| Group | Field | ID | Type | Description |
|---|
| Time | Hourly stats aggregated by advertiser time zone | hourly_stats_aggregated_by_advertiser_time_zone | Dimension | |
| Time | Hourly stats aggregated by audience time zone | hourly_stats_aggregated_by_audience_time_zone | Dimension | |
| Time | Year | | Custom Dimension | |
| Time | Year-Month | | Custom Dimension | |
| Time | Year-Week (Starting on Monday) | | Custom Dimension | |
| Time | Month | | Custom Dimension | |
| Time | Week (Starting on Monday) | | Custom Dimension | |
| Time | Day of week | | Custom Dimension | |
| Time | Date | | Custom Dimension | |
| Account Structure | Account name | account_name | Dimension | |
| Account Structure | Account id | account_id | Dimension | |
| Account Structure | Campaign name | campaign_name | Dimension | |
| Account Structure | Campaign id | campaign_id | Dimension | |
| Account Structure | Adset name | adset_name | Dimension | |
| Account Structure | Adset id | adset_id | Dimension | |
| Account Structure | Ad name | ad_name | Dimension | |
| Account Structure | Ad id | ad_id | Dimension | |
| Impression | Impression device | impression_device | Dimension | |
| Impression | Place page id | place_page_id | Dimension | |
| Impression | Placement | placement | Dimension | |
| Impression | Publisher platform | publisher_platform | Dimension | |
| Impression | Device platform | device_platform | Dimension | |
| User | Gender | gender | Dimension | |
| User | Age | age | Dimension | |
| User | Country | country | Dimension | |
| User | Region | region | Dimension | |
| User | Dma | dma | Dimension | |
| Product | Product id | product_id | Dimension | |
| Action/Conversion | Action type | action_type | Dimension | |
| Action/Conversion | Action target id | action_target_id | Dimension | |
| Action/Conversion | Action device | action_device | Dimension | |
| Action/Conversion | Action canvas component name | action_canvas_component_name | Dimension | |
| Account Details | Account Currency | account_currency | Dimension | |
| Account Details | Business name | business_name | Dimension | |
| Account Details | Business city | business_city | Dimension | |
| Account Details | Business country code | business_country_code | Dimension | |
| Account Details | Account status | account_status | Dimension | |
| Account Details | Account Timezone | timezone_name | Dimension | |
| Account Details | Account Timezone ID | timezone_id | Dimension | |
| Account Details | Timezone offset hours utc | timezone_offset_hours_utc | Dimension | |
| Account Details | Users | users | Dimension | |
| Account Details | Spend cap | spend_cap | Dimension | |
| Account Details | Account amount spent | amount_spent | Dimension | |
| Account Details | Balance | balance | Dimension | |
| Account Details | Funding source | funding_source | Dimension | |
| Campaign Details | Objective | objective | Dimension | |
| Campaign Details | Effective status | effective_status | Dimension | |
| Campaign Details | Status | status | Dimension | |
| Campaign Details | Buying type | buying_type | Dimension | |
| Campaign Details | Start time | start_time | Dimension | |
| Campaign Details | Stop time | stop_time | Dimension | |
| Campaign Details | Daily budget | daily_budget | Dimension | |
| Campaign Details | Campaign Lifetime budget | lifetime_budget | Dimension | |
| Campaign Details | Budget remaining | budget_remaining | Dimension | |
| AdSet Details | AdSet Lifetime budget | lifetime_budget_adset | Dimension | |
| AdSet Details | Configured status | configured_status | Dimension | |
| AdSet Details | Bid amount | bid_amount | Dimension | |
| AdSet Details | Bid info | bid_info | Dimension | |
| AdSet Details | End time | end_time | Dimension | |
| AdSet Details | Lifetime min spend target | lifetime_min_spend_target | Dimension | |
| AdSet Details | Lifetime spend cap | lifetime_spend_cap | Dimension | |
| AdSet Details | Targeting | targeting | Dimension | |
| AdSet Details | Promoted object | promoted_object | Dimension | |
| Ad Details | Creative Id | creative_id | Dimension | |
| Ad Details | Creative Name | creative_name | Dimension | |
| Ad Details | Creative Title | title | Dimension | |
| Ad Details | Body | body | Dimension | |
| Ad Details | Image url | image_url | Dimension | |
| Ad Details | Object type | object_type | Dimension | |
