Dbm Metrics | Dataslayer

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeWeek (Starting on Sunday)FILTER_WEEKTrueFalseDimension
TimeWeek DaterangeFILTER_WEEK_DATERANGEFalseFalseDimension
TimeWeek (Starting on Monday)FILTER_ISO_WEEKTrueFalseDimension
TimeDateFILTER_DATETrueFalseDimension
TimeDay of WeekFILTER_DAY_OF_WEEKFalseFalseDimension
TimeYearFILTER_YEARFalseFalseDimension
TimeMonthFILTER_MONTH_without_yearTrueFalseDimension
TimeYear-Week (Starting on Sunday)FILTER_YEAR_WEEKTrueFalseDimension
TimeYear-Week (Starting on Monday)FILTER_YEAR_WEEK_ISOTrueFalseDimension
TimeYear-MonthFILTER_MONTHTrueFalseDimension
TimeQuarterFILTER_QUARTERFalseFalseDimension
TimeHourFILTER_TIME_OF_DAYTrueFalseDimension
LocationCity IDFILTER_CITYFalseFalseDimension
LocationCity NameFILTER_CITY_NAMEFalseFalseDimension
LocationCountry IDFILTER_COUNTRYFalseFalseDimension
LocationCountry NameFILTER_COUNTRY_NAMETrueFalseDimension
LocationDMAFILTER_DMA_NAMEFalseFalseDimension
LocationDMA CodeFILTER_DMAFalseFalseDimension
LocationRegion CodeFILTER_REGIONFalseFalseDimension
LocationRegion NameFILTER_REGION_NAMEFalseFalseDimension
PartnerPartner IDFILTER_PARTNERFalseFalseDimension
PartnerPartnerFILTER_PARTNER_NAMEFalseFalseDimension
PartnerPartner StatusFILTER_PARTNER_STATUSFalseFalseDimension
PartnerPartner currencyFILTER_PARTNER_CURRENCYFalseFalseDimension
AdvertiserAdvertiser IDFILTER_ADVERTISERFalseFalseDimension
AdvertiserAdvertiser NameFILTER_ADVERTISER_NAMEFalseFalseDimension
AdvertiserAdvertiser CurrencyFILTER_ADVERTISER_CURRENCYFalseFalseDimension
AdvertiserAdvertiser StatusFILTER_ADVERTISER_INTEGRATION_STATUSFalseFalseDimension
AdvertiserAdvertiser Time ZoneFILTER_ADVERTISER_TIMEZONEFalseFalseDimension
Line ItemAd PositionFILTER_AD_POSITIONFalseFalseDimension
Line ItemLine item IDFILTER_LINE_ITEMFalseFalseDimension
Line ItemLine item NameFILTER_LINE_ITEM_NAMEFalseFalseDimension
Line ItemLine item statusFILTER_LINE_ITEM_STATUSFalseFalseDimension
Line ItemLine item daily frequencyFILTER_LINE_ITEM_DAILY_FREQUENCYFalseFalseDimension
Line ItemLine item lifetime frequencyFILTER_LINE_ITEM_LIFETIME_FREQUENCYFalseFalseDimension
Line ItemLine item typeFILTER_LINE_ITEM_TYPEFalseFalseDimension
CampaignCampaign IDFILTER_MEDIA_PLANFalseFalseDimension
CampaignCampaign NameFILTER_MEDIA_PLAN_NAMEFalseFalseDimension
CampaignCampaign daily frequencyFILTER_CAMPAIGN_DAILY_FREQUENCYFalseFalseDimension
CreativeCompanion creative IDFILTER_COMPANION_CREATIVE_IDFalseFalseDimension
CreativeCreative attributeFILTER_CREATIVE_ATTRIBUTEFalseFalseDimension
CreativeCreative statusFILTER_CREATIVE_STATUSFalseFalseDimension
CreativeCreative heightFILTER_CREATIVE_HEIGHTFalseFalseDimension
CreativeCreative IDFILTER_CREATIVE_IDFalseFalseDimension
CreativeCreative NameFILTER_CREATIVEFalseFalseDimension
CreativeCreative sizeFILTER_CREATIVE_SIZEFalseFalseDimension
CreativeCreative sourceFILTER_CREATIVE_SOURCEFalseFalseDimension
CreativeCreative typeFILTER_CREATIVE_TYPEFalseFalseDimension
CreativeCreative widthFILTER_CREATIVE_WIDTHFalseFalseDimension
DeviceBrowserFILTER_BROWSERFalseFalseDimension
DeviceCarrierFILTER_CARRIERFalseFalseDimension
DeviceDevice makeFILTER_DEVICE_MAKEFalseFalseDimension
DeviceDevice modelFILTER_DEVICE_MODELFalseFalseDimension
DeviceDevice typeFILTER_DEVICE_TYPEFalseFalseDimension
DeviceMobile device makeFILTER_MOBILE_DEVICE_MAKEFalseFalseDimension
DeviceMobile device make modelFILTER_MOBILE_DEVICE_MAKE_MODELFalseFalseDimension
DeviceMobile device typeFILTER_MOBILE_DEVICE_TYPEFalseFalseDimension
DeviceBusiness ChainFILTER_MOBILE_GEOFalseFalseDimension
DeviceOsFILTER_OSFalseFalseDimension
SiteApp/urlFILTER_APP_URLFalseFalseDimension
SiteApp/url IDFILTER_SITE_IDFalseFalseDimension
SiteSite languageFILTER_SITE_LANGUAGEFalseFalseDimension
SiteAudience listFILTER_AUDIENCE_LISTFalseFalseDimension
SiteAudience list typeFILTER_AUDIENCE_LIST_TYPEFalseFalseDimension
