Adwords Metrics | Dataslayer

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeYearYearFalseFalseDimension
TimeYear-Week (Starting on Monday)YearWeekTrueFalseDimension
TimeWeek (Starting on Monday)WeekTrueFalseDimension
TimeYear-MonthMonthTrueFalseDimension
TimeMonthMonthOfYearFalseFalseDimension
TimeDateDateFalseFalseDimension
TimeDay of MonthDayOfMonthTrueFalseDimension
TimeDay of weekDayOfWeekFalseFalseDimension
TimeQuarterQuarterFalseFalseDimension
TimeHourHourOfDayTrueFalseDimension
AccountAccountAccountDescriptiveNameFalseFalseDimension
AccountAccount IDAccountIDFalseFalseDimension
AccountTime zoneAccountTimeZoneFalseFalseDimension
AccountCurrencyAccountCurrencyCodeFalseFalseDimension
NetworkNetworkAdNetworkType1FalseFalseDimension
NetworkNetwork (with search partners)AdNetworkType2FalseFalseDimension
CampaignBase Campaign IDBaseCampaignIdFalseFalseDimension
CampaignCampaign IDCampaignIdFalseFalseDimension
CampaignCampaignCampaignNameFalseFalseDimension
CampaignCampaign stateCampaignStatusFalseFalseDimension
CampaignBid adj.BidModifierFalseFalseDimension
CampaignAdvertising channel sub-typeAdvertisingChannelSubTypeFalseFalseDimension
CampaignAdvertising channel typeAdvertisingChannelTypeFalseFalseDimension
CampaignBidding Strategy IDBiddingStrategyIdFalseFalseDimension
CampaignBidding Strategy NameBiddingStrategyNameFalseFalseDimension
CampaignBidding Strategy SourceBiddingStrategySourceFalseFalseDimension
CampaignBidding Strategy TypeBiddingStrategyTypeFalseFalseDimension
CampaignDesktop bid modifierCampaignDesktopBidModifierFalseFalseDimension
CampaignCampaign Group IDCampaignGroupIdFalseFalseDimension
CampaignMobile bid adj.CampaignMobileBidModifierFalseFalseDimension
CampaignTablet bid adj.CampaignTabletBidModifierFalseFalseDimension
CampaignCampaign Trial TypeCampaignTrialTypeFalseFalseDimension
CampaignEnd dateEndDateFalseFalseDimension
CampaignServing statusServingStatusFalseFalseDimension
CampaignStart dateStartDateFalseFalseDimension
BudgetBudget amountAmount_dimTrueFalseDimension
BudgetBudget NameBudgetNameFalseFalseDimension
BudgetBudget StatusBudgetStatusFalseFalseDimension
BudgetBudget Delivery MethodDeliveryMethodFalseFalseDimension
BudgetBudget Reference CountBudgetReferenceCountFalseFalseDimension
BudgetBudget UsageBudgetCampaignAssociationStatusFalseFalseDimension
BudgetBudget IDBudgetIdFalseFalseDimension
BudgetIs shared budgetIsBudgetExplicitlySharedFalseFalseDimension
BudgetBudget periodPeriodFalseFalseDimension
Ad GroupAd group IDAdGroupIdFalseFalseDimension
Ad GroupAd groupAdGroupNameFalseFalseDimension
Ad GroupAd group statusAdGroupStatusFalseFalseDimension
Ad GroupDesktop bid adj.AdGroupDesktopBidModifierFalseFalseDimension
Ad GroupMobile bid adj.AdGroupMobileBidModifierFalseFalseDimension
Ad GroupTablet bid adj.AdGroupTabletBidModifierFalseFalseDimension
Ad GroupAd group typeAdGroupTypeFalseFalseDimension
AdTop vs. OtherSlotFalseFalseDimension
AdHeadlineHeadlineFalseFalseDimension
AdHeadline 1HeadlinePart1FalseFalseDimension
AdHeadline 2HeadlinePart2FalseFalseDimension
AdHeadline 3ExpandedTextAdHeadlinePart3FalseFalseDimension
AdTracking templateTrackingUrlTemplateFalseFalseDimension
AdCustom parameterUrlCustomParametersFalseFalseDimension
AdAd IDAdIdFalseFalseDimension
AdAd StatusAdStatusFalseFalseDimension
AdAd typeAdTypeFalseFalseDimension
AdAd Approval StatusCombinedApprovalStatusFalseFalseDimension
AdAuto-applied ad suggestionAutomatedFalseFalseDimension
AdDestination URLCreativeDestinationUrlFalseFalseDimension
AdApp final URLCreativeFinalAppUrlsFalseFalseDimension
AdMobile final URLCreativeFinalMobileUrlsFalseFalseDimension
AdFinal URLCreativeFinalUrlsFalseFalseDimension
AdDescriptionDescriptionFalseFalseDimension
