Dbm Metrics
- Apple Search Ads
- Amazon Ads
- Bing
- Criteo
- DCM
- DV360
- Facebook Insights
- Facebook Public Data
- Google Ads
- Google Ad Manager
- Google Analytics
- Google Analytics V4
- Google My Business
- Google New SA360
- Google SA360 Legacy
- Google Search Console
- Google Trends
- Hubspot
- Instagram Insights
- Instagram Public Data
- Klaviyo
- LinkedIn Ads
- LinkedIn Pages
- Mailchimp
- Shopify
- Snapchat
- Stripe
- Tik Tok
- Tik Tok Insights
- Twitter Insights
- Woocommerce
- YouTube
DIMENSIONS: 147 | METRICS: 260
| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|---|---|---|---|---|---|
| Dataslayer Dimensions | Hub Account | hub_account | False | False | Dimension | |
| Dataslayer Dimensions | Connector name | connector_name | False | False | Dimension | |
| Time | Week (Starting on Sunday) | FILTER_WEEK | True | False | Dimension | |
| Time | Week Daterange | FILTER_WEEK_DATERANGE | False | False | Dimension | |
| Time | Week (Starting on Monday) | FILTER_ISO_WEEK | True | False | Dimension | |
| Time | Date | FILTER_DATE | True | False | Dimension | |
| Time | Day of Week | FILTER_DAY_OF_WEEK | False | False | Dimension | |
| Time | Year | FILTER_YEAR | False | False | Dimension | |
| Time | Month | FILTER_MONTH_without_year | True | False | Dimension | |
| Time | Year-Week (Starting on Sunday) | FILTER_YEAR_WEEK | True | False | Dimension | |
| Time | Year-Week (Starting on Monday) | FILTER_YEAR_WEEK_ISO | True | False | Dimension | |
| Time | Year-Month | FILTER_MONTH | True | False | Dimension | |
| Time | Quarter | FILTER_QUARTER | False | False | Dimension | |
| Time | Hour | FILTER_TIME_OF_DAY | True | False | Dimension | |
| Location | City ID | FILTER_CITY | False | False | Dimension | |
| Location | City Name | FILTER_CITY_NAME | False | False | Dimension | |
| Location | Country ID | FILTER_COUNTRY | False | False | Dimension | |
| Location | Country Name | FILTER_COUNTRY_NAME | True | False | Dimension | |
| Location | DMA | FILTER_DMA_NAME | False | False | Dimension | |
| Location | DMA Code | FILTER_DMA | False | False | Dimension | |
| Location | Region Code | FILTER_REGION | False | False | Dimension | |
| Location | Region Name | FILTER_REGION_NAME | False | False | Dimension | |
| Partner | Partner ID | FILTER_PARTNER | False | False | Dimension | |
| Partner | Partner | FILTER_PARTNER_NAME | False | False | Dimension | |
| Partner | Partner Status | FILTER_PARTNER_STATUS | False | False | Dimension | |
| Partner | Partner currency | FILTER_PARTNER_CURRENCY | False | False | Dimension | |
| Advertiser | Advertiser ID | FILTER_ADVERTISER | False | False | Dimension | |
| Advertiser | Advertiser Name | FILTER_ADVERTISER_NAME | False | False | Dimension | |
| Advertiser | Advertiser Currency | FILTER_ADVERTISER_CURRENCY | False | False | Dimension | |
| Advertiser | Advertiser Status | FILTER_ADVERTISER_INTEGRATION_STATUS | False | False | Dimension | |
| Advertiser | Advertiser Time Zone | FILTER_ADVERTISER_TIMEZONE | False | False | Dimension | |
| Line Item | Ad Position | FILTER_AD_POSITION | False | False | Dimension | |
| Line Item | Line item ID | FILTER_LINE_ITEM | False | False | Dimension | |
| Line Item | Line item Name | FILTER_LINE_ITEM_NAME | False | False | Dimension | |
| Line Item | Line Item Budget | FILTER_LINE_ITEM_BUDGET | False | False | Dimension | |
| Line Item | Line item status | FILTER_LINE_ITEM_STATUS | False | False | Dimension | |
| Line Item | Line item daily frequency | FILTER_LINE_ITEM_DAILY_FREQUENCY | False | False | Dimension | |
| Line Item | Line item lifetime frequency | FILTER_LINE_ITEM_LIFETIME_FREQUENCY | False | False | Dimension | |
| Line Item | Line item type | FILTER_LINE_ITEM_TYPE | False | False | Dimension | |
| Line Item | Line item start date | FILTER_LINE_ITEM_START_DATE | False | False | Dimension | |
| Line Item | Line item end date | FILTER_LINE_ITEM_END_DATE | False | False | Dimension | |
| Campaign | Campaign ID | FILTER_MEDIA_PLAN | False | False | Dimension | |
| Campaign | Campaign Name | FILTER_MEDIA_PLAN_NAME | False | False | Dimension | |
| Campaign | Insertion Order Daily Frequency | FILTER_CAMPAIGN_DAILY_FREQUENCY | False | False | Dimension | |
| Creative | Companion creative ID | FILTER_COMPANION_CREATIVE_ID | False | False | Dimension | |
| Creative | Creative attribute | FILTER_CREATIVE_ATTRIBUTE | False | False | Dimension | |
| Creative | Creative status | FILTER_CREATIVE_STATUS | False | False | Dimension | |
| Creative | Creative height | FILTER_CREATIVE_HEIGHT | False | False | Dimension | |
| Creative | Creative ID | FILTER_CREATIVE_ID | False | False | Dimension | |
| Creative | Creative Name | FILTER_CREATIVE | False | False | Dimension | |
| Creative | Creative size | FILTER_CREATIVE_SIZE | False | False | Dimension | |
| Creative | Creative source | FILTER_CREATIVE_SOURCE | False | False | Dimension | |
| Creative | Creative type | FILTER_CREATIVE_TYPE | False | False | Dimension | |
| Creative | Creative width | FILTER_CREATIVE_WIDTH | False | False | Dimension | |
| Device | Browser | FILTER_BROWSER | False | False | Dimension | |
| Device | Carrier | FILTER_CARRIER | False | False | Dimension | |
| Device | Device make | FILTER_DEVICE_MAKE | False | False | Dimension | |
| Device | Device model | FILTER_DEVICE_MODEL | False | False | Dimension | |
| Device | Device type | FILTER_DEVICE_TYPE | False | False | Dimension | |
| Device | Business Chain | FILTER_MOBILE_GEO | False | False | Dimension | |
| Device | Os | FILTER_OS | False | False | Dimension | |
| Site | App/url | FILTER_APP_URL | False | False | Dimension | |
| Site | App/url extended | FILTER_APP_URL_EXCLUDED | False | False | Dimension | |
| Site | App/url ID | FILTER_SITE_ID | False | False | Dimension | |
| Site | Site language | FILTER_SITE_LANGUAGE | False | False | Dimension | |
| Site | Audience list | FILTER_AUDIENCE_LIST | False | False | Dimension | |
| Site | Audience list type | FILTER_AUDIENCE_LIST_TYPE | False | False | Dimension | |
