Facebookinsights Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 55 | METRICS: 116
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | ANUAL | year | True | False | Dimension | |
| Time | Year-month | yearmonth | True | False | Dimension | |
| Time | Year-week (Starting on monday) | yearweek | True | False | Dimension | |
| Time | MENSUAL | month | True | False | Dimension | |
| Time | Week (Starting on monday) | weekiso | True | False | Dimension | |
| Time | Week (Starting on sunday) | weeknotiso | True | False | Dimension | |
| Time | Date | date | True | False | Dimension | |
| Page | Page name | page_name | False | False | Dimension | |
| Page | Page ID | page_id | False | False | Dimension | |
| Post | Post ID | post_id | False | False | Dimension | |
| Post | Post name | post_name | False | False | Dimension | |
| Post | Link to post | post_permalink_url | False | False | Dimension | |
| Post | Post type | post_type | False | False | Dimension | |
| Post | Post message | post_message | False | False | Dimension | |
| Post | Post story | post_story | False | False | Dimension | |
| Post | Post description | post_description | False | False | Dimension | |
| Post | Post status type | post_status_type | False | False | Dimension | |
| Post | Post privacy | post_privacy | True | False | Dimension | |
| Post | Post shared link | post_link | False | False | Dimension | |
| Post | Post object ID | post_object_id | False | False | Dimension | |
| Post | Post thumbnail URL | post_picture | False | False | Dimension | |
| Post | Post image URL | post_full_picture | False | False | Dimension | |
| Post | Post image | post_full_picture_image | True | False | Dimension | |
| Post | Post video length (s) | post_video_length | True | False | Dimension | |
| Post | Post creation time | post_created_time_of_day | True | False | Dimension | |
| Post comment | Post comment text | post_comment_text | False | False | Dimension | |
| Post comment | Post comment author | post_comment_author | False | False | Dimension | |
| Post comment | Post comment date | post_comment_date | False | False | Dimension | |
| Post comment | Post comment time | post_comment_time | False | False | Dimension | |
| Video | Video ID | video_id | False | False | Dimension | |
| Video | Universal video ID | universal_video_id | False | False | Dimension | |
| Video | Video title | video_title | False | False | Dimension | |
| Video | Video description | video_description | False | False | Dimension | |
| Video | Video content category | content_category | False | False | Dimension | |
| Video | Video live status | live_status | False | False | Dimension | |
| Video | Video post publish status | video_published | False | False | Dimension | |
| Video | Video image URL | video_picture | False | False | Dimension | |
| Video | Video source URL | video_source | False | False | Dimension | |
| Video | Video permalink URL | video_permalink_url | False | False | Dimension | |
| Video | Video embeddable | video_embeddable | False | False | Dimension | |
| Video | Video embed HTML | video_embed_html | False | False | Dimension | |
| Video | Is crossposting eligibility | is_crossposting_eligible | False | False | Dimension | |
| Video | Is Instagram eligibility | is_instagram_eligible | False | False | Dimension | |
| Video | Video length (s) | video_length | False | False | Dimension | |
| Video | Video creation time of day | video_created_time_of_day | False | False | Dimension | |
| Video | Video backdated time | backdated_time | False | False | Dimension | |
| Video | Video backdated time granularity | backdated_time_granularity | False | False | Dimension | |
| Location | Country | country | False | False | Dimension | |
| Location | City | city | False | False | Dimension | |
| Location | Language | locale | False | False | Dimension | |
| Demographics | Gender | gender | True | False | Dimension | |
| Demographics | Age | age | True | False | Dimension | |
| Demographics | Gender | Age | page_fans_gender_age | True | False | Dimension | |
| Page likes | Total likes | page_fans | False | False | Metric | |
| Page likes | New likes | page_fan_adds | False | False | Metric | |
| Page likes | Page followers | page_followers | False | False | Metric | |
| Page likes | New likes (unique users) | page_fan_adds_unique | False | False | Metric | |
| Page likes | Unlikes | page_fan_removes | False | False | Metric | |
| Page likes | Unlikes (unique users) | page_fan_removes_unique | False | False | Metric | |
| Page likes | Net likes | netfangrowth | False | True | Metric | |
| Page likes | Page likers (fans) online per day | page_fans_online_per_day | False | False | Metric | |
| Reach | Total reach | page_impressions_unique | False | False | Metric | |
| Reach | Organic reach | page_impressions_organic_unique | False | False | Metric | |
| Reach | Paid reach | page_impressions_paid_unique | False | False | Metric | |
| Reach | Viral reach | page_impressions_viral_unique | False | False | Metric | |
| Reach | Non-viral reach | page_impressions_nonviral_unique | False | False | Metric | |
