Dbm Metrics | Dataslayer

GroupFieldIDTypeDescription
TimeWeek (Starting on Sunday)FILTER_WEEKDimension
TimeWeek DaterangeFILTER_WEEK_DATERANGEDimension
TimeWeek (Starting on Monday)FILTER_ISO_WEEKDimension
TimeDateFILTER_DATEDimension
TimeDay of WeekFILTER_DAY_OF_WEEKDimension
TimeYearFILTER_YEARDimension
TimeMonthFILTER_MONTH_without_yearDimension
TimeYear-Week (Starting on Sunday)FILTER_YEAR_WEEKDimension
TimeYear-Week (Starting on Monday)FILTER_YEAR_WEEK_ISODimension
TimeYear-MonthFILTER_MONTHDimension
TimeQuarterFILTER_QUARTERDimension
TimeHourFILTER_TIME_OF_DAYDimension
LocationCity IDFILTER_CITYDimension
LocationCity NameFILTER_CITY_NAMEDimension
LocationCountry IDFILTER_COUNTRYDimension
LocationCountry NameFILTER_COUNTRY_NAMEDimension
LocationDMAFILTER_DMA_NAMEDimension
LocationDMA CodeFILTER_DMADimension
LocationRegion CodeFILTER_REGIONDimension
LocationRegion NameFILTER_REGION_NAMEDimension
PartnerPartner IDFILTER_PARTNERDimension
PartnerPartnerFILTER_PARTNER_NAMEDimension
PartnerPartner StatusFILTER_PARTNER_STATUSDimension
PartnerPartner currencyFILTER_PARTNER_CURRENCYDimension
AdvertiserAdvertiser IDFILTER_ADVERTISERDimension
AdvertiserAdvertiser NameFILTER_ADVERTISER_NAMEDimension
AdvertiserAdvertiser CurrencyFILTER_ADVERTISER_CURRENCYDimension
AdvertiserAdvertiser StatusFILTER_ADVERTISER_INTEGRATION_STATUSDimension
AdvertiserAdvertiser Time ZoneFILTER_ADVERTISER_TIMEZONEDimension
Line ItemAd PositionFILTER_AD_POSITIONDimension
Line ItemLine item IDFILTER_LINE_ITEMDimension
Line ItemLine item NameFILTER_LINE_ITEM_NAMEDimension
Line ItemLine item statusFILTER_LINE_ITEM_STATUSDimension
Line ItemLine item daily frequencyFILTER_LINE_ITEM_DAILY_FREQUENCYDimension
Line ItemLine item lifetime frequencyFILTER_LINE_ITEM_LIFETIME_FREQUENCYDimension
Line ItemLine item typeFILTER_LINE_ITEM_TYPEDimension
CampaignCampaign IDFILTER_MEDIA_PLANDimension
CampaignCampaign NameFILTER_MEDIA_PLAN_NAMEDimension
CampaignCampaign daily frequencyFILTER_CAMPAIGN_DAILY_FREQUENCYDimension
CreativeCompanion creative IDFILTER_COMPANION_CREATIVE_IDDimension
CreativeCreative attributeFILTER_CREATIVE_ATTRIBUTEDimension
CreativeCreative statusFILTER_CREATIVE_STATUSDimension
CreativeCreative heightFILTER_CREATIVE_HEIGHTDimension
CreativeCreative IDFILTER_CREATIVE_IDDimension
CreativeCreative NameFILTER_CREATIVEDimension
CreativeCreative sizeFILTER_CREATIVE_SIZEDimension
CreativeCreative sourceFILTER_CREATIVE_SOURCEDimension
CreativeCreative typeFILTER_CREATIVE_TYPEDimension
CreativeCreative widthFILTER_CREATIVE_WIDTHDimension
DeviceBrowserFILTER_BROWSERDimension
DeviceCarrierFILTER_CARRIERDimension
DeviceDevice makeFILTER_DEVICE_MAKEDimension
DeviceDevice modelFILTER_DEVICE_MODELDimension
DeviceDevice typeFILTER_DEVICE_TYPEDimension
DeviceMobile device makeFILTER_MOBILE_DEVICE_MAKEDimension
DeviceMobile device make modelFILTER_MOBILE_DEVICE_MAKE_MODELDimension
DeviceMobile device typeFILTER_MOBILE_DEVICE_TYPEDimension
DeviceBusiness ChainFILTER_MOBILE_GEODimension
DeviceOsFILTER_OSDimension
SiteApp/urlFILTER_APP_URLDimension
SiteApp/url IDFILTER_SITE_IDDimension
SiteSite languageFILTER_SITE_LANGUAGEDimension
SiteAudience listFILTER_AUDIENCE_LISTDimension
SiteAudience list typeFILTER_AUDIENCE_LIST_TYPEDimension
User ListsAttributed UserlistFILTER_ATTRIBUTED_USERLISTDimension
User ListsTargeted user listFILTER_TARGETED_USER_LISTDimension
ActivityDv360 activity IDFILTER_DV360_ACTIVITY_IDDimension
ActivityFloodlight activityFILTER_FLOODLIGHT_ACTIVITYDimension
ActivityFloodlight activity IDFILTER_FLOODLIGHT_ACTIVITY_IDDimension
ActivityFloodlight pixel IDFILTER_FLOODLIGHT_PIXEL_IDDimension
VideoVideo ad position in streamFILTER_VIDEO_AD_POSITION_IN_STREAMDimension
VideoVideo companion sizeFILTER_VIDEO_COMPANION_SIZEDimension
