PLATFORM COMPARISON

Dataslayer vs Supermetrics

vs

Supermetrics

Two marketing reporting platforms, side by side. Set the request you actually have and both tills print the real bill, with the tier each one lands on and why the cheaper one was ruled out.

PLATFORM COMPARISON
Dataslayer vs Supermetrics
Two marketing reporting platforms, side by side. Set the request you actually have and both tills print the real bill, with the tier each one lands on and why the cheaper one was ruled out.
Free | mes 0 | año 0 | conectores 1 | usuarios 1 | cuentas 1 | destinos 1 | filas 0 | refresco Manual, once a day
Starter | mes 35 | año 29 | conectores 3 | usuarios 1 | cuentas 3 | filas 5000 | refresco Daily
Advanced | mes 119 | año 99 | conectores 7 | usuarios 10 | cuentas 50 | filas 100000 | refresco Hourly
Pro | mes 359 | año 299 | conectores 10 | usuarios ilimitados | cuentas 100 | filas 2000000 | refresco Hourly + custom
Free | conector - | cuenta - | usuario -
Starter | conector 30/25 hasta 5 | cuenta 13/10 hasta 10 | usuario 30/25 hasta 4
Advanced | conector 30/25 hasta 12 | cuenta 13/10 hasta 65 | usuario 30/25 hasta 20
Pro | conector 30/25 hasta 15 | cuenta 13/10 hasta 125 | usuario -
2 destinos -10
3 destinos -15
Starter | mes 49 | año 39 | fuentes 3 | usuarios 1 | cuentas 3 | destinos 1 | refresco Weekly (Sheets only)
Growth | mes 199 | año 159 | fuentes 7 | usuarios 2 | cuentas 7 | destinos 1 | refresco Daily (Sheets only)
Pro | mes 499 | año 399 | fuentes 10 | usuarios 3 | cuentas 10 | destinos 1 | refresco Hourly (Sheets only)
Starter | destino 62/49 hasta 2 | usuario 37/29 hasta 3 | fuente 37/29 hasta 5 | cuenta 13/10 hasta 10
Growth | destino 187/149 hasta 2 | usuario 124/99 hasta 5 | fuente 37/29 hasta 12 | cuenta 13/10 hasta 15
Pro | destino 187/149 hasta 4 | usuario 124/99 hasta 5 | fuente 37/29 hasta 15 | cuenta 13/10 hasta 20
fuentes 8 | usuarios 3 | cuentas 3 | destinos 2
fuentes 16 | usuarios 24 | cuentas 130 | destinos 6
31 July 2026
https://app.dataslayer.ai/login
https://www.dataslayer.ai/contact-sales
https://www.dataslayer.ai/pricing
https://supermetrics.com/pricing
Free | 1 connector · 1 user · 1 account · 1 core destination · manual daily refresh · 0€ forever
Starter | 3 connectors (max 5) · 1 user (max 4) · 3 accounts (max 10) · daily refresh · no AI Insights · 5K warehouse rows/mo
Advanced | 7 connectors (max 12) · 10 users (max 20) · 50 accounts (max 65) · hourly refresh · AI Insights · 100K rows/mo
Pro | 10 connectors (max 15) · unlimited users · 100 accounts (max 125) · hourly + custom · AI Insights · 2M rows/mo
Business | custom limits, all destinations, dedicated account manager — quote
Extras | connector +30€ monthly or +25€ billed yearly · account +13€ / +10€ · user +30€ / +25€, each per month
Bundles | 2 destinations −10%, 3+ −15%, stacks with annual billing (≈20% off)
Currency | € 29 / 99 / 299 annual and 35 / 119 / 359 monthly · $ 35 / 115 / 345 annual and 39 / 139 / 419 monthly — same limits either way
