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Factors to Consider While Choosing A PPC Reporting Tool

Posted by on 9/29/20, 7:37 AM

Presenting data associated with the PPC performance in a meaningful and clear manner is highly imperative. For many, creating PPC reports is one of the most daunting tasks. Internally, many account managers, agency owners, or marketers need a solid d PPC reporting suite in order to access the detailed performance of their campaign and optimize their efforts accordingly. This helps to improve the efficiency and convenience of the marketers in managing their PPC related tasks. Digital marketers’ can easily present the performance metrics of their campaign to the clients in a concise manner.


Often, a flexible and dynamic reporting solution is needed to generate PPC reports for various purposes and audiences. There is a host of PPC reporting tools available, but you should choose the one that meets your specific requirements. If you are running any PPC agency and looking for any reliable PPC reporting tool to streamline your tasks, then you should consider the following factors while choosing a PPC reporting tool especially an alternative to supermetrics.

  • What are the purposes of creating/sending a PPC report?
  • Who will be checking or using the report you created?
  • Which KPIs (Key Performance indicators) do you need to add?
  • What are the layout and formatting options available?
  • What is your budget for reporting?

What are the purposes of creating/sending a PPC report?
It is quite important to understand the goal of creating or sending PPC reports. Commonly, PPC reports are utilized by PPC account managers to check the data from various data sources and analyze the campaign performance.


Who will be checking or using the report you created?
You should check who will be utilizing your PPC reports. Whether your PPC reports will be checked by client services representatives, account managers, owners, managers, or marketers, the PPC reporting tool you choose should provide a proper view of performance metrics.

Which KPIs (Key Performance indicators) do you need to add?

The goal should be here is to inside the important KPIs and metrics which include, but are not limited to, CTR (click-through-rate), cost, clicks, impressions, revenue, and ROAS.

What are the layout and formatting options available?
Every PPC reporting tool has a different interface. If you want completely customized reports, then you need to consider the layout and formatting options of your PPC reporting tool and ensure great adaptability to meet your demands.

What is your budget for reporting?
The prices of the PPC reporting tool may vary as per the features. It is worth investing in a PPC reporting tool that can work automatically and everyone can access it easily. You can compare the features and benefits vs. the pricing to check which may fit in your set budget.

Now, if you are seeking the best and free PPC reporting tool, you should rely on Dataslayer. It helps digital marketers to create reports and updates than in the Google sheets while presenting the performance metrics of the campaign to the clients in a concise manner.


To know more details, visit https://www.dataslayer.ai