Empowering marketers to stop pasting data and start analyzing

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Julia Moreno Head of Digital Marketing at Dataslayer.ai

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Julia leads marketing at Dataslayer.ai with the perspective of someone who has been in the digital marketing industry enough to separate what genuinely moves the needle from what just sounds good on paper. That same clarity comes through in everything she writes.

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Last articles of

Julia Moreno

Paid Advertising and PPC Management
Data Analysis and Reporting in Marketing

Meta Attribution Change 2026: What Engage-Through Attribution Is and Why Your Numbers Look Different

Meta changed click-through attribution in March 2026. What engage-through attribution is, how it affects your numbers, and what to check now.
Julia Moreno
April 9, 2026
Paid Advertising and PPC Management
Digital Marketing Strategies and Trends

Performance Max April 2026: Audience Exclusions, Budget Reporting, and Demographic Breakdowns

Google added audience exclusions, budget reporting, and demographic breakdowns to PMax in April 2026. What each does and where to find it.
Julia Moreno
April 6, 2026
Data Analysis and Reporting in Marketing
Digital Marketing Strategies and Trends

LLM SEO Audit: Why Your Best-Ranking Content Is Invisible to ChatGPT

Your top Google ranking doesn't guarantee AI citation. Use this 4-point LLM SEO scorecard to audit any page for ChatGPT, Gemini, and Perplexity.
Julia Moreno
March 26, 2026
Digital Marketing Tools and Technologies
Digital Marketing Strategies and Trends

AI Marketing Skills: What They Are and How to Use Them in 2026

AI marketing skills are instruction files that load before your AI assistant starts a task, making outputs consistent without writing the perfect prompt every time. What they are, how they work, and how to install them.
Julia Moreno
March 17, 2026
Digital Marketing Tools and Technologies

Google Merchant Center for Agencies: What It Is and How It Works

Google launched Merchant Center for Agencies in March 2026: one hub for all client feeds. What it does, what it doesn't, and how to use it.
Julia Moreno
March 10, 2026
Paid Advertising and PPC Management

Performance Max Asset A/B Testing: How to Test Creatives Without Duplicating Campaigns

Google expanded PMax asset experiments to all campaigns in Jan 2026. How to split-test creatives without duplicate campaigns, and what to test first.
Julia Moreno
March 4, 2026