Data sources and destinations, connectors, and integrations

Connect Meta Ads to Claude in under a minute with Dataslayer MCP. Includes setup steps, supported fields, tested prompts, and cross-channel analysis with Google Ads and GA4.
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A practical guide for marketing teams that want connected data, AI-assisted discovery, easier BigQuery migration, and familiar reporting in Data Studio.

Connect Google Ads to Looker Studio with Dataslayer in under 10 minutes. Build 3 dashboards native reporting can't: PMax asset groups, search terms, and campaign type split.

Build a unified Shopify reporting dashboard in Looker Studio: the KPIs, setup, and 5 blueprints that reconcile orders with Meta, Google, and TikTok.

The 2026 playbook for PPC reporting: 7 KPIs that drive decisions, 3 reports your team actually needs, free templates by channel (Google Ads, Meta, LinkedIn, TikTok, Performance Max, Criteo) and how to automate cross-platform.

Pinterest Performance+ is opaque in the native UI. Connect Pinterest Ads to Looker Studio (now Data Studio) + 3 dashboards it needs in 2026.

Smart+ buys your media. Symphony builds your creative. Pick the wrong combo for your team and AI costs more than it saves. The 2026 decision guide.

LinkedIn ends spontaneous livestreams on June 22, 2026. What actually changes, the new workflow, and how Live Event Ads measurement fits in.

Most Shorts ads reports celebrate views that mean nothing. Here's which metrics actually predict performance + the dashboard every marketer should build in 2026.
15-40% of your conversions are being stripped before reaching Google Ads and Meta. Server-side tracking recovers them. The 2026 decision framework for marketers.

Unify Amazon Sponsored Ads and Amazon DSP in Looker Studio with Dataslayer. 3 blended dashboards Amazon's consoles can't build: blended ACoS, funnel path, ASIN coverage.

Klaviyo to Looker Studio in 10 min with Dataslayer + 3 dashboards Klaviyo's UI can't build: flow vs campaign revenue, cohort retention, email + SMS ROI.
Set up cookieless tracking in 2026: Consent Mode v2, Server-Side GTM, and CAPI per platform (Meta, Google, TikTok, LinkedIn). Operator playbook + 5 pitfalls.

Connect Meta Ads to Looker Studio with Dataslayer in 10 minutes. Build 3 dashboards Ads Manager can't: CAPI reconciliation, placement mix, Advantage+ vs Manual.

Google Marketing Live 2026: 7 announcements that change Google Ads, and the one question Google didn't answer that's still on your desk. Operator's recap.
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Five marketing dashboard layouts by vertical (SaaS, DTC, agency, B2B, content), with KPIs, data sources, and refresh cadence for each in 2026.
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Google Ads is limiting hourly, daily, and weekly reporting data to 37 months starting June 1, 2026. Three methods to preserve your granular history.
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Three methods to connect Stripe to Looker Studio. Build trial-to-paid conversion funnels and dunning recovery dashboards segmented by channel.
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18 data visualization tools ranked by what they natively connect to. BI platforms, dashboards, lightweight viz. The 2026 marketing buyer's guide.

Most ecommerce brands over-rely on ROAS and miss real growth. Learn 7 advanced Google Ads strategies to acquire new customers, improve margins, and build a reporting system that scales.
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Three ways to pull Klaviyo into Google Sheets, plus the 2 dashboards that fix ecommerce email and SMS attribution. Methods, gotchas, and API tips.

Meta's AI business assistant rolled out to all advertisers in 2026. What it does, what's coming next, and the 4 reporting changes marketing teams need.
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When should marketing teams use visual query builders vs SQL? Decision framework for 2026: 6 questions where visual wins, 4 where SQL does, with examples.

BigQuery's pricing calculator doesn't show what marketing teams pay after month 3. Seven hidden costs and the patterns to cut your bill 40-60%.

A pillar guide to the 2026 marketing data warehouse decision: when you need one, the three real paths (cloud DIY, enterprise platform, marketing-native), and how to choose.
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The RevOps guide to pulling HubSpot data into Google Sheets. Build lifecycle velocity and deal aging dashboards in 2026.

