| Group | Field | ID | Has Conversion | Is Formula | Type | Description |
|---|
| Time | Year | Year | False | False | Dimension | |
| Time | Year-Week (Starting on Monday) | YearWeek | True | False | Dimension | |
| Time | Week (Starting on Monday) | Week | True | False | Dimension | |
| Time | Year-Month | Month | True | False | Dimension | |
| Time | Month | MonthOfYear | False | False | Dimension | |
| Time | Date | Date | False | False | Dimension | |
| Time | Day of Month | DayOfMonth | True | False | Dimension | |
| Time | Day of week | DayOfWeek | False | False | Dimension | |
| Time | Quarter | Quarter | False | False | Dimension | |
| Time | Hour | HourOfDay | True | False | Dimension | |
| Account | Account | AccountDescriptiveName | False | False | Dimension | |
| Account | Account ID | AccountID | False | False | Dimension | |
| Account | Time zone | AccountTimeZone | False | False | Dimension | |
| Account | Currency | AccountCurrencyCode | False | False | Dimension | |
| Network | Network | AdNetworkType1 | False | False | Dimension | |
| Network | Network (with search partners) | AdNetworkType2 | False | False | Dimension | |
| Campaign | Base Campaign ID | BaseCampaignId | False | False | Dimension | |
| Campaign | Campaign ID | CampaignId | False | False | Dimension | |
| Campaign | Campaign | CampaignName | False | False | Dimension | |
| Campaign | Campaign state | CampaignStatus | False | False | Dimension | |
| Campaign | Bid adj. | BidModifier | False | False | Dimension | |
| Campaign | Advertising channel sub-type | AdvertisingChannelSubType | False | False | Dimension | |
| Campaign | Advertising channel type | AdvertisingChannelType | False | False | Dimension | |
| Campaign | Bidding Strategy ID | BiddingStrategyId | False | False | Dimension | |
| Campaign | Bidding Strategy Name | BiddingStrategyName | False | False | Dimension | |
| Campaign | Bidding Strategy Source | BiddingStrategySource | False | False | Dimension | |
| Campaign | Bidding Strategy Type | BiddingStrategyType | False | False | Dimension | |
| Campaign | Desktop bid modifier | CampaignDesktopBidModifier | False | False | Dimension | |
| Campaign | Campaign Group ID | CampaignGroupId | False | False | Dimension | |
| Campaign | Mobile bid adj. | CampaignMobileBidModifier | False | False | Dimension | |
| Campaign | Tablet bid adj. | CampaignTabletBidModifier | False | False | Dimension | |
| Campaign | Campaign Trial Type | CampaignTrialType | False | False | Dimension | |
| Campaign | End date | EndDate | False | False | Dimension | |
| Campaign | Serving status | ServingStatus | False | False | Dimension | |
| Campaign | Start date | StartDate | False | False | Dimension | |
| Budget | Budget Name | BudgetName | False | False | Dimension | |
| Budget | Budget Status | BudgetStatus | False | False | Dimension | |
| Budget | Budget Delivery Method | DeliveryMethod | False | False | Dimension | |
| Budget | Budget Reference Count | BudgetReferenceCount | False | False | Dimension | |
| Budget | Budget Usage | BudgetCampaignAssociationStatus | False | False | Dimension | |
| Budget | Budget ID | BudgetId | False | False | Dimension | |
| Budget | Is shared budget | IsBudgetExplicitlyShared | False | False | Dimension | |
| Budget | Budget period | Period | False | False | Dimension | |
| Ad Group | Ad group ID | AdGroupId | False | False | Dimension | |
| Ad Group | Ad group | AdGroupName | False | False | Dimension | |
| Ad Group | Ad group status | AdGroupStatus | False | False | Dimension | |
| Ad Group | Desktop bid adj. | AdGroupDesktopBidModifier | False | False | Dimension | |
| Ad Group | Mobile bid adj. | AdGroupMobileBidModifier | False | False | Dimension | |
| Ad Group | Tablet bid adj. | AdGroupTabletBidModifier | False | False | Dimension | |
| Ad Group | Ad group type | AdGroupType | False | False | Dimension | |
| Ad | Top vs. Other | Slot | False | False | Dimension | |
| Ad | Headline | Headline | False | False | Dimension | |
| Ad | Headline 1 | HeadlinePart1 | False | False | Dimension | |
| Ad | Headline 2 | HeadlinePart2 | False | False | Dimension | |
