoluteTopImpressionPercentageMetric
OtherSearch absolute top impression shareSearchAbsoluteTopImpressionShareMetric
OtherSearch rank lost absolute top impression shareSearchRankLostAbsoluteTopImpressionShareMetric
OtherSearch budget lost absolute top impression shareSearchBudgetLostAbsoluteTopImpressionShareMetric
OtherSearch rank lost top impression shareSearchRankLostTopImpressionShareMetric
OtherSearch budget lost top impression shareSearchBudgetLostTopImpressionShareMetric