Enjoy a 15-day free trial to explore everything the Criteo Retail Media Connector can do!
The Criteo Retail Media connector simplifies campaign performance tracking by automatically importing your ad data into tools like Google Sheets, Looker Studio, and Power BI. Analyze key metrics like impressions, clicks, conversions, and ROAS to optimize your advertising strategies and drive measurable growth.
The Criteo Retail Media Connector integrates seamlessly with tools like Google Sheets, Looker Studio, Power BI, and more. Effortlessly export your data to keep track of all your campaigns, all in one place.
Create custom reports with the metrics and dimensions that matter most. Analyze your campaign performance and audience behavior to make data-driven decisions that optimize marketing strategies.
No more manual updates! The Criteo Retail Media Connector automates data synchronization, ensuring your reports are always up to date. Focus on improving marketing performance instead of pulling data.
Transform your data into visually compelling dashboards using tools like Looker Studio and Power BI. Monitor key metrics such as open rates, click-through rates, and audience segmentation to maximize your ROI.
With the Criteo Retail Media Connector, schedule automatic data refreshes to ensure you always have the latest insights without any manual effort.
Getting started with the Criteo Retail Media Connector is simple. Follow these steps to connect your Criteo Retail Media Connector account to Dataslayer:
The Criteo Retail Media Connector allows you to access the most important performance data from your retail media campaigns. You can track impressions, clicks, CTR (click-through rate), spend, CPC (cost per click), conversions, sales, and ROAS (return on ad spend). You can also measure product-level metrics such as revenue by SKU, detail page views, add-to-cart events, and purchases. These insights give advertisers a complete picture of how retail campaigns are driving visibility and sales across e-commerce platforms.
Yes. With the Criteo Retail Media Connector, you can report on campaigns, ad groups, and down to the product or SKU level. You can analyze dimensions such as campaign objective, targeting strategy, ad format, and product category. At the product level, you can see which items are generating the most impressions and sales, making it easier to optimize bidding and catalog strategies.
Absolutely. The Criteo Retail Media Connector allows you to break down performance by retailer and marketplace where your campaigns are running. Since retail media often spans multiple partner sites, this feature gives advertisers visibility into which retail partners drive the strongest ROI and where to allocate budgets for maximum efficiency.
Yes. The connector supports sales attribution reporting, letting you connect ad spend directly to conversions and revenue. You can also track new-to-brand metrics to see how many first-time buyers are being acquired through your campaigns. This is especially valuable for brands that want to measure not only repeat purchases but also incremental growth from retail media investment.
Dataslayer’s Criteo Retail Media Connector enables you to break down performance by country, region, and city, as well as by device type (desktop, mobile web, or mobile app). These insights help advertisers identify where demand is strongest, how customers shop across devices, and where there are opportunities to refine bidding and creative strategies.
The Criteo Retail Media Connector integrates seamlessly with all Dataslayer destinations. You can export campaign data into Google Sheets or Excel for quick reporting, build dashboards in Power BI to monitor sales and ad performance, or send large-scale datasets to BigQuery, Snowflake, Amazon Redshift, or Amazon S3 for advanced modeling. Developers can also rely on the API Query Manager to automate pipelines and combine retail media data with other advertising and e-commerce platforms.
Like all Dataslayer connectors, the Criteo Retail Media Connector is included in every subscription plan. Pricing is based only on usage: the number of API calls or rows processed in your reporting destination, and the number of accounts you connect. There are no additional connector fees, so you can easily merge Criteo Retail Media data with Amazon Ads, Google Ads, or Meta Ads under the same plan without extra cost.
Dataslayer provides setup guides, tutorials, and FAQs in the Knowledge Base to help you connect your Criteo Retail Media account, pull reports, and build dashboards. If you need additional support, our team is available via live chat and email to help troubleshoot, automate workflows, and design advanced retail media reporting. This ensures you can maximize the value of your Criteo Retail Media Connector and optimize performance across all your retail advertising campaigns.
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