VideoVideo companion typeFILTER_VIDEO_COMPANION_TYPEDimension
VideoVideo creative durationFILTER_VIDEO_CREATIVE_DURATIONDimension
VideoVideo creative duration skippableFILTER_VIDEO_CREATIVE_DURATION_SKIPPABLEDimension
VideoVideo duration secondsFILTER_VIDEO_DURATION_SECONDSDimension
VideoVideo format supportFILTER_VIDEO_FORMAT_SUPPORTDimension
VideoVideo source IDFILTER_INVENTORY_SOURCE_IDDimension
VideoVideo inventory typeFILTER_VIDEO_INVENTORY_TYPEDimension
VideoVideo player sizeFILTER_VIDEO_PLAYER_SIZEDimension
VideoVideo rating tierFILTER_VIDEO_RATING_TIERDimension
VideoVideo skippable supportFILTER_VIDEO_SKIPPABLE_SUPPORTDimension
VideoVideo vpaid supportFILTER_VIDEO_VPAID_SUPPORTDimension
VideoYoutube verticalFILTER_YOUTUBE_VERTICALDimension
InventoryInventory commitment typeFILTER_INVENTORY_COMMITMENT_TYPEDimension
InventoryInventory delivery methodFILTER_INVENTORY_DELIVERY_METHODDimension
InventoryInventory formatFILTER_INVENTORY_FORMATDimension
InventoryInventory rate typeFILTER_INVENTORY_RATE_TYPEDimension
InventoryInventory sourceFILTER_INVENTORY_SOURCEDimension
InventoryInventory source typeFILTER_INVENTORY_SOURCE_TYPEDimension
InventoryInventory source groupFILTER_INVENTORY_SOURCE_GROUPDimension
InventoryInventory source group IDFILTER_INVENTORY_SOURCE_GROUP_IDDimension
InventoryPublic inventoryFILTER_PUBLIC_INVENTORYDimension
InsertionInsertion order IDFILTER_INSERTION_ORDERDimension
InsertionInsertion order nameFILTER_INSERTION_ORDER_NAMEDimension
InsertionInsertion order statusFILTER_INSERTION_ORDER_STATUSDimension
True ViewYoutube AdFILTER_TRUEVIEW_ADDimension
True ViewYoutube Ad IDFILTER_TRUEVIEW_AD_GROUP_AD_IDDimension
True ViewYoutube Ad Group IDFILTER_TRUEVIEW_AD_GROUP_IDDimension
True ViewYoutube Ad GroupFILTER_TRUEVIEW_AD_GROUPDimension
True ViewTrueview ageFILTER_TRUEVIEW_AGEDimension
True ViewTrueview categoryFILTER_TRUEVIEW_CATEGORYDimension
True ViewTrueview cityFILTER_TRUEVIEW_CITYDimension
True ViewTrueview conversion typeFILTER_TRUEVIEW_CONVERSION_TYPEDimension
True ViewTrueview countryFILTER_TRUEVIEW_COUNTRYDimension
True ViewTrueview custom affinityFILTER_TRUEVIEW_CUSTOM_AFFINITYDimension
True ViewTrueview dmaFILTER_TRUEVIEW_DMADimension
True ViewTrueview genderFILTER_TRUEVIEW_GENDERDimension
True ViewTrueview iar ageFILTER_TRUEVIEW_IAR_AGEDimension
True ViewTrueview iar categoryFILTER_TRUEVIEW_IAR_CATEGORYDimension
True ViewTrueview iar cityFILTER_TRUEVIEW_IAR_CITYDimension
True ViewTrueview iar countryFILTER_TRUEVIEW_IAR_COUNTRYDimension
True ViewTrueview iar genderFILTER_TRUEVIEW_IAR_GENDERDimension
True ViewTrueview iar interestFILTER_TRUEVIEW_IAR_INTERESTDimension
True ViewTrueview iar languageFILTER_TRUEVIEW_IAR_LANGUAGEDimension
True ViewTrueview iar parental statusFILTER_TRUEVIEW_IAR_PARENTAL_STATUSDimension
True ViewTrueview iar regionFILTER_TRUEVIEW_IAR_REGIONDimension
True ViewTrueview iar remarketing listFILTER_TRUEVIEW_IAR_REMARKETING_LISTDimension
True ViewTrueview iar time of dayFILTER_TRUEVIEW_IAR_TIME_OF_DAYDimension
True ViewTrueview iar youtube channelFILTER_TRUEVIEW_IAR_YOUTUBE_CHANNELDimension
True ViewTrueview iar youtube videoFILTER_TRUEVIEW_IAR_YOUTUBE_VIDEODimension
True ViewTrueview iar zipcodeFILTER_TRUEVIEW_IAR_ZIPCODEDimension
True ViewTrueview keywordFILTER_TRUEVIEW_KEYWORDDimension
True ViewTrueview parental statusFILTER_TRUEVIEW_PARENTAL_STATUSDimension
True ViewTrueview placementFILTER_TRUEVIEW_PLACEMENTDimension
True ViewTrueview regionFILTER_TRUEVIEW_REGIONDimension
True ViewTrueview remarketing listFILTER_TRUEVIEW_REMARKETING_LISTDimension
True ViewTrueview urlFILTER_TRUEVIEW_URLDimension
True ViewTrueview zipcodeFILTER_TRUEVIEW_ZIPCODEDimension
BudgetCM placement IDFILTER_CM_PLACEMENT_IDDimension