| User Lists | Attributed Userlist | FILTER_ATTRIBUTED_USERLIST | False | False | Dimension | |
| User Lists | Targeted user list | FILTER_TARGETED_USER_LIST | False | False | Dimension | |
| Activity | Floodlight activity | FILTER_FLOODLIGHT_ACTIVITY | False | False | Dimension | |
| Activity | Floodlight activity ID | FILTER_FLOODLIGHT_ACTIVITY_ID | False | False | Dimension | |
| Video | Video ad position in stream | FILTER_VIDEO_AD_POSITION_IN_STREAM | False | False | Dimension | |
| Video | Video creative duration | FILTER_VIDEO_CREATIVE_DURATION | False | False | Dimension | |
| Video | Video creative duration skippable | FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE | False | False | Dimension | |
| Video | Video duration seconds | FILTER_VIDEO_DURATION_SECONDS | False | False | Dimension | |
| Video | Video format support | FILTER_VIDEO_FORMAT_SUPPORT | False | False | Dimension | |
| Video | Video player size | FILTER_VIDEO_PLAYER_SIZE | False | False | Dimension | |
| Video | Video rating tier | FILTER_VIDEO_RATING_TIER | False | False | Dimension | |
| Video | Video skippable support | FILTER_VIDEO_SKIPPABLE_SUPPORT | False | False | Dimension | |
| Inventory | Inventory commitment type | FILTER_INVENTORY_COMMITMENT_TYPE | False | False | Dimension | |
| Inventory | Inventory delivery method | FILTER_INVENTORY_DELIVERY_METHOD | False | False | Dimension | |
| Inventory | Inventory format | FILTER_INVENTORY_FORMAT | False | False | Dimension | |
| Inventory | Inventory rate type | FILTER_INVENTORY_RATE_TYPE | False | False | Dimension | |
| Inventory | Inventory source ID | FILTER_INVENTORY_SOURCE_ID | False | False | Dimension | |
| Inventory | Inventory source | FILTER_INVENTORY_SOURCE | False | False | Dimension | |
| Inventory | Inventory source type | FILTER_INVENTORY_SOURCE_TYPE | False | False | Dimension | |
| Inventory | Inventory source group | FILTER_INVENTORY_SOURCE_GROUP | False | False | Dimension | |
| Inventory | Inventory source group ID | FILTER_INVENTORY_SOURCE_GROUP_ID | False | False | Dimension | |
| Inventory | Public inventory | FILTER_PUBLIC_INVENTORY | False | False | Dimension | |
| Insertion | Insertion order ID | FILTER_INSERTION_ORDER | False | False | Dimension | |
| Insertion | Insertion order name | FILTER_INSERTION_ORDER_NAME | False | False | Dimension | |
| Insertion | Insertion order status | FILTER_INSERTION_ORDER_STATUS | False | False | Dimension | |
| True View | Youtube Ad | FILTER_TRUEVIEW_AD | False | False | Dimension | |
| True View | Youtube Ad ID | FILTER_TRUEVIEW_AD_GROUP_AD_ID | False | False | Dimension | |
| True View | Youtube Ad Group ID | FILTER_TRUEVIEW_AD_GROUP_ID | False | False | Dimension | |
| True View | Youtube Ad Group | FILTER_TRUEVIEW_AD_GROUP | False | False | Dimension | |
| True View | Trueview age | FILTER_TRUEVIEW_AGE | False | False | Dimension | |
| True View | Trueview category | FILTER_TRUEVIEW_CATEGORY | False | False | Dimension | |
| True View | Trueview city | FILTER_TRUEVIEW_CITY | False | False | Dimension | |
| True View | Trueview conversion type | FILTER_TRUEVIEW_CONVERSION_TYPE | False | False | Dimension | |
| True View | Trueview country | FILTER_TRUEVIEW_COUNTRY | False | False | Dimension | |
| True View | Trueview custom affinity | FILTER_TRUEVIEW_CUSTOM_AFFINITY | False | False | Dimension | |
| True View | Trueview dma | FILTER_TRUEVIEW_DMA | False | False | Dimension | |
| True View | Trueview gender | FILTER_TRUEVIEW_GENDER | False | False | Dimension | |
| True View | Trueview iar age | FILTER_TRUEVIEW_IAR_AGE | False | False | Dimension | |
| True View | Trueview iar category | FILTER_TRUEVIEW_IAR_CATEGORY | False | False | Dimension | |
| True View | Trueview iar city | FILTER_TRUEVIEW_IAR_CITY | False | False | Dimension | |
| True View | Trueview iar country | FILTER_TRUEVIEW_IAR_COUNTRY | False | False | Dimension | |
| True View | Trueview iar gender | FILTER_TRUEVIEW_IAR_GENDER | False | False | Dimension | |
| True View | Trueview iar interest | FILTER_TRUEVIEW_IAR_INTEREST | False | False | Dimension | |
| True View | Trueview iar language | FILTER_TRUEVIEW_IAR_LANGUAGE | False | False | Dimension | |
| True View | Trueview iar parental status | FILTER_TRUEVIEW_IAR_PARENTAL_STATUS | False | False | Dimension | |
| True View | Trueview iar remarketing list | FILTER_TRUEVIEW_IAR_REMARKETING_LIST | False | False | Dimension | |
| True View | Trueview iar time of day | FILTER_TRUEVIEW_IAR_TIME_OF_DAY | False | False | Dimension | |
| True View | Trueview iar youtube channel | FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL | False | False | Dimension | |
| True View | Trueview iar youtube video | FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO | False | False | Dimension | |
| True View | Trueview iar zipcode | FILTER_TRUEVIEW_IAR_ZIPCODE | False | False | Dimension | |
| True View | Trueview keyword | FILTER_TRUEVIEW_KEYWORD | False | False | Dimension | |
| True View | Trueview parental status | FILTER_TRUEVIEW_PARENTAL_STATUS | False | False | Dimension | |
| True View | Trueview placement | FILTER_TRUEVIEW_PLACEMENT | False | False | Dimension | |
| True View | Trueview region | FILTER_TRUEVIEW_REGION | False | False | Dimension | |
| True View | Trueview remarketing list | FILTER_TRUEVIEW_REMARKETING_LIST | False | False | Dimension | |
| True View | Trueview url | FILTER_TRUEVIEW_URL | False | False | Dimension | |
| True View | Trueview zipcode | FILTER_TRUEVIEW_ZIPCODE | False | False | Dimension | |
| Budget | CM placement ID | FILTER_CM_PLACEMENT_ID | False | False | Dimension | |
| Active View | Active view expected viewability | FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY | False | False | Dimension | |
| Other Dimensions | Budget Segment Budget | FILTER_BUDGET_SEGMENT_BUDGET | True | False | Dimension | |
| Other Dimensions | Budget Segment Budget (Micro Currency) | FILTER_BUDGET_SEGMENT_BUDGET_MICRO_CURRENCY | True | False | Dimension | |