AdDescription line 1Description1FalseFalseDimension
AdDescription line 2Description2FalseFalseDimension
AdDevice preferenceDevicePreferenceFalseFalseDimension
AdExpanded Text Ad Description 2ExpandedTextAdDescription2FalseFalseDimension
AdImage Ad URLImageAdUrlFalseFalseDimension
AdImage HeightImageCreativeImageHeightFalseFalseDimension
AdImage WidthImageCreativeImageWidthFalseFalseDimension
AdImage ad nameImageCreativeNameFalseFalseDimension
AdLong headlineLongHeadlineFalseFalseDimension
AdPath 1Path1FalseFalseDimension
AdPath 2Path2FalseFalseDimension
Ad ExtensionPlaceholder typeExtensionPlaceholderTypeFalseFalseDimension
Ad ExtensionFeed IDFeedIdFalseFalseDimension
Ad ExtensionAttribute ValuesFeedItemAttributesFalseFalseDimension
Ad ExtensionItem IDFeedItemIdFalseFalseDimension
Ad ExtensionItem stateFeedItemStatusFalseFalseDimension
Ad ExtensionThis extension vs. OtherIsSelfActionFalseFalseDimension
KeywordKeyword/Placement stateKeywordStatusFalseFalseDimension
KeywordKeyword IDIdFalseFalseDimension
KeywordKeywordKeywordFalseFalseDimension
KeywordKeyword/Placement destination URLCriteriaDestinationUrlFalseFalseDimension
KeywordMax. CPCCpcBidFalseFalseDimension
KeywordMax CPC sourceCpcBidSourceFalseFalseDimension
KeywordMax. CPMCpmBidFalseFalseDimension
KeywordMax. CPVCpvBidFalseFalseDimension
KeywordMax CPV sourceCpvBidSourceFalseFalseDimension
KeywordLabel IDsLabelIdsFalseFalseDimension
KeywordLabelsLabelsFalseFalseDimension
KeywordEst. add. clicks/wk (first position bid)EstimatedAddClicksAtFirstPositionCpcFalseFalseDimension
KeywordEst. add. cost/wk (first position bid)EstimatedAddCostAtFirstPositionCpcFalseFalseDimension
KeywordFirst page CPCFirstPageCpcFalseFalseDimension
KeywordFirst position CPCFirstPositionCpcFalseFalseDimension
KeywordIs negativeIsNegativeFalseFalseDimension
KeywordExpected clickthrough rateSearchPredictedCtrFalseFalseDimension
KeywordTop of page CPCTopOfPageCpcFalseFalseDimension
KeywordQuality scoreQualityScoreFalseFalseDimension
KeywordKeyword / PlacementkeywordPlacementFalseFalseDimension
KeywordLanding page experiencePostClickQualityScoreFalseFalseDimension
KeywordMatch typeKeywordMatchTypeFalseFalseDimension
KeywordSearch termQueryFalseFalseDimension
KeywordAdded/ExcludedQueryTargetingStatusFalseFalseDimension
OrganicSearch Result TypeSerpTypeFalseFalseDimension
PlacementPlacement URLCriteriaParametersPlacementFalseFalseDimension
PlacementDomainDomainFalseFalseDimension
LabelsCampaign LabelsLabelsCampaignFalseFalseDimension
LabelsAd Group LabelsLabelsAdGroupFalseFalseDimension
LabelsAd LabelsLabelsAdFalseFalseDimension
LabelsKeyword LabelsLabelsKeywordFalseFalseDimension
ClickClick typeClickTypeFalseFalseDimension
ClickGoogle Click IDGclIdFalseFalseDimension
ClickPagepageFalseFalseDimension
ConversionesConversion categoryConversionCategoryNameFalseFalseDimension
ConversionesConversion Tracker IdConversionTrackerIdFalseFalseDimension
ConversionesConversion Type nameConversionTypeNameFalseFalseDimension
ConversionesConversion sourceExternalConversionSourceFalseFalseDimension
VideoVideo DurationVideoDurationFalseFalseDimension
VideoVideo IdVideoIdFalseFalseDimension
VideoVideo TitleVideoTitleFalseFalseDimension
CallsCall Duration (seconds)CallDurationFalseFalseDimension
CallsEnd timeCallEndTimeFalseFalseDimension
CallsCaller country codeCallerCountryCallingCodeFalseFalseDimension
CallsCaller area codeCallerNationalDesignatedCodeFalseFalseDimension
CallsStart timeCallStartTimeFalseFalseDimension
CallsStatusCallStatusFalseFalseDimension
CallsCall sourceCallTrackingDisplayLocationFalseFalseDimension
CallsCall typeCallTypeFalseFalseDimension
RemarketingAudienciaAudienciaFalseFalseDimension
RemarketingAudience IDAudienceIdFalseFalseDimension
RemarketingAudience StatusAudienceStatusFalseFalseDimension
