| Group | Field | ID | Type | Description |
|---|
| Time | Year | Year | Dimension | |
| Time | Year-Week (Starting on Monday) | YearWeek | Dimension | |
| Time | Week (Starting on Monday) | Week | Dimension | |
| Time | Year-Month | Month | Dimension | |
| Time | Month | MonthOfYear | Dimension | |
| Time | Date | Date | Dimension | |
| Time | Day of Month | DayOfMonth | Dimension | |
| Time | Day of week | DayOfWeek | Dimension | |
| Time | Quarter | Quarter | Dimension | |
| Time | Hour | HourOfDay | Dimension | |
| Account | Account | AccountDescriptiveName | Dimension | |
| Account | Account ID | AccountID | Dimension | |
| Account | Time zone | AccountTimeZone | Dimension | |
| Account | Currency | AccountCurrencyCode | Dimension | |
| Network | Network | AdNetworkType1 | Dimension | |
| Network | Network (with search partners) | AdNetworkType2 | Dimension | |
| Campaign | Base Campaign ID | BaseCampaignId | Dimension | |
| Campaign | Campaign ID | CampaignId | Dimension | |
| Campaign | Campaign | CampaignName | Dimension | |
| Campaign | Campaign state | CampaignStatus | Dimension | |
| Campaign | Bid adj. | BidModifier | Dimension | |
| Campaign | Advertising channel sub-type | AdvertisingChannelSubType | Dimension | |
| Campaign | Advertising channel type | AdvertisingChannelType | Dimension | |
| Campaign | Bidding Strategy ID | BiddingStrategyId | Dimension | |
| Campaign | Bidding Strategy Name | BiddingStrategyName | Dimension | |
| Campaign | Bidding Strategy Source | BiddingStrategySource | Dimension | |
| Campaign | Bidding Strategy Type | BiddingStrategyType | Dimension | |
| Campaign | Desktop bid modifier | CampaignDesktopBidModifier | Dimension | |
| Campaign | Campaign Group ID | CampaignGroupId | Dimension | |
| Campaign | Mobile bid adj. | CampaignMobileBidModifier | Dimension | |
| Campaign | Tablet bid adj. | CampaignTabletBidModifier | Dimension | |
| Campaign | Campaign Trial Type | CampaignTrialType | Dimension | |
| Campaign | End date | EndDate | Dimension | |
| Campaign | Serving status | ServingStatus | Dimension | |
| Campaign | Start date | StartDate | Dimension | |
| Budget | Budget amount | Amount | Dimension | |
| Budget | Budget Name | BudgetName | Dimension | |
| Budget | Budget Status | BudgetStatus | Dimension | |
| Budget | Budget Delivery Method | DeliveryMethod | Dimension | |
| Budget | Budget Reference Count | BudgetReferenceCount | Dimension | |
| Budget | Budget Usage | BudgetCampaignAssociationStatus | Dimension | |
| Budget | Budget ID | BudgetId | Dimension | |
| Budget | Is shared budget | IsBudgetExplicitlyShared | Dimension | |
| Budget | Budget period | Period | Dimension | |
| Ad Group | Ad group ID | AdGroupId | Dimension | |
| Ad Group | Ad group | AdGroupName | Dimension | |
| Ad Group | Ad group status | AdGroupStatus | Dimension | |
| Ad Group | Desktop bid adj. | AdGroupDesktopBidModifier | Dimension | |
| Ad Group | Mobile bid adj. | AdGroupMobileBidModifier | Dimension | |
| Ad Group | Tablet bid adj. | AdGroupTabletBidModifier | Dimension | |
| Ad Group | Ad group type | AdGroupType | Dimension | |
| Ad | Final URL | FinalUrls | Dimension | |
| Ad | Top vs. Other | Slot | Dimension | |
| Ad | Headline | Headline | Dimension | |
| Ad | Headline 1 | HeadlinePart1 | Dimension | |
| Ad | Headline 2 | HeadlinePart2 | Dimension | |
| Ad | Headline 3 | ExpandedTextAdHeadlinePart3 | Dimension | |
| Ad | Tracking template | TrackingUrlTemplate | Dimension | |
| Ad | Custom parameter | UrlCustomParameters | Dimension | |
| Ad | Ad ID | AdId | Dimension | |
| Ad | Ad Status | AdStatus | Dimension | |
| Ad | Ad type | AdType | Dimension | |
| Ad | Ad Approval Status | CombinedApprovalStatus | Dimension | |
| Ad | Auto-applied ad suggestion | Automated | Dimension | |
| Ad | Destination URL | CreativeDestinationUrl | Dimension | |
| Ad | App final URL | CreativeFinalAppUrls | Dimension | |
| Ad | Mobile final URL | CreativeFinalMobileUrls | Dimension | |