| Other Dimensions | Budget segment Name (description) | FILTER_BUDGET_SEGMENT_DESCRIPTION | False | False | Dimension | |
| Other Dimensions | Budget Segment End Date | FILTER_BUDGET_SEGMENT_END_DATE | False | False | Dimension | |
| Other Dimensions | Budget Segment Pacing Percentage | FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE | False | False | Dimension | |
| Other Dimensions | Budget Segment Start Date | FILTER_BUDGET_SEGMENT_START_DATE | False | False | Dimension | |
| Other Dimensions | Budget Type (Segment) | FILTER_BUDGET_SEGMENT_TYPE | False | False | Dimension | |
| Other Dimensions | Channel ID | FILTER_CHANNEL_ID | False | False | Dimension | |
| Other Dimensions | Conversion delay | FILTER_CONVERSION_DELAY | False | False | Dimension | |
| Other Dimensions | Data provider | FILTER_DATA_PROVIDER | False | False | Dimension | |
| Other Dimensions | Dfp order ID | FILTER_DFP_ORDER_ID | False | False | Dimension | |
| Other Dimensions | Exchange | FILTER_EXCHANGE | False | False | Dimension | |
| Other Dimensions | Exchange ID | FILTER_EXCHANGE_ID | False | False | Dimension | |
| Other Dimensions | Keyword | FILTER_KEYWORD | False | False | Dimension | |
| Other Dimensions | Mraid support | FILTER_MRAID_SUPPORT | False | False | Dimension | |
| Other Dimensions | Order ID | FILTER_ORDER_ID | False | False | Dimension | |
| Other Dimensions | Page category | FILTER_PAGE_CATEGORY | False | False | Dimension | |
| Other Dimensions | Page layout | FILTER_PAGE_LAYOUT | False | False | Dimension | |
| Other Dimensions | Skippable support | FILTER_SKIPPABLE_SUPPORT | False | False | Dimension | |
| Other Dimensions | Trueview True View | FILTER_TRUEVIEW_INTEREST | False | False | Dimension | |
| Other Dimensions | Zip code | FILTER_ZIP_CODE | False | False | Dimension | |
| Delivery | Impressions | METRIC_IMPRESSIONS | False | False | Metric | |
| Interactions | Clicks | METRIC_CLICKS | False | False | Metric | The number of times a person has clicked on an ad. |
| Interactions | Total Conversions | METRIC_TOTAL_CONVERSIONS | False | False | Metric | The aggregate total of all Post-View Conversions and Post-Click Conversions. |
| Interactions | Bid Requests | METRIC_BID_REQUESTS | False | False | Metric | Potential Impressions |
| Interactions | Post-Click Conversions | METRIC_LAST_CLICKS | False | False | Metric | The number of times a person has landed on a success page, after clicking on an ad. |
| Interactions | Post-View Conversions | METRIC_LAST_IMPRESSIONS | False | False | Metric | The number of times a person has landed on a success page, after viewing an ad. |
| Budget | Revenue | METRIC_REVENUE_PARTNER | False | False | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget | Media Cost | METRIC_MEDIA_COST_PARTNER | False | False | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget | Total Media Cost | METRIC_TOTAL_MEDIA_COST_PARTNER | False | False | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget | Billable Cost | METRIC_BILLABLE_COST_PARTNER | False | False | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget | Profit | METRIC_PROFIT_PARTNER | False | False | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget | Profit Margin | METRIC_PROFIT_MARGIN | False | True | Metric | Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability. |
| Budget (Usd) | Revenue (Usd) | METRIC_REVENUE_USD | False | False | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Usd) | Media Cost (Usd) | METRIC_MEDIA_COST_USD | False | False | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Usd) | Total Media Cost (Usd) | METRIC_TOTAL_MEDIA_COST_USD | False | False | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Usd) | Billable Cost (Usd) | METRIC_BILLABLE_COST_USD | False | False | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Usd) | Profit (Usd) | METRIC_PROFIT_USD | False | False | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Advertiser) | Revenue (Advertiser) | METRIC_REVENUE_ADVERTISER | False | False | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Advertiser) | Media Cost (Advertiser) | METRIC_MEDIA_COST_ADVERTISER | False | False | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Advertiser) | Total Media Cost (Advertiser) | METRIC_TOTAL_MEDIA_COST_ADVERTISER | False | False | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Advertiser) | Billable Cost (Advertiser) | METRIC_BILLABLE_COST_ADVERTISER | False | False | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Advertiser) | Profit (Advertiser) | METRIC_PROFIT_ADVERTISER | False | False | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Custom) | Revenue (EUR) | METRIC_REVENUE_EUR | False | True | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Custom) | Media Cost (EUR) | METRIC_MEDIA_COST_EUR | False | True | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Custom) | Total Media Cost (EUR) | METRIC_TOTAL_MEDIA_COST_EUR | False | True | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Custom) | Billable Cost (EUR) | METRIC_BILLABLE_COST_EUR | False | True | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Custom) | Profit (EUR) | METRIC_PROFIT_EUR | False | True | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Custom) | Revenue (GBP) | METRIC_REVENUE_GBP | False | True | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Custom) | Media Cost (GBP) | METRIC_MEDIA_COST_GBP | False | True | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Custom) | Total Media Cost (GBP) | METRIC_TOTAL_MEDIA_COST_GBP | False | True | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Custom) | Billable Cost (GBP) | METRIC_BILLABLE_COST_GBP | False | True | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Custom) | Profit (GBP) | METRIC_PROFIT_GBP | False | True | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Custom) | Revenue (COP) | METRIC_REVENUE_COP | False | True | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Custom) | Media Cost (COP) | METRIC_MEDIA_COST_COP | False | True | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Custom) | Total Media Cost (COP) | METRIC_TOTAL_MEDIA_COST_COP | False | True | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Custom) | Billable Cost (COP) | METRIC_BILLABLE_COST_COP | False | True | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Custom) | Profit (COP) | METRIC_PROFIT_COP | False | True | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Custom) | Revenue (MXN) | METRIC_REVENUE_MXN | False | True | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Custom) | Media Cost (MXN) | METRIC_MEDIA_COST_MXN | False | True | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Custom) | Total Media Cost (MXN) | METRIC_TOTAL_MEDIA_COST_MXN | False | True | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Custom) | Billable Cost (MXN) | METRIC_BILLABLE_COST_MXN | False | True | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Custom) | Profit (MXN) | METRIC_PROFIT_MXN | False | True | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Budget (Custom) | Revenue (JPY) | METRIC_REVENUE_JPY | False | True | Metric | Revenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. |
| Budget (Custom) | Media Cost (JPY) | METRIC_MEDIA_COST_JPY | False | True | Metric | Media cost is the raw cost for impressions purchased from an exchange. |
| Budget (Custom) | Total Media Cost (JPY) | METRIC_TOTAL_MEDIA_COST_JPY | False | True | Metric | Combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service. |
| Budget (Custom) | Billable Cost (JPY) | METRIC_BILLABLE_COST_JPY | False | True | Metric | Amount of money invoiced to partners for using Display & Video 360. |
| Budget (Custom) | Profit (JPY) | METRIC_PROFIT_JPY | False | True | Metric | This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. |
| Performance | CTR | METRIC_CTR | False | True | Metric | The percentage of time people clicked on an ad. |
| Performance | Revenue eCPC | METRIC_REVENUE_ECPC_PARTNER | False | True | Metric | The average CPC you paid, based on Revenue. |
| Performance | Revenue eCPM | METRIC_REVENUE_ECPM_PARTNER | False | True | Metric | The average CPM you paid for impressions, based on Revenue. |
| Performance | Media Cost eCPC | METRIC_MEDIA_COST_ECPC_PARTNER | False | True | Metric | The average CPC you paid, based on the Media Cost spent. |
| Performance | Media Cost eCPM | METRIC_MEDIA_COST_ECPM_PARTNER | False | True | Metric | The average CPM you paid for impressions, based on the Media Cost spent. |
| Performance | Profit eCPC | METRIC_PROFIT_ECPC_PARTNER | False | True | Metric | The average CPC you paid, based on the Profit earned. |
| Performance | Profit eCPM | METRIC_PROFIT_ECPM_PARTNER | False | True | Metric | The average CPM you paid for impressions, based on the Profit earned. |
| Performance | Billable Impressions | METRIC_BILLABLE_IMPRESSIONS | False | False | Metric | The number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable. |
| Performance (Usd) | Revenue eCPC (Usd) | METRIC_REVENUE_ECPC_USD | False | True | Metric | The average CPC you paid, based on Revenue. |
| Performance (Usd) | Revenue eCPM (Usd) | METRIC_REVENUE_ECPM_USD | False | True | Metric | The average CPM you paid for impressions, based on Revenue. |
| Performance (Usd) | Media Cost eCPC (Usd) | METRIC_MEDIA_COST_ECPC_USD | False | True | Metric | The average CPC you paid, based on the Media Cost spent. |
| Performance (Usd) | Media Cost eCPM (Usd) | METRIC_MEDIA_COST_ECPM_USD | False | True | Metric | The average CPM you paid for impressions, based on the Media Cost spent. |
| Performance (Usd) | Profit eCPC (Usd) | METRIC_PROFIT_ECPC_USD | False | True | Metric | The average CPC you paid, based on the Profit earned. |
| Performance (Usd) | Profit eCPM (Usd) | METRIC_PROFIT_ECPM_USD | False | True | Metric | The average CPM you paid for impressions, based on the Profit earned. |
| Performance (Advertiser) | Revenue eCPC (Advertiser) | METRIC_REVENUE_ECPC_ADVERTISER | False | True | Metric | The average CPC you paid, based on Revenue. |
| Performance (Advertiser) | Revenue eCPM (Advertiser) | METRIC_REVENUE_ECPM_ADVERTISER | False | True | Metric | The average CPM you paid for impressions, based on Revenue. |
| Performance (Advertiser) | Media Cost eCPC (Advertiser) | METRIC_MEDIA_COST_ECPC_ADVERTISER | False | True | Metric | The average CPC you paid, based on the Media Cost spent. |
| Performance (Advertiser) | Media Cost eCPM (Advertiser) | METRIC_MEDIA_COST_ECPM_ADVERTISER | False | True | Metric | The average CPM you paid for impressions, based on the Media Cost spent. |
| Performance (Advertiser) | Profit eCPC (Advertiser) | METRIC_PROFIT_ECPC_ADVERTISER | False | True | Metric | The average CPC you paid, based on the Profit earned. |
| Performance (Advertiser) | Profit eCPM (Advertiser) | METRIC_PROFIT_ECPM_ADVERTISER | False | True | Metric | The average CPM you paid for impressions, based on the Profit earned. |
| Performance (Advertiser) | Media eCPA (Advertiser) | METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER | False | True | Metric | The average cost of each conversion, based on the Total Media Cost paid. |
| Performance (Advertiser) | Media eCPA (PC) (Advertiser) | METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER | False | True | Metric | The average cost of each post-click conversion, based on the Total Media Cost spent. |
| Performance (Advertiser) | Media eCPA (PV) (Advertiser) | METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER | False | True | Metric | The average cost of each post-view conversion, based on the Total Media Cost spent. |
| Conversion Performance | Revenue eCPA | METRIC_REVENUE_ECPA_PARTNER | False | True | Metric | The average cost of each conversion, based on the Revenue spent. |
| Conversion Performance | Revenue eCPA (PC) | METRIC_REVENUE_ECPAPC_PARTNER | False | True | Metric | The average cost of each post-click conversion. |
| Conversion Performance | Revenue eCPA (PV) | METRIC_REVENUE_ECPAPV_PARTNER | False | True | Metric | The average cost of each post-view conversion, based on the Revenue spent. |