Free | none — 14-day trial, no credit card
Starter | 3 sources (max 5) · 1 user (max 3) · 3 accounts (max 10) · 1 destination (max 2) · weekly refresh, Sheets only · 4,000 AI credits
Growth | 7 sources (max 12) · 2 users (max 5) · 7 accounts (max 15) · 1 destination (max 2) · daily refresh, Sheets only · 12,000 AI credits
Pro | 10 sources (max 15) · 3 users (max 5) · 10 accounts (max 20) · 1 destination (max 4) · hourly refresh, Sheets only · 18,000 AI credits · Storage Basic add-on
Enterprise | custom limits · on-demand refresh · warehousing, storage, transformations, multiple teams, CSM — quote
Currency | the € catalogue has four tiers (39 / 159 / 399 annual, 49 / 199 / 499 monthly). In $ there is no Pro at all: Starter 44, Growth 177, then Enterprise — and their $ Growth includes 6 sources where the € one includes 7
Extras | per month, from their € Extras table, monthly cycle first: destination +62€ / +49€ billed yearly (Starter up to 2, Growth up to 2, Pro up to 4 at +187€ / +149€) · user +37€ / +29€ (Starter up to 3; Growth and Pro up to 5 at +124€ / +99€) · data source +37€ / +29€ (up to 5 / 12 / 15) · ad account +13€ / +10€ (up to 10 / 15 / 20). Both cycles are published by Supermetrics; nothing here is estimated. In € even Starter can buy sources and accounts, which their USD table does not offer
Warehouse | Enterprise only — not on Starter, Growth or Pro at any price
Data API | 50,000 rows/mo on Starter, 250,000 on Growth, unrestricted on Enterprise
Prices and plan limits captured on {fecha} by reading both vendors' own pricing pages. Euro price lists on both sides, no currency conversion. Supermetrics: 39/159/399 € per month billed yearly and 49/199/499 billed monthly across Starter, Growth and Pro, plus their published euro Extras table — destination +49 € yearly / +62 € monthly, user +29 / +37, data source +29 / +37, ad account +10 / +13, each with a cap per tier. These monthly figures are published by Supermetrics, not estimated. Dataslayer: 29/99/299 € billed yearly and 35/119/359 billed monthly, with extras at +25 € yearly / +30 € monthly per connector, +10 / +13 per account and +25 / +30 per user, each per month, and the same caps in both currencies. Row add-ons are quoted on different bases and are NOT included in these receipts: the monthly figures are per month (+7 € / +13 € / +130 € for 50K / 100K / 1M rows) while the annual ones are per year (+60 € / +120 € / +1200 €, i.e. 5 €, 10 € and 100 € a month). Row limits only apply to warehouse destinations; the core ones (Sheets, Excel, Looker Studio, Power BI) carry no row limit. Dataslayer figures assume one plan per destination with the published multi-destination bundle discount (10% for 2, 15% for 3+), which stacks with annual billing. Both vendors also publish a US dollar price list whose plans, limits and extras differ from the euro one. Prices change without notice: confirm before you buy.