Active ViewActive view expected viewabilityFILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITYDimension
Other DimensionsBudget segment descriptionFILTER_BUDGET_SEGMENT_DESCRIPTIONDimension
Other DimensionsChannel IDFILTER_CHANNEL_IDDimension
Other DimensionsConversion delayFILTER_CONVERSION_DELAYDimension
Other DimensionsData providerFILTER_DATA_PROVIDERDimension
Other DimensionsDfp order IDFILTER_DFP_ORDER_IDDimension
Other DimensionsExchangeFILTER_EXCHANGEDimension
Other DimensionsExchange IDFILTER_EXCHANGE_IDDimension
Other DimensionsKeywordFILTER_KEYWORDDimension
Other DimensionsMraid supportFILTER_MRAID_SUPPORTDimension
Other DimensionsOrder IDFILTER_ORDER_IDDimension
Other DimensionsPage categoryFILTER_PAGE_CATEGORYDimension
Other DimensionsPage layoutFILTER_PAGE_LAYOUTDimension
Other DimensionsRegular channel IDFILTER_REGULAR_CHANNEL_IDDimension
Other DimensionsSkippable supportFILTER_SKIPPABLE_SUPPORTDimension
Other DimensionsTrueview True ViewFILTER_TRUEVIEW_INTERESTDimension
Other DimensionsZip codeFILTER_ZIP_CODEDimension
DeliveryImpressionsMETRIC_IMPRESSIONSMetric
InteractionsClicksMETRIC_CLICKSMetricThe number of times a person has clicked on an ad.
InteractionsTotal ConversionsMETRIC_TOTAL_CONVERSIONSMetricThe aggregate total of all Post-View Conversions and Post-Click Conversions.
InteractionsBid RequestsMETRIC_BID_REQUESTSMetricPotential Impressions
InteractionsPost-Click ConversionsMETRIC_LAST_CLICKSMetricThe number of times a person has landed on a success page, after clicking on an ad.
InteractionsPost-View ConversionsMETRIC_LAST_IMPRESSIONSMetricThe number of times a person has landed on a success page, after viewing an ad.
BudgetRevenueMETRIC_REVENUE_PARTNERMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
BudgetMedia CostMETRIC_MEDIA_COST_PARTNERMetricMedia cost is the raw cost for impressions purchased from an exchange.
BudgetTotal Media CostMETRIC_TOTAL_MEDIA_COST_PARTNERMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
BudgetBillable CostMETRIC_BILLABLE_COST_PARTNERMetricAmount of money invoiced to partners for using Display & Video 360.
BudgetProfitMETRIC_PROFIT_PARTNERMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
BudgetProfit MarginMETRIC_PROFIT_MARGINMetricYour ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
BudgetCM Post Click RevenueMETRIC_CM_POST_CLICK_REVENUEMetricThe cost amount passed by a Floodlight Sales tag, after a post-click conversion.
BudgetCM Post View RevenueMETRIC_CM_POST_VIEW_REVENUEMetricThe cost amount passed by a Floodlight Sales tag, after a post-view conversion.
Budget (Usd)Revenue (Usd)METRIC_REVENUE_USDMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Usd)Media Cost (Usd)METRIC_MEDIA_COST_USDMetricMedia cost is the raw cost for impressions purchased from an exchange.
Budget (Usd)Total Media Cost (Usd)METRIC_TOTAL_MEDIA_COST_USDMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Usd)Billable Cost (Usd)METRIC_BILLABLE_COST_USDMetricAmount of money invoiced to partners for using Display & Video 360.
Budget (Usd)Profit (Usd)METRIC_PROFIT_USDMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
Budget (Advertiser)Revenue (Advertiser)METRIC_REVENUE_ADVERTISERMetricRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360.
Budget (Advertiser)Media Cost (Advertiser)METRIC_MEDIA_COST_ADVERTISERMetricMedia cost is the raw cost for impressions purchased from an exchange.
Budget (Advertiser)Total Media Cost (Advertiser)METRIC_TOTAL_MEDIA_COST_ADVERTISERMetricCombined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Budget (Advertiser)Billable Cost (Advertiser)METRIC_BILLABLE_COST_ADVERTISERMetricAmount of money invoiced to partners for using Display & Video 360.
