Dataslayer Blog

Model Context Protocol (MCP) connects Claude, ChatGPT, or Mistral to your marketing platforms. Ask questions in plain English, get instant data from Google Ads, Meta, GA4, and more.

Marketing data getting too big for Sheets? Learn BigQuery basics without coding. Includes 7 copy-paste queries, real costs, setup guide, and when to upgrade.

Master Google Sheets AI features in 2025. Learn how Gemini's =AI() function, Smart Fill, and automated insights transform marketing data analysis with practical examples.

Google Ads' new Original Conversion Value metric shows unadjusted conversion data before value rules. Learn how this transparency tool helps diagnose real performance.

Master the TikTok algorithm in 2025 with proven strategies. Learn how micro-virality, watch time, and community focus drive reach. Includes engagement benchmarks and actionable tips.

LinkedIn simplifies Campaign Manager with standard naming, adds AI targeting and First Impression Ads. Why B2B budgets jumped from 31% to 39% in six months.

OpenAI's ChatGPT Shopping processes 50 million daily queries, creating a new discovery channel. Learn how this impacts SEO, content strategy, and product visibility for marketers.

Microsoft Copilot advertising delivers 73% higher CTRs than traditional search. Learn setup, AI automation features, and how it compares to Google AI Overviews.

Perplexity AI launched ads in Nov 2024 but paused expansion by Oct 2025. Discover if AI search advertising is ready for your marketing budget with real data and expert insights.

Connect Amazon Ads to Google Sheets in 5 steps with Dataslayer. Automate ACOS tracking, eliminate manual CSV exports, and analyze campaign performance in real time.

ChatGPT, Gemini, or Claude for marketing analytics? Compare features, pricing, and real use cases. 77% of marketers use ChatGPT, but is it right for you?

Master the YouTube algorithm in 2025 with proven strategies for recommendations, CTR optimization, and Shorts growth. Includes benchmarks, metrics, and real tactics that work.

A federal judge ruled Google monopolized ad tech illegally. Here's what the antitrust case means for advertisers, publishers, and marketing professionals in 2025.

Master VLOOKUP in Google Sheets with this marketing-focused tutorial. Learn to cross-reference campaign data with CRM, merge platform tables, and fix common errors.

Adobe's $1.9B acquisition of Semrush signals a major shift in marketing analytics. Learn what this deal means for SEO professionals, content marketers, and your tool stack in 2025.