| Conversion Performance | Media Cost eCPA | METRIC_MEDIA_COST_ECPA_PARTNER | False | True | Metric | The average cost of each conversion, based on the Media Cost paid. |
| Conversion Performance | Media Cost eCPA (PC) | METRIC_MEDIA_COST_ECPAPC_PARTNER | False | True | Metric | The average cost of each post-click conversion, based on the Media Cost spent. |
| Conversion Performance | Media Cost eCPA (PV) | METRIC_MEDIA_COST_ECPAPV_PARTNER | False | True | Metric | The average cost of each post-view conversion, based on the Media Cost spent. |
| Conversion Performance | Profit eCPA | METRIC_PROFIT_ECPA_PARTNER | False | True | Metric | The average cost of each conversion, based on the Profit earned. |
| Conversion Performance | Profit eCPA (PC) | METRIC_PROFIT_ECPAPC_PARTNER | False | True | Metric | The average cost of each post-click conversion, based on the Profit earned. |
| Conversion Performance | Profit eCPA (PV) | METRIC_PROFIT_ECPAPV_PARTNER | False | True | Metric | The average cost of each post-view conversion, based on the Profit earned. |
| Conversion Performance (Usd) | Revenue eCPA (Usd) | METRIC_REVENUE_ECPA_USD | False | True | Metric | The average cost of each conversion, based on the Revenue spent. |
| Conversion Performance (Usd) | Revenue eCPA (PC) (Usd) | METRIC_REVENUE_ECPAPC_USD | False | True | Metric | The average cost of each post-click conversion. |
| Conversion Performance (Usd) | Revenue eCPA (PV) (Usd) | METRIC_REVENUE_ECPAPV_USD | False | True | Metric | The average cost of each post-view conversion, based on the Revenue spent. |
| Conversion Performance (Usd) | Media Cost eCPA (Usd) | METRIC_MEDIA_COST_ECPA_USD | False | True | Metric | The average cost of each conversion, based on the Media Cost paid. |
| Conversion Performance (Usd) | Media Cost eCPA (PC) (Usd) | METRIC_MEDIA_COST_ECPAPC_USD | False | True | Metric | The average cost of each post-click conversion, based on the Media Cost spent. |
| Conversion Performance (Usd) | Media Cost eCPA (PV) (Usd) | METRIC_MEDIA_COST_ECPAPV_USD | False | True | Metric | The average cost of each post-view conversion, based on the Media Cost spent. |
| Conversion Performance (Usd) | Profit eCPA (Usd) | METRIC_PROFIT_ECPA_USD | False | True | Metric | The average cost of each conversion, based on the Profit earned. |
| Conversion Performance (Usd) | Profit eCPA (PC) (Usd) | METRIC_PROFIT_ECPAPC_USD | False | True | Metric | The average cost of each post-click conversion, based on the Profit earned. |
| Conversion Performance (Usd) | Profit eCPA (PV) (Usd) | METRIC_PROFIT_ECPAPV_USD | False | True | Metric | The average cost of each post-view conversion, based on the Profit earned. |
| Conversion Performance (Advertiser) | Revenue eCPA (Advertiser) | METRIC_REVENUE_ECPA_ADVERTISER | False | True | Metric | The average cost of each conversion, based on the Revenue spent. |
| Conversion Performance (Advertiser) | Revenue eCPA (PC) (Advertiser) | METRIC_REVENUE_ECPAPC_ADVERTISER | False | True | Metric | The average cost of each post-click conversion. |
| Conversion Performance (Advertiser) | Revenue eCPA (PV) (Advertiser) | METRIC_REVENUE_ECPAPV_ADVERTISER | False | True | Metric | The average cost of each post-view conversion, based on the Revenue spent. |
| Conversion Performance (Advertiser) | Media Cost eCPA (Advertiser) | METRIC_MEDIA_COST_ECPA_ADVERTISER | False | True | Metric | The average cost of each conversion, based on the Media Cost paid. |
| Conversion Performance (Advertiser) | Media Cost eCPA (PC) (Advertiser) | METRIC_MEDIA_COST_ECPAPC_ADVERTISER | False | True | Metric | The average cost of each post-click conversion, based on the Media Cost spent. |
| Conversion Performance (Advertiser) | Media Cost eCPA (PV) (Advertiser) | METRIC_MEDIA_COST_ECPAPV_ADVERTISER | False | True | Metric | The average cost of each post-view conversion, based on the Media Cost spent. |
| Conversion Performance (Advertiser) | Profit eCPA (Advertiser) | METRIC_PROFIT_ECPA_ADVERTISER | False | True | Metric | The average cost of each conversion, based on the Profit earned. |
| Conversion Performance (Advertiser) | Profit eCPA (PC) (Advertiser) | METRIC_PROFIT_ECPAPC_ADVERTISER | False | True | Metric | The average cost of each post-click conversion, based on the Profit earned. |
| Conversion Performance (Advertiser) | Profit eCPA (PV) (Advertiser) | METRIC_PROFIT_ECPAPV_ADVERTISER | False | True | Metric | The average cost of each post-view conversion, based on the Profit earned. |
| Fees | Data Fees | METRIC_DATA_COST_PARTNER | False | False | Metric | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
| Fees | CPM fee (1) | METRIC_CPM_FEE1_PARTNER | False | False | Metric | |
| Fees | CPM fee (2) | METRIC_CPM_FEE2_PARTNER | False | False | Metric | |
| Fees | CPM fee (3) | METRIC_CPM_FEE3_PARTNER | False | False | Metric | |
| Fees | CPM fee (4) | METRIC_CPM_FEE4_PARTNER | False | False | Metric | |
| Fees | CPM fee (5) | METRIC_CPM_FEE5_PARTNER | False | False | Metric | |
| Fees | Media Fee (1) | METRIC_MEDIA_FEE1_PARTNER | False | False | Metric | |
| Fees | Media Fee (2) | METRIC_MEDIA_FEE2_PARTNER | False | False | Metric | |
| Fees | Media Fee (3) | METRIC_MEDIA_FEE3_PARTNER | False | False | Metric | |
| Fees | Media Fee (4) | METRIC_MEDIA_FEE4_PARTNER | False | False | Metric | |
| Fees | Media Fee (5) | METRIC_MEDIA_FEE5_PARTNER | False | False | Metric | |
| Fees | Platform Fee | METRIC_PLATFORM_FEE_PARTNER | False | False | Metric | The fee for using Display & Video 360. |
| Fees | Platform Fee Rate | METRIC_PLATFORM_FEE_RATE | False | False | Metric | Platform fee rate |
| Additional Fees | Third-Party Ad Server Fee | METRIC_FEE2_PARTNER | False | False | Metric | |
| Additional Fees | DoubleVerify Fee | METRIC_FEE3_PARTNER | False | False | Metric | |
| Additional Fees | Adsafe Fee | METRIC_FEE4_PARTNER | False | False | Metric | |