Budget (Advertiser)Profit (Advertiser)METRIC_PROFIT_ADVERTISERMetricThis is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost.
PerformanceCTRMETRIC_CTRMetricThe percentage of time people clicked on an ad.
PerformanceRevenue eCPCMETRIC_REVENUE_ECPC_PARTNERMetricThe average CPC you paid, based on Revenue.
PerformanceRevenue eCPMMETRIC_REVENUE_ECPM_PARTNERMetricThe average CPM you paid for impressions, based on Revenue.
PerformanceMedia Cost eCPCMETRIC_MEDIA_COST_ECPC_PARTNERMetricThe average CPC you paid, based on the Media Cost spent.
PerformanceMedia Cost eCPMMETRIC_MEDIA_COST_ECPM_PARTNERMetricThe average CPM you paid for impressions, based on the Media Cost spent.
PerformanceMedia Cost eCPCMETRIC_PROFIT_ECPC_PARTNERMetricThe average CPC you paid, based on the Profit earned.
PerformanceMedia Cost eCPMMETRIC_PROFIT_ECPM_PARTNERMetricThe average CPM you paid for impressions, based on the Profit earned.
PerformanceBillable ImpressionsMETRIC_BILLABLE_IMPRESSIONSMetricThe number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable.
Performance (Usd)Revenue eCPC (Usd)METRIC_REVENUE_ECPC_USDMetricThe average CPC you paid, based on Revenue.
Performance (Usd)Revenue eCPM (Usd)METRIC_REVENUE_ECPM_USDMetricThe average CPM you paid for impressions, based on Revenue.
Performance (Usd)Media Cost eCPC (Usd)METRIC_MEDIA_COST_ECPC_USDMetricThe average CPC you paid, based on the Media Cost spent.
Performance (Usd)Media Cost eCPM (Usd)METRIC_MEDIA_COST_ECPM_USDMetricThe average CPM you paid for impressions, based on the Media Cost spent.
Performance (Usd)Media Cost eCPC (Usd)METRIC_PROFIT_ECPC_USDMetricThe average CPC you paid, based on the Profit earned.
Performance (Usd)Media Cost eCPM (Usd)METRIC_PROFIT_ECPM_USDMetricThe average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser)Revenue eCPC (Usd)METRIC_REVENUE_ECPC_ADVERTISERMetricThe average CPC you paid, based on Revenue.
Performance (Advertiser)Revenue eCPM (Advertiser)METRIC_REVENUE_ECPM_ADVERTISERMetricThe average CPM you paid for impressions, based on Revenue.
Performance (Advertiser)Media Cost eCPC (Advertiser)METRIC_MEDIA_COST_ECPC_ADVERTISERMetricThe average CPC you paid, based on the Media Cost spent.
Performance (Advertiser)Media Cost eCPM (Advertiser)METRIC_MEDIA_COST_ECPM_ADVERTISERMetricThe average CPM you paid for impressions, based on the Media Cost spent.
Performance (Advertiser)Media Cost eCPC (Advertiser)METRIC_PROFIT_ECPC_ADVERTISERMetricThe average CPC you paid, based on the Profit earned.
Performance (Advertiser)Media Cost eCPM (Advertiser)METRIC_PROFIT_ECPM_ADVERTISERMetricThe average CPM you paid for impressions, based on the Profit earned.
Performance (Advertiser)Media eCPA (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISERMetricThe average cost of each conversion, based on the Total Media Cost paid.
Performance (Advertiser)Media eCPA (PC) (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISERMetricThe average cost of each post-click conversion, based on the Total Media Cost spent.
Performance (Advertiser)Media eCPA (PV) (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISERMetricThe average cost of each post-view conversion, based on the Total Media Cost spent.
Conversion PerformanceRevenue eCPAMETRIC_REVENUE_ECPA_PARTNERMetricThe average cost of each conversion, based on the Revenue spent.
Conversion PerformanceRevenue eCPA (PC)METRIC_REVENUE_ECPAPC_PARTNERMetricThe average cost of each post-click conversion.
Conversion PerformanceRevenue eCPA (PV)METRIC_REVENUE_ECPAPV_PARTNERMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion PerformanceMedia Cost eCPAMETRIC_MEDIA_COST_ECPA_PARTNERMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion PerformanceMedia Cost eCPA (PC)METRIC_MEDIA_COST_ECPAPC_PARTNERMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion PerformanceMedia Cost eCPA (PV)METRIC_MEDIA_COST_ECPAPV_PARTNERMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion PerformanceProfit eCPAMETRIC_PROFIT_ECPA_PARTNERMetricThe average cost of each conversion, based on the Profit earned.
Conversion PerformanceProfit eCPA (PC)METRIC_PROFIT_ECPAPC_PARTNERMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion PerformanceProfit eCPA (PV)METRIC_PROFIT_ECPAPV_PARTNERMetricThe average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Usd)Revenue eCPA (Usd)METRIC_REVENUE_ECPA_USDMetricThe average cost of each conversion, based on the Revenue spent.
