Empowering marketers to stop pasting data and start analyzing

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Julia Moreno Head of Digital Marketing at Dataslayer.ai

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Julia leads marketing at Dataslayer.ai with the perspective of someone who has been in the digital marketing industry enough to separate what genuinely moves the needle from what just sounds good on paper. That same clarity comes through in everything she writes.

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Last articles of

Julia Moreno

Paid Advertising and PPC Management

Performance Max Asset A/B Testing: How to Test Creatives Without Duplicating Campaigns

Google expanded PMax asset experiments to all campaigns in Jan 2026. How to split-test creatives without duplicate campaigns, and what to test first.
Julia Moreno
March 4, 2026
Data Analysis and Reporting in Marketing
Digital Marketing Tools and Technologies

Whatagraph Alternative: Which Tool Actually Fits Your Marketing Stack?

Whatagraph's complex credit system starts at €199/mo. This alternative costs €29/mo with transparent pricing, Snowflake, Redshift & 10+ destinations. 15-day trial.
Julia Moreno
February 25, 2026
Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Single Touch vs Multi Touch Attribution: How to Choose the Right Model (2026 Guide)

75% of companies use multi-touch attribution to improve CPA by 14-36%. Compare first-click, last-click, linear, time-decay & data-driven models with examples.
Julia Moreno
February 20, 2026
Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

Cross-Platform Ad Budget Optimization: The Complete Guide for Performance Marketing Teams

Performance teams waste 15-20% of ad budgets on poor allocation. Real case study: €500K/month campaigns improved ROAS 27% and cut CPA 24% using this framework.
Julia Moreno
February 19, 2026
Data Analysis and Reporting in Marketing
Paid Advertising and PPC Management

Google Ads + GA4 Attribution Dashboard: Stop Trusting Numbers That Don't Match

Google Ads shows 147 conversions. GA4 shows 112. Which is right? Learn why 20-30% discrepancies are normal, how to reconcile both platforms in one dashboard, and which channels actually drive revenue. Free templates + setup guide.
Julia Moreno
February 13, 2026
Data Analysis and Reporting in Marketing

How to Track Threads Ads Performance in Meta Ads Manager

Learn how to track Threads ads performance in Meta Ads Manager with placement breakdowns. Get CPM, CTR, and conversion data for 400M Threads users. Step-by-step guide + automated tracking solution.
Julia Moreno
February 12, 2026