Facebook Metrics | Dataslayer

GroupFieldIDHas ConversionIs FormulaTypeDescription
TimeYearyearTrueFalseDimension
TimeYear-Monthyear_monthTrueFalseDimension
TimeYear-Week (Starting on Monday)year_weekTrueFalseDimension
TimeMonthmonthTrueFalseDimension
TimeWeek (Starting on Monday)weekTrueFalseDimension
TimeDay of weekday_of_weekTrueFalseDimension
TimeDatedateFalseFalseDimension
TimeHourly stats aggregated by advertiser time zonehourly_stats_aggregated_by_advertiser_time_zoneTrueFalseDimension
TimeHourly stats aggregated by audience time zonehourly_stats_aggregated_by_audience_time_zoneTrueFalseDimension
Account StructureAccount nameaccount_nameFalseFalseDimension
Account StructureAccount idaccount_idFalseFalseDimension
Account StructureCampaign namecampaign_nameFalseFalseDimension
Account StructureCampaign idcampaign_idFalseFalseDimension
Account StructureAdset nameadset_nameFalseFalseDimension
Account StructureAdset idadset_idFalseFalseDimension
Account StructureAd namead_nameFalseFalseDimension
Account StructureAd idad_idFalseFalseDimension
ImpressionImpression deviceimpression_deviceFalseFalseDimension
ImpressionPlace page idplace_page_idFalseFalseDimension
ImpressionPlacementplacementFalseTrueDimension
ImpressionPublisher platformpublisher_platformFalseFalseDimension
ImpressionDevice platformdevice_platformFalseFalseDimension
UserGendergenderFalseFalseDimension
UserAgeageFalseFalseDimension
UserCountrycountryFalseFalseDimension
UserRegionregionFalseFalseDimension
UserDmadmaFalseFalseDimension
ProductProduct idproduct_idFalseFalseDimension
Action/ConversionAction typeaction_typeFalseFalseDimension
Action/ConversionAction type with ID'saction_type_with_idsFalseFalseDimension
Action/ConversionAction target idaction_target_idFalseFalseDimension
Action/ConversionAction deviceaction_deviceFalseFalseDimension
Action/ConversionAction canvas component nameaction_canvas_component_nameFalseFalseDimension
Account DetailsAccount Currencyaccount_currencyFalseFalseDimension
Account DetailsBusiness namebusiness_nameFalseFalseDimension
Account DetailsBusiness citybusiness_cityFalseFalseDimension
Account DetailsBusiness country codebusiness_country_codeFalseFalseDimension
Account DetailsAccount statusaccount_statusFalseFalseDimension
Account DetailsAccount Timezonetimezone_nameFalseFalseDimension
Account DetailsAccount Timezone IDtimezone_idFalseFalseDimension
Account DetailsTimezone offset hours utctimezone_offset_hours_utcFalseFalseDimension
Account DetailsUsersusersFalseFalseDimension
Account DetailsSpend capspend_capFalseFalseDimension
Account DetailsAccount amount spentamount_spentFalseFalseDimension
Account DetailsBalancebalanceFalseFalseDimension
Account DetailsFunding sourcefunding_sourceFalseFalseDimension
Campaign DetailsObjectiveobjectiveFalseFalseDimension
Campaign DetailsEffective statuseffective_statusFalseFalseDimension
Campaign DetailsStatusstatusFalseFalseDimension
Campaign DetailsBuying typebuying_typeFalseFalseDimension
Campaign DetailsStart timestart_timeFalseFalseDimension
Campaign DetailsStop timestop_timeFalseFalseDimension
Campaign DetailsDaily budgetdaily_budgetFalseFalseDimension
Campaign DetailsCampaign Lifetime budgetlifetime_budgetTrueFalseDimension
Campaign DetailsBudget remainingbudget_remainingFalseFalseDimension
AdSet DetailsAdSet Lifetime budgetlifetime_budget_adsetTrueFalseDimension
AdSet DetailsConfigured statusconfigured_statusFalseFalseDimension
AdSet DetailsBid amountbid_amountFalseFalseDimension
AdSet DetailsBid infobid_infoFalseFalseDimension
AdSet DetailsEnd timeend_timeFalseFalseDimension
AdSet DetailsLifetime min spend targetlifetime_min_spend_targetFalseFalseDimension
AdSet DetailsLifetime spend caplifetime_spend_capFalseFalseDimension
AdSet DetailsTargetingtargetingTrueFalseDimension
AdSet DetailsPromoted objectpromoted_objectFalseFalseDimension
Ad DetailsCreative Idcreative_idFalseFalseDimension
Ad DetailsCreative Namecreative_nameFalseFalseDimension
Ad DetailsCreative TitletitleFalseFalseDimension
Ad DetailsBodybodyFalseFalseDimension
Ad DetailsImage urlimage_urlFalseFalseDimension