Most marketing dashboards track vanity metrics, not decisions. The 2026 KPI playbook: 3 tiers, 6 anti-patterns, decision-driven layout.

Marketing attribution is broken in 2026: cookies, iOS, walled gardens, AI search. The 5-pillar framework that replaces last-click thinking.
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Google renamed Looker Studio back to Data Studio in April 2026. Existing reports keep working; only team materials need a vocabulary update.
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The SEO trust guide for Search Console to Google Sheets. Measure the anonymized-query gap and build a long-term archive in 2026.
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LinkedIn Campaign Manager renamed in 2025-2026: Campaign Groups became Campaigns, Campaigns became Ad Sets. UI changed, API didn't. Action plan inside.

The B2B reporting guide for LinkedIn Ads to Google Sheets. Build firmographic lead-gen waterfalls and ABM engagement trackers in 2026.

Compare 5 AgencyAnalytics alternatives. 2026 pricing verified, data warehouse export covered, free tier and MCP integrations explained.
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TikTok is phasing out Custom Identity in early 2026. New campaigns must launch from verified profiles. Your F.I.R.S.T. Presence transition playbook.
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The creative testing guide for Meta Ads to Google Sheets. Build fatigue trackers and A/B/n significance comparators in 2026.

Google Signals loses control of Google Ads data on June 15, 2026. Consent Mode takes over. What changes, who's affected, and how to audit before the switch.
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Analyze Google Ads, Meta, and LinkedIn in one Claude chat. 4 workflows: budget reallocation, creative winners, blended ROAS, anomaly scans.
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The data integrity guide for GA4 to Google Sheets. Detect sampling, thresholding, and cardinality limits in 2026.

Meta changed click-through attribution in March 2026. What engage-through attribution is, how it affects your numbers, and what to check now.

Google added audience exclusions, budget reporting, and demographic breakdowns to PMax in April 2026. What each does and where to find it.
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Your top Google ranking doesn't guarantee AI citation. Use this 4-point LLM SEO scorecard to audit any page for ChatGPT, Gemini, and Perplexity.

Pomelli generates on-brand Google Ads creatives in 60 seconds. But it doesn't tell you which one converts. Here's the full workflow: from Business DNA to ROAS.

The 10 best AI marketing skills for paid media, SEO, content, reporting, and CRO. Which ones need live data, which work without it, and how to pick the right ones for your stack.

How agencies connect Google Ads, Meta, LinkedIn and GA4 to automated dashboards, one template per client, zero manual exports. Setup guide + free templates.

Connect Claude or ChatGPT to your live Google Ads, Meta, GA4 and LinkedIn data. Ask questions in plain English and get answers without touching a CSV or opening a platform dashboard.

Google launched Merchant Center for Agencies in March 2026: one hub for all client feeds. What it does, what it doesn't, and how to use it.

LinkedIn's own data shows AI Overviews cut non-brand B2B clicks by up to 60% in certain topics, despite stable rankings. Here's what your dashboards are missing.

Whatagraph's complex credit system starts at €199/mo. This alternative costs €29/mo with transparent pricing, Snowflake, Redshift & 10+ destinations. 15-day trial.

Demand Gen delivers 58% higher ROAS than VAC (Nielsen data). New metrics include attributed searches, CTV tracking, cross-channel conversions. Updated Feb 2026.
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75% of companies use multi-touch attribution to improve CPA by 14-36%. Compare first-click, last-click, linear, time-decay & data-driven models with examples.
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Performance teams waste 15-20% of ad budgets on poor allocation. Real case study: €500K/month campaigns improved ROAS 27% and cut CPA 24% using this framework.

Adverity lists at $200k/year on Azure with no public pricing. Compare verified G2/Capterra reviews vs transparent $420/year alternative. 15-day free trial.
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Why teams waste 10hrs/week: they skip Layer 1 (data integration) and jump to AI optimization. Build your stack foundation-up. Real tool examples + pricing.
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TikTok shows 400+ metrics but only 8 predict ROAS. Get verified benchmarks (0.84% CTR, $0.50 CPC, 4.07% engagement) and automate cross-platform reporting.

