Your entire marketing data stack,

replaced by one intelligent platform.

Dataslayer MIP unifies every marketing source into your own data warehouse, turns it into interactive dashboards in seconds, and puts an AI analyst to work surfacing the signals that grow revenue. No BigQuery bill, no Tableau licenses, no hundreds of hours lost to manual reporting.

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See how it works

One platform for every marketing source

Built on Dataslayer's 60+ marketing connectors

The status quo is broken

The modern marketing stack is

held together with duct tape

To answer one question about performance, you're paying for three separate things, and waiting on a fourth.

Cost #1

Storage

Thousands for an external warehouse.

You pay BigQuery, Snowflake or Amazon Redshift thousands of euros a year just to store the marketing data your connectors already pull.

Cost #2

Licenses

Thousands more for BI seats.

Then you pay again for Tableau and Power BI licenses, just to turn that stored data into a chart someone can read. And the "free" route (Looker Studio) still costs you in manual dashboard building and connector fees.

Cost #3

Hours

Hundreds of analyst hours.

Your best analysts burn their week on imports, data modeling, dashboard building and storytelling, before a single decision gets made.

The result: slow, expensive, and by the time the insight lands,

the moment has already passed.

How MIP works

One platform that

closes the loop

Scattered data goes in. Strategic decisions come out. And every cycle makes the next one sharper.

Unify

Every connector is extracted, transformed and loaded (ETL) into your own secure, reliable data warehouse: one source of truth, fully moldable with SQL.

Visualize

Turn it into interactive dashboards, built by hand or generated by AI. Download, share and modify them freely.

Discover

The AI reads your data and surfaces the signals: what to scale, what to fix, and what's just noise.

Learn

Those signals feed back into the model. The system keeps learning, so your intelligence compounds over time.

The circle closes: data becomes dashboards, dashboards become signals, and signals become

self-learning intelligence.

Three products. One platform.

Everything you were stitching together,

now native

MIP replaces your warehouse, your BI tool and your reporting workflow with one platform built for marketing.

Sustituye a

Your own data warehouse

All your data, one secure home you own, governed, reliable and fully queryable with SQL. No external storage bill.

All 60+ connectors flow into one place

Secure, governed and reliable by default

Fully moldable with SQL when you need it

Dashboards that build themselves

Interactive dashboards created by hand or generated by AI, with the right chart for every metric, ready to share.

Manual or AI-generated in seconds

Download, share and modify anything

Optimized layouts, no BI license

An AI analyst on every dataset

Not more charts. Actual answers. The AI models your data, aggregates KPIs correctly, and tells you where to act.

Finds opportunities and problems for you

Aggregates ROAS the right way, every time

Writes the narrative, not just the numbers

✦ Intelligence you can trust

An analytics engine,

not a black box

MIP doesn't just wrap a chatbot around your data. It profiles, models and validates, so the answers are right, not just fluent.

It understands your data

Profiles every column, infers dimensions vs. measures with an LLM, detects additivity, and validates every query in SQL, so numbers aggregate correctly.

It finds what changed

Tracks trend, seasonality and growth across YoY, MoM and YTD, and flags anomalies with Isolation Forest, LOF and Z-score before they cost you.

It ranks what matters

Scores KPIs by business relevance, picks the right visualization for each one, and proposes names, formulas, hierarchies and the questions worth asking.

It separates signal from noise

The hard part isn't showing data. It's knowing what deserves attention. MIP surfaces the real opportunity, flags the real problem, and refuses to dress up noise as a finding.

Dashboard signals

3 findings

Opportunity

Spain · Google Ads, 5.2× ROAS ▲

High and climbing, with the spend and revenue to justify scaling budget. Act on it.

Problem

Germany · Meta Ads, 1.4× ROAS ▼

Low and declining while spend keeps rising. Reallocate before it drains the account.

Noise

France · TikTok Ads, 2.9× ROAS

Sits near the account average. Correctly kept off the headline. Not every wobble is a story.

Note: the figures above are illustrative examples of the product UI, not real account data.

The shift

What changes when

MIP does the heavy lifting

Same team, same data sources, but a completely different workflow and cost structure.

Without MIP

fragmented · expensive · slow

With MIP

unified · included · instant

Data scattered across 20+ disconnected connectors

Every source unified in one warehouse you own

Thousands/year for an external warehouse (BQ/Snowflake)

Your warehouse is included, no external bill

Thousands more for Tableau / Power BI licenses

Native dashboards, no BI license required

Analysts lose hundreds of hours to imports & dashboards

AI builds dashboards & reports in minutes

Insights arrive days late, if at all

Signals surface in real time, automatically

Your analyst is a report builder

Tu analista es un estratega

Who it's for

Built for the people who

live in the data

Whether you report to clients or to a CMO, MIP hands you the decision instead of the raw material.

For agencies

Run every client and every ad account from one platform. Stop reselling BigQuery and Tableau. Start delivering intelligence as your product.

One source of truth across all clients

AI-built dashboards and reports, client-ready

Free your team to focus on strategy and Paid Media results

Purpose-built plans for agency workflows

For in-house teams

Give marketers and analysts a single, governed view of performance, plus an AI that hands them the next move, not just another chart.

All marketing data, unified and owned

Self-serve dashboards for the whole team

Proactive alerts on the KPIs that matter

Decisions in minutes, not reporting cycles

60+

Conectores de marketing, unificados

3-in-1

Warehouse + dashboards + AI

0

External BI licenses needed

4.8/5

Dataslayer rating on G2

FAQ

Do I still need BigQuery or Snowflake?

No. MIP includes your own marketing data warehouse, so you don't pay a separate provider to store your data. If you already run BigQuery or Snowflake, MIP can work alongside them, but it's designed to replace that line item, not add to it.

Do I need Tableau, Power BI or Looker Studio?

No. Dashboards are native to MIP and can be built manually or generated by the AI. You can download, share and modify them freely, without buying a single BI seat.

Can my team still use SQL?

Absolutely. Your data stays fully moldable with SQL. MIP gives analysts the control of a real warehouse and the speed of an AI layer on top, so you're never locked out of the raw data.

How does the AI avoid giving me wrong numbers?

MIP builds a semantic model of your data first, separating dimensions from measures, detecting additivity, and validating every query in SQL. Metrics like ROAS are aggregated correctly (SUM(revenue) / SUM(spend)), never by averaging row-level ratios. It's an analytics engine, not a chatbot guessing at your data.

Which data sources are supported?

All of Dataslayer's 60+ connectors: Google Ads, Meta, LinkedIn, TikTok, GA4, Search Console, Microsoft Ads, Amazon Ads, HubSpot, Shopify, Stripe and many more across paid media, analytics, CRM, e-commerce and SEO.

Who owns the data?

You do. MIP is your warehouse and your dashboards, governed, secure and under your control.

◆ Dataslayer Marketing Intelligence Platform

Replace your stack with

one intelligent platform

Unify your data, automate your dashboards, and let AI surface the signals that grow revenue. See MIP on your own marketing data.

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Built by Dataslayer · Trusted for marketing reporting by agencies worldwide