Instagram Insights Connector

With the Instagram Insights Connector, you can access a wide variety of performance metrics, including impressions, reach, profile visits, follower growth, engagement rate, likes, comments, shares, and saves. You can also analyze story performance (taps forward, exits, replies), reel metrics (plays, average watch time, interactions), and audience demographics such as age, gender, and location. Having all of this data in Google Sheets, Looker Studio, or Power BI allows you to monitor your social media ROI and fine-tune your content strategy.

Yes. Dataslayer lets you merge Instagram Insights with data from platforms like Facebook Ads, Google Ads, TikTok Ads, or Google Analytics. For example, you can track how paid ad campaigns on Instagram drive new followers or engagement, or compare organic reach with paid reach. By combining multiple data sources in a single dashboard, you can get a full picture of how Instagram contributes to your overall marketing performance.

Instagram data is updated through the official Meta API. While Instagram does not provide second-by-second updates, Dataslayer allows you to schedule automatic refreshes daily, weekly, or at a frequency that suits your reporting needs. This ensures your dashboards always reflect the latest available engagement, follower, and reach data without needing to export reports manually.

Some of the most popular metrics include follower growth over time, engagement rate per post, average reach, impressions, story interactions, reel views, and audience demographics. Agencies often use these KPIs to evaluate influencer collaborations, while brands use them to measure the impact of their organic and paid content strategies. By analyzing these insights regularly, you can understand what content resonates most with your audience and optimize future campaigns.

With Dataslayer, you can send Instagram Insights data to a variety of destinations depending on your workflow. Marketing teams often use Google Sheets or Excel for quick reports, while agencies prefer Looker Studio or Power BI for dashboards. Data teams can integrate directly with BigQuery, Snowflake, Redshift, or Amazon S3 for large-scale analysis and storage. For developers, the API Query Manager makes it possible to automate data pipelines programmatically. This flexibility means Dataslayer adapts to both simple reporting and advanced data engineering needs.

Absolutely. The connector supports multiple Instagram business accounts, making it ideal for agencies that manage reporting for several clients. You can consolidate follower growth, engagement, and content performance across accounts into a single dashboard, saving time and ensuring consistent reporting. Many agencies use this feature to streamline monthly reports for their clients.

Unlike other tools, Dataslayer does not charge per connector. All connectors, including Instagram Insights, are available in every plan. Pricing depends only on your usage: the number of API calls or rows processed (depending on the destination), and the number of accounts connected. This makes it simple and transparent: whether you use one connector or ten, you get full access without extra fees, and only pay for the data you actually use.

You can access support via live chat, email, and the Dataslayer Knowledge Base. The Knowledge Base includes tutorials and guides specific to Instagram Insights, such as setting up accounts, building followers dashboards, or troubleshooting data refresh issues. Our team is available to help ensure you get the most accurate and valuable social reporting possible.