| Ad | Ad Final URL | CreativeFinalUrls | Dimension | |
| Ad | Description | Description | Dimension | |
| Ad | Description line 1 | Description1 | Dimension | |
| Ad | Description line 2 | Description2 | Dimension | |
| Ad | Device preference | DevicePreference | Dimension | |
| Ad | Expanded Text Ad Description 2 | ExpandedTextAdDescription2 | Dimension | |
| Ad | Image Ad URL | ImageAdUrl | Dimension | |
| Ad | Image Height | ImageCreativeImageHeight | Dimension | |
| Ad | Image Width | ImageCreativeImageWidth | Dimension | |
| Ad | Image ad name | ImageCreativeName | Dimension | |
| Ad | Long headline | LongHeadline | Dimension | |
| Ad | Path 1 | Path1 | Dimension | |
| Ad | Path 2 | Path2 | Dimension | |
| Ad Extension | Placeholder type | ExtensionPlaceholderType | Dimension | |
| Ad Extension | Feed ID | FeedId | Dimension | |
| Ad Extension | Attribute Values | FeedItemAttributes | Dimension | |
| Ad Extension | Item ID | FeedItemId | Dimension | |
| Ad Extension | Item state | FeedItemStatus | Dimension | |
| Ad Extension | This extension vs. Other | IsSelfAction | Dimension | |
| Keyword | Keyword/Placement state | KeywordStatus | Dimension | |
| Keyword | Keyword ID | Id | Dimension | |
| Keyword | Keyword | Keyword | Dimension | |
| Keyword | Keyword/Placement destination URL | CriteriaDestinationUrl | Dimension | |
| Keyword | Max. CPC | CpcBid | Dimension | |
| Keyword | Max CPC source | CpcBidSource | Dimension | |
| Keyword | Max. CPM | CpmBid | Dimension | |
| Keyword | Max. CPV | CpvBid | Dimension | |
| Keyword | Max CPV source | CpvBidSource | Dimension | |
| Keyword | Label IDs | LabelIds | Dimension | |
| Keyword | Labels | Labels | Dimension | |
| Keyword | Est. add. clicks/wk (first position bid) | EstimatedAddClicksAtFirstPositionCpc | Dimension | |
| Keyword | Est. add. cost/wk (first position bid) | EstimatedAddCostAtFirstPositionCpc | Dimension | |
| Keyword | First page CPC | FirstPageCpc | Dimension | |
| Keyword | First position CPC | FirstPositionCpc | Dimension | |
| Keyword | Is negative | IsNegative | Dimension | |
| Keyword | Expected clickthrough rate | SearchPredictedCtr | Dimension | |
| Keyword | Top of page CPC | TopOfPageCpc | Dimension | |
| Keyword | Quality score | QualityScore | Dimension | |
| Keyword | Landing page experience | PostClickQualityScore | Dimension | |
| Keyword | Match type | KeywordMatchType | Dimension | |
| Keyword | Search term | Query | Dimension | |
| Keyword | Added/Excluded | QueryTargetingStatus | Dimension | |
| Organic | Search Result Type | SerpType | Dimension | |
| Placement | Domain | Domain | Dimension | |
| Labels | Campaign Labels | LabelsCampaign | Dimension | |
| Labels | Ad Group Labels | LabelsAdGroup | Dimension | |
| Labels | Ad Labels | LabelsAd | Dimension | |
| Labels | Keyword Labels | LabelsKeyword | Dimension | |
| Click | Click type | ClickType | Dimension | |
| Click | Google Click ID | GclId | Dimension | |
| Click | Page | page | Dimension | |
| Conversions | Conversion category | ConversionCategoryName | Dimension | |
| Conversions | Conversion Tracker Id | ConversionTrackerId | Dimension | |
| Conversions | Conversion Type name | ConversionTypeName | Dimension | |
| Conversions | Conversion source | ExternalConversionSource | Dimension | |
| Video | Video Duration | VideoDuration | Dimension | |
| Video | Video Id | VideoId | Dimension | |
| Video | Video Title | VideoTitle | Dimension | |
| Calls | Call Duration (seconds) | CallDuration | Dimension | |
| Calls | End time | CallEndTime | Dimension | |
| Calls | Caller country code | CallerCountryCallingCode | Dimension | |
| Calls | Caller area code | CallerNationalDesignatedCode | Dimension | |
| Calls | Start time | CallStartTime | Dimension | |
| Calls | Status | CallStatus | Dimension | |
| Calls | Call source | CallTrackingDisplayLocation | Dimension | |
| Calls | Call type | CallType | Dimension | |