| Additional Fees | AdXpose Fee | METRIC_FEE5_PARTNER | False | False | Metric | |
| Additional Fees | Vizu Fee | METRIC_FEE6_PARTNER | False | False | Metric | |
| Additional Fees | Aggregate Knowledge Fee | METRIC_FEE7_PARTNER | False | False | Metric | |
| Additional Fees | Teracent Fee | METRIC_FEE8_PARTNER | False | False | Metric | |
| Additional Fees | Evidon Fee | METRIC_FEE9_PARTNER | False | False | Metric | |
| Additional Fees | Agency Trading Desk Fee | METRIC_FEE10_PARTNER | False | False | Metric | |
| Additional Fees | Data Management Platform Fee | METRIC_FEE11_PARTNER | False | False | Metric | |
| Additional Fees | Integral Ad Science Pre-Bid Fee | METRIC_FEE12_PARTNER | False | False | Metric | |
| Additional Fees | DoubleVerify Pre-Bid Fee | METRIC_FEE13_PARTNER | False | False | Metric | |
| Additional Fees | ShopLocal Fee | METRIC_FEE14_PARTNER | False | False | Metric | |
| Additional Fees | TrustMetrics Fee | METRIC_FEE15_PARTNER | False | False | Metric | |
| Additional Fees | MediaCost Data Fee | METRIC_FEE16_PARTNER | False | False | Metric | |
| Additional Fees | Integral Ad Science Video Fee | METRIC_FEE17_PARTNER | False | False | Metric | |
| Additional Fees | MOAT Video Fee | METRIC_FEE18_PARTNER | False | False | Metric | |
| Additional Fees | Nielsen Digital Ad Ratings Fee | METRIC_FEE19_PARTNER | False | False | Metric | |
| Additional Fees | comScore vCE in DoubleClick Fee | METRIC_FEE20_PARTNER | False | False | Metric | |
| Additional Fees | Adloox Fee | METRIC_FEE21_PARTNER | False | False | Metric | |
| Additional Fees | Adloox Pre-Bid Fee | METRIC_FEE22_PARTNER | False | False | Metric | |
| Fees (Usd) | Data Fees (Usd) | METRIC_DATA_COST_USD | False | False | Metric | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
| Fees (Usd) | CPM fee (1) (Usd) | METRIC_CPM_FEE1_USD | False | False | Metric | |
| Fees (Usd) | CPM fee (2) (Usd) | METRIC_CPM_FEE2_USD | False | False | Metric | |
| Fees (Usd) | CPM fee (3) (Usd) | METRIC_CPM_FEE3_USD | False | False | Metric | |
| Fees (Usd) | CPM fee (4) (Usd) | METRIC_CPM_FEE4_USD | False | False | Metric | |
| Fees (Usd) | CPM fee (5) (Usd) | METRIC_CPM_FEE5_USD | False | False | Metric | |
| Fees (Usd) | Media Fee (1) (Usd) | METRIC_MEDIA_FEE1_USD | False | False | Metric | |
| Fees (Usd) | Media Fee (2) (Usd) | METRIC_MEDIA_FEE2_USD | False | False | Metric | |
| Fees (Usd) | Media Fee (3) (Usd) | METRIC_MEDIA_FEE3_USD | False | False | Metric | |
| Fees (Usd) | Media Fee (4) (Usd) | METRIC_MEDIA_FEE4_USD | False | False | Metric | |
| Fees (Usd) | Media Fee (5) (Usd) | METRIC_MEDIA_FEE5_USD | False | False | Metric | |
| Fees (Usd) | Platform Fee (Usd) | METRIC_PLATFORM_FEE_USD | False | False | Metric | The fee for using Display & Video 360. |
| Additional Fees (Usd) | Third-Party Ad Server Fee (Usd) | METRIC_FEE2_USD | False | False | Metric | |
| Additional Fees (Usd) | DoubleVerify Fee (Usd) | METRIC_FEE3_USD | False | False | Metric | |
| Additional Fees (Usd) | Adsafe Fee (Usd) | METRIC_FEE4_USD | False | False | Metric | |
| Additional Fees (Usd) | AdXpose Fee (Usd) | METRIC_FEE5_USD | False | False | Metric | |
| Additional Fees (Usd) | Vizu Fee (Usd) | METRIC_FEE6_USD | False | False | Metric | |
| Additional Fees (Usd) | Aggregate Knowledge Fee (Usd) | METRIC_FEE7_USD | False | False | Metric | |
| Additional Fees (Usd) | Teracent Fee (Usd) | METRIC_FEE8_USD | False | False | Metric | |
| Additional Fees (Usd) | Evidon Fee (Usd) | METRIC_FEE9_USD | False | False | Metric | |
| Additional Fees (Usd) | Agency Trading Desk Fee (Usd) | METRIC_FEE10_USD | False | False | Metric | |
| Additional Fees (Usd) | Data Management Platform Fee (Usd) | METRIC_FEE11_USD | False | False | Metric | |
| Additional Fees (Usd) | Integral Ad Science Pre-Bid Fee (Usd) | METRIC_FEE12_USD | False | False | Metric | |
| Additional Fees (Usd) | DoubleVerify Pre-Bid Fee (Usd) | METRIC_FEE13_USD | False | False | Metric | |
| Additional Fees (Usd) | ShopLocal Fee (Usd) | METRIC_FEE14_USD | False | False | Metric | |
| Additional Fees (Usd) | TrustMetrics Fee (Usd) | METRIC_FEE15_USD | False | False | Metric | |
| Additional Fees (Usd) | MediaCost Data Fee (Usd) | METRIC_FEE16_USD | False | False | Metric | |
| Additional Fees (Usd) | Integral Ad Science Video Fee (Usd) | METRIC_FEE17_USD | False | False | Metric | |
| Additional Fees (Usd) | MOAT Video Fee (Usd) | METRIC_FEE18_USD | False | False | Metric | |
| Additional Fees (Usd) | Nielsen Digital Ad Ratings Fee (Usd) | METRIC_FEE19_USD | False | False | Metric | |
| Additional Fees (Usd) | comScore vCE in DoubleClick Fee (Usd) | METRIC_FEE20_USD | False | False | Metric | |
| Additional Fees (Usd) | Adloox Fee (Usd) | METRIC_FEE21_USD | False | False | Metric | |
| Additional Fees (Usd) | Adloox Pre-Bid Fee (Usd) | METRIC_FEE22_USD | False | False | Metric | |
| Fees (Advertiser) | Data Fees (Advertiser) | METRIC_DATA_COST_ADVERTISER | False | False | Metric | The fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
| Fees (Advertiser) | CPM fee (1) (Advertiser) | METRIC_CPM_FEE1_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | CPM fee (2) (Advertiser) | METRIC_CPM_FEE2_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | CPM fee (3) (Advertiser) | METRIC_CPM_FEE3_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | CPM fee (4) (Advertiser) | METRIC_CPM_FEE4_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | CPM fee (5) (Advertiser) | METRIC_CPM_FEE5_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Media Fee (1) (Advertiser) | METRIC_MEDIA_FEE1_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Media Fee (2) (Advertiser) | METRIC_MEDIA_FEE2_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Media Fee (3) (Advertiser) | METRIC_MEDIA_FEE3_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Media Fee (4) (Advertiser) | METRIC_MEDIA_FEE4_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Media Fee (5) (Advertiser) | METRIC_MEDIA_FEE5_ADVERTISER | False | False | Metric | |
