Facebook Metrics | Dataslayer

GroupFieldIDTypeDescription
TimeHourly stats aggregated by advertiser time zonehourly_stats_aggregated_by_advertiser_time_zoneDimension
TimeHourly stats aggregated by audience time zonehourly_stats_aggregated_by_audience_time_zoneDimension
TimeYearCustom Dimension
TimeYear-MonthCustom Dimension
TimeYear-Week (Starting on Monday)Custom Dimension
TimeMonthCustom Dimension
TimeWeek (Starting on Monday)Custom Dimension
TimeDay of weekCustom Dimension
TimeDateCustom Dimension
Account StructureAccount nameaccount_nameDimension
Account StructureAccount idaccount_idDimension
Account StructureCampaign namecampaign_nameDimension
Account StructureCampaign idcampaign_idDimension
Account StructureAdset nameadset_nameDimension
Account StructureAdset idadset_idDimension
Account StructureAd namead_nameDimension
Account StructureAd idad_idDimension
ImpressionImpression deviceimpression_deviceDimension
ImpressionPlace page idplace_page_idDimension
ImpressionPlacementplacementDimension
ImpressionPublisher platformpublisher_platformDimension
ImpressionDevice platformdevice_platformDimension
UserGendergenderDimension
UserAgeageDimension
UserCountrycountryDimension
UserRegionregionDimension
UserDmadmaDimension
ProductProduct idproduct_idDimension
Action/ConversionAction typeaction_typeDimension
Action/ConversionAction target idaction_target_idDimension
Action/ConversionAction deviceaction_deviceDimension
Action/ConversionAction canvas component nameaction_canvas_component_nameDimension
Account DetailsAccount Currencyaccount_currencyDimension
Account DetailsBusiness namebusiness_nameDimension
Account DetailsBusiness citybusiness_cityDimension
Account DetailsBusiness country codebusiness_country_codeDimension
Account DetailsAccount statusaccount_statusDimension
Account DetailsAccount Timezonetimezone_nameDimension
Account DetailsAccount Timezone IDtimezone_idDimension
Account DetailsTimezone offset hours utctimezone_offset_hours_utcDimension
Account DetailsUsuariosusersDimension
Account DetailsSpend capspend_capDimension
Account DetailsAccount amount spentamount_spentDimension
Account DetailsBalancebalanceDimension
Account DetailsFunding sourcefunding_sourceDimension
Campaign DetailsObjectiveobjectiveDimension
Campaign DetailsEffective statuseffective_statusDimension
Campaign DetailsStatusstatusDimension
Campaign DetailsBuying typebuying_typeDimension
Campaign DetailsStart timestart_timeDimension
Campaign DetailsStop timestop_timeDimension
Campaign DetailsDaily budgetdaily_budgetDimension
Campaign DetailsCampaign Lifetime budgetlifetime_budgetDimension
Campaign DetailsBudget remainingbudget_remainingDimension
AdSet DetailsAdSet Lifetime budgetlifetime_budget_adsetDimension
AdSet DetailsConfigured statusconfigured_statusDimension
AdSet DetailsBid amountbid_amountDimension
AdSet DetailsBid infobid_infoDimension
AdSet DetailsEnd timeend_timeDimension
AdSet DetailsLifetime min spend targetlifetime_min_spend_targetDimension
AdSet DetailsLifetime spend caplifetime_spend_capDimension
AdSet DetailsTargetingtargetingDimension
AdSet DetailsPromoted objectpromoted_objectDimension
Ad DetailsCreative Idcreative_idDimension
Ad DetailsCreative Namecreative_nameDimension
Ad DetailsCreative TitletitleDimension
Ad DetailsBodybodyDimension
Ad DetailsImage urlimage_urlDimension
Ad DetailsObject typeobject_typeDimension
Ad DetailsCall to action typecall_to_action_typeDimension
Ad DetailsThumbnail urlthumbnail_urlDimension
Ad DetailsLink urllink_urlDimension
Ad DetailsObject urlobject_urlDimension
Ad DetailsUrl tagsurl_tagsDimension
Ad DetailsTemplate urltemplate_urlDimension
Ad DetailsTemplate url spectemplate_url_specDimension
Ad DetailsAd review feedbackad_review_feedbackDimension
Dynamic Creative AdsImage assetimage_assetDimension
Dynamic Creative AdsCall to action assetcall_to_action_assetDimension
Dynamic Creative AdsLink asset website urllink_url_asset_urlDimension
Dynamic Creative AdsLink asset IDlink_url_asset_idDimension
PerformanceClicsclicksMetric
PerformanceReachreachMetric
PerformanceImpresionesimpressionsMetric
PerformanceActionsactionsMetric
PerformanceUnique actionsunique_actionsMetric
PerformanceSocial spendsocial_spendMetric
PerformanceAction valuesaction_valuesMetric
PerformanceReturn on ad spend (ROAS)purchase_roasMetric
PerformanceFrecuenciafrequencyMetric
CosteAmount spentspendMetric
CosteAmount spent (EUR)spend_eurMetric
CosteAmount spent (GBP)spend_gbpMetric
CosteAmount spent (USD)spend_usdMetric
CosteAmount spent (SEK)spend_sekMetric
CosteCost per 1000 people reachedcppMetric
CosteCPMcpmMetric
CosteCost per any actioncpaMetric
ClicsUnique clicksunique_clicksMetric
ClicsLink clickslink_clickMetric
ClicsInline link clicksinline_link_clicksMetric
ClicsUnique inline link clicksunique_inline_link_clicksMetric