LinkedIn algorithm 2026 post-Authenticity Update: documents (6.6% ER), video (36% YoY), and newsletters dominate. Polls dead, hashtags irrelevant. Updated for July 2026 with 360Brew AI system.

Learn how to track Threads ads performance in Meta Ads Manager with placement breakdowns. Get CPM, CTR, and conversion data for 400M Threads users. Step-by-step guide + automated tracking solution.

Funnel.io eliminated its free plan and raised Starter to $400/mo in Feb 2026, then reduced it to $200/mo in March 2026. Compare real costs, user reviews and alternatives. Agencies save $20K+/year. Try free.

Performance Max custom segments let you add competitor URLs as audience signals. Learn what they actually do, how to set them up, and when to use them.

Snapchat Smart Campaign Solutions (May 2025): Smart Ads, Smart Bidding & Smart Budget. API Eligibility Endpoint prevents wasted spend. Smart Targeting shows 8.8% conversion increase. Setup guide + PMax comparison.

New LinkedIn API metrics show how long people actually watch your videos (not just impressions). EventWatchTime + VideoWatchTime guide. Feb 16 deadline.
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BigQuery video metrics break March 2, 2026: metrics_average_cpv, metrics_video_views, metrics_video_view_rate. Update queries with IFNULL() now. SQL examples included.

Google's Attributed Branded Searches tracks search behavior after ad exposure. Beta access guide + campaign data: 2.9× higher conversions from brand searches.

Cross-data filtering and component visibility controls launched in Looker Studio Jan 15, 2026. Looker 26.0 added tabbed dashboards & service accounts Jan 26. Complete feature breakdown.
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TikTok's 7-day attribution window undercounts conversions by 63-79%. Jan 2026: Auto-select creative, consideration signals, and how to check your real conversion numbers in 2 minutes.

Meta's AI will control 90% of ad decisions by late 2026. Upload image + budget = done. Here's how Lattice, Andromeda, GEM change your job and what to do today.

Test entire Google Ads account strategies with multi-campaign experiments beta. Compare Search vs Performance Max, portfolio bidding, and budget splits. Request access now.
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TikTok Search Ads vs GMV Max compared with real CPA, CPC, and ROAS data. Setup steps and budget guide for ecommerce in 2026.

Google shipped multi-platform attribution in GA4, automated keyword research in Trends, and natural language Search Console queries. Jan 12-16 updates explained.
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Google's Universal Commerce Protocol lets customers buy without visiting your site. Direct Offers in AI Mode launched Jan 11. Performance Max A/B testing now live. Here's what to do before your competitors adapt.

Meta removed 7/28-day attribution windows Jan 12 and stopped campaigns Jan 15. Your conversions dropped 30%? Here's the exact fix for both API changes.

When Twitter's API changed without warning, marketers lost 12+ months of ad data. TikTok ownership changes January 22. Step-by-step backup guide inside.

ChatGPT Instant Checkout is processing real orders from Glossier, SKIMS & 1M+ Etsy sellers. Complete setup guide: product feeds, payment tokens, conversion tracking.
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Early GMV Max adopters report 30% higher GMV than Video Shopping Ads. Learn the 3 authorization mistakes that kill campaigns, 6 daily metrics to track, and why your GA4 numbers won't match TikTok.

Meta's AI returns $4.52 per dollar (22% better than manual). Real performance data, which marketing jobs disappear, and what to do before Q4 2026 launch.

ChatGPT and Google AI cite Reddit, Wikipedia, and LinkedIn far more than brand websites. Learn why user content wins and 7 strategies to increase your AI visibility in 2026.

Jon Loomer documented 83 Facebook Ads changes in 2025. Andromeda killed the 6-ad limit, learning phase rules changed, Advantage+ became mandatory. Full list.