Conversion Performance (Usd)Revenue eCPA (PC) (Usd)METRIC_REVENUE_ECPAPC_USDMetricThe average cost of each post-click conversion.
Conversion Performance (Usd)Revenue eCPA (PV) (Usd)METRIC_REVENUE_ECPAPV_USDMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Usd)Media Cost eCPA (Usd)METRIC_MEDIA_COST_ECPA_USDMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Usd)Media Cost eCPA (PC) (Usd)METRIC_MEDIA_COST_ECPAPC_USDMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Usd)Media Cost eCPA (PV) (Usd)METRIC_MEDIA_COST_ECPAPV_USDMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Usd)Profit eCPA (Usd)METRIC_PROFIT_ECPA_USDMetricThe average cost of each conversion, based on the Profit earned.
Conversion Performance (Usd)Profit eCPA (PC) (Usd)METRIC_PROFIT_ECPAPC_USDMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Usd)Profit eCPA (PV) (Usd)METRIC_PROFIT_ECPAPV_USDMetricThe average cost of each post-view conversion, based on the Profit earned.
Conversion Performance (Advertiser)Revenue eCPA (Advertiser)METRIC_REVENUE_ECPA_ADVERTISERMetricThe average cost of each conversion, based on the Revenue spent.
Conversion Performance (Advertiser)Revenue eCPA (PC) (Advertiser)METRIC_REVENUE_ECPAPC_ADVERTISERMetricThe average cost of each post-click conversion.
Conversion Performance (Advertiser)Revenue eCPA (PV) (Advertiser)METRIC_REVENUE_ECPAPV_ADVERTISERMetricThe average cost of each post-view conversion, based on the Revenue spent.
Conversion Performance (Advertiser)Media Cost eCPA (Advertiser)METRIC_MEDIA_COST_ECPA_ADVERTISERMetricThe average cost of each conversion, based on the Media Cost paid.
Conversion Performance (Advertiser)Media Cost eCPA (PC) (Advertiser)METRIC_MEDIA_COST_ECPAPC_ADVERTISERMetricThe average cost of each post-click conversion, based on the Media Cost spent.
Conversion Performance (Advertiser)Media Cost eCPA (PV) (Advertiser)METRIC_MEDIA_COST_ECPAPV_ADVERTISERMetricThe average cost of each post-view conversion, based on the Media Cost spent.
Conversion Performance (Advertiser)Profit eCPA (Advertiser)METRIC_PROFIT_ECPA_ADVERTISERMetricThe average cost of each conversion, based on the Profit earned.
Conversion Performance (Advertiser)Profit eCPA (PC) (Advertiser)METRIC_PROFIT_ECPAPC_ADVERTISERMetricThe average cost of each post-click conversion, based on the Profit earned.
Conversion Performance (Advertiser)Profit eCPA (PV) (Advertiser)METRIC_PROFIT_ECPAPV_ADVERTISERMetricThe average cost of each post-view conversion, based on the Profit earned.
FeesData FeesMETRIC_DATA_COST_PARTNERMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
FeesCPM fee (1)METRIC_CPM_FEE1_PARTNERMetric
FeesCPM fee (2)METRIC_CPM_FEE2_PARTNERMetric
FeesCPM fee (3)METRIC_CPM_FEE3_PARTNERMetric
FeesCPM fee (4)METRIC_CPM_FEE4_PARTNERMetric
FeesCPM fee (5)METRIC_CPM_FEE5_PARTNERMetric
FeesMedia Fee (1)METRIC_MEDIA_FEE1_PARTNERMetric
FeesMedia Fee (2)METRIC_MEDIA_FEE2_PARTNERMetric
FeesMedia Fee (3)METRIC_MEDIA_FEE3_PARTNERMetric
FeesMedia Fee (4)METRIC_MEDIA_FEE4_PARTNERMetric
FeesMedia Fee (5)METRIC_MEDIA_FEE5_PARTNERMetric
FeesPlatform FeeMETRIC_PLATFORM_FEE_PARTNERMetricThe fee for using Display & Video 360.
