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The Amazon DSP Connector simplifies campaign tracking by automatically importing your advertising data into Google Sheets, Looker Studio, or Power BI. Analyze impressions, clicks, ROAS, conversions, reach, frequency, and more—so you can optimize both on-Amazon and off-Amazon campaigns with ease.
Easily integrate your Amazon DSP data with Google Sheets, Looker Studio, Power BI, and other platforms. Manage performance across display, video, audio, streaming TV, and mobile in a unified environment.
Leverage Amazon’s unique audience signals (shopping, browsing, streaming behavior) to build custom segments, retarget users, and create lookalike audiences.
Say goodbye to manual reporting! Your dashboards stay up to date with real-time campaign data. Spend less time on data entry, and more time improving performance.
Turn raw Amazon DSP data into powerful dashboards in Looker Studio or Power BI. Track key KPIs like DPVR, viewability, frequency, and conversions to guide strategy and maximize ROI.
Schedule your data refreshes and never miss an update. The Amazon DSP Connector automates your reporting tasks, so you can stay focused on optimizing and scaling your campaigns.
Getting started with the Amazon DSP Connector is simple. Just follow these steps:
The Amazon DSP Connector gives you access to all the key performance metrics from your programmatic campaigns on Amazon’s Demand-Side Platform. You can track impressions, clicks, CTR (click-through rate), spend, CPC, CPM, viewability metrics, conversions, and revenue. You can also analyze advanced metrics such as vCPM (viewable CPM), detail page views, and new-to-brand conversions, helping advertisers measure both upper-funnel awareness and lower-funnel performance.
Yes. With the Amazon DSP Connector, you can drill down into your account hierarchy, including campaigns, orders, and line items. This allows you to monitor pacing, delivery, budget utilization, and creative performance at every level. You can identify which placements or strategies are driving the most results and optimize accordingly.
Absolutely. The Amazon DSP Connector provides detailed insights into audience segments and targeting. You can analyze performance by demographic segments, interest categories, contextual targeting, and Amazon’s proprietary audiences (in-market, lifestyle, and lookalike). You can also report on geographic and device breakdowns to see where and how your campaigns are resonating with users.
Yes. One of the most valuable features of the Amazon DSP Connector is its ability to report on new-to-brand metrics. This includes orders, sales, and conversions attributed to first-time buyers of your brand. These insights allow advertisers to measure brand growth and distinguish between retaining existing customers and acquiring new ones, a critical KPI for long-term success.
Dataslayer’s Amazon DSP Connector allows you to analyze performance by geography (country, region, city) and by device (desktop, mobile web, mobile app, or connected TV). These breakdowns give you a clear picture of where your ads are most effective and on which platforms users engage the most.
The Amazon DSP Connector integrates seamlessly with all Dataslayer destinations. You can send campaign data to Google Sheets or Excel for quick analysis, build dashboards in Power BI to visualize programmatic performance, or load DSP data into BigQuery, Snowflake, Amazon Redshift, or Amazon S3 for advanced modeling. Developers can also use the API Query Manager to automate pipelines and merge Amazon DSP data with Amazon Ads or other channels.
Like all Dataslayer connectors, the Amazon DSP Connector is included in every subscription plan. Pricing depends only on usage: the number of API calls or rows processed in your reporting destination, and the number of accounts connected. There are no additional fees for using this connector, making it easy to combine Amazon DSP data with Amazon Ads, Google Ads, or Meta Ads under the same plan.
Dataslayer provides detailed setup guides, tutorials, and FAQs in the Knowledge Base to help you connect your Amazon DSP account, configure queries, and build dashboards. If you need more assistance, our support team is available via live chat and email to help troubleshoot, automate workflows, and design advanced reporting strategies. This ensures you get the most value out of your Amazon DSP Connector and maximize the impact of your programmatic campaigns.