| Remarketing | Audience | Audience | Dimension | |
| Remarketing | Audience ID | AudienceId | Dimension | |
| Remarketing | Audience Status | AudienceStatus | Dimension | |
| Shopping Campaigns | Brand | Brand | Dimension | |
| Shopping Campaigns | Category (1st level) | CategoryL1 | Dimension | |
| Shopping Campaigns | Category (2nd level) | CategoryL2 | Dimension | |
| Shopping Campaigns | Category (3rd level) | CategoryL3 | Dimension | |
| Shopping Campaigns | Category (4th level) | CategoryL4 | Dimension | |
| Shopping Campaigns | Category (5th level) | CategoryL5 | Dimension | |
| Shopping Campaigns | Custom label 0 | CustomAttribute0 | Dimension | |
| Shopping Campaigns | Custom label 1 | CustomAttribute1 | Dimension | |
| Shopping Campaigns | Custom label 2 | CustomAttribute2 | Dimension | |
| Shopping Campaigns | Custom label 3 | CustomAttribute3 | Dimension | |
| Shopping Campaigns | Custom label 4 | CustomAttribute4 | Dimension | |
| Shopping Campaigns | Language | LanguageCriteriaId | Dimension | |
| Shopping Campaigns | MC Id | MerchantId | Dimension | |
| Shopping Campaigns | Item Id | OfferId | Dimension | |
| Shopping Campaigns | Condition | ProductCondition | Dimension | |
| Shopping Campaigns | Product Title | ProductTitle | Dimension | |
| Shopping Campaigns | Product type (1st level) | ProductTypeL1 | Dimension | |
| Shopping Campaigns | Product type (2nd level) | ProductTypeL2 | Dimension | |
| Shopping Campaigns | Product type (3rd level) | ProductTypeL3 | Dimension | |
| Shopping Campaigns | Product type (4th level) | ProductTypeL4 | Dimension | |
| Shopping Campaigns | Product type (5th level) | ProductTypeL5 | Dimension | |
| Shopping Campaigns | Store Id | StoreId | Dimension | |
| Visitor | Device | Device | Dimension | |
| Visitor | Age Range | Age | Dimension | |
| Visitor | Gender | Gender | Dimension | |
| Location | Country/Territory | CountryCriteriaId | Dimension | |
| Location | City | CityCriteriaId | Dimension | |
| Location | Is Targetable | IsTargetingLocation | Dimension | |
| Location | Location type | LocationType | Dimension | |
| Location | Metro area | MetroCriteriaId | Dimension | |
| Location | Region | RegionCriteriaId | Dimension | |
| Multi Asset Responsive Display | Accent color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAccentColor | Dimension | |
| Multi Asset Responsive Display | Allow flexible color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAllowFlexibleColor | Dimension | |
| Multi Asset Responsive Display | Business name (multi asset responsive display) | MultiAssetResponsiveDisplayAdBusinessName | Dimension | |
| Multi Asset Responsive Display | Call to action text (multi asset responsive display) | MultiAssetResponsiveDisplayAdCallToActionText | Dimension | |
| Multi Asset Responsive Display | Description 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription0 | Dimension | |
| Multi Asset Responsive Display | Description 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription1 | Dimension | |
| Multi Asset Responsive Display | Description 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription2 | Dimension | |
| Multi Asset Responsive Display | Description 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription3 | Dimension | |
| Multi Asset Responsive Display | Description 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription4 | Dimension | |
| Multi Asset Responsive Display | Promotion text (multi asset responsive display) | MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | Dimension | |
| Multi Asset Responsive Display | Ad format preference (multi asset responsive display) | MultiAssetResponsiveDisplayAdFormatSetting | Dimension | |
| Multi Asset Responsive Display | Headline 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline0 | Dimension | |
| Multi Asset Responsive Display | Headline 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline1 | Dimension | |