User ListsAttributed UserlistFILTER_ATTRIBUTED_USERLISTFalseFalseDimension
User ListsTargeted user listFILTER_TARGETED_USER_LISTFalseFalseDimension
ActivityDv360 activity IDFILTER_DV360_ACTIVITY_IDFalseFalseDimension
ActivityFloodlight activityFILTER_FLOODLIGHT_ACTIVITYFalseFalseDimension
ActivityFloodlight activity IDFILTER_FLOODLIGHT_ACTIVITY_IDFalseFalseDimension
ActivityFloodlight pixel IDFILTER_FLOODLIGHT_PIXEL_IDFalseFalseDimension
VideoVideo ad position in streamFILTER_VIDEO_AD_POSITION_IN_STREAMFalseFalseDimension
VideoVideo companion sizeFILTER_VIDEO_COMPANION_SIZEFalseFalseDimension
VideoVideo companion typeFILTER_VIDEO_COMPANION_TYPEFalseFalseDimension
VideoVideo creative durationFILTER_VIDEO_CREATIVE_DURATIONFalseFalseDimension
VideoVideo creative duration skippableFILTER_VIDEO_CREATIVE_DURATION_SKIPPABLEFalseFalseDimension
VideoVideo duration secondsFILTER_VIDEO_DURATION_SECONDSFalseFalseDimension
VideoVideo format supportFILTER_VIDEO_FORMAT_SUPPORTFalseFalseDimension
VideoVideo source IDFILTER_INVENTORY_SOURCE_IDFalseFalseDimension
VideoVideo inventory typeFILTER_VIDEO_INVENTORY_TYPEFalseFalseDimension
VideoVideo player sizeFILTER_VIDEO_PLAYER_SIZEFalseFalseDimension
VideoVideo rating tierFILTER_VIDEO_RATING_TIERFalseFalseDimension
VideoVideo skippable supportFILTER_VIDEO_SKIPPABLE_SUPPORTFalseFalseDimension
VideoVideo vpaid supportFILTER_VIDEO_VPAID_SUPPORTFalseFalseDimension
VideoYoutube verticalFILTER_YOUTUBE_VERTICALFalseFalseDimension
InventoryInventory commitment typeFILTER_INVENTORY_COMMITMENT_TYPEFalseFalseDimension
InventoryInventory delivery methodFILTER_INVENTORY_DELIVERY_METHODFalseFalseDimension
InventoryInventory formatFILTER_INVENTORY_FORMATFalseFalseDimension
InventoryInventory rate typeFILTER_INVENTORY_RATE_TYPEFalseFalseDimension
InventoryInventory sourceFILTER_INVENTORY_SOURCEFalseFalseDimension
InventoryInventory source typeFILTER_INVENTORY_SOURCE_TYPEFalseFalseDimension
InventoryInventory source groupFILTER_INVENTORY_SOURCE_GROUPFalseFalseDimension
InventoryInventory source group IDFILTER_INVENTORY_SOURCE_GROUP_IDFalseFalseDimension
InventoryPublic inventoryFILTER_PUBLIC_INVENTORYFalseFalseDimension
InsertionInsertion order IDFILTER_INSERTION_ORDERFalseFalseDimension
InsertionInsertion order nameFILTER_INSERTION_ORDER_NAMEFalseFalseDimension
InsertionInsertion order statusFILTER_INSERTION_ORDER_STATUSFalseFalseDimension
True ViewYoutube AdFILTER_TRUEVIEW_ADFalseFalseDimension
True ViewYoutube Ad IDFILTER_TRUEVIEW_AD_GROUP_AD_IDFalseFalseDimension
True ViewYoutube Ad Group IDFILTER_TRUEVIEW_AD_GROUP_IDFalseFalseDimension
True ViewYoutube Ad GroupFILTER_TRUEVIEW_AD_GROUPFalseFalseDimension
True ViewTrueview ageFILTER_TRUEVIEW_AGEFalseFalseDimension
True ViewTrueview categoryFILTER_TRUEVIEW_CATEGORYFalseFalseDimension
True ViewTrueview cityFILTER_TRUEVIEW_CITYFalseFalseDimension
True ViewTrueview conversion typeFILTER_TRUEVIEW_CONVERSION_TYPEFalseFalseDimension
True ViewTrueview countryFILTER_TRUEVIEW_COUNTRYFalseFalseDimension
True ViewTrueview custom affinityFILTER_TRUEVIEW_CUSTOM_AFFINITYFalseFalseDimension
True ViewTrueview dmaFILTER_TRUEVIEW_DMAFalseFalseDimension
True ViewTrueview genderFILTER_TRUEVIEW_GENDERFalseFalseDimension
True ViewTrueview iar ageFILTER_TRUEVIEW_IAR_AGEFalseFalseDimension
True ViewTrueview iar categoryFILTER_TRUEVIEW_IAR_CATEGORYFalseFalseDimension
True ViewTrueview iar cityFILTER_TRUEVIEW_IAR_CITYFalseFalseDimension
True ViewTrueview iar countryFILTER_TRUEVIEW_IAR_COUNTRYFalseFalseDimension
True ViewTrueview iar genderFILTER_TRUEVIEW_IAR_GENDERFalseFalseDimension
True ViewTrueview iar interestFILTER_TRUEVIEW_IAR_INTERESTFalseFalseDimension
True ViewTrueview iar languageFILTER_TRUEVIEW_IAR_LANGUAGEFalseFalseDimension
True ViewTrueview iar parental statusFILTER_TRUEVIEW_IAR_PARENTAL_STATUSFalseFalseDimension
True ViewTrueview iar regionFILTER_TRUEVIEW_IAR_REGIONFalseFalseDimension