| Ad | Headline 3 | ExpandedTextAdHeadlinePart3 | False | False | Dimension | |
| Ad | Tracking template | TrackingUrlTemplate | False | False | Dimension | |
| Ad | Custom parameter | UrlCustomParameters | False | False | Dimension | |
| Ad | Ad ID | AdId | False | False | Dimension | |
| Ad | Ad Status | AdStatus | False | False | Dimension | |
| Ad | Ad type | AdType | False | False | Dimension | |
| Ad | Ad Approval Status | CombinedApprovalStatus | False | False | Dimension | |
| Ad | Auto-applied ad suggestion | Automated | False | False | Dimension | |
| Ad | Destination URL | CreativeDestinationUrl | False | False | Dimension | |
| Ad | App final URL | CreativeFinalAppUrls | False | False | Dimension | |
| Ad | Mobile final URL | CreativeFinalMobileUrls | False | False | Dimension | |
| Ad | Final URL | CreativeFinalUrls | False | False | Dimension | |
| Ad | Description | Description | False | False | Dimension | |
| Ad | Description line 1 | Description1 | False | False | Dimension | |
| Ad | Description line 2 | Description2 | False | False | Dimension | |
| Ad | Device preference | DevicePreference | False | False | Dimension | |
| Ad | Expanded Text Ad Description 2 | ExpandedTextAdDescription2 | False | False | Dimension | |
| Ad | Image Ad URL | ImageAdUrl | False | False | Dimension | |
| Ad | Image Height | ImageCreativeImageHeight | False | False | Dimension | |
| Ad | Image Width | ImageCreativeImageWidth | False | False | Dimension | |
| Ad | Image ad name | ImageCreativeName | False | False | Dimension | |
| Ad | Long headline | LongHeadline | False | False | Dimension | |
| Ad | Path 1 | Path1 | False | False | Dimension | |
| Ad | Path 2 | Path2 | False | False | Dimension | |
| Ad Extension | Placeholder type | ExtensionPlaceholderType | False | False | Dimension | |
| Ad Extension | Feed ID | FeedId | False | False | Dimension | |
| Ad Extension | Attribute Values | FeedItemAttributes | False | False | Dimension | |
| Ad Extension | Item ID | FeedItemId | False | False | Dimension | |
| Ad Extension | Item state | FeedItemStatus | False | False | Dimension | |
| Ad Extension | This extension vs. Other | IsSelfAction | False | False | Dimension | |
| Keyword | Keyword/Placement state | KeywordStatus | False | False | Dimension | |
| Keyword | Keyword ID | Id | False | False | Dimension | |
| Keyword | Keyword | Keyword | False | False | Dimension | |
| Keyword | Keyword/Placement destination URL | CriteriaDestinationUrl | False | False | Dimension | |
| Keyword | Max. CPC | CpcBid | False | False | Dimension | |
| Keyword | Max CPC source | CpcBidSource | False | False | Dimension | |
| Keyword | Max. CPM | CpmBid | False | False | Dimension | |
| Keyword | Max. CPV | CpvBid | False | False | Dimension | |
| Keyword | Max CPV source | CpvBidSource | False | False | Dimension | |
| Keyword | Label IDs | LabelIds | False | False | Dimension | |
| Keyword | Labels | Labels | False | False | Dimension | |
| Keyword | Est. add. clicks/wk (first position bid) | EstimatedAddClicksAtFirstPositionCpc | False | False | Dimension | |
| Keyword | Est. add. cost/wk (first position bid) | EstimatedAddCostAtFirstPositionCpc | False | False | Dimension | |
| Keyword | First page CPC | FirstPageCpc | False | False | Dimension | |
| Keyword | First position CPC | FirstPositionCpc | False | False | Dimension | |
| Keyword | Is negative | IsNegative | False | False | Dimension | |
| Keyword | Expected clickthrough rate | SearchPredictedCtr | False | False | Dimension | |
| Keyword | Top of page CPC | TopOfPageCpc | False | False | Dimension | |
| Keyword | Quality score | QualityScore | False | False | Dimension | |
| Keyword | Landing page experience | PostClickQualityScore | False | False | Dimension | |
| Keyword | Match type | KeywordMatchType | False | False | Dimension | |
| Keyword | Search term | Query | False | False | Dimension | |
| Keyword | Added/Excluded | QueryTargetingStatus | False | False | Dimension | |
| Organic | Search Result Type | SerpType | False | False | Dimension | |
| Placement | Domain | Domain | False | False | Dimension | |
| Labels | Campaign Labels | LabelsCampaign | False | False | Dimension | |