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Talk with sales

https://cdn.prod.website-files.com/67d98efa3c5d0123cacc618b/6a6a3e02ac619d7f4494875a_vs-logo-dataslayer-full.png
https://cdn.prod.website-files.com/67d98efa3c5d0123cacc618b/6a6a3e02c0098d40533a6b20_vs-logo-supermetrics.svg
Free | mes 0 | año 0 | conectores 1 | usuarios 1 | cuentas 1 | destinos 1 | filas 0 | refresco Manual, once a day
Starter | mes 39 | año 35 | conectores 3 | usuarios 1 | cuentas 3 | filas 5000 | refresco Daily
Advanced | mes 139 | año 115 | conectores 7 | usuarios 10 | cuentas 50 | filas 100000 | refresco Hourly
Pro | mes 419 | año 345 | conectores 10 | usuarios ilimitados | cuentas 100 | filas 2000000 | refresco Hourly + custom
Free | conector - | cuenta - | usuario -
Starter | conector 35/29 hasta 5 | cuenta 15/13 hasta 10 | usuario 35/29 hasta 4
Advanced | conector 35/29 hasta 12 | cuenta 15/13 hasta 65 | usuario 35/29 hasta 20
Pro | conector 35/29 hasta 15 | cuenta 15/13 hasta 125 | usuario -
Starter | mes 55 | año 44 | fuentes 3 | usuarios 1 | cuentas 3 | destinos 1 | refresco Weekly (Sheets only)
Growth | mes 222 | año 177 | fuentes 6 | usuarios 2 | cuentas 7 | destinos 1 | refresco Daily (Sheets only)
Starter | destino 62/49 hasta 2 | usuario 47/37 hasta 3 | fuente - | cuenta -
Growth | destino 187/149 hasta 2 | usuario 124/99 hasta 5 | fuente 47/37 hasta 9 | cuenta 14/11 hasta 15
fuentes 16 | usuarios 24 | cuentas 130 | destinos 6
fuentes 8 | usuarios 3 | cuentas 3 | destinos 2
Free | 1 connector · 1 user · 1 account · 1 core destination · manual daily refresh · $0 forever
Starter | 3 connectors (max 5) · 1 user (max 4) · 3 accounts (max 10) · daily refresh · no AI Insights · 5K warehouse rows/mo
Advanced | 7 connectors (max 12) · 10 users (max 20) · 50 accounts (max 65) · hourly refresh · AI Insights · 100K rows/mo
Pro | 10 connectors (max 15) · unlimited users · 100 accounts (max 125) · hourly + custom · AI Insights · 2M rows/mo
Business | custom limits, all destinations, dedicated account manager — quote
Extras | connector +$35 monthly or +$29 billed yearly · account +$15 / +$13 · user +$35 / +$29, each per month
Rows | warehouse top-ups are billed apart and on different bases: +$8 / +$15 / +$150 per month on the monthly plan for 50K / 100K / 1M rows, against +$78 / +$156 / +$1,560 per year on the annual one
Bundles | 2 destinations −10%, 3+ −15%, stacks with annual billing (≈20% off)
Currency | $ 35 / 115 / 345 annual and 39 / 139 / 419 monthly · € 29 / 99 / 299 annual and 35 / 119 / 359 monthly — same limits either way
Free | none — 14-day trial, no credit card
Starter | 3 sources (max 3 — the $ catalogue sells no source extra on this tier) · 1 user (max 3) · 3 accounts (max 3 — no account extra either) · 1 destination (max 2) · weekly refresh, Sheets only · 4,000 AI credits
Growth | 6 sources (max 9) · 2 users (max 5) · 7 accounts (max 15) · 1 destination (max 2) · daily refresh, Sheets only · 12,000 AI credits
Enterprise | custom limits · on-demand refresh · warehousing, storage, transformations, multiple teams, CSM — quote
Currency | there is no Pro tier at all in the $ catalogue: Starter 44, Growth 177, then Enterprise. The € one has four tiers (39 / 159 / 399 billed yearly) and its Growth includes 7 sources where the $ one includes 6
Extras | per month, from their $ Extras table: destination +$49 billed yearly / +$62 monthly, up to 2 on both tiers · user +$37 / +$47 on Starter (up to 3) and +$99 / +$124 on Growth (up to 5) · data source +$37 / +$47 on Growth only, up to 9 · ad account +$11 / +$14 on Growth only, up to 15
Ceiling | because their $ Starter buys neither sources nor accounts and no tier passes 2 destinations, a request with a 4th source, a 4th account or a 3rd destination already leaves the published catalogue
Warehouse | Enterprise only — not on Starter or Growth at any price
Data API | 50,000 rows/mo on Starter, 250,000 on Growth, unrestricted on Enterprise
Prices and plan limits captured on {fecha} by reading both vendors' own US dollar pricing pages. Dollar price lists on both sides, no currency conversion. Supermetrics: their dollar catalogue has no Pro tier at all — $44 and $177 per month billed yearly, $55 and $222 billed monthly, for Starter and Growth, and anything above that is an Enterprise quote. Their published dollar extras are destination +$49 yearly / +$62 monthly (up to 2 on either tier), user +$37 / +$47 on Starter up to 3 seats and +$99 / +$124 on Growth up to 5, data source +$37 / +$47 on Growth only up to 9, and ad account +$11 / +$14 on Growth only up to 15. Their dollar Starter sells neither the source nor the account extra, so it is capped at the 3 sources and 3 accounts it includes, and their dollar Growth includes 6 sources where the euro one includes 7. Dataslayer: $35/115/345 per month billed yearly and $39/139/419 billed monthly, with extras at +$29 yearly / +$35 monthly per connector, +$13 / +$15 per account and +$29 / +$35 per user, each per month, and the same caps as the euro list. Row add-ons are quoted on different bases and are NOT included in these receipts: the monthly figures are per month (+$8 / +$15 / +$150 for 50K / 100K / 1M rows) while the annual ones are per year (+$78 / +$156 / +$1,560). Row limits only apply to warehouse destinations; the core ones (Sheets, Excel, Looker Studio, Power BI) carry no row limit. Dataslayer figures assume one plan per destination with the published multi-destination bundle discount (10% for 2, 15% for 3+), which stacks with annual billing. Both vendors also publish a euro price list whose plans, limits and extras differ from this one — switch the currency above to see it. Prices change without notice: confirm before you buy.