True ViewTrueview iar remarketing listFILTER_TRUEVIEW_IAR_REMARKETING_LISTFalseFalseDimension
True ViewTrueview iar time of dayFILTER_TRUEVIEW_IAR_TIME_OF_DAYFalseFalseDimension
True ViewTrueview iar youtube channelFILTER_TRUEVIEW_IAR_YOUTUBE_CHANNELFalseFalseDimension
True ViewTrueview iar youtube videoFILTER_TRUEVIEW_IAR_YOUTUBE_VIDEOFalseFalseDimension
True ViewTrueview iar zipcodeFILTER_TRUEVIEW_IAR_ZIPCODEFalseFalseDimension
True ViewTrueview keywordFILTER_TRUEVIEW_KEYWORDFalseFalseDimension
True ViewTrueview parental statusFILTER_TRUEVIEW_PARENTAL_STATUSFalseFalseDimension
True ViewTrueview placementFILTER_TRUEVIEW_PLACEMENTFalseFalseDimension
True ViewTrueview regionFILTER_TRUEVIEW_REGIONFalseFalseDimension
True ViewTrueview remarketing listFILTER_TRUEVIEW_REMARKETING_LISTFalseFalseDimension
True ViewTrueview urlFILTER_TRUEVIEW_URLFalseFalseDimension
True ViewTrueview zipcodeFILTER_TRUEVIEW_ZIPCODEFalseFalseDimension
BudgetCM placement IDFILTER_CM_PLACEMENT_IDFalseFalseDimension
Active ViewActive view expected viewabilityFILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITYFalseFalseDimension
Other DimensionsBudget segment descriptionFILTER_BUDGET_SEGMENT_DESCRIPTIONFalseFalseDimension
Other DimensionsChannel IDFILTER_CHANNEL_IDFalseFalseDimension
Other DimensionsConversion delayFILTER_CONVERSION_DELAYFalseFalseDimension
Other DimensionsData providerFILTER_DATA_PROVIDERFalseFalseDimension
Other DimensionsDfp order IDFILTER_DFP_ORDER_IDFalseFalseDimension
Other DimensionsExchangeFILTER_EXCHANGEFalseFalseDimension
Other DimensionsExchange IDFILTER_EXCHANGE_IDFalseFalseDimension
Other DimensionsKeywordFILTER_KEYWORDFalseFalseDimension
Other DimensionsMraid supportFILTER_MRAID_SUPPORTFalseFalseDimension
Other DimensionsOrder IDFILTER_ORDER_IDFalseFalseDimension
Other DimensionsPage categoryFILTER_PAGE_CATEGORYFalseFalseDimension
Other DimensionsPage layoutFILTER_PAGE_LAYOUTFalseFalseDimension
Other DimensionsRegular channel IDFILTER_REGULAR_CHANNEL_IDFalseFalseDimension
Other DimensionsSkippable supportFILTER_SKIPPABLE_SUPPORTFalseFalseDimension
Other DimensionsTrueview True ViewFILTER_TRUEVIEW_INTERESTFalseFalseDimension
Other DimensionsZip codeFILTER_ZIP_CODEFalseFalseDimension
DeliveryImpressionsMETRIC_IMPRESSIONSFalseFalseMetric
InteractionsClicksMETRIC_CLICKSFalseFalseMetricThe number of times a person has clicked on an ad.
InteractionsTotal ConversionsMETRIC_TOTAL_CONVERSIONSFalseFalseMetricThe aggregate total of all Post-View Conversions and Post-Click Conversions.
InteractionsBid RequestsMETRIC_BID_REQUESTSFalseFalseMetricPotential Impressions
InteractionsPost-Click ConversionsMETRIC_LAST_CLICKSFalseFalseMetricThe number of times a person has landed on a success page, after clicking on an ad.
InteractionsPost-View ConversionsMETRIC_LAST_IMPRESSIONSFalseFalseMetricThe number of times a person has landed on a success page, after viewing an ad.
BudgetRevenueMETRIC_REVENUE_PARTNERFalseFalseMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
BudgetMedia CostMETRIC_MEDIA_COST_PARTNERFalseFalseMetricMedia cost is the raw cost for impressions purchased from an exchange.
BudgetTotal Media CostMETRIC_TOTAL_MEDIA_COST_PARTNERFalseFalseMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
BudgetBillable CostMETRIC_BILLABLE_COST_PARTNERFalseFalseMetricAmount of money invoiced to partners for using Display & Video 360.
BudgetProfitMETRIC_PROFIT_PARTNERFalseFalseMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
BudgetProfit MarginMETRIC_PROFIT_MARGINFalseTrueMetricYour ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
BudgetCM Post Click RevenueMETRIC_CM_POST_CLICK_REVENUEFalseFalseMetricThe cost amount passed by a Floodlight Sales tag, after a post-click conversion.
BudgetCM Post View RevenueMETRIC_CM_POST_VIEW_REVENUEFalseFalseMetricThe cost amount passed by a Floodlight Sales tag, after a post-view conversion.