ClicsOutbound clicksoutbound_clicksMetric
ClicsUnique outbound clicksunique_outbound_clicksMetric
ClicsCTR (all)ctrMetric
ClicsUnique CTR (all)uctrMetric
ClicsLinks CTRinline_link_click_ctrMetric
ClicsOutbound CTRoutbound_clicks_ctrMetric
ClicsUnique Links CTRunique_inline_link_click_ctrMetric
ClicsUnique Outbound CTRunique_outbound_clicks_ctrMetric
Clicks CostCPLCcplcMetric
Clicks CostUCPLCucplcMetric
Clicks CostCPOCcpocMetric
Clicks CostUCPOCucpocMetric
Clicks CostCPCcpcMetric
Clicks CostUCPCucpcMetric
Page post engagementPage engagementspage_engagement_actionsMetric
Page post engagementGame playsgame_plays_actionsMetric
Page post engagementPage likespage_like_actionsMetric
Page post engagementPage subscribespage_subscribe_actionsMetric
Page post engagementPost commentspost_comment_actionsMetric
Page post engagementPost engagementspost_engagement_actionsMetric
Page post engagementPost reactionspost_reaction_actionsMetric
Page post engagementPost savespost_save_actionsMetric
Page post engagementPost sharespost_shares_actionsMetric
Page post engagementPhoto viewsphoto_view_actionsMetric
Page post engagementEvent responsesevent_responses_actionsMetric
Page post engagementOffer claimsreceive_offer_actionsMetric
Page post engagementCheck-inscheckin_actionsMetric
Page post engagement costCost per page likelike_actions_cost_per_action_typeMetric
Page post engagement costCost per event responseevent_responses_cost_per_action_typeMetric
Page post engagement costCost per game playgame_plays_cost_per_action_typeMetric
Page post engagement costCost per post engagementpost_engagement_cost_per_action_typeMetric
Page post engagement costCost per page engagementpage_engagement_cost_per_action_typeMetric
Unique page post engagementUnique page engagementspage_engagement_unique_actionsMetric
Unique page post engagementUnique page likespage_like_unique_actionsMetric
Unique page post engagementUnique game playsgame_plays_unique_actionsMetric
Unique page post engagementUnique page subscribespage_subscribe_unique_actionsMetric
Unique page post engagementUnique post commentspost_comment_unique_actionsMetric
Unique page post engagementUnique post engagementspost_engagement_unique_actionsMetric
Unique page post engagementUnique post reactionspost_reaction_unique_actionsMetric
Unique page post engagementUnique post savespost_save_unique_actionsMetric
Unique page post engagementUnique post sharespost_shares_unique_actionsMetric
Unique page post engagementUnique photo viewsphoto_view_unique_actionsMetric
Unique page post engagementUnique event responsesevent_responses_unique_actionsMetric
Unique page post engagementUnique offer claimsreceive_offer_unique_actionsMetric
Unique page post engagementUnique check-inscheckin_unique_actionsMetric
Unique page post engagement costCost per unique page likelike_actions_cost_per_unique_action_typeMetric
Unique page post engagement costCost per unique event responseevent_responses_cost_per_unique_action_typeMetric
Unique page post engagement costCost per unique post engagementpost_engagement_cost_per_unique_action_typeMetric
Unique page post engagement costCost per unique page engagementpage_engagement_cost_per_unique_action_typeMetric
Conversions by conversion windowConversions within 1 day of viewactions_1d_viewMetric
Conversions by conversion windowConversions within 7 days of viewactions_7d_viewMetric
Conversions by conversion windowConversions within 28 days of viewactions_28d_viewMetric
Conversions by conversion windowConversions within 1 day of clicksactions_1d_clicksMetric
Conversions by conversion windowConversions within 7 days of clicksactions_7d_clicksMetric
Conversions by conversion windowConversions within 28 days of clicksactions_28d_clicksMetric
Conversions by conversion windowUnique conversions within 1 day of viewunique_actions_1d_viewMetric
Conversions by conversion windowUnique conversions within 7 days of viewunique_actions_7d_viewMetric
Conversions by conversion windowUnique conversions within 28 days of viewunique_actions_28d_viewMetric
Conversions by conversion windowUnique conversions within 1 day of clickunique_actions_1d_clickMetric
Conversions by conversion windowUnique conversions within 7 days of clickunique_actions_7d_clickMetric
Conversions by conversion windowUnique conversions within 28 days of clickunique_actions_28d_clickMetric
Conversions by conversion windowConversions value within 1 day of viewactions_values_1d_viewMetric
Conversions by conversion windowConversions value within 7 days of viewactions_values_7d_viewMetric
Conversions by conversion windowConversions value within 28 days of viewactions_values_28d_viewMetric
Conversions by conversion windowConversions value within 1 day of clicksactions_values_1d_clicksMetric
Conversions by conversion windowConversions value within 7 days of clicksactions_values_7d_clicksMetric