FeesPlatform Fee RateMETRIC_PLATFORM_FEE_RATEMetricPlatform fee rate
Additional FeesThird-Party Ad Server FeeMETRIC_FEE2_PARTNERMetric
Additional FeesDoubleVerify FeeMETRIC_FEE3_PARTNERMetric
Additional FeesAdsafe FeeMETRIC_FEE4_PARTNERMetric
Additional FeesAdXpose FeeMETRIC_FEE5_PARTNERMetric
Additional FeesVizu FeeMETRIC_FEE6_PARTNERMetric
Additional FeesAggregate Knowledge FeeMETRIC_FEE7_PARTNERMetric
Additional FeesTeracent FeeMETRIC_FEE8_PARTNERMetric
Additional FeesEvidon FeeMETRIC_FEE9_PARTNERMetric
Additional FeesAgency Trading Desk FeeMETRIC_FEE10_PARTNERMetric
Additional FeesData Management Platform FeeMETRIC_FEE11_PARTNERMetric
Additional FeesIntegral Ad Science Pre-Bid FeeMETRIC_FEE12_PARTNERMetric
Additional FeesDoubleVerify Pre-Bid FeeMETRIC_FEE13_PARTNERMetric
Additional FeesShopLocal FeeMETRIC_FEE14_PARTNERMetric
Additional FeesTrustMetrics FeeMETRIC_FEE15_PARTNERMetric
Additional FeesMediaCost Data FeeMETRIC_FEE16_PARTNERMetric
Additional FeesIntegral Ad Science Video FeeMETRIC_FEE17_PARTNERMetric
Additional FeesMOAT Video FeeMETRIC_FEE18_PARTNERMetric
Additional FeesNielsen Digital Ad Ratings FeeMETRIC_FEE19_PARTNERMetric
Additional FeescomScore vCE in DoubleClick FeeMETRIC_FEE20_PARTNERMetric
Additional FeesAdloox FeeMETRIC_FEE21_PARTNERMetric
Additional FeesAdloox Pre-Bid FeeMETRIC_FEE22_PARTNERMetric
Fees (Usd)Data Fees (Usd)METRIC_DATA_COST_USDMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Usd)CPM fee (1) (Usd)METRIC_CPM_FEE1_USDMetric
Fees (Usd)CPM fee (2) (Usd)METRIC_CPM_FEE2_USDMetric
Fees (Usd)CPM fee (3) (Usd)METRIC_CPM_FEE3_USDMetric
Fees (Usd)CPM fee (4) (Usd)METRIC_CPM_FEE4_USDMetric
Fees (Usd)CPM fee (5) (Usd)METRIC_CPM_FEE5_USDMetric
Fees (Usd)Media Fee (1) (Usd)METRIC_MEDIA_FEE1_USDMetric
Fees (Usd)Media Fee (2) (Usd)METRIC_MEDIA_FEE2_USDMetric
Fees (Usd)Media Fee (3) (Usd)METRIC_MEDIA_FEE3_USDMetric
Fees (Usd)Media Fee (4) (Usd)METRIC_MEDIA_FEE4_USDMetric
Fees (Usd)Media Fee (5) (Usd)METRIC_MEDIA_FEE5_USDMetric
Fees (Usd)Platform Fee (Usd)METRIC_PLATFORM_FEE_USDMetricThe fee for using Display & Video 360.
Additional Fees (Usd)Third-Party Ad Server Fee (Usd)METRIC_FEE2_USDMetric
Additional Fees (Usd)DoubleVerify Fee (Usd)METRIC_FEE3_USDMetric
Additional Fees (Usd)Adsafe Fee (Usd)METRIC_FEE4_USDMetric
Additional Fees (Usd)AdXpose Fee (Usd)METRIC_FEE5_USDMetric
Additional Fees (Usd)Vizu Fee (Usd)METRIC_FEE6_USDMetric
Additional Fees (Usd)Aggregate Knowledge Fee (Usd)METRIC_FEE7_USDMetric
Additional Fees (Usd)Teracent Fee (Usd)METRIC_FEE8_USDMetric
Additional Fees (Usd)Evidon Fee (Usd)METRIC_FEE9_USDMetric
Additional Fees (Usd)Agency Trading Desk Fee (Usd)METRIC_FEE10_USDMetric
Additional Fees (Usd)Data Management Platform Fee (Usd)METRIC_FEE11_USDMetric
Additional Fees (Usd)Integral Ad Science Pre-Bid Fee (Usd)METRIC_FEE12_USDMetric
Additional Fees (Usd)DoubleVerify Pre-Bid Fee (Usd)METRIC_FEE13_USDMetric
Additional Fees (Usd)ShopLocal Fee (Usd)METRIC_FEE14_USDMetric
Additional Fees (Usd)TrustMetrics Fee (Usd)METRIC_FEE15_USDMetric
Additional Fees (Usd)MediaCost Data Fee (Usd)METRIC_FEE16_USDMetric
Additional Fees (Usd)Integral Ad Science Video Fee (Usd)METRIC_FEE17_USDMetric
Additional Fees (Usd)MOAT Video Fee (Usd)METRIC_FEE18_USDMetric
Additional Fees (Usd)Nielsen Digital Ad Ratings Fee (Usd)METRIC_FEE19_USDMetric
Additional Fees (Usd)comScore vCE in DoubleClick Fee (Usd)METRIC_FEE20_USDMetric
Additional Fees (Usd)Adloox Fee (Usd)METRIC_FEE21_USDMetric
Additional Fees (Usd)Adloox Pre-Bid Fee (Usd)METRIC_FEE22_USDMetric
Fees (Advertiser)Data Fees (Advertiser)METRIC_DATA_COST_ADVERTISERMetricThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Fees (Advertiser)CPM fee (1) (Advertiser)METRIC_CPM_FEE1_ADVERTISERMetric
Fees (Advertiser)CPM fee (2) (Advertiser)METRIC_CPM_FEE2_ADVERTISERMetric
Fees (Advertiser)CPM fee (3) (Advertiser)METRIC_CPM_FEE3_ADVERTISERMetric
Fees (Advertiser)CPM fee (4) (Advertiser)METRIC_CPM_FEE4_ADVERTISERMetric
Fees (Advertiser)CPM fee (5) (Advertiser)METRIC_CPM_FEE5_ADVERTISERMetric
Fees (Advertiser)Media Fee (1) (Advertiser)METRIC_MEDIA_FEE1_ADVERTISERMetric
Fees (Advertiser)Media Fee (2) (Advertiser)METRIC_MEDIA_FEE2_ADVERTISERMetric
Fees (Advertiser)Media Fee (3) (Advertiser)METRIC_MEDIA_FEE3_ADVERTISERMetric
Fees (Advertiser)Media Fee (4) (Advertiser)METRIC_MEDIA_FEE4_ADVERTISERMetric
Fees (Advertiser)Media Fee (5) (Advertiser)METRIC_MEDIA_FEE5_ADVERTISERMetric
Fees (Advertiser)Platform Fee(Advertiser)METRIC_PLATFORM_FEE_ADVERTISERMetricThe fee for using Display & Video 360.
