Dataslayer Blog

Meta's Vibes AI video feed drove a 15.58% user spike in weeks. Learn how this AI-generated content platform impacts video marketing, UGC strategy, and ad opportunities.

IAB Europe's October 2025 landscape map update and Commerce Media Standards V2 bring quick commerce metrics and new certification requirements. Here's what changed for marketers.

Google launched a hide ads button on October 13, 2025, letting users collapse sponsored results. Here's what changed in Google Search and what metrics to monitor in your campaigns.

Learn how to export TikTok Ads data to Google Sheets in 2025. Three proven methods with step-by-step instructions for marketers at any budget level.

Get our free Meta Ads dashboard for Looker Studio. Track Facebook & Instagram performance, compare campaigns, and spot trends—no manual exports needed.

Learn how to track ad spend across Google Ads, Facebook, LinkedIn, and more. Compare manual vs automated methods with step-by-step setup instructions.

Google Analytics now imports Meta & TikTok costs automatically. Should you switch from third-party tools? Compare features, limitations, and costs to decide what's best for your business.

TikTok's October 2025 Smart+ update adds module-by-module control and expanded attribution tracking. Here's what changed, why it matters, and how to use it now.

YouTube's new Brand Pulse Report uses AI to track paid ads, creator content, and organic videos in one dashboard. Here's what it measures and who can access it.

Learn how Generative Engine Optimization (GEO) helps marketers rank in ChatGPT, Perplexity & AI search. Get actionable tactics to boost AI visibility in 2025.

Instagram's algorithm now prioritizes watch time, DM shares, and engagement rate. Here's how to optimize your content and use the new reset controls (Sept-Oct 2025).

OpenAI is building ChatGPT ad infrastructure for 700M users. Learn what's confirmed, what's speculation, and how to prepare your data systems today.

Starting Dec 16, 2025, Meta uses AI chat data for ad targeting. What 1B monthly users means for your Facebook & Instagram ads—no opt-out available.

Discover the most common marketing data quality issues plaguing teams in 2025 and learn practical solutions to fix duplicates, integration failures, and missing data that skew your results.

Learn 4 proven methods to connect Google Ads to Google Sheets automatically. Step-by-step tutorial with screenshots, free templates, and troubleshooting tips.