| Multi Asset Responsive Display | Headline 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline2 | Dimension | |
| Multi Asset Responsive Display | Headline 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline3 | Dimension | |
| Multi Asset Responsive Display | Headline 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline4 | Dimension | |
| Multi Asset Responsive Display | Logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage0 | Dimension | |
| Multi Asset Responsive Display | Logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage1 | Dimension | |
| Multi Asset Responsive Display | Logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage2 | Dimension | |
| Multi Asset Responsive Display | Logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage3 | Dimension | |
| Multi Asset Responsive Display | Logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage4 | Dimension | |
| Multi Asset Responsive Display | Landscape logo 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage0 | Dimension | |
| Multi Asset Responsive Display | Landscape logo 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage1 | Dimension | |
| Multi Asset Responsive Display | Landscape logo 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage2 | Dimension | |
| Multi Asset Responsive Display | Landscape logo 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage3 | Dimension | |
| Multi Asset Responsive Display | Landscape logo 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage4 | Dimension | |
| Multi Asset Responsive Display | Long headline (multi asset responsive display) | MultiAssetResponsiveDisplayAdLongHeadline | Dimension | |
| Multi Asset Responsive Display | Main color (multi asset responsive display) | MultiAssetResponsiveDisplayAdMainColor | Dimension | |
| Multi Asset Responsive Display | Immage 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage0 | Dimension | |
| Multi Asset Responsive Display | Immage 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage1 | Dimension | |
| Multi Asset Responsive Display | Immage 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage2 | Dimension | |
| Multi Asset Responsive Display | Immage 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage3 | Dimension | |
| Multi Asset Responsive Display | Immage 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage4 | Dimension | |
| Multi Asset Responsive Display | Immage 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage5 | Dimension | |
| Multi Asset Responsive Display | Immage 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage6 | Dimension | |
| Multi Asset Responsive Display | Immage 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage7 | Dimension | |
| Multi Asset Responsive Display | Immage 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage8 | Dimension | |
| Multi Asset Responsive Display | Immage 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage9 | Dimension | |
| Multi Asset Responsive Display | Immage 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage10 | Dimension | |
| Multi Asset Responsive Display | Immage 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage11 | Dimension | |
| Multi Asset Responsive Display | Immage 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage12 | Dimension | |
| Multi Asset Responsive Display | Immage 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage13 | Dimension | |
| Multi Asset Responsive Display | Immage 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage14 | Dimension | |
| Multi Asset Responsive Display | Square image 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage0 | Dimension | |
| Multi Asset Responsive Display | Square image 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage1 | Dimension | |
| Multi Asset Responsive Display | Square image 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage2 | Dimension | |