| Labels | Ad Group Labels | LabelsAdGroup | False | False | Dimension | |
| Labels | Ad Labels | LabelsAd | False | False | Dimension | |
| Labels | Keyword Labels | LabelsKeyword | False | False | Dimension | |
| Click | Click type | ClickType | False | False | Dimension | |
| Click | Google Click ID | GclId | False | False | Dimension | |
| Click | Page | page | False | False | Dimension | |
| Conversions | Conversion category | ConversionCategoryName | False | False | Dimension | |
| Conversions | Conversion Tracker Id | ConversionTrackerId | False | False | Dimension | |
| Conversions | Conversion Type name | ConversionTypeName | False | False | Dimension | |
| Conversions | Conversion source | ExternalConversionSource | False | False | Dimension | |
| Video | Video Duration | VideoDuration | False | False | Dimension | |
| Video | Video Id | VideoId | False | False | Dimension | |
| Video | Video Title | VideoTitle | False | False | Dimension | |
| Calls | Call Duration (seconds) | CallDuration | False | False | Dimension | |
| Calls | End time | CallEndTime | False | False | Dimension | |
| Calls | Caller country code | CallerCountryCallingCode | False | False | Dimension | |
| Calls | Caller area code | CallerNationalDesignatedCode | False | False | Dimension | |
| Calls | Start time | CallStartTime | False | False | Dimension | |
| Calls | Status | CallStatus | False | False | Dimension | |
| Calls | Call source | CallTrackingDisplayLocation | False | False | Dimension | |
| Calls | Call type | CallType | False | False | Dimension | |
| Remarketing | Audience | Audience | False | False | Dimension | |
| Remarketing | Audience ID | AudienceId | False | False | Dimension | |
| Remarketing | Audience Status | AudienceStatus | False | False | Dimension | |
| Shopping Campaigns | Brand | Brand | False | False | Dimension | |
| Shopping Campaigns | Category (1st level) | CategoryL1 | False | False | Dimension | |
| Shopping Campaigns | Category (2nd level) | CategoryL2 | False | False | Dimension | |
| Shopping Campaigns | Category (3rd level) | CategoryL3 | False | False | Dimension | |
| Shopping Campaigns | Category (4th level) | CategoryL4 | False | False | Dimension | |
| Shopping Campaigns | Category (5th level) | CategoryL5 | False | False | Dimension | |
| Shopping Campaigns | Custom label 0 | CustomAttribute0 | False | False | Dimension | |
| Shopping Campaigns | Custom label 1 | CustomAttribute1 | False | False | Dimension | |
| Shopping Campaigns | Custom label 2 | CustomAttribute2 | False | False | Dimension | |
| Shopping Campaigns | Custom label 3 | CustomAttribute3 | False | False | Dimension | |
| Shopping Campaigns | Custom label 4 | CustomAttribute4 | False | False | Dimension | |
| Shopping Campaigns | Language | LanguageCriteriaId | False | False | Dimension | |
| Shopping Campaigns | MC Id | MerchantId | False | False | Dimension | |
| Shopping Campaigns | Item Id | OfferId | False | False | Dimension | |
| Shopping Campaigns | Condition | ProductCondition | False | False | Dimension | |
| Shopping Campaigns | Product Title | ProductTitle | False | False | Dimension | |
| Shopping Campaigns | Product type (1st level) | ProductTypeL1 | False | False | Dimension | |
| Shopping Campaigns | Product type (2nd level) | ProductTypeL2 | False | False | Dimension | |
| Shopping Campaigns | Product type (3rd level) | ProductTypeL3 | False | False | Dimension | |
| Shopping Campaigns | Product type (4th level) | ProductTypeL4 | False | False | Dimension | |
| Shopping Campaigns | Product type (5th level) | ProductTypeL5 | False | False | Dimension | |
| Shopping Campaigns | Store Id | StoreId | False | False | Dimension | |
| Visitor | Device | Device | False | False | Dimension | |
| Visitor | Age Range | Age | False | False | Dimension | |
| Visitor | Gender | Gender | False | False | Dimension | |
| Location | Country/Territory | CountryCriteriaId | True | False | Dimension | |
| Location | City | CityCriteriaId | True | False | Dimension | |
| Location | Is Targetable | IsTargetingLocation | False | False | Dimension | |
