Have you ever set up a flawless automated report, only to have your client tell you they never received it?
This is becoming more common thanks to newly imposed Looker Studio email limits. Whether you’re running daily dashboards for PPC clients or weekly SEO performance recaps, these changes affect how we share data, and if we don’t adapt quickly, we risk disrupting our reporting workflows.
Let’s break down what’s changed, why it matters for us as marketers, and how we can continue delivering consistent insights without hitting a wall.
In March 2025, Google introduced new restrictions on the number of emails you can send using scheduled reports. These Looker Studio email limits apply depending on your account type.
Here’s the official quota breakdown from Google Cloud:
Account TypeDaily LimitMonthly LimitIndividual (Free)200800Google Workspace5003,000Looker Studio ProUnlimitedUnlimited
However, it’s important to note that these quotas still apply to Pro users if their reports are stored in the “Owned by me” folder. That detail is critical to managing your Looker Studio email limit correctly.
These limits aren’t unreasonable, but they lack transparency. There’s no way to track usage in real-time, so you only find out when an email fails, putting client communication at risk.
We rely on automated data reporting to keep teams and clients aligned. Whether we’re delivering multi-channel performance updates, weekly SEO dashboards, or ad spend summaries, email automation is a big part of how we communicate.
With the new Looker Studio email limits, we're now facing the following risks:
If you're part of a growing team or agency, managing email quotas per user becomes an operational challenge fast.
Beyond the core Looker Studio email limit, there are specific constraints that shape how we design and distribute our reports:
Note that pro benefits only apply when the report is an organizational asset. Reports stored in personal folders still count against your email quota.
Before hitting your Looker Studio email limit, evaluate:
There's no dashboard for this in Looker Studio, so manual tracking is our best bet for now.
Rather than multiple daily reports:
Looker Studio supports link sharing and embedding, which is a great way to remove email from the equation altogether.
If we manage a team or agency Workspace, we should:
These won’t change your Looker Studio email limit, but they reduce risk and improve compliance. Learn more at Google’s Admin Help Center.
Looker Studio Pro removes the quota for organizational reports only. That said, it adds helpful features like:
Pro could be worth it for large teams or agencies, but only if reports are properly stored and shared at the organizational level. Otherwise, we’re paying for features we don’t fully unlock.
Esta es una lista de verificación que le recomendamos que implemente para evitar interrupciones:
Si bien la entrega del correo electrónico es un cuello de botella, la extracción de datos no tiene que ser. Herramientas como Capa de datos nos permiten conectar Google Ads, Meta, LinkedIn, GA4 y más directamente a Looker Studio o Google Sheets, lo que automatiza todo el backend de nuestros informes.
De esa manera, cuando enviamos un informe, sabemos que los datos que lo respaldan son precisos, limpios y completos.
https://www.youtube.com/watch?v=bCyE9HHYjJI
Estos nuevos límites de correo electrónico de Looker Studio pueden parecer un quebradero de cabeza, pero son una señal de que necesitamos refinar la forma en que entregamos información.
En lugar de ampliar ciegamente los correos electrónicos programados, hagamos lo siguiente:
Los especialistas en marketing sabemos que la entrega de datos es tan importante como la recopilación de datos. Con los ajustes adecuados, podemos mantener nuestros flujos de trabajo eficientes, nuestros clientes informados y nuestros informes fluidos, incluso dentro de nuevos límites.