YouTube reduced long-form recommendations from 12 to 2 slots in December 2025. Here's what the 80% browse feed drop means for your 2026 content strategy and ROI.
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Why did your TikTok views tank this month? December 2025 algorithm update changed distribution forever. Get 4 fixes + 5 strategies that actually work now.

Gartner predicts 40% of apps will use AI agents by 2026. Retail media hits 20% of ad spend. Your current strategy won't work—here's what the data says to do now.

Google's AI Overviews contracted to 16% of queries while ads exploded to 40% in Dec 2025. Publishers lost 27% YoY traffic. CTR dropped 15%→8%. Here's the data + 5 strategies that work in 2026.

Every Google core update from 2025 to 2026 with impact data and recovery checklist. Updated after the May 2026 core update.

Paying €99 per extra user? Compare 6 alternatives with unlimited users from €25/mo. See real G2 reviews, actual pricing (no "contact sales"), and side-by-side costs for 5-person teams.

Compare 3 PPC reporting approaches: manual (free, 3-5 hours weekly), native tools (free, 1-2 hours), automation (€30-300/month, 30 minutes). Real pricing, time savings, accuracy tests for Google Ads, Meta, LinkedIn.

Instagram's December 10 update crushed aggregator accounts with 60-80% reach drops while boosting original creators 40-60%. Learn the 5 algorithm changes, what Your Algorithm feature means for your content, and the 5 fixes to implement this week. Updated Dec 30, 2025.

Our 2025 year in review: 39M queries, 10+ connectors, ISO 27001 certified, 93% satisfaction. Platform insights: TikTok +64%, GA4 doubled, LatAm growth.

Infillion just launched the first agent-native ad platform. Gartner says $100B in ad spend moves to AI agents by 2028. What this means for your campaigns.

287% more companies reached. 96% more SQLs. 43% lower costs. LinkedIn's new Company Intelligence API tracks paid+organic engagement at company level. Available through 5 certified partners, here's how to access it.

Stop wasting 3+ hours weekly on YouTube reports. Connect Analytics to Sheets automatically: pull views, watch time, and ROI metrics. Setup takes 10 minutes.

Save 82% of reporting time with automated marketing reports. Includes free templates, real agency examples, and step-by-step automation guide for Google Ads, Meta, LinkedIn & more.
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Master marketing reports in 2026 with our comprehensive guide covering essential components, advanced techniques, automation tools, and strategies to transform data into actionable insights that drive business growth.

Master Reddit advertising in 2025. Learn why ChatGPT Shopping prioritizes Reddit, discover ad formats that work, and get real benchmarks. CPM from $0.50, CPC from $0.10.

Master the Google Sheets QUERY function with 15 real marketing formulas. Filter campaigns, calculate ROAS, analyze performance, and automate reports.

Google added Search Partners to PMax channel reporting in December 2025. Here's how to find the data, spot wasted spend, and exclude the placements bleeding your budget.

Google Ads now sends support case updates through WhatsApp. Learn how to enable notifications, track cases faster, and why this matters for Latin America advertisers.

Google Ads PMax campaign-level age and gender exclusions are here. True demographic controls that prevent ads from showing to irrelevant audiences and reduce wasted spend.
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TikTok's new AI content slider lets users hide synthetic videos. 52% of consumers disengage from AI content. Here's what counts as "AI," how to track performance drops, and when AI still works.

Track Meta AI ads impact starting Dec 16 with this measurement plan. Metrics to export, formulas to calculate changes, and how to separate AI from holiday seasonality.

Learn how to connect Facebook Ads to BigQuery in 2025 with step-by-step instructions. Compare methods, avoid common pitfalls, and automate your ad data pipeline.

Pull Stripe payment data into Google Sheets automatically. Compare 5 connection methods, track marketing ROI, and build real-time revenue dashboards in 2025.

Master Google Ads Performance Max in 2025. Learn setup, optimization, and avoid common mistakes. Includes real case studies showing 76% revenue increases and campaign-level negative keywords.
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