Ad DetailsObject typeobject_typeFalseFalseDimension
Ad DetailsCall to action typecall_to_action_typeFalseFalseDimension
Ad DetailsThumbnail urlthumbnail_urlFalseFalseDimension
Ad DetailsLink urllink_urlFalseFalseDimension
Ad DetailsObject urlobject_urlFalseFalseDimension
Ad DetailsUrl tagsurl_tagsFalseFalseDimension
Ad DetailsTemplate urltemplate_urlFalseFalseDimension
Ad DetailsTemplate url spectemplate_url_specFalseFalseDimension
Ad DetailsAd review feedbackad_review_feedbackFalseFalseDimension
Dynamic Creative AdsImage assetimage_assetFalseFalseDimension
Dynamic Creative AdsCall to action assetcall_to_action_assetTrueFalseDimension
Dynamic Creative AdsLink asset website urllink_url_asset_urlFalseFalseDimension
Dynamic Creative AdsLink asset IDlink_url_asset_idFalseFalseDimension
PerformanceClicksclicksFalseFalseMetric
PerformanceReachreachFalseFalseMetric
PerformanceImpressionsimpressionsFalseFalseMetric
PerformanceActionsactionsFalseFalseMetric
PerformanceUnique actionsunique_actionsFalseFalseMetric
PerformanceSocial spendsocial_spendFalseFalseMetric
PerformanceAction valuesaction_valuesFalseFalseMetric
PerformanceReturn on ad spend (ROAS)purchase_roasFalseFalseMetric
PerformanceFrequencyfrequencyFalseTrueMetric
CostTotal CostspendFalseFalseMetric
CostTotal Cost (EUR)spend_eurFalseTrueMetric
CostTotal Cost (GBP)spend_gbpFalseTrueMetric
CostTotal Cost (USD)spend_usdFalseTrueMetric
CostTotal Cost (SEK)spend_sekFalseTrueMetric
CostCost per 1000 people reachedcppFalseTrueMetric
CostCPMcpmFalseTrueMetric
CostCost per actioncpaFalseTrueMetric
ClicksUnique clicksunique_clicksFalseFalseMetric
ClicksLink clickslink_clickFalseFalseMetric
ClicksInline link clicksinline_link_clicksFalseFalseMetric
ClicksUnique inline link clicksunique_inline_link_clicksFalseFalseMetric
ClicksOutbound clicksoutbound_clicksFalseFalseMetric
ClicksUnique outbound clicksunique_outbound_clicksFalseFalseMetric
ClicksCTR (all)ctrFalseTrueMetric
ClicksUnique CTR (all)uctrFalseTrueMetric
ClicksLinks CTRinline_link_click_ctrFalseTrueMetric
ClicksOutbound CTRoutbound_clicks_ctrFalseTrueMetric
ClicksUnique Links CTRunique_inline_link_click_ctrFalseTrueMetric
ClicksUnique Outbound CTRunique_outbound_clicks_ctrFalseTrueMetric
Clicks CostLink CPCcplcFalseTrueMetric
Clicks CostUnique Link CPCucplcFalseTrueMetric
Clicks CostOutbound CPCcpocFalseTrueMetric
Clicks CostUnique Outbound CPCucpocFalseTrueMetric
Clicks CostCPCcpcFalseTrueMetric
Clicks CostUnique CPCucpcFalseTrueMetric
Page post engagementPage engagementspage_engagement_actionsFalseFalseMetric
Page post engagementGame playsgame_plays_actionsFalseFalseMetric
Page post engagementPage likespage_like_actionsFalseFalseMetric
Page post engagementPage subscribespage_subscribe_actionsFalseFalseMetric
Page post engagementPost commentspost_comment_actionsFalseFalseMetric
Page post engagementPost engagementspost_engagement_actionsFalseFalseMetric
Page post engagementPost reactionspost_reaction_actionsFalseFalseMetric
Page post engagementPost savespost_save_actionsFalseFalseMetric
Page post engagementPost sharespost_shares_actionsFalseFalseMetric
Page post engagementPhoto viewsphoto_view_actionsFalseFalseMetric
Page post engagementEvent responsesevent_responses_actionsFalseFalseMetric
Page post engagementOffer claimsreceive_offer_actionsFalseFalseMetric
Page post engagementCheck-inscheckin_actionsFalseFalseMetric
Page post engagement costCost per page likelike_actions_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per event responseevent_responses_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per game playgame_plays_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per post engagementpost_engagement_cost_per_action_typeFalseFalseMetric
Page post engagement costCost per page engagementpage_engagement_cost_per_action_typeFalseFalseMetric
Unique page post engagementUnique page engagementspage_engagement_unique_actionsFalseFalseMetric
Unique page post engagementUnique page likespage_like_unique_actionsFalseFalseMetric