Budget (Usd)Revenue (Usd)METRIC_REVENUE_USDFalseFalseMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Usd)Media Cost (Usd)METRIC_MEDIA_COST_USDFalseFalseMetricMedia cost is the raw cost for impressions purchased from an exchange.
Budget (Usd)Total Media Cost (Usd)METRIC_TOTAL_MEDIA_COST_USDFalseFalseMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Usd)Billable Cost (Usd)METRIC_BILLABLE_COST_USDFalseFalseMetricAmount of money invoiced to partners for using Display & Video 360.
Budget (Usd)Profit (Usd)METRIC_PROFIT_USDFalseFalseMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Advertiser)Revenue (Advertiser)METRIC_REVENUE_ADVERTISERFalseFalseMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Advertiser)Media Cost (Advertiser)METRIC_MEDIA_COST_ADVERTISERFalseFalseMetricMedia cost is the raw cost for impressions purchased from an exchange.
Budget (Advertiser)Total Media Cost (Advertiser)METRIC_TOTAL_MEDIA_COST_ADVERTISERFalseFalseMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Advertiser)Billable Cost (Advertiser)METRIC_BILLABLE_COST_ADVERTISERFalseFalseMetricAmount of money invoiced to partners for using Display & Video 360.
Budget (Advertiser)Profit (Advertiser)METRIC_PROFIT_ADVERTISERFalseFalseMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
PerformanceCTRMETRIC_CTRFalseTrueMetricThe percentage of time people clicked on an ad.
PerformanceRevenue eCPCMETRIC_REVENUE_ECPC_PARTNERFalseTrueMetricThe average CPC you paid, based on Revenue.
PerformanceRevenue eCPMMETRIC_REVENUE_ECPM_PARTNERFalseTrueMetricThe average CPM you paid for impressions, based on Revenue.
PerformanceMedia Cost eCPCMETRIC_MEDIA_COST_ECPC_PARTNERFalseTrueMetricThe average CPC you paid, based on the Media Cost spent.
PerformanceMedia Cost eCPMMETRIC_MEDIA_COST_ECPM_PARTNERFalseTrueMetricThe average CPM you paid for impressions, based on the Media Cost spent.
PerformanceProfit eCPCMETRIC_PROFIT_ECPC_PARTNERFalseTrueMetricThe average CPC you paid, based on the Profit earned.
PerformanceProfit eCPMMETRIC_PROFIT_ECPM_PARTNERFalseTrueMetricThe average CPM you paid for impressions, based on the Profit earned.
PerformanceBillable ImpressionsMETRIC_BILLABLE_IMPRESSIONSFalseFalseMetricThe number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable.
Performance (Usd)Revenue eCPC (Usd)METRIC_REVENUE_ECPC_USDFalseTrueMetricThe average CPC you paid, based on Revenue.
Performance (Usd)Revenue eCPM (Usd)METRIC_REVENUE_ECPM_USDFalseTrueMetricThe average CPM you paid for impressions, based on Revenue.
Performance (Usd)Media Cost eCPC (Usd)METRIC_MEDIA_COST_ECPC_USDFalseTrueMetricThe average CPC you paid, based on the Media Cost spent.
Performance (Usd)Media Cost eCPM (Usd)METRIC_MEDIA_COST_ECPM_USDFalseTrueMetricThe average CPM you paid for impressions, based on the Media Cost spent.
Performance (Usd)Profit eCPC (Usd)METRIC_PROFIT_ECPC_USDFalseTrueMetricThe average CPC you paid, based on the Profit earned.
Performance (Usd)Profit eCPM (Usd)METRIC_PROFIT_ECPM_USDFalseTrueMetricThe average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser)Revenue eCPC (Advertiser)METRIC_REVENUE_ECPC_ADVERTISERFalseTrueMetricThe average CPC you paid, based on Revenue.
Performance (Advertiser)Revenue eCPM (Advertiser)METRIC_REVENUE_ECPM_ADVERTISERFalseTrueMetricThe average CPM you paid for impressions, based on Revenue.
Performance (Advertiser)Media Cost eCPC (Advertiser)METRIC_MEDIA_COST_ECPC_ADVERTISERFalseTrueMetricThe average CPC you paid, based on the Media Cost spent.
Performance (Advertiser)Media Cost eCPM (Advertiser)METRIC_MEDIA_COST_ECPM_ADVERTISERFalseTrueMetricThe average CPM you paid for impressions, based on the Media Cost spent.
Performance (Advertiser)Profit eCPC (Advertiser)METRIC_PROFIT_ECPC_ADVERTISERFalseTrueMetricThe average CPC you paid, based on the Profit earned.
Performance (Advertiser)Profit eCPM (Advertiser)METRIC_PROFIT_ECPM_ADVERTISERFalseTrueMetricThe average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser)Media eCPA (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISERFalseTrueMetricThe average cost of each conversion, based on the Total Media Cost paid.
Performance (Advertiser)Media eCPA (PC) (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISERFalseTrueMetricThe average cost of each post-click conversion, based on the Total Media Cost spent.
Performance (Advertiser)Media eCPA (PV) (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISERFalseTrueMetricThe average cost of each post-view conversion, based on the Total Media Cost spent.
Conversion PerformanceRevenue eCPAMETRIC_REVENUE_ECPA_PARTNERFalseTrueMetricThe average cost of each conversion, based on the Revenue spent.