| Location | Location type | LocationType | False | False | Dimension | |
| Location | Metro area | MetroCriteriaId | True | False | Dimension | |
| Location | Region | RegionCriteriaId | True | False | Dimension | |
| Multi Asset Responsive Display | Accent color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAccentColor | False | False | Dimension | |
| Multi Asset Responsive Display | Allow flexible color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAllowFlexibleColor | False | False | Dimension | |
| Multi Asset Responsive Display | Business name (multi asset responsive display) | MultiAssetResponsiveDisplayAdBusinessName | False | False | Dimension | |
| Multi Asset Responsive Display | Call to action text (multi asset responsive display) | MultiAssetResponsiveDisplayAdCallToActionText | False | False | Dimension | |
| Multi Asset Responsive Display | Description 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription0 | True | False | Dimension | |
| Multi Asset Responsive Display | Description 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription1 | True | False | Dimension | |
| Multi Asset Responsive Display | Description 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription2 | True | False | Dimension | |
| Multi Asset Responsive Display | Description 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription3 | True | False | Dimension | |
| Multi Asset Responsive Display | Description 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription4 | True | False | Dimension | |
| Multi Asset Responsive Display | Promotion text (multi asset responsive display) | MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | False | False | Dimension | |
| Multi Asset Responsive Display | Ad format preference (multi asset responsive display) | MultiAssetResponsiveDisplayAdFormatSetting | False | False | Dimension | |
| Multi Asset Responsive Display | Headline 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline0 | True | False | Dimension | |
| Multi Asset Responsive Display | Headline 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline1 | True | False | Dimension | |
| Multi Asset Responsive Display | Headline 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline2 | True | False | Dimension | |
| Multi Asset Responsive Display | Headline 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline3 | True | False | Dimension | |
| Multi Asset Responsive Display | Headline 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline4 | True | False | Dimension | |
| Multi Asset Responsive Display | Logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Landscape logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Long headline (multi asset responsive display) | MultiAssetResponsiveDisplayAdLongHeadline | False | False | Dimension | |
| Multi Asset Responsive Display | Main color (multi asset responsive display) | MultiAssetResponsiveDisplayAdMainColor | False | False | Dimension | |
| Multi Asset Responsive Display | Image 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage5 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage6 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage7 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage8 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage9 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage10 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage11 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage12 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage13 | True | False | Dimension | |
| Multi Asset Responsive Display | Image 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage14 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage0 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage1 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage2 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage3 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage4 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage5 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage6 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage7 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage8 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage9 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage10 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage11 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage12 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage13 | True | False | Dimension | |