Shopping CampaignsBrandBrandFalseFalseDimension
Shopping CampaignsCategory (1st level)CategoryL1FalseFalseDimension
Shopping CampaignsCategory (2nd level)CategoryL2FalseFalseDimension
Shopping CampaignsCategory (3rd level)CategoryL3FalseFalseDimension
Shopping CampaignsCategory (4th level)CategoryL4FalseFalseDimension
Shopping CampaignsCategory (5th level)CategoryL5FalseFalseDimension
Shopping CampaignsCustom label 0CustomAttribute0FalseFalseDimension
Shopping CampaignsCustom label 1CustomAttribute1FalseFalseDimension
Shopping CampaignsCustom label 2CustomAttribute2FalseFalseDimension
Shopping CampaignsCustom label 3CustomAttribute3FalseFalseDimension
Shopping CampaignsCustom label 4CustomAttribute4FalseFalseDimension
Shopping CampaignsLanguageLanguageCriteriaIdFalseFalseDimension
Shopping CampaignsMC IdMerchantIdFalseFalseDimension
Shopping CampaignsItem IdOfferIdFalseFalseDimension
Shopping CampaignsConditionProductConditionFalseFalseDimension
Shopping CampaignsProduct TitleProductTitleFalseFalseDimension
Shopping CampaignsProduct type (1st level)ProductTypeL1FalseFalseDimension
Shopping CampaignsProduct type (2nd level)ProductTypeL2FalseFalseDimension
Shopping CampaignsProduct type (3rd level)ProductTypeL3FalseFalseDimension
Shopping CampaignsProduct type (4th level)ProductTypeL4FalseFalseDimension
Shopping CampaignsProduct type (5th level)ProductTypeL5FalseFalseDimension
Shopping CampaignsStore IdStoreIdFalseFalseDimension
VisitorDeviceDeviceFalseFalseDimension
VisitorAge RangeAgeFalseFalseDimension
VisitorGenderGenderFalseFalseDimension
LocationCountry/TerritoryCountryCriteriaIdTrueFalseDimension
LocationCityCityCriteriaIdTrueFalseDimension
LocationIs TargetableIsTargetingLocationFalseFalseDimension
LocationLocation typeLocationTypeFalseFalseDimension
LocationMetro areaMetroCriteriaIdTrueFalseDimension
LocationRegionRegionCriteriaIdTrueFalseDimension
Multi Asset Responsive DisplayAccent color (multi asset responsive display)MultiAssetResponsiveDisplayAdAccentColorFalseFalseDimension
Multi Asset Responsive DisplayAllow flexible color (multi asset responsive display)MultiAssetResponsiveDisplayAdAllowFlexibleColorFalseFalseDimension
Multi Asset Responsive DisplayBusiness name (multi asset responsive display)MultiAssetResponsiveDisplayAdBusinessNameFalseFalseDimension
Multi Asset Responsive DisplayCall to action text (multi asset responsive display)MultiAssetResponsiveDisplayAdCallToActionTextFalseFalseDimension
Multi Asset Responsive DisplayDescription 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription0TrueFalseDimension
Multi Asset Responsive DisplayDescription 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription1TrueFalseDimension
Multi Asset Responsive DisplayDescription 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription2TrueFalseDimension
Multi Asset Responsive DisplayDescription 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription3TrueFalseDimension
Multi Asset Responsive DisplayDescription 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdDescription4TrueFalseDimension
Multi Asset Responsive DisplayPromotion text (multi asset responsive display)MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextFalseFalseDimension
Multi Asset Responsive DisplayAd format preference (multi asset responsive display)MultiAssetResponsiveDisplayAdFormatSettingFalseFalseDimension
Multi Asset Responsive DisplayHeadline 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline0TrueFalseDimension
Multi Asset Responsive DisplayHeadline 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline1TrueFalseDimension
Multi Asset Responsive DisplayHeadline 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline2TrueFalseDimension