Conversions by conversion windowConversions value within 28 days of clicksactions_values_28d_clicksMetric
Website (Facebook Pixel)Website conversionsoffsite_conversion.conversionsMetric
Website (Facebook Pixel)Website leadsoffsite_conversion.fb_pixel_lead_actionsMetric
Website (Facebook Pixel)Website adds of payment infooffsite_conversion.fb_pixel_add_payment_info_actionsMetric
Website (Facebook Pixel)Website adds to wishlistoffsite_conversion.fb_pixel_add_to_wishlist_actionsMetric
Website (Facebook Pixel)Website adds to cartoffsite_conversion.fb_pixel_add_to_cart_actionsMetric
Website (Facebook Pixel)Website registrations completedoffsite_conversion.fb_pixel_complete_registration_actionsMetric
Website (Facebook Pixel)Website custom conversionsoffsite_conversion.fb_pixel_custom_actionsMetric
Website (Facebook Pixel)Website checkouts initiatedoffsite_conversion.fb_pixel_initiate_checkout_actionsMetric
Website (Facebook Pixel)Website purchasesoffsite_conversion.fb_pixel_purchase_actionsMetric
Website (Facebook Pixel)Website searchesoffsite_conversion.fb_pixel_search_actionsMetric
Website (Facebook Pixel)Website content viewsoffsite_conversion.fb_pixel_view_content_actionsMetric
Website (Facebook Pixel)Landing page viewslanding_page_view_actionsMetric
Website (Facebook Pixel) costCost per website leadlead_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website content viewsview_content_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website custom conversionfb_pixel_custom_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website add to cartadd_to_cart_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website purchasepurchase_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website registration completedcomplete_registration_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website checkout initiatedinitiate_checkout_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website add to wishlistadd_to_wishlist_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website add of payment infoadd_payment_info_cost_per_action_typeMetric
Website (Facebook Pixel) costCost per website searchsearch_cost_per_action_typeMetric
Website Conversion Value (Facebook Pixel)Website conversionsoffsite_conversion.conversion_valueMetric
Website Conversion Value (Facebook Pixel)Website leads conversion valueoffsite_conversion.fb_pixel_lead_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website adds of payment info conversion valueoffsite_conversion.fb_pixel_add_payment_info_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website adds to wishlist conversion valueoffsite_conversion.fb_pixel_add_to_wishlist_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website adds to cart conversion valueoffsite_conversion.fb_pixel_add_to_cart_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website registrations completed conversion valueoffsite_conversion.fb_pixel_complete_registration_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website custom conversions conversion valueoffsite_conversion.fb_pixel_custom_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website checkouts initiated conversion valueoffsite_conversion.fb_pixel_initiate_checkout_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website purchases conversion valueoffsite_conversion.fb_pixel_purchase_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website searches conversion valueoffsite_conversion.fb_pixel_search_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website content views conversion valueoffsite_conversion.fb_pixel_view_content_action_valuesMetric
Website Conversion Value (Facebook Pixel)Landing page views conversion valuelanding_page_view_action_valuesMetric
Website Conversion Value (Facebook Pixel)Website purchase ROASroas_website_purchase_roasMetric
MediaThree-second video viewsvideo_view_actionsMetric
MediaUnique three-second video viewsvideo_view_unique_actionsMetric
Media30-second video viewsvideo_30_sec_watched_actionsMetric
MediaVideo watches at 25%video_p25_watched_actionsMetric
MediaVideo watches at 50%video_p50_watched_actionsMetric
MediaVideo watches at 75%video_p75_watched_actionsMetric
MediaVideo watches at 95%video_p95_watched_actionsMetric
MediaVideo watches at 100%video_p100_watched_actionsMetric
MediaVideo average watch timevideo_avg_time_watched_actionsMetric
MediaVideo play actionsvideo_play_actionsMetric
MediaThruPlay actionsvideo_thruplay_watched_actionsMetric
MediaAvg. canvas view timecanvas_avg_view_timeMetric
MediaAvg. canvas view percentagecanvas_avg_view_percentMetric
Media CostCost per three-second video viewcost_per_video_viewMetric
Media CostCost per ThruPlaycost_per_thruplayMetric
On FacebookOn Facebook Leadsonsite_conversion_lead_groupedMetric