| Multi Asset Responsive Display | Square image 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage3 | Dimension | |
| Multi Asset Responsive Display | Square image 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage4 | Dimension | |
| Multi Asset Responsive Display | Square image 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage5 | Dimension | |
| Multi Asset Responsive Display | Square image 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage6 | Dimension | |
| Multi Asset Responsive Display | Square image 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage7 | Dimension | |
| Multi Asset Responsive Display | Square image 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage8 | Dimension | |
| Multi Asset Responsive Display | Square image 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage9 | Dimension | |
| Multi Asset Responsive Display | Square image 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage10 | Dimension | |
| Multi Asset Responsive Display | Square image 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage11 | Dimension | |
| Multi Asset Responsive Display | Square image 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage12 | Dimension | |
| Multi Asset Responsive Display | Square image 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage13 | Dimension | |
| Multi Asset Responsive Display | Square image 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage14 | Dimension | |
| Multi Asset Responsive Display | Youtube video 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo0 | Dimension | |
| Multi Asset Responsive Display | Youtube video 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo1 | Dimension | |
| Multi Asset Responsive Display | Youtube video 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo2 | Dimension | |
| Multi Asset Responsive Display | Youtube video 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo3 | Dimension | |
| Multi Asset Responsive Display | Youtube video 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo4 | Dimension | |
| Bid Goal Performance | Customer ID | ExternalCustomerId | Dimension | |
| Bid Goal Performance | Target ROAS (Maximize Conversion Value) | MaximizeConversionValueTargetRoas | Dimension | |
| Bid Goal Performance | Target CPA | TargetCpa | Dimension | |
| Bid Goal Performance | Bid limit (Target search page location) | PageOnePromotedBidCeiling | Dimension | |
| Bid Goal Performance | Bid automation (Target search page location) | PageOnePromotedBidChangesForRaisesOnly | Dimension | |
| Bid Goal Performance | Bid adjustment (Target search page location) | PageOnePromotedBidModifier | Dimension | |
| Bid Goal Performance | Limited budgets (Target search page location) | PageOnePromotedRaiseBidWhenBudgetConstrained | Dimension | |
| Bid Goal Performance | Low quality keywords (Target search page location) | PageOnePromotedRaiseBidWhenLowQualityScore | Dimension | |
| Bid Goal Performance | Location (Target search page location) | PageOnePromotedStrategyGoal | Dimension | |
| Bid Goal Performance | Bidding Strategy Status | BiddingStatus | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target CPA) | TargetCpaMaxCpcBidCeiling | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target CPA) | TargetCpaMaxCpcBidFloor | Dimension | |
| Bid Goal Performance | Target outranking share | TargetOutrankShare | Dimension | |
| Bid Goal Performance | Bid automation (Target Outranking Share) | TargetOutrankShareBidChangesForRaisesOnly | Dimension | |
| Bid Goal Performance | Competitor domain (Target Outranking Share) | TargetOutrankShareCompetitorDomain | Dimension | |
| Bid Goal Performance | Upper Max Cpc Bid limit (Target Outranking Share) | TargetOutrankShareMaxCpcBidCeiling | Dimension | |
| Bid Goal Performance | Low quality keywords (Target Outranking Share) | TargetOutrankShareRaiseBidWhenLowQualityScore | Dimension | |
| Bid Goal Performance | Target ROAS | TargetRoas | Dimension | |