Multi Asset Responsive DisplayHeadline 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline3TrueFalseDimension
Multi Asset Responsive DisplayHeadline 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdHeadline4TrueFalseDimension
Multi Asset Responsive DisplayLogo 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage0TrueFalseDimension
Multi Asset Responsive DisplayLogo 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage1TrueFalseDimension
Multi Asset Responsive DisplayLogo 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage2TrueFalseDimension
Multi Asset Responsive DisplayLogo 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage3TrueFalseDimension
Multi Asset Responsive DisplayLogo 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdLogoImage4TrueFalseDimension
Multi Asset Responsive DisplayLandscape logo 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage0TrueFalseDimension
Multi Asset Responsive DisplayLandscape logo 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage1TrueFalseDimension
Multi Asset Responsive DisplayLandscape logo 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage2TrueFalseDimension
Multi Asset Responsive DisplayLandscape logo 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage3TrueFalseDimension
Multi Asset Responsive DisplayLandscape logo 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdLandscapeLogoImage4TrueFalseDimension
Multi Asset Responsive DisplayLong headline (multi asset responsive display)MultiAssetResponsiveDisplayAdLongHeadlineFalseFalseDimension
Multi Asset Responsive DisplayMain color (multi asset responsive display)MultiAssetResponsiveDisplayAdMainColorFalseFalseDimension
Multi Asset Responsive DisplayImage 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage0TrueFalseDimension
Multi Asset Responsive DisplayImage 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage1TrueFalseDimension
Multi Asset Responsive DisplayImage 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage2TrueFalseDimension
Multi Asset Responsive DisplayImage 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage3TrueFalseDimension
Multi Asset Responsive DisplayImage 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage4TrueFalseDimension
Multi Asset Responsive DisplayImage 6 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage5TrueFalseDimension
Multi Asset Responsive DisplayImage 7 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage6TrueFalseDimension
Multi Asset Responsive DisplayImage 8 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage7TrueFalseDimension
Multi Asset Responsive DisplayImage 9 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage8TrueFalseDimension
Multi Asset Responsive DisplayImage 10 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage9TrueFalseDimension
Multi Asset Responsive DisplayImage 11 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage10TrueFalseDimension
Multi Asset Responsive DisplayImage 12 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage11TrueFalseDimension
Multi Asset Responsive DisplayImage 13 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage12TrueFalseDimension
Multi Asset Responsive DisplayImage 14 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage13TrueFalseDimension
Multi Asset Responsive DisplayImage 15 (multi asset responsive display)MultiAssetResponsiveDisplayAdMarketingImage14TrueFalseDimension
Multi Asset Responsive DisplaySquare image 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage0TrueFalseDimension
Multi Asset Responsive DisplaySquare image 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage1TrueFalseDimension
Multi Asset Responsive DisplaySquare image 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage2TrueFalseDimension