Conversion PerformanceRevenue eCPA (PC)METRIC_REVENUE_ECPAPC_PARTNERFalseTrueMetricThe average cost of each post-click conversion.
Conversion PerformanceRevenue eCPA (PV)METRIC_REVENUE_ECPAPV_PARTNERFalseTrueMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion PerformanceMedia Cost eCPAMETRIC_MEDIA_COST_ECPA_PARTNERFalseTrueMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion PerformanceMedia Cost eCPA (PC)METRIC_MEDIA_COST_ECPAPC_PARTNERFalseTrueMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion PerformanceMedia Cost eCPA (PV)METRIC_MEDIA_COST_ECPAPV_PARTNERFalseTrueMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion PerformanceProfit eCPAMETRIC_PROFIT_ECPA_PARTNERFalseTrueMetricThe average cost of each conversion, based on the Profit earned.
Conversion PerformanceProfit eCPA (PC)METRIC_PROFIT_ECPAPC_PARTNERFalseTrueMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion PerformanceProfit eCPA (PV)METRIC_PROFIT_ECPAPV_PARTNERFalseTrueMetricThe average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Usd)Revenue eCPA (Usd)METRIC_REVENUE_ECPA_USDFalseTrueMetricThe average cost of each conversion, based on the Revenue spent.
Conversion Performance (Usd)Revenue eCPA (PC) (Usd)METRIC_REVENUE_ECPAPC_USDFalseTrueMetricThe average cost of each post-click conversion.
Conversion Performance (Usd)Revenue eCPA (PV) (Usd)METRIC_REVENUE_ECPAPV_USDFalseTrueMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Usd)Media Cost eCPA (Usd)METRIC_MEDIA_COST_ECPA_USDFalseTrueMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Usd)Media Cost eCPA (PC) (Usd)METRIC_MEDIA_COST_ECPAPC_USDFalseTrueMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Usd)Media Cost eCPA (PV) (Usd)METRIC_MEDIA_COST_ECPAPV_USDFalseTrueMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Usd)Profit eCPA (Usd)METRIC_PROFIT_ECPA_USDFalseTrueMetricThe average cost of each conversion, based on the Profit earned.
Conversion Performance (Usd)Profit eCPA (PC) (Usd)METRIC_PROFIT_ECPAPC_USDFalseTrueMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Usd)Profit eCPA (PV) (Usd)METRIC_PROFIT_ECPAPV_USDFalseTrueMetricThe average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Advertiser)Revenue eCPA (Advertiser)METRIC_REVENUE_ECPA_ADVERTISERFalseTrueMetricThe average cost of each conversion, based on the Revenue spent.
Conversion Performance (Advertiser)Revenue eCPA (PC) (Advertiser)METRIC_REVENUE_ECPAPC_ADVERTISERFalseTrueMetricThe average cost of each post-click conversion.
Conversion Performance (Advertiser)Revenue eCPA (PV) (Advertiser)METRIC_REVENUE_ECPAPV_ADVERTISERFalseTrueMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Advertiser)Media Cost eCPA (Advertiser)METRIC_MEDIA_COST_ECPA_ADVERTISERFalseTrueMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Advertiser)Media Cost eCPA (PC) (Advertiser)METRIC_MEDIA_COST_ECPAPC_ADVERTISERFalseTrueMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Advertiser)Media Cost eCPA (PV) (Advertiser)METRIC_MEDIA_COST_ECPAPV_ADVERTISERFalseTrueMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Advertiser)Profit eCPA (Advertiser)METRIC_PROFIT_ECPA_ADVERTISERFalseTrueMetricThe average cost of each conversion, based on the Profit earned.
Conversion Performance (Advertiser)Profit eCPA (PC) (Advertiser)METRIC_PROFIT_ECPAPC_ADVERTISERFalseTrueMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Advertiser)Profit eCPA (PV) (Advertiser)METRIC_PROFIT_ECPAPV_ADVERTISERFalseTrueMetricThe average cost of each post-view conversion, based on the Profit earned.
FeesData FeesMETRIC_DATA_COST_PARTNERFalseFalseMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
FeesCPM fee (1)METRIC_CPM_FEE1_PARTNERFalseFalseMetric
FeesCPM fee (2)METRIC_CPM_FEE2_PARTNERFalseFalseMetric
FeesCPM fee (3)METRIC_CPM_FEE3_PARTNERFalseFalseMetric
FeesCPM fee (4)METRIC_CPM_FEE4_PARTNERFalseFalseMetric
FeesCPM fee (5)METRIC_CPM_FEE5_PARTNERFalseFalseMetric
FeesMedia Fee (1)METRIC_MEDIA_FEE1_PARTNERFalseFalseMetric
FeesMedia Fee (2)METRIC_MEDIA_FEE2_PARTNERFalseFalseMetric
FeesMedia Fee (3)METRIC_MEDIA_FEE3_PARTNERFalseFalseMetric
FeesMedia Fee (4)METRIC_MEDIA_FEE4_PARTNERFalseFalseMetric
FeesMedia Fee (5)METRIC_MEDIA_FEE5_PARTNERFalseFalseMetric
FeesPlatform FeeMETRIC_PLATFORM_FEE_PARTNERFalseFalseMetricThe fee for using Display & Video 360.