Additional Fees (Advertiser)Third-Party Ad Server Fee (Advertiser)METRIC_FEE2_ADVERTISERMetric
Additional Fees (Advertiser)DoubleVerify Fee (Advertiser)METRIC_FEE3_ADVERTISERMetric
Additional Fees (Advertiser)Adsafe Fee (Advertiser)METRIC_FEE4_ADVERTISERMetric
Additional Fees (Advertiser)AdXpose Fee (Advertiser)METRIC_FEE5_ADVERTISERMetric
Additional Fees (Advertiser)Vizu Fee (Advertiser)METRIC_FEE6_ADVERTISERMetric
Additional Fees (Advertiser)Aggregate Knowledge Fee (Advertiser)METRIC_FEE7_ADVERTISERMetric
Additional Fees (Advertiser)Teracent Fee (Advertiser)METRIC_FEE8_ADVERTISERMetric
Additional Fees (Advertiser)Evidon Fee (Advertiser)METRIC_FEE9_ADVERTISERMetric
Additional Fees (Advertiser)Agency Trading Desk Fee (Advertiser)METRIC_FEE10_ADVERTISERMetric
Additional Fees (Advertiser)Data Management Platform Fee (Advertiser)METRIC_FEE11_ADVERTISERMetric
Additional Fees (Advertiser)Integral Ad Science Pre-Bid Fee (Advertiser)METRIC_FEE12_ADVERTISERMetric
Additional Fees (Advertiser)DoubleVerify Pre-Bid Fee (Advertiser)METRIC_FEE13_ADVERTISERMetric
Additional Fees (Advertiser)ShopLocal Fee (Advertiser)METRIC_FEE14_ADVERTISERMetric
Additional Fees (Advertiser)TrustMetrics Fee (Advertiser)METRIC_FEE15_ADVERTISERMetric
Additional Fees (Advertiser)MediaCost Data Fee (Advertiser)METRIC_FEE16_ADVERTISERMetric
Additional Fees (Advertiser)Integral Ad Science Video Fee (Advertiser)METRIC_FEE17_ADVERTISERMetric
Additional Fees (Advertiser)MOAT Video Fee (Advertiser)METRIC_FEE18_ADVERTISERMetric
Additional Fees (Advertiser)Nielsen Digital Ad Ratings Fee (Advertiser)METRIC_FEE19_ADVERTISERMetric
Additional Fees (Advertiser)comScore vCE in DoubleClick Fee (Advertiser)METRIC_FEE20_ADVERTISERMetric
Additional Fees (Advertiser)Adloox Fee (Advertiser)METRIC_FEE21_ADVERTISERMetric
Additional Fees (Advertiser)Adloox Pre-Bid Fee (Advertiser)METRIC_FEE22_ADVERTISERMetric
VideoVideo completionsMETRIC_RICH_MEDIA_VIDEO_COMPLETIONSMetricThe number of times a video has been played to its end.
VideoVideo 1st quartile completesMETRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETESMetricThe number of times a video has been played to 25% of its entire length.
VideoVideo full screensMETRIC_RICH_MEDIA_VIDEO_FULL_SCREENSMetricThe number of times a video has been viewed in full screen mode.
VideoVideo mid pointsMETRIC_RICH_MEDIA_VIDEO_MIDPOINTSMetricThe number of times a video has been played to 50% of its entire length.
VideoVideo mutesMETRIC_RICH_MEDIA_VIDEO_MUTESMetricThe number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
VideoVideo pausesMETRIC_RICH_MEDIA_VIDEO_PAUSESMetricThe number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
VideoVideo playsMETRIC_RICH_MEDIA_VIDEO_PLAYSMetricThe number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
VideoVideo 3rd quartile completesMETRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETESMetricThe number of times a video has been played to 75% of its entire length.
VideoVideo completion rateMETRIC_VIDEO_COMPLETION_RATEMetricThe percentage of video impressions that played to completion.