| Bid Goal Performance | Upper Bid limit (Target ROAS) | TargetRoasBidCeiling | Dimension | |
| Bid Goal Performance | Lower Bid limit (Target ROAS) | TargetRoasBidFloor | Dimension | |
| Bid Goal Performance | Bid limit (Maximize clicks) | TargetSpendBidCeiling | Dimension | |
| Bid Goal Performance | Target spend (Maximize clicks) | TargetSpendSpendTarget | Dimension | |
| unsorted_dims | Dynamic ad target | Parameter | Dimension | |
| unsorted_dims | Base Ad group ID | BaseAdGroupId | Dimension | |
| unsorted_dims | Conversion adjustment | ConversionAdjustment | Dimension | |
| unsorted_dims | Days to conversion or adjustment | ConversionAdjustmentLagBucket | Dimension | |
| unsorted_dims | Days to conversion | ConversionLagBucket | Dimension | |
| unsorted_dims | Criteria Type | CriteriaType | Dimension | |
| unsorted_dims | Client name | CustomerDescriptiveName | Dimension | |
| unsorted_dims | Criteria Display Name | DisplayName | Dimension | |
| unsorted_dims | Enhanced CPC enabled | EnhancedCpcEnabled | Dimension | |
| unsorted_dims | App final URL | FinalAppUrls | Dimension | |
| unsorted_dims | Mobile final URL | FinalMobileUrls | Dimension | |
| unsorted_dims | Final URL suffix | FinalUrlSuffix | Dimension | |
| unsorted_dims | Criterion serving status | SystemServingStatus | Dimension | |
| unsorted_dims | Vertical ID | VerticalId | Dimension | |
| Basic | Impressions | Impressions | Metric | |
| Basic | Avg. position | AveragePosition | Metric | |
| Basic | Clicks | Clicks | Metric | |
| Basic | CTR | Ctr | Metric | |
| Basic | Bounce Rate | BounceRate | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Average pageviews | AveragePageviews | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Average time on site (sec) | AverageTimeOnSite | Metric | Aproximate value. To get the real value slpit by Campaign or Campaign ID |
| Basic | Cost | Cost | Metric | |
| Basic | Cost (EUR) | CostEUR | Metric | |
| Basic | Cost (GBP) | CostGBP | Metric | |
| Basic | Cost (USD) | CostUSD | Metric | |
| Basic | CPC | AverageCpc | Metric | |
| Basic | CPM | AverageCpm | Metric | |
| Basic | Interaction Rate | InteractionRate | Metric | |
| Basic | Interactions | Interactions | Metric | |
| Basic | Daily Budget | Amount | Metric | |
| Basic | Percent of budget used | PercentBudgetUsed | Metric | |
| Basic | Total Budget | TotalAmount | Metric | |
| Basic | Engagements | Engagements | Metric | |
| Basic | Engagement rate | EngagementRate | Metric | |
| Basic | Cost per interaction | AverageCost | Metric | |
| Quality Score | Historical Quality score | HistoricalQualityScore | Metric | Aproximate value. To get the real value slpit by Keyword Id and Ad Group ID |
| Quality Score | Historical creative quality score | HistoricalCreativeQualityScore | Metric | |
| Quality Score | Historical landing page quality score | HistoricalLandingPageQualityScore | Metric | |
| Quality Score | Historical search predicted CTR | HistoricalSearchPredictedCtr | Metric | |
| Active View | Viewable CPM | ActiveViewCpm | Metric | |
| Active View | Viewable CTR | ActiveViewCtr | Metric | |
| Active View | Viewable impressions | ActiveViewImpressions | Metric | |
| Organic | Organic Average Position | OrganicAveragePosition | Metric | |
| Organic | Organic Clicks | OrganicClicks | Metric | |
| Organic | Organic Clicks/Query | OrganicClicksPerQuery | Metric | |
| Organic | Organic Listings | OrganicImpressions | Metric | |
| Organic | Organic Listings/Query | OrganicImpressionsPerQuery | Metric | |
| Organic | Organic Queries | OrganicQueries | Metric | |
| Ad & Organic Comined | Combined Clicks | CombinedAdsOrganicClicks | Metric | |
| Ad & Organic Comined | Combined Clicks/Query | CombinedAdsOrganicClicksPerQuery | Metric | |
| Ad & Organic Comined | Combined Queries | CombinedAdsOrganicQueries | Metric | |
| Conversions | Cost per engagement | AverageCpe | Metric | |
| Conversions | Cost per Video Views | AverageCpv | Metric | |