| Multi Asset Responsive Display | Square image 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage14 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo0 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo1 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo2 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo3 | True | False | Dimension | |
| Multi Asset Responsive Display | Youtube video 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo4 | True | False | Dimension | |
| Bid Goal Performance | Customer ID | ExternalCustomerId | False | False | Dimension | |
| Bid Goal Performance | Target ROAS (Maximize Conversion Value) | MaximizeConversionValueTargetRoas | False | False | Dimension | |
| Bid Goal Performance | Target CPA | TargetCpa | False | False | Dimension | |
| Bid Goal Performance | Bid limit (Target search page location) | PageOnePromotedBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Bid automation (Target search page location) | PageOnePromotedBidChangesForRaisesOnly | False | False | Dimension | |
| Bid Goal Performance | Bid adjustment (Target search page location) | PageOnePromotedBidModifier | False | False | Dimension | |
| Bid Goal Performance | Limited budgets (Target search page location) | PageOnePromotedRaiseBidWhenBudgetConstrained | False | False | Dimension | |
| Bid Goal Performance | Low quality keywords (Target search page location) | PageOnePromotedRaiseBidWhenLowQualityScore | False | False | Dimension | |
| Bid Goal Performance | Location (Target search page location) | PageOnePromotedStrategyGoal | False | False | Dimension | |
| Bid Goal Performance | Bidding Strategy Status | BiddingStatus | False | False | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target CPA) | TargetCpaMaxCpcBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target CPA) | TargetCpaMaxCpcBidFloor | False | False | Dimension | |
| Bid Goal Performance | Target outranking share | TargetOutrankShare | False | False | Dimension | |
| Bid Goal Performance | Bid automation (Target Outranking Share) | TargetOutrankShareBidChangesForRaisesOnly | False | False | Dimension | |
| Bid Goal Performance | Competitor domain (Target Outranking Share) | TargetOutrankShareCompetitorDomain | False | False | Dimension | |
| Bid Goal Performance | Upper Max Cpc Bid limit (Target Outranking Share) | TargetOutrankShareMaxCpcBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Low quality keywords (Target Outranking Share) | TargetOutrankShareRaiseBidWhenLowQualityScore | False | False | Dimension | |
| Bid Goal Performance | Target ROAS | TargetRoas | False | False | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target ROAS) | TargetRoasBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target ROAS) | TargetRoasBidFloor | False | False | Dimension | |
| Bid Goal Performance | Bid limit (Maximize clicks) | TargetSpendBidCeiling | False | False | Dimension | |
| Bid Goal Performance | Target spend (Maximize clicks) | TargetSpendSpendTarget | False | False | Dimension | |
| unsorted_dims | Dynamic ad target | Parameter | False | False | Dimension | |
| unsorted_dims | Base Ad group ID | BaseAdGroupId | False | False | Dimension | |
| unsorted_dims | Conversion adjustment | ConversionAdjustment | False | False | Dimension | |
| unsorted_dims | Days to conversion or adjustment | ConversionAdjustmentLagBucket | False | False | Dimension | |
| unsorted_dims | Days to conversion | ConversionLagBucket | False | False | Dimension | |
| unsorted_dims | Criteria Type | CriteriaType | False | False | Dimension | |
| unsorted_dims | Client name | CustomerDescriptiveName | False | False | Dimension | |
| unsorted_dims | Criteria Display Name | DisplayName | False | False | Dimension | |
| unsorted_dims | Enhanced CPC enabled | EnhancedCpcEnabled | False | False | Dimension | |