| Reach | Total reach of posts | page_posts_impressions_unique | False | False | Metric | |
| Reach | Paid reach of posts | page_posts_impressions_paid_unique | False | False | Metric | |
| Reach | Organic reach of posts | page_posts_impressions_organic_unique | False | False | Metric | |
| Reach | Viral reach of posts | page_posts_impressions_viral_unique | False | False | Metric | |
| Reach | Non-viral reach of posts | page_posts_impressions_nonviral_unique | False | False | Metric | |
| Reach | People visiting your page | page_views_logged_in_unique | False | False | Metric | |
| Reach | Post reach (page likers [fans] only) | post_impressions_fan_unique | False | False | Metric | |
| Reach | Post impressions (page likers [fans] only) | post_impressions_fan | False | False | Metric | |
| Engagement and sharing | Engaged users | page_engaged_users | False | False | Metric | |
| Engagement and sharing | Page post engagements | page_post_engagements | False | False | Metric | |
| Engagement and sharing | Post engagements | post_engagements | False | True | Metric | |
| Engagement and sharing | Post engagements Rate | post_engagement_rate | False | True | Metric | |
| Engagement and sharing | Negative actions | page_negative_feedback | True | False | Metric | |
| Engagement and sharing | Hide clicks | page_hide_clicks | True | False | Metric | |
| Engagement and sharing | Hide all clicks | page_hide_all_clicks | True | False | Metric | |
| Engagement and sharing | Unique negative actions | page_negative_feedback_unique | True | False | Metric | |
| Engagement and sharing | Unique hide clicks | page_hide_clicks_unique | True | False | Metric | |
| Engagement and sharing | Unique hide all clicks | page_hide_all_clicks_unique | True | False | Metric | |
| Engagement and sharing | Clics | page_consumptions | False | False | Metric | |
| Engagement and sharing | Stories | stories | False | False | Metric | |
| Post actions | Post comments | post_comments | False | False | Metric | |
| Post actions | Post shares | post_shares | True | False | Metric | |
| Post actions | Post likes | post_likes | True | False | Metric | |
| Post actions | Post comments shared | post_unique_comments | True | False | Metric | |
| Post actions | Post shares shared | post_unique_shares | True | False | Metric | |
| Post actions | Post likes shared | post_unique_likes | True | False | Metric | |
| Post actions | Post unique other clicks | post_other_clicks_unique | True | False | Metric | |
| Post actions | Post unique link clicks | post_link_clicks_unique | True | False | Metric | |
| Post actions | Post unique photo views | post_photo_views_unique | True | False | Metric | |
| Post actions | Post other clicks | post_other_clicks | True | False | Metric | |
| Post actions | Post photo views | post_photo_views | True | False | Metric | |
| Post actions | Post link clicks | post_link_clicks | True | False | Metric | |
| Post reactions | Total post reactions | post_reactions_total | True | False | Metric | |
| Post reactions | Post reactions: like | post_reactions_like | True | False | Metric | |
| Post reactions | Post reactions: love | post_reactions_love | True | False | Metric | |
| Post reactions | Post reactions: wow | post_reactions_wow | True | False | Metric | |
| Post reactions | Post reactions: haha | post_reactions_haha | True | False | Metric | |
| Post reactions | Post reactions: sad | post_reactions_sorry | True | False | Metric | |
| Post reactions | Post reactions: angry | post_reactions_anger | True | False | Metric | |
| Content impressions | Total page views | page_views | False | False | Metric | |
| Content impressions | Total impressions | impressions | False | False | Metric | |
| Content impressions | Paid impressions | impressions_paid | False | False | Metric | |
| Content impressions | Organic impressions | impressions_organic | False | False | Metric | |
| Content impressions | Viral impressions | impressions_viral | False | False | Metric | |
| Content impressions | Non-viral impressions | impressions_nonviral | False | False | Metric | |
| Content impressions | Total impressions of posts | page_posts_impressions | False | False | Metric | |
| Content impressions | Paid impressions of posts | page_posts_impressions_paid | False | False | Metric | |
| Content impressions | Organic impressions of posts | page_posts_impressions_organic | False | False | Metric | |
| Content impressions | Viral impressions of posts | page_posts_impressions_viral | False | False | Metric | |
| Content impressions | Non-viral impressions of posts | page_posts_impressions_nonviral | False | False | Metric | |
| Video views | Organic complete video views | post_video_complete_views_organic | False | False | Metric | |
| Video views | Unique organic complete video views | post_video_complete_views_organic_unique | False | False | Metric | |
| Video views | Paid complete video views | post_video_complete_views_paid | False | False | Metric | |
| Video views | Unique paid complete video views | post_video_complete_views_paid_unique | False | False | Metric | |
| Video views | Total video views | video_views | False | False | Metric | |
