| Group | Field | ID | Type | Description |
|---|
| Time | Date | Day | Dimension | |
| Time | Day of week | DayofWeek | Dimension | |
| Time | Week (Starting on Monday) | Week | Dimension | |
| Time | Month | Month | Dimension | |
| Time | Year-Week (Starting on Monday) | YearWeek | Dimension | |
| Time | Year-Month | YearMonth | Dimension | |
| Time | Year | Year | Dimension | |
| Advertiser | Advertiser ID | AdvertiserId | Dimension | |
| Advertiser | Advertiser Name | AdvertiserName | Dimension | |
| Campaign | Campaign ID | CampaignId | Dimension | |
| Campaign | Campaign | CampaignName | Dimension | |
| Campaign | Campaign Bid Type | BidType | Dimension | |
| Campaign | Campaign Status | CampaignStatus | Dimension | |
| Category | Category ID | CategoryId | Dimension | |
| Category | Category | CategoryName | Dimension | |
| Budget | Budget ID | BudgetID | Dimension | |
| Budget | Budget Name | BudgetName | Dimension | |
| Budget | Budget Type | BudgetType | Dimension | |
| Campaign | Bid Value | BidValue | Metric | |
| Performance | Clicks | Clicks | Metric | |
| Performance | Impressions | Impressions | Metric | |
| Performance | Cost | AdvertiserCost | Metric | |
| Performance | Post-click Sales | SalesPc | Metric | |
| Performance | Non-deduplicated post-click Sales | SameSalesPc | Metric | |
| Performance | Post-view Sales | SalesPv | Metric | |
| Performance | Non-deduplicated post-view sales | SalesPvNd | Metric | |
| Performance | Post-click + post-view sales | SalesPcPv | Metric | |
| Performance | All post-click sales | SalesAllPc | Metric | |
| Performance | Post-click revenue generated | RevenueGeneratedPc | Metric | |
| Performance | Post-view revenue generated | RevenueGeneratedPv | Metric | |
| Performance | Revenue generated Post-click + Post-view | RevenueGeneratedPcPv | Metric | |
| Performance | Non-deduplicated post-click revenue generated | RevenueGeneratedPcNd | Metric | |
| Performance | Non-deduplicated post-view revenue generated | RevenueGeneratedPvNd | Metric | |
| Performance | Exposed Users | ExposedUsers | Metric | |
| Performance | Overall competition win | OverallCompetitionWin | Metric | |
| Performance | Audience | Audience | Metric | |
| Performance | Reach | Reach | Metric | |
| Performance | Average cart | AverageCart | Metric | |
| Performance | CTR | ClickThroughRate | Metric | |
| Performance | Conversion rate | ConversionRate | Metric | |
| Performance | Post-view conversion rate | ConversionRatePv | Metric | |
| Performance | Effective cost | ECos | Metric | |
| Performance | Effective cost of post-view sales | ECosPv | Metric | |
| Performance | Effective cost of post-click + post-view sales | ECosPcPv | Metric | |
| Performance | Cost per order | CostPerOrder | Metric | |
| Performance | Cost per post-view order | CostPerOrderPv | Metric | |
| Performance | Cost per order post-click + post-view | CostPerOrderPcPv | Metric | |
| Performance | Effective cost per click (eCPC) | ECpc | Metric | |
| Performance | Effective cost per mille (eCPM) | ECpm | Metric | |
| Performance | Return on advertising spending (ROAS) | ReturnOnAdvertisingSpending | Metric | |
| Performance | Advertiser value | AdvertiserValue | Metric | |
| Performance | Cost of advertiser value | CostOfAdvertiserValue | Metric | |
| Budget | Total Amount | TotalAmount | Metric | |
| Budget | Remaining Budget | RemainingBudget | Metric | |