| Ad Details | Call to action type | call_to_action_type | Dimension | |
| Ad Details | Thumbnail url | thumbnail_url | Dimension | |
| Ad Details | Link url | link_url | Dimension | |
| Ad Details | Object url | object_url | Dimension | |
| Ad Details | Url tags | url_tags | Dimension | |
| Ad Details | Template url | template_url | Dimension | |
| Ad Details | Template url spec | template_url_spec | Dimension | |
| Ad Details | Ad review feedback | ad_review_feedback | Dimension | |
| Dynamic Creative Ads | Image asset | image_asset | Dimension | |
| Dynamic Creative Ads | Call to action asset | call_to_action_asset | Dimension | |
| Dynamic Creative Ads | Link asset website url | link_url_asset_url | Dimension | |
| Dynamic Creative Ads | Link asset ID | link_url_asset_id | Dimension | |
| Performance | Clicks | clicks | Metric | |
| Performance | Reach | reach | Metric | |
| Performance | Impressions | impressions | Metric | |
| Performance | Actions | actions | Metric | |
| Performance | Unique actions | unique_actions | Metric | |
| Performance | Social spend | social_spend | Metric | |
| Performance | Action values | action_values | Metric | |
| Performance | Return on ad spend (ROAS) | purchase_roas | Metric | |
| Performance | Frequency | frequency | Metric | |
| Cost | Amount spent | spend | Metric | |
| Cost | Amount spent (EUR) | spend_eur | Metric | |
| Cost | Amount spent (GBP) | spend_gbp | Metric | |
| Cost | Amount spent (USD) | spend_usd | Metric | |
| Cost | Amount spent (SEK) | spend_sek | Metric | |
| Cost | Cost per 1000 people reached | cpp | Metric | |
| Cost | CPM | cpm | Metric | |
| Cost | Cost per any action | cpa | Metric | |
| Clicks | Unique clicks | unique_clicks | Metric | |
| Clicks | Link clicks | link_click | Metric | |
| Clicks | Inline link clicks | inline_link_clicks | Metric | |
| Clicks | Unique inline link clicks | unique_inline_link_clicks | Metric | |
| Clicks | Outbound clicks | outbound_clicks | Metric | |
| Clicks | Unique outbound clicks | unique_outbound_clicks | Metric | |
| Clicks | CTR (all) | ctr | Metric | |
| Clicks | Unique CTR (all) | uctr | Metric | |
| Clicks | Links CTR | inline_link_click_ctr | Metric | |
| Clicks | Outbound CTR | outbound_clicks_ctr | Metric | |
| Clicks | Unique Links CTR | unique_inline_link_click_ctr | Metric | |
| Clicks | Unique Outbound CTR | unique_outbound_clicks_ctr | Metric | |
| Clicks Cost | CPLC | cplc | Metric | |
| Clicks Cost | UCPLC | ucplc | Metric | |
| Clicks Cost | CPOC | cpoc | Metric | |
| Clicks Cost | UCPOC | ucpoc | Metric | |
| Clicks Cost | CPC | cpc | Metric | |
| Clicks Cost | UCPC | ucpc | Metric | |
| Page post engagement | Page engagements | page_engagement_actions | Metric | |
| Page post engagement | Game plays | game_plays_actions | Metric | |
| Page post engagement | Page likes | page_like_actions | Metric | |
| Page post engagement | Page subscribes | page_subscribe_actions | Metric | |
| Page post engagement | Post comments | post_comment_actions | Metric | |
| Page post engagement | Post engagements | post_engagement_actions | Metric | |
| Page post engagement | Post reactions | post_reaction_actions | Metric | |
| Page post engagement | Post saves | post_save_actions | Metric | |
| Page post engagement | Post shares | post_shares_actions | Metric | |
| Page post engagement | Photo views | photo_view_actions | Metric | |
| Page post engagement | Event responses | event_responses_actions | Metric | |
| Page post engagement | Offer claims | receive_offer_actions | Metric | |
| Page post engagement | Check-ins | checkin_actions | Metric | |
| Page post engagement cost | Cost per page like | like_actions_cost_per_action_type | Metric | |
| Page post engagement cost | Cost per event response | event_responses_cost_per_action_type | Metric | |
| Page post engagement cost | Cost per game play | game_plays_cost_per_action_type | Metric | |
| Page post engagement cost | Cost per post engagement | post_engagement_cost_per_action_type | Metric | |
| Page post engagement cost | Cost per page engagement | page_engagement_cost_per_action_type | Metric | |
| Unique page post engagement | Unique page engagements | page_engagement_unique_actions | Metric | |
| Unique page post engagement | Unique page likes | page_like_unique_actions | Metric | |