FeesPlatform Fee RateMETRIC_PLATFORM_FEE_RATEFalseFalseMetricPlatform fee rate
Additional FeesThird-Party Ad Server FeeMETRIC_FEE2_PARTNERFalseFalseMetric
Additional FeesDoubleVerify FeeMETRIC_FEE3_PARTNERFalseFalseMetric
Additional FeesAdsafe FeeMETRIC_FEE4_PARTNERFalseFalseMetric
Additional FeesAdXpose FeeMETRIC_FEE5_PARTNERFalseFalseMetric
Additional FeesVizu FeeMETRIC_FEE6_PARTNERFalseFalseMetric
Additional FeesAggregate Knowledge FeeMETRIC_FEE7_PARTNERFalseFalseMetric
Additional FeesTeracent FeeMETRIC_FEE8_PARTNERFalseFalseMetric
Additional FeesEvidon FeeMETRIC_FEE9_PARTNERFalseFalseMetric
Additional FeesAgency Trading Desk FeeMETRIC_FEE10_PARTNERFalseFalseMetric
Additional FeesData Management Platform FeeMETRIC_FEE11_PARTNERFalseFalseMetric
Additional FeesIntegral Ad Science Pre-Bid FeeMETRIC_FEE12_PARTNERFalseFalseMetric
Additional FeesDoubleVerify Pre-Bid FeeMETRIC_FEE13_PARTNERFalseFalseMetric
Additional FeesShopLocal FeeMETRIC_FEE14_PARTNERFalseFalseMetric
Additional FeesTrustMetrics FeeMETRIC_FEE15_PARTNERFalseFalseMetric
Additional FeesMediaCost Data FeeMETRIC_FEE16_PARTNERFalseFalseMetric
Additional FeesIntegral Ad Science Video FeeMETRIC_FEE17_PARTNERFalseFalseMetric
Additional FeesMOAT Video FeeMETRIC_FEE18_PARTNERFalseFalseMetric
Additional FeesNielsen Digital Ad Ratings FeeMETRIC_FEE19_PARTNERFalseFalseMetric
Additional FeescomScore vCE in DoubleClick FeeMETRIC_FEE20_PARTNERFalseFalseMetric
Additional FeesAdloox FeeMETRIC_FEE21_PARTNERFalseFalseMetric
Additional FeesAdloox Pre-Bid FeeMETRIC_FEE22_PARTNERFalseFalseMetric
Fees (Usd)Data Fees (Usd)METRIC_DATA_COST_USDFalseFalseMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Usd)CPM fee (1) (Usd)METRIC_CPM_FEE1_USDFalseFalseMetric
Fees (Usd)CPM fee (2) (Usd)METRIC_CPM_FEE2_USDFalseFalseMetric
Fees (Usd)CPM fee (3) (Usd)METRIC_CPM_FEE3_USDFalseFalseMetric
Fees (Usd)CPM fee (4) (Usd)METRIC_CPM_FEE4_USDFalseFalseMetric
Fees (Usd)CPM fee (5) (Usd)METRIC_CPM_FEE5_USDFalseFalseMetric
Fees (Usd)Media Fee (1) (Usd)METRIC_MEDIA_FEE1_USDFalseFalseMetric
Fees (Usd)Media Fee (2) (Usd)METRIC_MEDIA_FEE2_USDFalseFalseMetric
Fees (Usd)Media Fee (3) (Usd)METRIC_MEDIA_FEE3_USDFalseFalseMetric
Fees (Usd)Media Fee (4) (Usd)METRIC_MEDIA_FEE4_USDFalseFalseMetric
Fees (Usd)Media Fee (5) (Usd)METRIC_MEDIA_FEE5_USDFalseFalseMetric
Fees (Usd)Platform Fee (Usd)METRIC_PLATFORM_FEE_USDFalseFalseMetricThe fee for using Display & Video 360.
Additional Fees (Usd)Third-Party Ad Server Fee (Usd)METRIC_FEE2_USDFalseFalseMetric
Additional Fees (Usd)DoubleVerify Fee (Usd)METRIC_FEE3_USDFalseFalseMetric
Additional Fees (Usd)Adsafe Fee (Usd)METRIC_FEE4_USDFalseFalseMetric
Additional Fees (Usd)AdXpose Fee (Usd)METRIC_FEE5_USDFalseFalseMetric
Additional Fees (Usd)Vizu Fee (Usd)METRIC_FEE6_USDFalseFalseMetric
Additional Fees (Usd)Aggregate Knowledge Fee (Usd)METRIC_FEE7_USDFalseFalseMetric
Additional Fees (Usd)Teracent Fee (Usd)METRIC_FEE8_USDFalseFalseMetric
Additional Fees (Usd)Evidon Fee (Usd)METRIC_FEE9_USDFalseFalseMetric
Additional Fees (Usd)Agency Trading Desk Fee (Usd)METRIC_FEE10_USDFalseFalseMetric
Additional Fees (Usd)Data Management Platform Fee (Usd)METRIC_FEE11_USDFalseFalseMetric
Additional Fees (Usd)Integral Ad Science Pre-Bid Fee (Usd)METRIC_FEE12_USDFalseFalseMetric
Additional Fees (Usd)DoubleVerify Pre-Bid Fee (Usd)METRIC_FEE13_USDFalseFalseMetric
Additional Fees (Usd)ShopLocal Fee (Usd)METRIC_FEE14_USDFalseFalseMetric
Additional Fees (Usd)TrustMetrics Fee (Usd)METRIC_FEE15_USDFalseFalseMetric
Additional Fees (Usd)MediaCost Data Fee (Usd)METRIC_FEE16_USDFalseFalseMetric
Additional Fees (Usd)Integral Ad Science Video Fee (Usd)METRIC_FEE17_USDFalseFalseMetric
Additional Fees (Usd)MOAT Video Fee (Usd)METRIC_FEE18_USDFalseFalseMetric
Additional Fees (Usd)Nielsen Digital Ad Ratings Fee (Usd)METRIC_FEE19_USDFalseFalseMetric
Additional Fees (Usd)comScore vCE in DoubleClick Fee (Usd)METRIC_FEE20_USDFalseFalseMetric
Additional Fees (Usd)Adloox Fee (Usd)METRIC_FEE21_USDFalseFalseMetric
Additional Fees (Usd)Adloox Pre-Bid Fee (Usd)METRIC_FEE22_USDFalseFalseMetric
Fees (Advertiser)Data Fees (Advertiser)METRIC_DATA_COST_ADVERTISERFalseFalseMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Advertiser)CPM fee (1) (Advertiser)METRIC_CPM_FEE1_ADVERTISERFalseFalseMetric
