Google Sheets Connector.

The Google Sheets Connector allows you to connect your Google Sheets directly with Dataslayer so you can import, refresh, and manage data from multiple marketing, analytics, and business platforms in one spreadsheet. You can pull metrics and dimensions from sources like Google Ads, Facebook Ads, TikTok Ads, or Google Analytics, and organize them in rows and columns without needing manual CSV uploads. This connector is perfect for marketers and analysts who prefer to work in spreadsheets while still leveraging automated, real-time data updates.

With the Google Sheets Connector, you can import any metrics and dimensions available in Dataslayer’s supported platforms. This includes advertising metrics (impressions, clicks, conversions, spend, ROAS), analytics data (sessions, users, bounce rate, engagement), CRM data (leads, opportunities, deals), and e-commerce performance (orders, revenue, refunds). Because Google Sheets is flexible, you can also merge multiple sources into the same sheet, making it a central place to compare marketing and business KPIs.

Absolutely. The Google Sheets Connector allows you to schedule automatic data refreshes so your reports are always up to date. You can choose hourly, daily, or custom intervals depending on how frequently you need updated data. This means you no longer need to copy-paste or export CSVs manually—your dashboards and reports will refresh automatically inside Google Sheets.

Yes. One of the biggest advantages of the Google Sheets Connector is that it allows you to merge data from different platforms into a single report. For example, you can combine Google Ads spend, Facebook Ads conversions, and Shopify revenue all in the same spreadsheet. This flexibility is ideal for creating unified dashboards, budget pacing reports, or performance summaries across all marketing channels.

Google Sheets is widely used because it’s easy to collaborate on, cloud-based, and integrates seamlessly with other Google Workspace tools. By using the Google Sheets Connector, you can turn it into a powerful reporting hub for your team. Multiple users can access and edit the same reports, formulas can be applied to raw data, and charts can be created directly in Sheets. It’s a low-barrier way to make complex marketing data accessible to everyone in your organization.

While the Google Sheets Connector primarily brings data into Sheets, you can also use it as a bridge to other tools. Reports created in Google Sheets can be connected to another Google Sheets document, or Power BI for visualization, or exported to BigQuery, Snowflake, Amazon Redshift, or Amazon S3 for deeper storage and modeling. This ensures that data stored in Sheets can serve as both a reporting layer and an integration point for advanced analytics workflows.

Like all Dataslayer connectors, the Google Sheets Connector is included in every subscription plan. Pricing is based solely on usage: the number of API calls or rows processed in your spreadsheet, and the number of accounts you connect. There are no extra fees for enabling Google Sheets, so you can combine it with other destinations like Excel, BigQuery, or Power BI under the same plan at no additional cost.

Dataslayer provides comprehensive setup guides, video tutorials, and examples in the Knowledge Base to help you install and use the Google Sheets Connector. You’ll find step-by-step instructions on how to connect your accounts, pull queries, schedule refreshes, and build custom dashboards. If you need additional support, our team is available via live chat and email to assist with troubleshooting, automation tips, and advanced use cases. This ensures you can get the most value out of your Google Sheets Connector and make reporting faster and easier.