| Conversions | Return on ad spend (ROAS) | ROAS | Metric | |
| Conversions | Conversions | Conversions | Metric | |
| Conversions | View-through conversions | ViewThroughConversions | Metric | |
| Conversions | All conversion rate % | AllConversionRate | Metric | |
| Conversions | All conversion | AllConversions | Metric | |
| Conversions | All conv. value | AllConversionValue | Metric | |
| Conversions | Conversion rate % | ConversionRate | Metric | |
| Conversions | Conversions per impression | conversionsPerImpression | Metric | |
| Conversions | Cost per conversion | CostPerConversion | Metric | |
| Conversions | Total conversion value | ConversionValue | Metric | |
| Conversions | Cost per estimated total conversion | CostPerAllConversion | Metric | |
| Conversions | Value per conversion | ValuePerConversion | Metric | |
| Conversions | Cross-device conversions | CrossDeviceConversions | Metric | |
| Conversions | Estimated value per all conversions | ValuePerAllConversion | Metric | |
| Video | Watch 100% rate | VideoQuartile100Rate | Metric | |
| Video | Watch 25% rate | VideoQuartile25Rate | Metric | |
| Video | Watch 50% rate | VideoQuartile50Rate | Metric | |
| Video | Watch 75% rate | VideoQuartile75Rate | Metric | |
| Video | Video Views rate | VideoViewRate | Metric | |
| Video | Video Views | VideoViews | Metric | |
| Video | Video Impressions | VideoImpressions | Metric | |
| Video | Watch 25% view | VideoQuartile25View | Metric | |
| Video | Watch 50% view | VideoQuartile50View | Metric | |
| Video | Watch 75% view | VideoQuartile75View | Metric | |
| Video | Watch 100% view | VideoQuartile100View | Metric | |
| Calls | Phone call impressions | NumOfflineImpressions | Metric | |
| Calls | Calls | NumOfflineInteractions | Metric | |
| Calls | Call rate | OfflineInteractionRate | Metric | |
| Gmail | Gmail forwards | GmailForwards | Metric | |
| Gmail | Gmail saves | GmailSaves | Metric | |
| Gmail | Gmail clicks to website | GmailSecondaryClicks | Metric | |
| Impression Share | Available impression | AvailableImpression | Metric | |
| Impression Share | Search Impression share | SearchImpressionShare | Metric | |
| Impression Share | Search Impression share (%) | SearchImpressionShareRate | Metric | |
| Impression Share | Impression share | ImpressionShare | Metric | |
| Impression Share | Lost impressions due to budget | LostImpressionsDueToBudget | Metric | |
| Impression Share | Lost impressions | LostImpressions | Metric | |
| Impression Share | Lost search IS due to budget | SearchBudgetLostImpressionShare | Metric | |
| Impression Share | Lost impressions due to rank | LostImpressionsDueToRank | Metric | |
| Impression Share | Lost search IS due to rank | SearchRankLostImpressionShare | Metric | |
| Impression Share | Search exact match impression share | SearchExactMatchImpressionShare | Metric | |
| Landing Page | Mobile-friendly click rate | PercentageMobileFriendlyClicks | Metric | |
| Landing Page | Valid AMP click rate | PercentageValidAcceleratedMobilePagesClicks | Metric | |
| Landing Page | Mobile speed score | SpeedScore | Metric | |
| Other | Invalid clicks | InvalidClicks | Metric | |
| Other | Top impression percentage | TopImpressionPercentage | Metric | |
| Other | Search top impression share | SearchTopImpressionShare | Metric | |
| Other | Absolute top impression percentage | AbsoluteTopImpressionPercentage | Metric | |
| Other | Search absolute top impression share | SearchAbsoluteTopImpressionShare | Metric | |
| Other | Search rank lost absolute top impression share | SearchRankLostAbsoluteTopImpressionShare | Metric | |
| Other | Search budget lost absolute top impression share | SearchBudgetLostAbsoluteTopImpressionShare | Metric | |
| Other | Search rank lost top impression share | SearchRankLostTopImpressionShare | Metric | |
| Other | Search budget lost top impression share | SearchBudgetLostTopImpressionShare | Metric | |