DATA SOURCES
8
USERS
3
ACCOUNTS
3
DESTINATIONS
2

8 connectors · 3 users · 3 accounts per connector · 2 destinations

ADVANCED PLAN
INCLUDES 7 CONNECTORS, 10 USERS, 50 ACCOUNTS, 1 DEST.
Starter caps at 5 connectors
Advanced plan × 2178€
+ connectors: 7 → 8 (cap 12)+25€
3 users — within the 100€
3 accounts — within the 500€
2 destinations — bundle −10%applied
hourly refresh0€
TOTAL203€
2.438€ per year
YOU SAVE / YEAR
2.794€
WHAT THE EXTRAS COST · US / THEM
sources
25€29€
users
0€99€
destinations
0€149€
GROWTH PLAN
INCLUDES 7 SOURCES, 2 USERS, 7 ACCOUNTS, 1 DEST.
Starter caps at 5 sources
Growth plan159€
+ sources: 7 → 8 (cap 12)+29€
+ users: 2 → 3 (cap 5)+99€
3 accounts — within the 70€
+ destination: 1 → 2 (cap 2)+149€
daily (sheets only) refresh0€
TOTAL436€
5.232€ per year
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G2 satisfaction

The scores, side by side

Two marketing reporting platforms, side by side. Verified G2 satisfaction scores, published entry pricing, and the destinations each one actually covers.

4.8/ 5 on G2Dataslayer
4.8 / 5 on G2
From €29 / month · 3 connectors, 1 user
Google Sheets, Excel, Looker Studio, Power BI & data-warehouse destinations
15-day free trial — no credit card required
4.4/ 5 on G2SupermetricsSupermetrics
4.4 / 5 on G2
From €39 / month · 3 data sources, 1 user
Destination-based plan structure
14-day free trial

Source: G2 comparison page. Data collected as of May, 2026. G2 scores reflect available reviewer responses and may change over time.

THE SCORES, SIDE BY SIDE
Supermetrics
Two marketing reporting platforms, side by side. Verified G2 satisfaction scores, published entry pricing, and the destinations each one actually covers.
Source: G2 comparison page. Data collected as of May, 2026. G2 scores reflect available reviewer responses and may change over time. *Same connectors, users, accounts, and destinations on both sides, see Platform Comparison calculator above. Source: official pricing pages, checked July 2026.
4.8 / 5 on G2
From €29 / month · 3 connectors, 1 user. Up to 47% cheaper for the same setup*
Google Sheets, Excel, Looker Studio, Power BI & data-warehouse destinations
15-day free trial — no credit card required
4.8
4.4 / 5 on G2
From €39 / month · 3 data sources, 1 user
Destination-based plan structure
14-day free trial
4.4
Start your free trial
https://www.dataslayer.ai/pricing
DataslayerSupermetrics
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The scores, side by side

Global trust

2000 + teams, countless dashboards, one platform

Satisfaction

Satisfaction
Dataslayer leads every selected satisfaction metric
Compare verified G2 satisfaction scores across the areas that matter most to marketing teams.
Source: G2 comparison page. Data collected as of May, 2026. G2 scores reflect available reviewer responses and may change over time.
See all G2 comparison metrics
https://www.g2.com/compare_reports/dataslayer-ai-and-supermetrics-summer-2026
Customer satisfaction comparison
Dataslayer
Supermetrics
DataslayerSupermetrics
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Meets requirements | 90 | 85 Ease of use | 91 | 82 Ease of setup | 90 | 82 Ease of admin | 91 | 80 Quality of support | 95 | 78 Good partner | 93 | 82 Product direction | 98 | 81
70
3400