Fees (Advertiser)CPM fee (2) (Advertiser)METRIC_CPM_FEE2_ADVERTISERFalseFalseMetric
Fees (Advertiser)CPM fee (3) (Advertiser)METRIC_CPM_FEE3_ADVERTISERFalseFalseMetric
Fees (Advertiser)CPM fee (4) (Advertiser)METRIC_CPM_FEE4_ADVERTISERFalseFalseMetric
Fees (Advertiser)CPM fee (5) (Advertiser)METRIC_CPM_FEE5_ADVERTISERFalseFalseMetric
Fees (Advertiser)Media Fee (1) (Advertiser)METRIC_MEDIA_FEE1_ADVERTISERFalseFalseMetric
Fees (Advertiser)Media Fee (2) (Advertiser)METRIC_MEDIA_FEE2_ADVERTISERFalseFalseMetric
Fees (Advertiser)Media Fee (3) (Advertiser)METRIC_MEDIA_FEE3_ADVERTISERFalseFalseMetric
Fees (Advertiser)Media Fee (4) (Advertiser)METRIC_MEDIA_FEE4_ADVERTISERFalseFalseMetric
Fees (Advertiser)Media Fee (5) (Advertiser)METRIC_MEDIA_FEE5_ADVERTISERFalseFalseMetric
Fees (Advertiser)Platform Fee(Advertiser)METRIC_PLATFORM_FEE_ADVERTISERFalseFalseMetricThe fee for using Display & Video 360.
Additional Fees (Advertiser)Third-Party Ad Server Fee (Advertiser)METRIC_FEE2_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)DoubleVerify Fee (Advertiser)METRIC_FEE3_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Adsafe Fee (Advertiser)METRIC_FEE4_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)AdXpose Fee (Advertiser)METRIC_FEE5_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Vizu Fee (Advertiser)METRIC_FEE6_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Aggregate Knowledge Fee (Advertiser)METRIC_FEE7_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Teracent Fee (Advertiser)METRIC_FEE8_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Evidon Fee (Advertiser)METRIC_FEE9_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Agency Trading Desk Fee (Advertiser)METRIC_FEE10_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Data Management Platform Fee (Advertiser)METRIC_FEE11_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Integral Ad Science Pre-Bid Fee (Advertiser)METRIC_FEE12_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)DoubleVerify Pre-Bid Fee (Advertiser)METRIC_FEE13_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)ShopLocal Fee (Advertiser)METRIC_FEE14_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)TrustMetrics Fee (Advertiser)METRIC_FEE15_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)MediaCost Data Fee (Advertiser)METRIC_FEE16_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Integral Ad Science Video Fee (Advertiser)METRIC_FEE17_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)MOAT Video Fee (Advertiser)METRIC_FEE18_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Nielsen Digital Ad Ratings Fee (Advertiser)METRIC_FEE19_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)comScore vCE in DoubleClick Fee (Advertiser)METRIC_FEE20_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Adloox Fee (Advertiser)METRIC_FEE21_ADVERTISERFalseFalseMetric
Additional Fees (Advertiser)Adloox Pre-Bid Fee (Advertiser)METRIC_FEE22_ADVERTISERFalseFalseMetric
VideoVideo completionsMETRIC_RICH_MEDIA_VIDEO_COMPLETIONSFalseFalseMetricThe number of times a video has been played to its end.
VideoVideo 1st quartile completesMETRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETESFalseFalseMetricThe number of times a video has been played to 25% of its entire length.
VideoVideo full screensMETRIC_RICH_MEDIA_VIDEO_FULL_SCREENSFalseFalseMetricThe number of times a video has been viewed in full screen mode.
VideoVideo mid pointsMETRIC_RICH_MEDIA_VIDEO_MIDPOINTSFalseFalseMetricThe number of times a video has been played to 50% of its entire length.
VideoVideo mutesMETRIC_RICH_MEDIA_VIDEO_MUTESFalseFalseMetricThe number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
VideoVideo pausesMETRIC_RICH_MEDIA_VIDEO_PAUSESFalseFalseMetricThe number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
VideoVideo playsMETRIC_RICH_MEDIA_VIDEO_PLAYSFalseFalseMetricThe number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
VideoVideo 3rd quartile completesMETRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETESFalseFalseMetricThe number of times a video has been played to 75% of its entire length.
VideoVideo completion rateMETRIC_VIDEO_COMPLETION_RATEFalseTrueMetricThe percentage of video impressions that played to completion.
