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Compare ratings, customer satisfaction, pricing structure, and marketing reporting capabilities — with data sourced from G2.
Dataslayer
Flexible marketing reporting for teams that need more data, more destinations, and less manual work.
✓ 4.8 / 5 on G2 · 302 reviews
✓ 3 connectors in the entry-level plan
✓ Google Sheets, Excel, Looker Studio, Power BI & data-warehouse destinations
✓ 15-day free trial — no credit card required
Start your free trial
Supermetrics
Marketing intelligence and reporting for cross-channel data workflows.
4.4 / 5 on G2 · 821 reviews
Entry-level pricing from €39 / month
Destination-based plan structure
Free trial available
Source: G2 comparison page and the pricing pages of Dataslayer and Supermetrics. Data captured in May 2026. Ratings, review counts and prices can change as new reviews and plan updates are published.
Trusted by marketing teams
More than 2,000 companies choose Dataslayer to simplify marketing reporting.
GroupM
Ogilvy
Havas
McCann
Accenture
HP
OMD
Globant
Banco Falabella
Built for modern data teams
Marketing reporting with security built in.
🔒 GDPR compliant
🛡️ ISO 27001 certified
🔐 ISO 27701 certified
Dataslayer processes marketing data in real time and sends it to your selected destination, so your team keeps control of its data.
Source: G2 comparison page. Data collected May 2026 — scores may change over time.
Plan structure
Compare entry-level plan details and reporting destinations at a glance. Pricing and plan limits can vary by destination, billing cycle and account requirements.
Entry-level pricing
€29/mo · 3 connectors
From €39/mo · 3 connectors
G2 quality of support
9.5 / 10
7.8 / 10
Free trial
15-day trial
Available
Enterprise destinations
BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage, and more
BigQuery, Snowflake, Redshift, S3, Azure SQL, and more
AI capacity
MCP, AI Chat, AI Looker Analyzer, Dataslayer GPT & Morpheus MMM
Supermetrics Agents & AI ecosystem integrations
Core destinations
Sheets, Excel, Looker Studio, Power BI
Sheets, Excel, Looker Studio, Power BI
Data blending
Available
Available
Source: G2 comparison page and the official pages of Dataslayer and Supermetrics, captured May 2026.
Real, verified G2 reviews from marketers who chose Dataslayer.
R
Dataslayer completely streamlined my reporting. Compared to Supermetrics it's much more affordable and delivers great value.
★★★★★
Read on G2 ↗S
Dataslayer is extremely efficient at pulling LinkedIn company data — far more than other tools like Supermetrics. The team is super attentive and helpful with our marketing goals.
★★★★★
Read on G2 ↗N
An amazing tool you can use instead of paying a premium for Supermetrics. It's exactly what our agency needs for reporting — as easy as clicking a few buttons. We use it every day.
★★★★★
Read on G2 ↗A
One of the most-used tools in my daily routine. Easy integration for most marketing channels, responsive support, and relatively cheaper than other players such as Supermetrics.
★★★★★
Read on G2 ↗
Mejora tu estrategia con herramientas de IA diseñadas para maximizar el ROI y optimizar las operaciones. Desde descubrir información detallada en tus informes de datos hasta automatizar flujos de trabajo complejos, capacita a tu empresa para que tome decisiones más inteligentes y rápidas.
66+ data sources
Drag to explore, or let it glide. Both tools pull from the same connectors — Dataslayer just adds more.
14 destinations
Sheets, Looker Studio, BigQuery, Power BI and more — delivered on your schedule.
FAQ
What is the difference between Dataslayer and Supermetrics?
Both platforms connect marketing data to reporting destinations. In the G2 snapshot used on this page, Dataslayer scores higher across the displayed satisfaction metrics. Plan structures and feature availability differ, so review the dated comparison and choose the workflow that fits your team.
Is Dataslayer a Supermetrics alternative?
Yes. Dataslayer is a marketing reporting and data connector platform that helps teams bring data from 60+ sources into spreadsheets, dashboards and data-warehouse destinations.
How much does Dataslayer cost?
Dataslayer's entry-level plan is €29 per month for 3 connectors in May 2026. Current pricing can change; see Dataslayer's pricing page for the latest plan options.
Which connectors and destinations does Dataslayer support?
Dataslayer supports 60+ marketing data sources, including Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, Bing Ads, Klaviyo, Shopify and HubSpot. Destinations include Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and API Query Manager.
Can I try Dataslayer for free?
Yes. Dataslayer offers a 15-day free trial with no credit card required. After the trial, eligible accounts can continue on a forever-Free plan with limited usage.
Where do the ratings and review quotes come from?
Ratings, review counts, satisfaction metrics and selected customer-review excerpts come from G2. The comparison snapshot on this page was collected in May 2026. Scores and counts may change as new reviews are submitted.
Ready to report with less manual work?
Connect your marketing sources, choose your destination, and start building better reports with Dataslayer.
About this comparison
This comparison uses publicly available G2 ratings, review counts, satisfaction metrics and selected review excerpts captured in May 2026. Dataslayer and Supermetrics products, security, connectors, destinations and trial information are based on Dataslayer's and Supermetrics' official pages. Ratings, pricing, product features and review counts can change over time. Dataslayer is not affiliated with or endorsed by G2.
View the G2 comparison source ↗
