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Digital Marketing Strategies and Trends
Social Media and Influencer Marketing
The Digital Marketing Inflection Point: How AI, Privacy, and Video Are Redefining Strategy in 2025
The digital marketing landscape is in the midst of a profound strategic and technological inflection point. An analysis of recent trends indicates that the once-clear silos of paid media, organic search, and social platforms are collapsing under the accelerating pressure of artificial intelligence (AI), a fragmented search ecosystem, and a persistent privacy-first imperative. AI is no longer a tool for incremental optimization; it is a force driving a dual transformation in both advertiser operations and fundamental user behavior.