AudioAudio Client Cost eCPCL (Advertiser Currency)METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCYFalseFalseMetric
AudioAudio Media Cost eCPCL (Advertiser Currency)METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYFalseFalseMetric
AudioAudio Mutes (Audio)METRIC_AUDIO_MUTES_AUDIOFalseFalseMetric
AudioAudio Revenue eCPCL (Advertiser Currency)METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCYFalseFalseMetric
AudioAudio Unmutes (Audio)METRIC_AUDIO_UNMUTES_AUDIOFalseFalseMetric
AudioCompanion Clicks (Audio)METRIC_COMPANION_CLICKS_AUDIOFalseFalseMetric
AudioCompanion Impressions (Audio)METRIC_COMPANION_IMPRESSIONS_AUDIOFalseFalseMetric
AudioAudio CompletionsMETRIC_COMPLETE_LISTENS_AUDIOFalseFalseMetric
AudioCompletion Rate (Audio)METRIC_COMPLETION_RATE_AUDIOFalseTrueMetric
AudioFirst-Quartile (Audio)METRIC_FIRST_QUARTILE_AUDIOFalseFalseMetric
AudioMidpoint (Audio)METRIC_MIDPOINT_AUDIOFalseFalseMetric
AudioPauses (Audio)METRIC_PAUSES_AUDIOFalseFalseMetric
AudioStarts (Audio)METRIC_STARTS_AUDIOFalseFalseMetric
AudioStops (Audio)METRIC_STOPS_AUDIOFalseFalseMetric
AudioThird-Quartile (Audio)METRIC_THIRD_QUARTILE_AUDIOFalseFalseMetric
AudioTotal Audio Media Cost eCPCL (Advertiser Currency)METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYFalseFalseMetric
Active ViewViewable impressions (ActiveView)METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSFalseFalseMetricThe number of impressions on the site that were viewable out of all measurable impressions.
Active ViewMeasurable impressions (ActiveView)METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSFalseFalseMetricThe total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers.
Active ViewDistribution viewable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLEFalseTrueMetricPercentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable.
Active ViewEligible impressions (ActiveView)METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSFalseFalseMetric
Active ViewMeasurable impressions % (ActiveView)METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONSFalseTrueMetricThe percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.
Active ViewViewable impressions % (ActiveView)METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONSFalseTrueMetricThe percentage of viewable impressions out of all measurable impressions.
Active ViewUnviewable impressions (ActiveView)METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONSFalseFalseMetricTotal number of impressions that were measured, but deemed not viewable.
Active ViewUnmeasurable impressions (ActiveView)METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONSFalseFalseMetricThe total number of impressions that were not measurable with Active View.
Active ViewDistribution unviewable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLEFalseTrueMetricPercentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable.
Active ViewDistribution unmeasurable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLEFalseTrueMetricPercentage of eligible impressions where measurement was attempted, but failed.
Active ViewActive View: Average Viewable Time (seconds)METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEFalseFalseMetric
True ViewEarned likesMETRIC_TRUEVIEW_EARNED_LIKESFalseFalseMetricThe number of users who have liked the video in your TrueView ad.
True ViewEarned viewsMETRIC_TRUEVIEW_EARNED_VIEWSFalseFalseMetricThe number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads.
True ViewViewsMETRIC_TRUEVIEW_VIEWSFalseFalseMetricThe number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first.
True ViewView rateMETRIC_TRUEVIEW_VIEW_RATEFalseFalseMetricThe percentage of time your ad is viewed, relative to the total number of times your ad is shown
True ViewView through conversionsMETRIC_TRUEVIEW_VIEW_THROUGH_CONVERSIONFalseFalseMetricThe number of conversions that occur before a TrueView View is counted.
Other Metrics% Clicks Leading to ConversionsMETRIC_CLICK_TO_POST_CLICK_CONVERSION_RATEFalseTrueMetricThe rate at which clicks led to conversions (based on the number of Post-Click Conversions).
Other MetricsConversions per mileMETRIC_CONVERSIONS_PER_MILLEFalseFalseMetricThe number of conversions for every 1000 impressions purchased.
Other MetricsImpressions to conversions rateMETRIC_IMPRESSIONS_TO_CONVERSION_RATEFalseTrueMetricThe rate at which impressions led to conversions.
Other MetricsMedia eCPCMETRIC_TOTAL_MEDIA_COST_ECPC_PARTNERFalseTrueMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPMMETRIC_TOTAL_MEDIA_COST_ECPM_PARTNERFalseTrueMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsMedia eCPC (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISERFalseTrueMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPM (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISERFalseTrueMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsMedia eCPC (Usd)METRIC_TOTAL_MEDIA_COST_ECPC_USDFalseTrueMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPM (Usd)METRIC_TOTAL_MEDIA_COST_ECPM_USDFalseTrueMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsFloodlight impressionsMETRIC_FLOODLIGHT_IMPRESSIONSFalseFalseMetricThe number of times a Floodlight activity tag has been served to and loaded by browsers.
Other MetricsUnique visitor cookiesMETRIC_UNIQUE_COOKIES_WITH_IMPRESSIONSFalseFalseMetricThe number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
Other MetricsAverage number of impressions per cookieMETRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIEFalseFalseMetricThe average number of times your TrueView ad was shown to a unique cookie over a given time period.
Other MetricsNumber of user cookies reachedMETRIC_COOKIE_REACH_IMPRESSION_REACHFalseFalseMetricThe number of unique cookies you've reached, per creative utilized in a given insertion order.