Verified reviews

What people who use Dataslayer every day say about it

4.8/ 5Verified on G2
Video reviewVideo
Will R.
Performance Director · Small Business
Video reviewVideo
Charlie C.
Verified video review · 4.5 / 5 on G2
G2
Verified review

Dataslayer.ai has completely streamlined my reporting workflow. As a freelance media buyer managing Google Ads, Meta Ads, TikTok Ads, and LinkedIn campaigns for multiple clients, I use Dataslayer daily to centralize all performance data in Google Sheets and Looker Studio. The platform is very easy to implement since most connectors work right away and the interface feels intuitive from the start. I really value the scheduled refresh feature because it saves me hours each week and keeps all dashboards updated automatically. Compared to other tools like Supermetrics, it's much more affordable and delivers great value. Their support team is responsive and keeps improving the product consistently.

Renzo C.
Consultor independiente · Review collected by and hosted on G2.com.
G2
Verified review

I found Dataslayer extremely efficient at pulling LinkedIn companies data out of LinkedIn which allowed me to gain a deeper insight to the companies that our ads were touching. I've used other tools like Supermetrics and they don't pull as many companies out of LinkedIn. The team at Dataslayer are super attentive and helpful, thanks to Carlos & Carolina for all their support with our marketing goals.

Sian L.
Paid Media & Market Intelligence Lead · Review collected by and hosted on G2.com.
G2
Verified review

Honestly this is an amazing tool that can be used instead of paying a premium for supermetrics. This tool provides exactly what our agency needs to support reporting. It's as easy as clicking a few buttons, getting some easy tutorials for credentials to seamlessly integrate the connections. We use this everyday now and are going to continue expanding our use.

Nate M.
Co-Founder of Banfana · Review collected by and hosted on G2.com.
G2
Verified review

Dataslayer is probably one of the most commonly used tools in my daily work routine. I have built many reports with it and keep them running and refreshed thanks to the features this tool offers. It is very easy to work with and customer support is responsive and helpful at all times. Dataslayer provides an easy integration for majority of marketing channels, which helps customer gain time and minimize effort needed to start extracting all sorts of data from their online marketing channels and web analytics tools. The tool is also relatively cheaper than other industry players such as Supermetrics.

Anastasiia P.
Head of Marketing · Review collected by and hosted on G2.com.
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Recognition

Dataslayer is award-winning and certified

Certified

ISO/IEC 27001

Information security management

Certified

ISO/IEC 27701

Privacy information management

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AI INSIGHTS

Dataslayer’s AI toolkit for marketers

Elevate your strategy with AI tools designed to maximize ROI and streamline operations. From uncovering deep insights in your data reports to automating complex workflows, empower your business to make smarter, faster decisions.

AI Chat
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Before you switch - FAQ

What are Supermetrics' main competitors?

There are several marketing data connector tools on the market. Teams switching from Supermetrics tend to point to two things: G2 ratings and total cost once extras are included. Dataslayer scores higher across every G2 satisfaction metric (4.8 vs 4.4 overall) and costs up to 47% less for the same setup.

How much does Supermetrics actually cost once you add extras?

Supermetrics' Growth plan starts at $177/month but only includes 6 data sources, 2 users, 7 accounts and 1 destination. Adding what a typical growing team needs (9 sources, 3 users, 15 accounts) raises that to $324/month, see the calculator above for your own numbers.

Is Dataslayer a good Supermetrics alternative?

Yes. Dataslayer connects the same core marketing data sources and destinations, scores higher across every measured G2 satisfaction metric, and publishes clear per-unit extras instead of flat ceiling upgrades.

What's included in the Supermetrics Growth plan?

Growth starts at $177/month billed yearly and includes 6 data sources, 2 users, 7 accounts per data source, 1 core destination and daily refreshes. And anything beyond the included limits is billed as a separate flat extra with its own ceiling.

Can I try Dataslayer for free?

Yes. Dataslayer offers a 15-day free trial with no credit card required. After the trial, eligible accounts can continue on a forever-Free plan with limited usage.

Where do the ratings and review quotes come from?

Ratings, review counts, satisfaction metrics, and selected customer-review excerpts come from G2. The comparison snapshot on this page was collected in May, 2026. Scores and counts may change as new reviews are submitted.

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