| Fees (Advertiser) | Platform Fee(Advertiser) | METRIC_PLATFORM_FEE_ADVERTISER | False | False | Metric | The fee for using Display & Video 360. |
| Additional Fees (Advertiser) | Third-Party Ad Server Fee (Advertiser) | METRIC_FEE2_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | DoubleVerify Fee (Advertiser) | METRIC_FEE3_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Adsafe Fee (Advertiser) | METRIC_FEE4_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | AdXpose Fee (Advertiser) | METRIC_FEE5_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Vizu Fee (Advertiser) | METRIC_FEE6_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Aggregate Knowledge Fee (Advertiser) | METRIC_FEE7_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Teracent Fee (Advertiser) | METRIC_FEE8_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Evidon Fee (Advertiser) | METRIC_FEE9_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Agency Trading Desk Fee (Advertiser) | METRIC_FEE10_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Data Management Platform Fee (Advertiser) | METRIC_FEE11_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Integral Ad Science Pre-Bid Fee (Advertiser) | METRIC_FEE12_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | DoubleVerify Pre-Bid Fee (Advertiser) | METRIC_FEE13_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | ShopLocal Fee (Advertiser) | METRIC_FEE14_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | TrustMetrics Fee (Advertiser) | METRIC_FEE15_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | MediaCost Data Fee (Advertiser) | METRIC_FEE16_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Integral Ad Science Video Fee (Advertiser) | METRIC_FEE17_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | MOAT Video Fee (Advertiser) | METRIC_FEE18_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Nielsen Digital Ad Ratings Fee (Advertiser) | METRIC_FEE19_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | comScore vCE in DoubleClick Fee (Advertiser) | METRIC_FEE20_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Adloox Fee (Advertiser) | METRIC_FEE21_ADVERTISER | False | False | Metric | |
| Additional Fees (Advertiser) | Adloox Pre-Bid Fee (Advertiser) | METRIC_FEE22_ADVERTISER | False | False | Metric | |
| Video | Video Watch Time | METRIC_WATCH_TIME | False | False | Metric | Time watching a video (in seconds) |
| Video | Video completions | METRIC_RICH_MEDIA_VIDEO_COMPLETIONS | False | False | Metric | The number of times a video has been played to its end. |
| Video | Video 1st quartile completes | METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES | False | False | Metric | The number of times a video has been played to 25% of its entire length. |
| Video | Video full screens | METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS | False | False | Metric | The number of times a video has been viewed in full screen mode. |
| Video | Video mid points | METRIC_RICH_MEDIA_VIDEO_MIDPOINTS | False | False | Metric | The number of times a video has been played to 50% of its entire length. |
| Video | Video mutes | METRIC_RICH_MEDIA_VIDEO_MUTES | False | False | Metric | The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted. |
| Video | Video pauses | METRIC_RICH_MEDIA_VIDEO_PAUSES | False | False | Metric | The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted. |
| Video | Video plays | METRIC_RICH_MEDIA_VIDEO_PLAYS | False | False | Metric | The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted. |
| Video | Video 3rd quartile completes | METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES | False | False | Metric | The number of times a video has been played to 75% of its entire length. |
| Video | Video completion rate | METRIC_VIDEO_COMPLETION_RATE | False | True | Metric | The percentage of video impressions that played to completion. |
| Audio | Audio Client Cost eCPCL (Adv Currency) | METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY | False | False | Metric | |
| Audio | Audio Media Cost eCPCL (Adv Currency) | METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | False | False | Metric | |
| Audio | Audio Mutes (Audio) | METRIC_AUDIO_MUTES_AUDIO | False | False | Metric | |
| Audio | Audio Revenue eCPCL (Adv Currency) | METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY | False | False | Metric | |
| Audio | Audio Unmutes (Audio) | METRIC_AUDIO_UNMUTES_AUDIO | False | False | Metric | |
| Audio | Companion Clicks (Audio) | METRIC_COMPANION_CLICKS_AUDIO | False | False | Metric | |
| Audio | Companion Impressions (Audio) | METRIC_COMPANION_IMPRESSIONS_AUDIO | False | False | Metric | |
| Audio | Audio Completions | METRIC_COMPLETE_LISTENS_AUDIO | False | False | Metric | |
| Audio | Completion Rate (Audio) | METRIC_COMPLETION_RATE_AUDIO | False | True | Metric | |
| Audio | First-Quartile (Audio) | METRIC_FIRST_QUARTILE_AUDIO | False | False | Metric | |
| Audio | Midpoint (Audio) | METRIC_MIDPOINT_AUDIO | False | False | Metric | |
| Audio | Pauses (Audio) | METRIC_PAUSES_AUDIO | False | False | Metric | |
| Audio | Starts (Audio) | METRIC_STARTS_AUDIO | False | False | Metric | |
| Audio | Stops (Audio) | METRIC_STOPS_AUDIO | False | False | Metric | |
| Audio | Third-Quartile (Audio) | METRIC_THIRD_QUARTILE_AUDIO | False | False | Metric | |
| Audio | Total Audio Media Cost eCPCL (Adv Currency) | METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | False | False | Metric | |
| Active View | Viewable impressions (ActiveView) | METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | False | False | Metric | The number of impressions on the site that were viewable out of all measurable impressions. |
| Active View | Measurable impressions (ActiveView) | METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | False | False | Metric | The total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers. |
| Active View | Distribution viewable % (ActiveView) | METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE | False | True | Metric | Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable. |