Multi Asset Responsive DisplaySquare image 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage3TrueFalseDimension
Multi Asset Responsive DisplaySquare image 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage4TrueFalseDimension
Multi Asset Responsive DisplaySquare image 6 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage5TrueFalseDimension
Multi Asset Responsive DisplaySquare image 7 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage6TrueFalseDimension
Multi Asset Responsive DisplaySquare image 8 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage7TrueFalseDimension
Multi Asset Responsive DisplaySquare image 9 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage8TrueFalseDimension
Multi Asset Responsive DisplaySquare image 10 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage9TrueFalseDimension
Multi Asset Responsive DisplaySquare image 11 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage10TrueFalseDimension
Multi Asset Responsive DisplaySquare image 12 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage11TrueFalseDimension
Multi Asset Responsive DisplaySquare image 13 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage12TrueFalseDimension
Multi Asset Responsive DisplaySquare image 14 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage13TrueFalseDimension
Multi Asset Responsive DisplaySquare image 15 (multi asset responsive display)MultiAssetResponsiveDisplayAdSquareMarketingImage14TrueFalseDimension
Multi Asset Responsive DisplayYoutube video 1 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo0TrueFalseDimension
Multi Asset Responsive DisplayYoutube video 2 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo1TrueFalseDimension
Multi Asset Responsive DisplayYoutube video 3 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo2TrueFalseDimension
Multi Asset Responsive DisplayYoutube video 4 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo3TrueFalseDimension
Multi Asset Responsive DisplayYoutube video 5 (multi asset responsive display)MultiAssetResponsiveDisplayAdYouTubeVideo4TrueFalseDimension
Bid Goal PerformanceCustomer IDExternalCustomerIdFalseFalseDimension
Bid Goal PerformanceTarget ROAS (Maximize Conversion Value)MaximizeConversionValueTargetRoasFalseFalseDimension
Bid Goal PerformanceTarget CPATargetCpaFalseFalseDimension
Bid Goal PerformanceBid limit (Target search page location)PageOnePromotedBidCeilingFalseFalseDimension
Bid Goal PerformanceBid automation (Target search page location)PageOnePromotedBidChangesForRaisesOnlyFalseFalseDimension
Bid Goal PerformanceBid adjustment (Target search page location)PageOnePromotedBidModifierFalseFalseDimension
Bid Goal PerformanceLimited budgets (Target search page location)PageOnePromotedRaiseBidWhenBudgetConstrainedFalseFalseDimension
Bid Goal PerformanceLow quality keywords (Target search page location)PageOnePromotedRaiseBidWhenLowQualityScoreFalseFalseDimension
Bid Goal PerformanceLocation (Target search page location)PageOnePromotedStrategyGoalFalseFalseDimension
Bid Goal PerformanceBidding Strategy StatusBiddingStatusFalseFalseDimension
Bid Goal PerformanceUpper Bid limit (Target CPA)TargetCpaMaxCpcBidCeilingFalseFalseDimension
Bid Goal PerformanceLower Bid limit (Target CPA)TargetCpaMaxCpcBidFloorFalseFalseDimension
Bid Goal PerformanceTarget outranking shareTargetOutrankShareFalseFalseDimension
Bid Goal PerformanceBid automation (Target Outranking Share)TargetOutrankShareBidChangesForRaisesOnlyFalseFalseDimension
Bid Goal PerformanceCompetitor domain (Target Outranking Share)TargetOutrankShareCompetitorDomainFalseFalseDimension
Bid Goal PerformanceUpper Max Cpc Bid limit (Target Outranking Share)TargetOutrankShareMaxCpcBidCeilingFalseFalseDimension
