G2 Connector

Easily transfer all your G2 data to Google Sheets or Data Studio and monitor your performance in one place. Automate and streamline your reporting processes to focus on what matters: your marketing insights!

Enjoy a 15-day free trial to explore everything the G2 Connector can do!

Transform Your Data into Actionable Insights

Maximize your marketing strategy with the G2 Connector

The G2 connector simplifies campaign performance tracking by automatically importing your ad data into tools like Google Sheets, Data Studio, and Power BI. Analyze key metrics like impressions, clicks, conversions, and ROAS to optimize your advertising strategies and drive measurable growth.

Connect your data to the tools you already use

Keep working your way. Automatically move all your marketing data to your preferred spreadsheets, databases, or BI tools.

Google Sheets
Microsoft Excel
Data Studio (formerly Looker Studio)
Power BI
API Query Manager
Google BigQuery
Snowflake
Amazon S3
Amazon Redshift
Database
Google Cloud Storage
Azure SQL
Azure Storage
Morpheus
Marketing Mix Modeling
Morpheus

Morpheus

Analyze, optimize, and forecast your data with Marketing Mix Modeling to maximize campaign impact.

Data Warehouse
Azure Storage

Azure Storage

Push marketing data into Azure Blob Storage for scalable cloud archival and analytics.

Data Warehouse
Azure SQL

Azure SQL

Sync marketing data into Azure SQL Database for centralized warehousing and analytics.

Data Warehouse
Google Cloud Storage

Google Cloud Storage

Stream campaign insights directly into GCS; create foundation for BigQuery analytics.

Data Warehouse
Database

Database

Connect to MySQL, PostgreSQL, SQL Server, Oracle DB, or MariaDB with zero setup.

Data Warehouse
Amazon Redshift

Amazon Redshift

Consolidate data from various sources into a petabyte-scale data warehouse.

Data Warehouse
Amazon S3

Amazon S3

Store data from 40+ connectors in your S3 bucket; simplify marketing data sending.

Data Warehouse
Snowflake

Snowflake

Import data from over 50 sources directly into Snowflake, transforming it into a centralized hub.

Data Warehouse
Google BigQuery

Google BigQuery

Store campaign data from 40+ sources; automate reports and save time.

Visualization
API Query Manager

API Query Manager

Import in seconds your marketing data into Power BI, QLIK, AWS, Tableau and more.

Visualization
Power BI

Power BI

Transform data into insights using over 40 connectors with Power BI integration.

Visualization
Data Studio (formerly Looker Studio)

Data Studio (formerly Looker Studio)

Import campaign data faster and save time with reporting for Data Studio (formerly Looker Studio).

Spreadsheet
Microsoft Excel

Microsoft Excel

Seamlessly import marketing data from various sources into Excel for analysis and reporting.

Spreadsheet
Google Sheets

Google Sheets

Import all your campaign data from Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and more.

Key Benefits of the G2 Connector?

Broad cross-platform compatibility

The G2 Connector integrates seamlessly with tools like Google Sheets, Data Studio, Power BI, and more. Effortlessly export your data to keep track of all your campaigns, all in one place.

Personalized insights tailored to your marketing goals

Create custom reports with the metrics and dimensions that matter most. Analyze your campaign performance and audience behavior to make data-driven decisions that optimize marketing strategies.

Save time with Real-Time data synchronization

No more manual updates! The G2 Connector automates data synchronization, ensuring your reports are always up to date. Focus on improving marketing performance instead of pulling data.

Better visualization for enhanced decision-making

Transform your data into visually compelling dashboards using tools like Data Studio and Power BI. Monitor key metrics such as open rates, click-through rates, and audience segmentation to maximize your ROI.

Automate & simplify reporting processes

With the G2 Connector, schedule automatic data refreshes to ensure you always have the latest insights without any manual effort.

Create your account in less than 1 minute and enjoy 15 days completely free with access to all functionalities
Try G2 Connector now!

How Does the G2 Connector Work?

Getting started with the G2 Connector is simple. Follow these steps to connect your G2 Connector account to Dataslayer:

1
Log in to Dataslayer
Select your reporting tool
(e.g., Google Sheets or Power BI)

2
3
Connect your G2 account
Pick metrics that matter, like App installs
4
5
Schedule automated reports or refresh manually for up-to-the-minute data
Use this data to drive smarter marketing decisions, all from one place
6

Frequently Asked Questions About G2 Connector

1. What G2 metrics can I track with Dataslayer?

The G2 Connector allows you to access valuable review and reputation data from your G2 profile. You can track metrics such as total reviews, average star rating, reviewer demographics, and sentiment trends. You can also analyze product comparisons, category rankings, and traffic generated from your G2 listing. These insights help SaaS companies and B2B brands understand how their product is perceived in the market and identify opportunities to strengthen their reputation.

2. Can I analyze reviews in detail?

Yes. With the G2 Connector, you can drill down into individual review data. You can pull details such as reviewer name (when available), company size, industry, job title, region, star rating, and review text. You can also separate positive vs. negative reviews and track how sentiment evolves over time. This allows marketing and customer success teams to act quickly on feedback and highlight strengths in sales and marketing collateral.

3. Does the connector support competitor and category insights?

Absolutely. The G2 Connector provides access to competitor benchmarks and category-level insights. You can compare your product’s ratings, number of reviews, and satisfaction scores against competitors in the same category. You can also track your position in G2 grids and momentum reports. This visibility helps product and marketing teams measure competitive performance and identify areas where improvements can strengthen market positioning.

4. Can I track lead generation performance from G2?

Yes. With the G2 Connector, you can report on G2 Buyer Intent data (if enabled on your account). You can monitor which companies are researching your product, how many visits you are receiving, and which competitors are also being viewed. This provides actionable sales intelligence that can be integrated into your CRM or lead management systems, giving sales teams a competitive advantage.

5. What geographic and demographic insights are available?

Dataslayer’s G2 Connector allows you to analyze review and traffic data by geography (country, region, city) and reviewer demographics such as company size, industry, and job function. This helps you understand who is engaging with your profile and whether your reviews reflect your ideal customer profile.

6. What reporting destinations are supported for G2 data?

The G2 Connector integrates seamlessly with all Dataslayer destinations. You can export reviews and intent data into Google Sheets or Excel for quick reporting, build dashboards in Power BI to track reputation trends, or send G2 data into BigQuery, Snowflake, Amazon Redshift, or Amazon S3 for large-scale analysis. Developers can also use the API Query Manager to automate workflows and merge G2 data with CRM, ads, or analytics sources.

7. How is pricing structured for the G2 Connector?

Like all Dataslayer connectors, the G2 Connector is included in every subscription plan. Pricing is based only on usage: the number of API calls or rows processed in your reporting destination, and the number of accounts connected. There are no additional fees, so you can easily combine G2 data with advertising, analytics, or CRM platforms without extra cost.

8. Where can I get help with the G2 Connector?

Dataslayer provides detailed setup guides, FAQs, and tutorials in the Knowledge Base to help you connect your G2 account, extract review and buyer intent data, and build dashboards. If you need additional assistance, our team is available via live chat and email to help troubleshoot, configure automation, and design advanced reporting strategies. This ensures you can maximize the value of your G2 Connector and turn customer feedback into a competitive advantage.

G2 Connector: A Data Overview

Accounts connected
Weekly users
Active integrations
Ready to unlock the full potential of your marketing data?

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