| Active View | Eligible impressions (ActiveView) | METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | False | False | Metric | |
| Active View | Measurable impressions % (ActiveView) | METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS | False | True | Metric | The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions. |
| Active View | Viewable impressions % (ActiveView) | METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS | False | True | Metric | The percentage of viewable impressions out of all measurable impressions. |
| Active View | Unviewable impressions (ActiveView) | METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS | False | False | Metric | Total number of impressions that were measured, but deemed not viewable. |
| Active View | Unmeasurable impressions (ActiveView) | METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS | False | False | Metric | The total number of impressions that were not measurable with Active View. |
| Active View | Distribution unviewable % (ActiveView) | METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE | False | True | Metric | Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable. |
| Active View | Distribution unmeasurable % (ActiveView) | METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE | False | True | Metric | Percentage of eligible impressions where measurement was attempted, but failed. |
| Active View | Active View: Average Viewable Time (seconds) | METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | False | False | Metric | |
| True View | Earned likes | METRIC_TRUEVIEW_EARNED_LIKES | False | False | Metric | The number of users who have liked the video in your TrueView ad. |
| True View | Earned views | METRIC_TRUEVIEW_EARNED_VIEWS | False | False | Metric | The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads. |
| True View | Views | METRIC_TRUEVIEW_VIEWS | False | False | Metric | The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first. |
| True View | View rate | METRIC_TRUEVIEW_VIEW_RATE | False | True | Metric | The percentage of time your ad is viewed, relative to the total number of times your ad is shown |
| True View | View through conversions | METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION | False | False | Metric | The number of conversions that occur before a TrueView View is counted. |
| Unique Reach | Unique Reach: Click Reach | METRIC_UNIQUE_REACH_CLICK_REACH | False | False | Metric | |
| Unique Reach | Unique Reach: Impression Reach | METRIC_UNIQUE_REACH_IMPRESSION_REACH | False | False | Metric | |
| Unique Reach | Unique Reach: Impression Reach (Co-Viewed) | METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED | False | False | Metric | |
| Unique Reach | Unique Reach: Total Reach | METRIC_UNIQUE_REACH_TOTAL_REACH | False | False | Metric | |
| Unique Reach | Unique Reach: Total Reach (Co-Viewed) | METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED | False | False | Metric | |
| Unique Reach | Unique Reach: Viewable Impression Reach | METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH | False | False | Metric | |
| Unique Reach | Unique Reach: Average Impression Frequency (Co-Viewed) | METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED | False | False | Metric | |
| Unique Reach | Unique Reach: Average Viewable Impression Frequency | METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY | False | False | Metric | |
| Unique Reach | Unique Reach: Average Impression Frequency | METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY | False | False | Metric | |
| Other Metrics | % Clicks Leading to Conversions | METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE | False | True | Metric | The rate at which clicks led to conversions (based on the number of Post-Click Conversions). |
| Other Metrics | Conversions per mile | METRIC_CONVERSIONS_PER_MILLE | False | False | Metric | The number of conversions for every 1000 impressions purchased. |
| Other Metrics | Impressions to conversions rate | METRIC_IMPRESSIONS_TO_CONVERSION_RATE | False | True | Metric | The rate at which impressions led to conversions. |
| Other Metrics | Media eCPC | METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER | False | True | Metric | The average CPC you paid, based on the Total Media Cost spent. |
| Other Metrics | Media eCPM | METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER | False | True | Metric | The average CPM you paid for impressions, based on the Total Media Cost spent. |
| Other Metrics | Media eCPC (Advertiser) | METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER | False | True | Metric | The average CPC you paid, based on the Total Media Cost spent. |
| Other Metrics | Media eCPM (Advertiser) | METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER | False | True | Metric | The average CPM you paid for impressions, based on the Total Media Cost spent. |
| Other Metrics | Media eCPC (Usd) | METRIC_TOTAL_MEDIA_COST_ECPC_USD | False | True | Metric | The average CPC you paid, based on the Total Media Cost spent. |
| Other Metrics | Media eCPM (Usd) | METRIC_TOTAL_MEDIA_COST_ECPM_USD | False | True | Metric | The average CPM you paid for impressions, based on the Total Media Cost spent. |
| Other Metrics | Floodlight impressions | METRIC_FLOODLIGHT_IMPRESSIONS | False | False | Metric | The number of times a Floodlight activity tag has been served to and loaded by browsers. |
| Other Metrics | Unique visitor cookies | METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS | False | False | Metric | The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list. |
| Other Metrics | Number of user cookies reached | METRIC_COOKIE_REACH_IMPRESSION_REACH | False | False | Metric | The number of unique cookies you've reached, per creative utilized in a given insertion order. |
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