Bid Goal PerformanceLow quality keywords (Target Outranking Share)TargetOutrankShareRaiseBidWhenLowQualityScoreFalseFalseDimension
Bid Goal PerformanceTarget ROASTargetRoasFalseFalseDimension
Bid Goal PerformanceUpper Bid limit (Target ROAS)TargetRoasBidCeilingFalseFalseDimension
Bid Goal PerformanceLower Bid limit (Target ROAS)TargetRoasBidFloorFalseFalseDimension
Bid Goal PerformanceBid limit (Maximize clicks)TargetSpendBidCeilingFalseFalseDimension
Bid Goal PerformanceTarget spend (Maximize clicks)TargetSpendSpendTargetFalseFalseDimension
unsorted_dimsDynamic ad targetParameterFalseFalseDimension
unsorted_dimsBase Ad group IDBaseAdGroupIdFalseFalseDimension
unsorted_dimsConversion adjustmentConversionAdjustmentFalseFalseDimension
unsorted_dimsDays to conversion or adjustmentConversionAdjustmentLagBucketFalseFalseDimension
unsorted_dimsDays to conversionConversionLagBucketFalseFalseDimension
unsorted_dimsCriteria TypeCriteriaTypeFalseFalseDimension
unsorted_dimsClient nameCustomerDescriptiveNameFalseFalseDimension
unsorted_dimsCriteria Display NameDisplayNameFalseFalseDimension
unsorted_dimsEnhanced CPC enabledEnhancedCpcEnabledFalseFalseDimension
unsorted_dimsApp final URLFinalAppUrlsFalseFalseDimension
unsorted_dimsMobile final URLFinalMobileUrlsFalseFalseDimension
unsorted_dimsFinal URL suffixFinalUrlSuffixFalseFalseDimension
unsorted_dimsCriterion serving statusSystemServingStatusFalseFalseDimension
unsorted_dimsVertical IDVerticalIdFalseFalseDimension
BasicImpresionesImpresionesFalseFalseMetric
BasicAvg. positionAveragePositionFalseFalseMetric
BasicClicsClicsFalseFalseMetric
BasicCTRCtrFalseTrueMetric
BasicPorcentaje de reboteBounceRateTrueFalseMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicAverage pageviewsAveragePageviewsFalseFalseMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicAverage time on site (sec)AverageTimeOnSiteFalseFalseMetricAproximate value. To get the real value slpit by Campaign or Campaign ID
BasicCosteCosteTrueFalseMetric
BasicCost (EUR)CostEURTrueTrueMetric
BasicCost (GBP)CostGBPTrueTrueMetric
BasicCost (USD)CostUSDTrueTrueMetric
BasicCPCAverageCpcFalseTrueMetric
BasicCPMAverageCpmFalseTrueMetric
BasicInteraction RateInteractionRateFalseTrueMetric
BasicInteractionsInteractionsFalseFalseMetric
BasicDaily BudgetAmountTrueFalseMetric
BasicBudgetbudgetTrueFalseMetric
BasicPercent of budget usedPercentBudgetUsedFalseTrueMetric
BasicTotal BudgetTotalAmountFalseFalseMetric
BasicEngagementsEngagementsFalseFalseMetric
BasicEngagement rateEngagementRateFalseTrueMetric
BasicCost per interactionAverageCostFalseTrueMetric
Quality ScoreHistorical Quality scoreHistoricalQualityScoreFalseFalseMetricAproximate value. To get the real value slpit by Keyword Id and Ad Group ID
Quality ScoreHistorical creative quality scoreHistoricalCreativeQualityScoreFalseFalseMetric
Quality ScoreHistorical landing page quality scoreHistoricalLandingPageQualityScoreFalseFalseMetric
Quality ScoreHistorical search predicted CTRHistoricalSearchPredictedCtrFalseFalseMetric
Active ViewViewable CPMActiveViewCpmFalseTrueMetric
Active ViewViewable CTRActiveViewCtrFalseTrueMetric
Active ViewViewable impressionsActiveViewImpressionsFalseFalseMetric
OrganicOrganic Average PositionOrganicAveragePositionFalseFalseMetric
OrganicOrganic ClicksOrganicClicksFalseFalseMetric
OrganicOrganic Clicks/QueryOrganicClicksPerQueryFalseFalseMetric
OrganicOrganic ListingsOrganicImpressionsFalseFalseMetric
OrganicOrganic Listings/QueryOrganicImpressionsPerQueryFalseFalseMetric
OrganicOrganic QueriesOrganicQueriesFalseFalseMetric
Ad & Organic CominedCombined ClicksCombinedAdsOrganicClicksFalseFalseMetric
Ad & Organic CominedCombined Clicks/QueryCombinedAdsOrganicClicksPerQueryFalseFalseMetric