Unique page post engagementUnique game playsgame_plays_unique_actionsFalseFalseMetric
Unique page post engagementUnique page subscribespage_subscribe_unique_actionsFalseFalseMetric
Unique page post engagementUnique post commentspost_comment_unique_actionsFalseFalseMetric
Unique page post engagementUnique post engagementspost_engagement_unique_actionsFalseFalseMetric
Unique page post engagementUnique post reactionspost_reaction_unique_actionsFalseFalseMetric
Unique page post engagementUnique post savespost_save_unique_actionsFalseFalseMetric
Unique page post engagementUnique post sharespost_shares_unique_actionsFalseFalseMetric
Unique page post engagementUnique photo viewsphoto_view_unique_actionsFalseFalseMetric
Unique page post engagementUnique event responsesevent_responses_unique_actionsFalseFalseMetric
Unique page post engagementUnique offer claimsreceive_offer_unique_actionsFalseFalseMetric
Unique page post engagementUnique check-inscheckin_unique_actionsFalseFalseMetric
Unique page post engagement costCost per unique page likelike_actions_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique event responseevent_responses_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique post engagementpost_engagement_cost_per_unique_action_typeFalseFalseMetric
Unique page post engagement costCost per unique page engagementpage_engagement_cost_per_unique_action_typeFalseFalseMetric
Conversions by conversion windowConversions within 1 day of viewactions_1d_viewFalseFalseMetric
Conversions by conversion windowConversions within 7 days of viewactions_7d_viewFalseFalseMetric
Conversions by conversion windowConversions within 28 days of viewactions_28d_viewFalseFalseMetric
Conversions by conversion windowConversions within 1 day of clicksactions_1d_clicksFalseFalseMetric
Conversions by conversion windowConversions within 7 days of clicksactions_7d_clicksFalseFalseMetric
Conversions by conversion windowConversions within 28 days of clicksactions_28d_clicksFalseFalseMetric
Conversions by conversion windowUnique conversions within 1 day of viewunique_actions_1d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 7 days of viewunique_actions_7d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 28 days of viewunique_actions_28d_viewFalseFalseMetric
Conversions by conversion windowUnique conversions within 1 day of clickunique_actions_1d_clickFalseFalseMetric
Conversions by conversion windowUnique conversions within 7 days of clickunique_actions_7d_clickFalseFalseMetric
Conversions by conversion windowUnique conversions within 28 days of clickunique_actions_28d_clickFalseFalseMetric
Conversions by conversion windowConversions value within 1 day of viewactions_values_1d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 7 days of viewactions_values_7d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 28 days of viewactions_values_28d_viewFalseFalseMetric
Conversions by conversion windowConversions value within 1 day of clicksactions_values_1d_clicksFalseFalseMetric
Conversions by conversion windowConversions value within 7 days of clicksactions_values_7d_clicksFalseFalseMetric
Conversions by conversion windowConversions value within 28 days of clicksactions_values_28d_clicksFalseFalseMetric
Website (Facebook Pixel)Website conversionsoffsite_conversion.conversionsFalseFalseMetric
Website (Facebook Pixel)Website leadsoffsite_conversion.fb_pixel_lead_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds of payment infooffsite_conversion.fb_pixel_add_payment_info_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds to wishlistoffsite_conversion.fb_pixel_add_to_wishlist_actionsFalseFalseMetric
Website (Facebook Pixel)Website adds to cartoffsite_conversion.fb_pixel_add_to_cart_actionsFalseFalseMetric
Website (Facebook Pixel)Website registrations completedoffsite_conversion.fb_pixel_complete_registration_actionsFalseFalseMetric
Website (Facebook Pixel)Website custom conversionsoffsite_conversion.fb_pixel_custom_actionsFalseFalseMetric
Website (Facebook Pixel)Website checkouts initiatedoffsite_conversion.fb_pixel_initiate_checkout_actionsFalseFalseMetric