| Unique page post engagement | Unique game plays | game_plays_unique_actions | Metric | |
| Unique page post engagement | Unique page subscribes | page_subscribe_unique_actions | Metric | |
| Unique page post engagement | Unique post comments | post_comment_unique_actions | Metric | |
| Unique page post engagement | Unique post engagements | post_engagement_unique_actions | Metric | |
| Unique page post engagement | Unique post reactions | post_reaction_unique_actions | Metric | |
| Unique page post engagement | Unique post saves | post_save_unique_actions | Metric | |
| Unique page post engagement | Unique post shares | post_shares_unique_actions | Metric | |
| Unique page post engagement | Unique photo views | photo_view_unique_actions | Metric | |
| Unique page post engagement | Unique event responses | event_responses_unique_actions | Metric | |
| Unique page post engagement | Unique offer claims | receive_offer_unique_actions | Metric | |
| Unique page post engagement | Unique check-ins | checkin_unique_actions | Metric | |
| Unique page post engagement cost | Cost per unique page like | like_actions_cost_per_unique_action_type | Metric | |
| Unique page post engagement cost | Cost per unique event response | event_responses_cost_per_unique_action_type | Metric | |
| Unique page post engagement cost | Cost per unique post engagement | post_engagement_cost_per_unique_action_type | Metric | |
| Unique page post engagement cost | Cost per unique page engagement | page_engagement_cost_per_unique_action_type | Metric | |
| Conversions by conversion window | Conversions within 1 day of view | actions_1d_view | Metric | |
| Conversions by conversion window | Conversions within 7 days of view | actions_7d_view | Metric | |
| Conversions by conversion window | Conversions within 28 days of view | actions_28d_view | Metric | |
| Conversions by conversion window | Conversions within 1 day of clicks | actions_1d_clicks | Metric | |
| Conversions by conversion window | Conversions within 7 days of clicks | actions_7d_clicks | Metric | |
| Conversions by conversion window | Conversions within 28 days of clicks | actions_28d_clicks | Metric | |
| Conversions by conversion window | Unique conversions within 1 day of view | unique_actions_1d_view | Metric | |
| Conversions by conversion window | Unique conversions within 7 days of view | unique_actions_7d_view | Metric | |
| Conversions by conversion window | Unique conversions within 28 days of view | unique_actions_28d_view | Metric | |
| Conversions by conversion window | Unique conversions within 1 day of click | unique_actions_1d_click | Metric | |
| Conversions by conversion window | Unique conversions within 7 days of click | unique_actions_7d_click | Metric | |
| Conversions by conversion window | Unique conversions within 28 days of click | unique_actions_28d_click | Metric | |
| Conversions by conversion window | Conversions value within 1 day of view | actions_values_1d_view | Metric | |
| Conversions by conversion window | Conversions value within 7 days of view | actions_values_7d_view | Metric | |
| Conversions by conversion window | Conversions value within 28 days of view | actions_values_28d_view | Metric | |
| Conversions by conversion window | Conversions value within 1 day of clicks | actions_values_1d_clicks | Metric | |
| Conversions by conversion window | Conversions value within 7 days of clicks | actions_values_7d_clicks | Metric | |
| Conversions by conversion window | Conversions value within 28 days of clicks | actions_values_28d_clicks | Metric | |
| Website (Facebook Pixel) | Website conversions | offsite_conversion.conversions | Metric | |
| Website (Facebook Pixel) | Website leads | offsite_conversion.fb_pixel_lead_actions | Metric | |
| Website (Facebook Pixel) | Website adds of payment info | offsite_conversion.fb_pixel_add_payment_info_actions | Metric | |
| Website (Facebook Pixel) | Website adds to wishlist | offsite_conversion.fb_pixel_add_to_wishlist_actions | Metric | |
| Website (Facebook Pixel) | Website adds to cart | offsite_conversion.fb_pixel_add_to_cart_actions | Metric | |
| Website (Facebook Pixel) | Website registrations completed | offsite_conversion.fb_pixel_complete_registration_actions | Metric | |
| Website (Facebook Pixel) | Website custom conversions | offsite_conversion.fb_pixel_custom_actions | Metric | |