| Video views | Unique video views | video_views_unique | False | False | Metric | |
| Video views | Organic video views | video_views_organic | False | False | Metric | |
| Video views | Paid video views | video_views_paid | False | False | Metric | |
| Video views | Auto-played video views | video_views_autoplayed | False | False | Metric | |
| Video views | Clicked to play video views | video_views_click_to_play | False | False | Metric | |
| Video views | Total video views with sound on | video_views_sound_on | False | False | Metric | |
| Video views | Total video view time (s) | video_view_time | False | False | Metric | |
| Video views | Organic video view time (s) | post_video_view_time_organic | False | False | Metric | |
| Video 30-second views | Total 30s video views | video_complete_views_30s | False | False | Metric | |
| Video 30-second views | Unique 30s video views | video_complete_views_30s_unique | False | False | Metric | |
| Video 30-second views | Organic 30s video views | video_complete_views_30s_organic | False | False | Metric | |
| Video 30-second views | Paid 30s video views | video_complete_views_30s_paid | False | False | Metric | |
| Video 30-second views | Auto-played 30s video views | video_complete_views_30s_autoplayed | False | False | Metric | |
| Video 30-second views | Clicked to play 30s video views | video_complete_views_30s_click_to_play | False | False | Metric | |
| Video 10-second views | Total 10s video views | video_views_10s | False | False | Metric | |
| Video 10-second views | Unique 10s video views | video_views_10s_unique | False | False | Metric | |
| Video 10-second views | Organic 10s video views | video_views_10s_organic | False | False | Metric | |
| Video 10-second views | Paid 10s video views | video_views_10s_paid | False | False | Metric | |
| Video 10-second views | Auto-played 10s video views | video_views_10s_autoplayed | False | False | Metric | |
| Video 10-second views | Clicked to play 10s video views | video_views_10s_clicked_to_play | False | False | Metric | |
| Video 10-second views | 10s video views with sound on | video_views_10s_sound_on | False | False | Metric | |
| Video reactions (video-dimensions only) | Total video reactions | video_reactions_total | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: like | video_reactions_like | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: love | video_reactions_love | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: wow | video_reactions_wow | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: haha | video_reactions_haha | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: sad | video_reactions_sorry | True | False | Metric | |
| Video reactions (video-dimensions only) | Video reactions: angry | video_reactions_anger | True | False | Metric | |
| Reels (video-dimensions only) | Reels play count | blue_reels_play_count | False | False | Metric | |
| Reels (video-dimensions only) | Reels Unique Impressions | post_impressions_unique | False | False | Metric | |
| Reels (video-dimensions only) | Reels average video time watched | post_video_avg_time_watched | False | False | Metric | |
| Reels (video-dimensions only) | Reels likes | post_video_likes_by_reaction_type | True | False | Metric | |
| Reels (video-dimensions only) | Reels Shares | post_video_social_actions | True | False | Metric | |
| Reels (video-dimensions only) | Reels total view time | post_video_view_time | False | False | Metric | |
| Check-ins | Check-ins | page_places_checkin_total | False | False | Metric | |
| Check-ins | People checking in | page_places_checkin_total_unique | False | False | Metric | |
| Check-ins | Check-ins using mobile | page_places_checkin_mobile | False | False | Metric | |
| Check-ins | People checking in using mobile | page_places_checkin_mobile_unique | False | False | Metric | |
| Video Ad Break | Page daily Video ad break ad impressions crossposted | page_daily_video_ad_break_ad_impressions_crossposted | False | False | Metric | |
| Video Ad Break | Page daily Video ad break ad impressions owned | page_daily_video_ad_break_ad_impressions_owned | False | False | Metric | |
| Video Ad Break | Page daily Video ad break earning crossposted | page_daily_video_ad_break_earnings_crossposted | False | False | Metric | |
| Video Ad Break | Page daily Video ad break earning owned | page_daily_video_ad_break_earnings_owned | False | False | Metric | |
| Video Ad Break | RPM (Page revenue per thousand impressions) | rpm | False | True | Metric | |
| Video Ad Break | Page daily Video ad break CPM crossposted | page_daily_video_ad_break_cpm_crossposted | False | False | Metric | |
| Video Ad Break | Page daily Video ad break CPM owned | page_daily_video_ad_break_cpm_owned | False | False | Metric | |
| Video Ad Break | Post Video ad break ad impressions | post_video_ad_break_ad_impressions | False | False | Metric | |
| Video Ad Break | Post Video ad break ad earnings | post_video_ad_break_earnings | False | False | Metric | |
| Video Ad Break | Post Video ad break ad cpm | post_video_ad_break_ad_cpm | False | False | Metric |
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