AudioAudio Client Cost eCPCL (Advertiser Currency)METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCYMetric
AudioAudio Media Cost eCPCL (Advertiser Currency)METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYMetric
AudioAudio Mutes (Audio)METRIC_AUDIO_MUTES_AUDIOMetric
AudioAudio Revenue eCPCL (Advertiser Currency)METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCYMetric
AudioAudio Unmutes (Audio)METRIC_AUDIO_UNMUTES_AUDIOMetric
AudioCompanion Clicks (Audio)METRIC_COMPANION_CLICKS_AUDIOMetric
AudioCompanion Impressions (Audio)METRIC_COMPANION_IMPRESSIONS_AUDIOMetric
AudioAudio CompletionsMETRIC_COMPLETE_LISTENS_AUDIOMetric
AudioCompletion Rate (Audio)METRIC_COMPLETION_RATE_AUDIOMetric
AudioFirst-Quartile (Audio)METRIC_FIRST_QUARTILE_AUDIOMetric
AudioMidpoint (Audio)METRIC_MIDPOINT_AUDIOMetric
AudioPauses (Audio)METRIC_PAUSES_AUDIOMetric
AudioStarts (Audio)METRIC_STARTS_AUDIOMetric
AudioStops (Audio)METRIC_STOPS_AUDIOMetric
AudioThird-Quartile (Audio)METRIC_THIRD_QUARTILE_AUDIOMetric
AudioTotal Audio Media Cost eCPCL (Advertiser Currency)METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYMetric
Active ViewViewable impressions (ActiveView)METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSMetricThe number of impressions on the site that were viewable out of all measurable impressions.
Active ViewMeasurable impressions (ActiveView)METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSMetricThe total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers.
Active ViewDistribution viewable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLEMetricPercentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable.
Active ViewEligible impressions (ActiveView)METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSMetric
Active ViewMeasurable impressions % (ActiveView)METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONSMetricThe percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.
Active ViewViewable impressions % (ActiveView)METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONSMetricThe percentage of viewable impressions out of all measurable impressions.
Active ViewUnviewable impressions (ActiveView)METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONSMetricTotal number of impressions that were measured, but deemed not viewable.
Active ViewUnmeasurable impressions (ActiveView)METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONSMetricThe total number of impressions that were not measurable with Active View.
Active ViewDistribution unviewable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLEMetricPercentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable.
Active ViewDistribution unmeasurable % (ActiveView)METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLEMetricPercentage of eligible impressions where measurement was attempted, but failed.
Active ViewActive View: Average Viewable Time (seconds)METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEMetric
True ViewEarned likesMETRIC_TRUEVIEW_EARNED_LIKESMetricThe number of users who have liked the video in your TrueView ad.
True ViewEarned viewsMETRIC_TRUEVIEW_EARNED_VIEWSMetricThe number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads.
True ViewViewsMETRIC_TRUEVIEW_VIEWSMetricThe number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first.
True ViewView rateMETRIC_TRUEVIEW_VIEW_RATEMetricThe percentage of time your ad is viewed, relative to the total number of times your ad is shown
True ViewView through conversionsMETRIC_TRUEVIEW_VIEW_THROUGH_CONVERSIONMetricThe number of conversions that occur before a TrueView View is counted.
Other Metrics% Clicks Leading to ConversionsMETRIC_CLICK_TO_POST_CLICK_CONVERSION_RATEMetricThe rate at which clicks led to conversions (based on the number of Post-Click Conversions).
Other MetricsConversions per mileMETRIC_CONVERSIONS_PER_MILLEMetricThe number of conversions for every 1000 impressions purchased.
Other MetricsImpressions to conversions rateMETRIC_IMPRESSIONS_TO_CONVERSION_RATEMetricThe rate at which impressions led to conversions.
Other MetricsMedia eCPCMETRIC_TOTAL_MEDIA_COST_ECPC_PARTNERMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPMMETRIC_TOTAL_MEDIA_COST_ECPM_PARTNERMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsMedia eCPC (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISERMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPM (Advertiser)METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISERMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsMedia eCPC (Usd)METRIC_TOTAL_MEDIA_COST_ECPC_USDMetricThe average CPC you paid, based on the Total Media Cost spent.
Other MetricsMedia eCPM (Usd)METRIC_TOTAL_MEDIA_COST_ECPM_USDMetricThe average CPM you paid for impressions, based on the Total Media Cost spent.
Other MetricsFloodlight impressionsMETRIC_FLOODLIGHT_IMPRESSIONSMetricThe number of times a Floodlight activity tag has been served to and loaded by browsers.
Other MetricsUnique visitor cookiesMETRIC_UNIQUE_COOKIES_WITH_IMPRESSIONSMetricThe number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
Other MetricsAverage number of impressions per cookieMETRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIEMetricThe average number of times your TrueView ad was shown to a unique cookie over a given time period.
Other MetricsNumber of user cookies reachedMETRIC_COOKIE_REACH_IMPRESSION_REACHMetricThe number of unique cookies you've reached, per creative utilized in a given insertion order.