| unsorted_dims | App final URL | FinalAppUrls | False | False | Dimension | |
| unsorted_dims | Mobile final URL | FinalMobileUrls | False | False | Dimension | |
| unsorted_dims | Final URL suffix | FinalUrlSuffix | False | False | Dimension | |
| unsorted_dims | Criterion serving status | SystemServingStatus | False | False | Dimension | |
| unsorted_dims | Vertical ID | VerticalId | False | False | Dimension | |
| Basic | Impressions | Impressions | False | False | Metric | |
| Basic | Avg. position | AveragePosition | False | False | Metric | |
| Basic | Clicks | Clicks | False | False | Metric | |
| Basic | CTR | Ctr | False | True | Metric | |
| Basic | Bounce Rate | BounceRate | True | False | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Average pageviews | AveragePageviews | False | False | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Average time on site (sec) | AverageTimeOnSite | False | False | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Cost | Cost | True | False | Metric | |
| Basic | Cost (EUR) | CostEUR | True | True | Metric | |
| Basic | Cost (GBP) | CostGBP | True | True | Metric | |
| Basic | Cost (USD) | CostUSD | True | True | Metric | |
| Basic | CPC | AverageCpc | False | True | Metric | |
| Basic | CPM | AverageCpm | False | True | Metric | |
| Basic | Interaction Rate | InteractionRate | False | True | Metric | |
| Basic | Interactions | Interactions | False | False | Metric | |
| Basic | Daily Budget | Amount | True | False | Metric | |
| Basic | Percent of budget used | PercentBudgetUsed | False | True | Metric | |
| Basic | Total Budget | TotalAmount | False | False | Metric | |
| Basic | Engagements | Engagements | False | False | Metric | |
| Basic | Engagement rate | EngagementRate | False | True | Metric | |
| Basic | Cost per interaction | AverageCost | False | True | Metric | |
| Quality Score | Historical Quality score | HistoricalQualityScore | False | False | Metric | Aproximate value. To get the real value slpit by Keyword Id and Ad Group ID |
| Quality Score | Historical creative quality score | HistoricalCreativeQualityScore | False | False | Metric | |
| Quality Score | Historical landing page quality score | HistoricalLandingPageQualityScore | False | False | Metric | |
| Quality Score | Historical search predicted CTR | HistoricalSearchPredictedCtr | False | False | Metric | |
| Active View | Viewable CPM | ActiveViewCpm | False | True | Metric | |
| Active View | Viewable CTR | ActiveViewCtr | False | True | Metric | |
| Active View | Viewable impressions | ActiveViewImpressions | False | False | Metric | |
| Organic | Organic Average Position | OrganicAveragePosition | False | False | Metric | |
| Organic | Organic Clicks | OrganicClicks | False | False | Metric | |
| Organic | Organic Clicks/Query | OrganicClicksPerQuery | False | False | Metric | |
| Organic | Organic Listings | OrganicImpressions | False | False | Metric | |
| Organic | Organic Listings/Query | OrganicImpressionsPerQuery | False | False | Metric | |
| Organic | Organic Queries | OrganicQueries | False | False | Metric | |
| Ad & Organic Comined | Combined Clicks | CombinedAdsOrganicClicks | False | False | Metric | |
| Ad & Organic Comined | Combined Clicks/Query | CombinedAdsOrganicClicksPerQuery | False | False | Metric | |
| Ad & Organic Comined | Combined Queries | CombinedAdsOrganicQueries | False | False | Metric | |
| Conversions | Cost per engagement | AverageCpe | False | False | Metric | |
| Conversions | Cost per Video Views | AverageCpv | False | True | Metric | |
| Conversions | Return on ad spend (ROAS) | ROAS | False | True | Metric | |
| Conversions | Conversions | Conversions | False | False | Metric | |
| Conversions | View-through conversions | ViewThroughConversions | False | False | Metric | |
| Conversions | All conversion rate % | AllConversionRate | False | True | Metric | |
| Conversions | All conversion | AllConversions | False | False | Metric | |
| Conversions | All conv. value | AllConversionValue | False | False | Metric | |
| Conversions | Conversion rate % | ConversionRate | False | True | Metric | |