Website (Facebook Pixel)Website purchasesoffsite_conversion.fb_pixel_purchase_actionsFalseFalseMetric
Website (Facebook Pixel)Website searchesoffsite_conversion.fb_pixel_search_actionsFalseFalseMetric
Website (Facebook Pixel)Website content viewsoffsite_conversion.fb_pixel_view_content_actionsFalseFalseMetric
Website (Facebook Pixel)Landing page viewslanding_page_view_actionsFalseFalseMetric
Website (Facebook Pixel) costCost per website leadlead_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website content viewsview_content_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website custom conversionfb_pixel_custom_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add to cartadd_to_cart_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website purchasepurchase_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website registration completedcomplete_registration_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website checkout initiatedinitiate_checkout_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add to wishlistadd_to_wishlist_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website add of payment infoadd_payment_info_cost_per_action_typeFalseTrueMetric
Website (Facebook Pixel) costCost per website searchsearch_cost_per_action_typeFalseTrueMetric
Website Conversion Value (Facebook Pixel)Website conversionsoffsite_conversion.conversion_valueFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website leads conversion valueoffsite_conversion.fb_pixel_lead_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds of payment info conversion valueoffsite_conversion.fb_pixel_add_payment_info_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds to wishlist conversion valueoffsite_conversion.fb_pixel_add_to_wishlist_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website adds to cart conversion valueoffsite_conversion.fb_pixel_add_to_cart_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website registrations completed conversion valueoffsite_conversion.fb_pixel_complete_registration_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website custom conversions conversion valueoffsite_conversion.fb_pixel_custom_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website checkouts initiated conversion valueoffsite_conversion.fb_pixel_initiate_checkout_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website purchases conversion valueoffsite_conversion.fb_pixel_purchase_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website searches conversion valueoffsite_conversion.fb_pixel_search_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website content views conversion valueoffsite_conversion.fb_pixel_view_content_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Landing page views conversion valuelanding_page_view_action_valuesFalseFalseMetric
Website Conversion Value (Facebook Pixel)Website purchase ROASroas_website_purchase_roasFalseFalseMetric
MediaThree-second video viewsvideo_view_actionsFalseFalseMetric
MediaUnique three-second video viewsvideo_view_unique_actionsFalseFalseMetric
Media30-second video viewsvideo_30_sec_watched_actionsFalseFalseMetric
MediaVideo watches at 25%video_p25_watched_actionsFalseFalseMetric
MediaVideo watches at 50%video_p50_watched_actionsFalseFalseMetric
MediaVideo watches at 75%video_p75_watched_actionsFalseFalseMetric
MediaVideo watches at 95%video_p95_watched_actionsFalseFalseMetric
MediaVideo watches at 100%video_p100_watched_actionsFalseFalseMetric
MediaVideo average watch timevideo_avg_time_watched_actionsFalseFalseMetric
MediaVideo play actionsvideo_play_actionsFalseFalseMetric
MediaThruPlay actionsvideo_thruplay_watched_actionsFalseFalseMetric
MediaAvg. canvas view timecanvas_avg_view_timeFalseFalseMetric
MediaAvg. canvas view percentagecanvas_avg_view_percentFalseFalseMetric
Media CostCost per three-second video viewcost_per_video_viewFalseFalseMetric
Media CostCost per ThruPlaycost_per_thruplayFalseFalseMetric
On FacebookOn Facebook Leadsonsite_conversion_lead_groupedFalseFalseMetric