Enjoy a 15-day free trial to explore everything the Instagram Public Data Connector can do!
The Instagram Public Data connector enables you to analyze publicly available data from competitors, industry leaders, or accounts of interest. Automatically import the data into Google Sheets, Looker Studio, and Power BI to gain insights into trends, audience preferences, and competitive benchmarks, helping you stay ahead in your market.
The Instagram Public Data Connector integrates effortlessly with platforms like Google Sheets, Looker Studio, Power BI, and more. Seamlessly export your Instagram data to centralize performance tracking and streamline your reporting process.
Build custom Instagram reports with key metrics like follower growth, engagement rate, impressions, and more. Dive into audience behavior and content performance to refine your social media strategy with data-backed decisions.
Eliminate manual updates! The Instagram Public Data Connector ensures your data is always up to date through automated synchronization, allowing you to focus on optimizing your Instagram performance instead of managing spreadsheets.
Turn your Instagram data into visually compelling dashboards using tools like Looker Studio and Power BI. Track metrics like post engagement, reach, and story views to make strategic improvements and maximize ROI.
Schedule automatic data refreshes with the Instagram Insights Connector to access the latest analytics without any manual effort. Simplify reporting and stay ahead of trends with ease.
Getting started with the Instagram Public Data Connector is simple. Follow these steps to connect your Instagram Public Data Connector account to Dataslayer:
The Instagram Public Data Connector lets you collect publicly available data from business Instagram profiles and posts. This includes post captions, hashtags, publication date, number of likes, comments count, and video views (when visible). You can also pull profile-level data such as username, bio, and follower count. These insights are useful for competitor benchmarking, influencer research, and social listening.
Instagram Insights provides private analytics for accounts you manage, such as reach, impressions, and demographic breakdowns. The Instagram Public Data Connector, on the other hand, only retrieves publicly available information from any business profile or post. This means you can monitor competitors, track influencers, or analyze industry trends without requiring admin access to the account.
Yes. Many agencies and brands use this connector to identify top-performing influencers and content creators in their niche. By analyzing metrics like engagement (likes + comments), posting frequency, and hashtag use, you can evaluate which influencers have authentic and active audiences. This helps you select the right partners for collaborations and measure their performance over time.
Dataslayer allows you to export Instagram Public Data into Google Sheets or Excel for quick analysis, Looker Studio or Power BI for visual dashboards, or BigQuery, Snowflake, Amazon S3, or Redshift for large-scale storage and research. Developers can also use the API Query Manager to automate public Instagram monitoring pipelines.
Yes. Dataslayer connects through Instagram’s official API and only retrieves publicly available information. No private or sensitive data is accessed. All data flows securely from Instagram to your chosen reporting destination, with no storage on Dataslayer servers. This ensures compliance with Meta’s policies while giving you confidence that your monitoring practices are safe and transparent.
Absolutely. The connector allows you to track data from multiple public profiles and hashtags simultaneously. This is particularly valuable for agencies running social listening projects, brands monitoring competitors, or research teams analyzing industry-wide content trends. You can consolidate all the data in one dashboard to save time and gain deeper insights.
Dataslayer does not charge per connector. All connectors, including Instagram Public Data, are included in every plan. Pricing depends only on usage: the number of API calls or rows processed (depending on your destination) and the number of accounts or profiles monitored. This makes it cost-effective to combine Instagram Public Data with Insights, Ads, or other platforms in your reports.
You can find setup guides, tutorials, and troubleshooting tips in the Dataslayer Knowledge Base. You can also reach our support team via live chat or email if you need help with onboarding, scaling projects, or building automated pipelines.
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