| Conversions | Conversions per impression | conversionsPerImpression | False | True | Metric | |
| Conversions | Cost per conversion | CostPerConversion | False | True | Metric | |
| Conversions | Total conversion value | ConversionValue | False | False | Metric | |
| Conversions | Cost per estimated total conversion | CostPerAllConversion | False | True | Metric | |
| Conversions | Value per conversion | ValuePerConversion | False | True | Metric | |
| Conversions | Cross-device conversions | CrossDeviceConversions | False | False | Metric | |
| Conversions | Estimated value per all conversions | ValuePerAllConversion | False | True | Metric | |
| Video | Watch 100% rate | VideoQuartile100Rate | True | False | Metric | |
| Video | Watch 25% rate | VideoQuartile25Rate | True | False | Metric | |
| Video | Watch 50% rate | VideoQuartile50Rate | True | False | Metric | |
| Video | Watch 75% rate | VideoQuartile75Rate | True | False | Metric | |
| Video | Video Views rate | VideoViewRate | False | True | Metric | |
| Video | Video Views | VideoViews | False | False | Metric | |
| Video | Video Impressions | VideoImpressions | False | False | Metric | |
| Video | Watch 25% view | VideoQuartile25View | False | True | Metric | |
| Video | Watch 50% view | VideoQuartile50View | False | True | Metric | |
| Video | Watch 75% view | VideoQuartile75View | False | True | Metric | |
| Video | Watch 100% view | VideoQuartile100View | False | True | Metric | |
| Calls | Phone call impressions | NumOfflineImpressions | False | False | Metric | |
| Calls | Calls | NumOfflineInteractions | False | False | Metric | |
| Calls | Call rate | OfflineInteractionRate | False | True | Metric | |
| Gmail | Gmail forwards | GmailForwards | False | False | Metric | |
| Gmail | Gmail saves | GmailSaves | False | False | Metric | |
| Gmail | Gmail clicks to website | GmailSecondaryClicks | False | False | Metric | |
| Impression Share | Available impression | AvailableImpression | Metric | |
| Impression Share | Search Impression share | SearchImpressionShare | True | True | Metric | |
| Impression Share | Search Impression share (%) | SearchImpressionShareRate | True | True | Metric | |
| Impression Share | Impression share | ImpressionShare | True | True | Metric | |
| Impression Share | Lost impressions due to budget | LostImpressionsDueToBudget | Metric | |
| Impression Share | Lost impressions | LostImpressions | False | True | Metric | |
| Impression Share | Lost search IS due to budget | SearchBudgetLostImpressionShare | True | True | Metric | |
| Impression Share | Lost impressions due to rank | LostImpressionsDueToRank | Metric | |
| Impression Share | Lost search IS due to rank | SearchRankLostImpressionShare | True | True | Metric | |
| Impression Share | Search exact match impression share | SearchExactMatchImpressionShare | True | True | Metric | |
| Landing Page | Mobile-friendly click rate | PercentageMobileFriendlyClicks | False | False | Metric | |
| Landing Page | Valid AMP click rate | PercentageValidAcceleratedMobilePagesClicks | False | False | Metric | |
| Landing Page | Mobile speed score | SpeedScore | False | False | Metric | |
| Other | Invalid clicks | InvalidClicks | False | False | Metric | |
| Other | Top impression percentage | TopImpressionPercentage | False | True | Metric | |
| Other | Search top impression share | SearchTopImpressionShare | False | True | Metric | |
| Other | Absolute top impression percentage | AbsoluteTopImpressionPercentage | False | True | Metric | |
| Other | Search absolute top impression share | SearchAbsoluteTopImpressionShare | True | True | Metric | |
| Other | Search rank lost absolute top impression share | SearchRankLostAbsoluteTopImpressionShare | False | True | Metric | |
| Other | Search budget lost absolute top impression share | SearchBudgetLostAbsoluteTopImpressionShare | False | True | Metric | |
| Other | Search rank lost top impression share | SearchRankLostTopImpressionShare | False | True | Metric | |
| Other | Search budget lost top impression share | SearchBudgetLostTopImpressionShare | False | True | Metric | |