Ad & Organic CominedCombined QueriesCombinedAdsOrganicQueriesFalseFalseMetric
ConversionesCost per engagementAverageCpeFalseFalseMetric
ConversionesCost per Video ViewsAverageCpvFalseTrueMetric
ConversionesReturn on ad spend (ROAS)ROASFalseTrueMetric
ConversionesConversionesConversionesFalseFalseMetric
ConversionesView-through conversionsViewThroughConversionsFalseFalseMetric
ConversionesAll conversion rate %AllConversionRateFalseTrueMetric
ConversionesAll conversionAllConversionsFalseFalseMetric
ConversionesEstimated value per all conversionsAllConversionValueFalseFalseMetric
ConversionesConversion rate %ConversionRateFalseTrueMetric
ConversionesConversions per impressionconversionsPerImpressionFalseTrueMetric
ConversionesCost per conversionCostPerConversionFalseTrueMetric
ConversionesTotal conversion valueConversionValueFalseFalseMetric
ConversionesCost per estimated total conversionCostPerAllConversionFalseTrueMetric
ConversionesValue per conversionValuePerConversionFalseTrueMetric
ConversionesCross-device conversionsCrossDeviceConversionsFalseFalseMetric
VideoWatch 100% rateVideoQuartile100RateTrueFalseMetric
VideoWatch 25% rateVideoQuartile25RateTrueFalseMetric
VideoWatch 50% rateVideoQuartile50RateTrueFalseMetric
VideoWatch 75% rateVideoQuartile75RateTrueFalseMetric
VideoVideo Views rateVideoViewRateFalseTrueMetric
VideoVideo ViewsVideoViewsFalseFalseMetric
VideoVideo ImpressionsVideoImpressionsFalseFalseMetric
VideoWatch 25% viewVideoQuartile25ViewFalseTrueMetric
VideoWatch 50% viewVideoQuartile50ViewFalseTrueMetric
VideoWatch 75% viewVideoQuartile75ViewFalseTrueMetric
VideoWatch 100% viewVideoQuartile100ViewFalseTrueMetric
CallsPhone call impressionsNumOfflineImpressionsFalseFalseMetric
CallsCallsNumOfflineInteractionsFalseFalseMetric
CallsCall rateOfflineInteractionRateFalseTrueMetric
GmailGmail forwardsGmailForwardsFalseFalseMetric
GmailGmail savesGmailSavesFalseFalseMetric
GmailGmail clicks to websiteGmailSecondaryClicksFalseFalseMetric
Impression ShareAvailable impressionAvailableImpressionMetric
Impression ShareSearch Impression shareSearchImpressionShareTrueTrueMetric
Impression ShareSearch Impression share (%)SearchImpressionShareRateTrueTrueMetric
Impression ShareImpression shareImpressionShareTrueTrueMetric
Impression ShareLost impressions due to budgetLostImpressionsDueToBudgetMetric
Impression ShareLost impressionsLostImpressionsFalseTrueMetric
Impression ShareLost search IS due to budgetSearchBudgetLostImpressionShareTrueTrueMetric
Impression ShareLost impressions due to rankLostImpressionsDueToRankMetric
Impression ShareLost search IS due to rankSearchRankLostImpressionShareTrueTrueMetric
Impression ShareSearch exact match impression shareSearchExactMatchImpressionShareTrueTrueMetric
Landing PageMobile-friendly click ratePercentageMobileFriendlyClicksFalseFalseMetric
Landing PageValid AMP click ratePercentageValidAcceleratedMobilePagesClicksFalseFalseMetric
Landing PageMobile speed scoreSpeedScoreFalseFalseMetric
OtherInvalid clicksInvalidClicksFalseFalseMetric
OtherTop impression percentageTopImpressionPercentageFalseTrueMetric
OtherSearch top impression shareSearchTopImpressionShareFalseTrueMetric
OtherAbsolute top impression percentageAbsoluteTopImpressionPercentageFalseTrueMetric
OtherSearch absolute top impression shareSearchAbsoluteTopImpressionShareTrueTrueMetric
OtherSearch rank lost absolute top impression shareSearchRankLostAbsoluteTopImpressionShareFalseTrueMetric
OtherSearch budget lost absolute top impression shareSearchBudgetLostAbsoluteTopImpressionShareFalseTrueMetric
OtherSearch rank lost top impression shareSearchRankLostTopImpressionShareFalseTrueMetric
OtherSearch budget lost top impression shareSearchBudgetLostTopImpressionShareFalseTrueMetric