| Website (Facebook Pixel) | Website checkouts initiated | offsite_conversion.fb_pixel_initiate_checkout_actions | Metric | |
| Website (Facebook Pixel) | Website purchases | offsite_conversion.fb_pixel_purchase_actions | Metric | |
| Website (Facebook Pixel) | Website searches | offsite_conversion.fb_pixel_search_actions | Metric | |
| Website (Facebook Pixel) | Website content views | offsite_conversion.fb_pixel_view_content_actions | Metric | |
| Website (Facebook Pixel) | Landing page views | landing_page_view_actions | Metric | |
| Website (Facebook Pixel) cost | Cost per website lead | lead_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website content views | view_content_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website custom conversion | fb_pixel_custom_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website add to cart | add_to_cart_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website purchase | purchase_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website registration completed | complete_registration_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website checkout initiated | initiate_checkout_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website add to wishlist | add_to_wishlist_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website add of payment info | add_payment_info_cost_per_action_type | Metric | |
| Website (Facebook Pixel) cost | Cost per website search | search_cost_per_action_type | Metric | |
| Website Conversion Value (Facebook Pixel) | Website conversions | offsite_conversion.conversion_value | Metric | |
| Website Conversion Value (Facebook Pixel) | Website leads conversion value | offsite_conversion.fb_pixel_lead_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website adds of payment info conversion value | offsite_conversion.fb_pixel_add_payment_info_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website adds to wishlist conversion value | offsite_conversion.fb_pixel_add_to_wishlist_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website adds to cart conversion value | offsite_conversion.fb_pixel_add_to_cart_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website registrations completed conversion value | offsite_conversion.fb_pixel_complete_registration_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website custom conversions conversion value | offsite_conversion.fb_pixel_custom_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website checkouts initiated conversion value | offsite_conversion.fb_pixel_initiate_checkout_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website purchases conversion value | offsite_conversion.fb_pixel_purchase_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website searches conversion value | offsite_conversion.fb_pixel_search_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website content views conversion value | offsite_conversion.fb_pixel_view_content_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Landing page views conversion value | landing_page_view_action_values | Metric | |
| Website Conversion Value (Facebook Pixel) | Website purchase ROAS | roas_website_purchase_roas | Metric | |
| Media | Three-second video views | video_view_actions | Metric | |
| Media | Unique three-second video views | video_view_unique_actions | Metric | |
| Media | 30-second video views | video_30_sec_watched_actions | Metric | |
| Media | Video watches at 25% | video_p25_watched_actions | Metric | |
| Media | Video watches at 50% | video_p50_watched_actions | Metric | |
| Media | Video watches at 75% | video_p75_watched_actions | Metric | |
| Media | Video watches at 95% | video_p95_watched_actions | Metric | |
| Media | Video watches at 100% | video_p100_watched_actions | Metric | |
| Media | Video average watch time | video_avg_time_watched_actions | Metric | |
| Media | Video play actions | video_play_actions | Metric | |
| Media | ThruPlay actions | video_thruplay_watched_actions | Metric | |
| Media | Avg. canvas view time | canvas_avg_view_time | Metric | |
| Media | Avg. canvas view percentage | canvas_avg_view_percent | Metric | |
| Media Cost | Cost per three-second video view | cost_per_video_view | Metric | |
| Media Cost | Cost per ThruPlay | cost_per_thruplay | Metric | |
| On Facebook | On Facebook Leads | onsite_conversion_lead_grouped | Metric | |
